Beruflich Dokumente
Kultur Dokumente
ON
SUBMITED TO:-
Sir Omer Toor
SUBMITED BY:-
Sumera Malik (BMBE-183006)
Anam Bibi (BMBE-183014)
DEDICATION
We would like to thank our professor Mr. Omer Toor who was
always there to help and guide us when we needed help. His
perceptive criticism kept us working to make this project more full
proof. We are thankful to him for his encouraging and valuable
support. Working under him was an extremely knowledgeable and
enriching experience for us. We are very thankful to him for all the
value addition and enhancement done to me.
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ACKNOWLEDGEMENT
“To Him belongs the dimension of the Heavens and the earth, it is
He who gives Life and death and He has power over all things.”
(Al-Quran)
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TABLE OF CONTENTS
1 PTCL – PAKISTAN TELECOMMUNICATION LIMITED . . . . . . . . . . . . . . . .
1.1 Introduction of PTCL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.2 Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.3 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.4 Core Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.5 Organizational Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2 STATEGIC MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.1 Why It Is Important For An Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2 Process Of Strategic Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2.1 SWOT Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2.2 External Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Strength
Weakness
2.2.3 Internal Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Opportunities
Threats
2.2.4 STRATEGIC MANAGEMENT CYCLE
4 FUTURE OF PTCL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
4.1 TODAY’S WORLD IMPORTANCE
5 QUESTIONNAIRE’S
6 suggestions
7 conclusion8
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. . . . . . . . . . . . . .
...........
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EXECUTIVE SUMMARY
This project is about management affairs and management hierarchy of PTCL. PTCL
is the largest and solely line based communication system in Pakistan. The purpose
of this project is to practically know about all the aspects of management of PTCL
V fone
PAK Net
Smart Services
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1 PTCL – PAKISTAN TELECOMMUNICATION LIMITED
1.1 Introduction of PTCL
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HISTORY OF PTCL
From the humble beginnings of Posts & Telegraph Department in 1947 and
establishment of Pakistan Telecommunication Company Limited, to this very
day, ours is a story of commitment and vision.
1.2 Vision
To be the leading Information and Communication Technology Service Provider in the
region by achieving customer satisfaction and maximizing shareholders' value'.
The future is unfolding around us. In times to come, we will be the link that allows global
communication. We are striving towards mobilizing the world for the future .
1.3 Mission
To achieve our vision by having
An organizational environment that fosters professionalism, motivation and quality
An environment that is cost effective and quality conscious
Services that are based on the most optimum technology
"Quality" and "Time" conscious customer service
ORGANIZATIONAL CHART
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PRESIDENT
(C.E.O)
GENERAL GENERAL
GENERAL MANAGER MANAGER
MANAGER
MANAGER MANAGER
MANAGER
ENGENEER
SUPERVIOSER
TECHNICIAN
LINEMAN
Clerical
General Manager Traffic Department Account Department
Department
Supervisor
Operator Staff
Technician
Supervisor Cashier
Line Man
Organizational Structure
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In PTCL President / CEO is the head of major functional areas. i,e State
management, Finance, Technical, Operations, HR & Admn and Corporate
affairs. So Senior Executive Vice President who are the head of these units
generally reports directly to the President.
Complexity
Formalization
Centralization
DEPARTMENTS OF PTCL
Engineering:
Engineering Department of PTCL is responsible for:
Maintenance department
Operations department
Marketing:
Marketing department is concerned to create the value for the customer and
capture value in return.
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Finance
Finance department deals witt
Accounts department
Revenue department
Taxation department
Chain of Command Of HR
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2 STATEGIC MANAGEMENT OF PTC
The focus of the project is to set up and maintain the qualifications catalogs, create and
evaluate profiles for a range of objects (for example, persons and positions), evaluate
career and succession planning scenarios, set up appraisal systems, as well as plan,
hold, and evaluate appraisals, create development plans, and work through individual
development planning scenarios by customizing the functions of personnel development
to meet customer requirements.
In order to create quality awareness and skills improvement of PTCL staff, a 3-year QA
plan has been made. The project is scheduled from March 2007 to December 2009.
Following four types of programmes are under the work plan:
3 SWOT ANALYSIS
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3.1.1 Strengths
Largest operational network and infrastructure within ICT (Information &
Communication Technologies) segment.
An integrated Monopoly
Market leadership in Local loop, Wireless local loop (WLL) and Fixed telephony.
PTCL (Ufone) is market challenger in GSM segment
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Ufone is performing well though Warid and Telenor are tough competitors. PTCL,
Ufone’s profitability increased by 49.2 percent to Rs 977 million in 1H/FY07 as
compared to Rs 655 million in the corresponding period last.
Competitors still depend on PTCL network either directly or indirectly
Experienced Telecom Resources
3.1.2 Weakness
Not been able to nurture its growth around customer services oriented strategy
Internal organizational and business processes issues
Monopolistic culture has further added to its complexities
Paknet, the internet service provider arm of ptcl continues to incur losses due to
poor management and lack of
network optimization
Ptcl-v, the fixed wireless phone service is poor
Over employment & low productivity.
Slow decision making including external interferences.
Corporate culture akin to government departments.
3.2.1 Opportunities
Low teledensity of pakistan.
Have vast infrastructure and real estate assets which can be leveraged further.
Global connectivity reliability has been improved. PTCL is expanding the long
distance and infrastructure side through spreading out two sea-me-we submarine
cables..
Partnership with new entrants in a deregulated environment.
3..2.1 Threats
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Encourage fair competition among service providers, while maintaining
leadership in the telecom sector
Maintain consistency with the Pakistan IT and internet promotion policy of low
prices for Bandwidth and Internet access.
Porter five forces for Pakistan Telecommunication Company limited are as follows
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But the fact is that numbers of suppliers are few in the market
but they are competing in the market to make agreements with
mobile service providers.
Government also gave so many land lines and wireless local loop licenses
to different companies like PTCL wireless local loop, GO CDMA etc. these
services in future will be like mobile phone services like they are planning to
offer services a lot but currently they are offering SMS and CLI services to
their customers.
Competitive Rivalry
Currently there are six market players but in future they will be eight and
nine or even more.
Thruway satellite service is offering subscribers freedom of mobility
and uninterrupted service. Thruway’s satellite technology supplements
of existing mobile service providers, overcoming the challenges of
large geographical areas and insurmountable terrain.
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The cycle above describes the Organizational Management process at
PTCL. Yellow blocks describe the core functions of the Company performed
at all levels in the Organization. Blue Blocks are the Strategic functions which
are performed at the Strategic level only.
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3 TYPES OF ORGANIZATION STRATEGY
3.1.1 GROWTH
PTCL Upcoming
IPTV Services
Ever wondered what it would be like to receive adverts on TV only for the products that
you are interested in buying? What if when you are watching the latest thriller on a
movie channel or a live cricket match and you have to suddenly leave to attend to
guests, you are still able to come back and see the action from exactly where you left?
What if you can see the daily and monthly program list and times for your favorite TV
channels with the press of a button? What if you are offered a multi channel TV service
with state of the art digital DVD picture quality? Well you won’t have to wonder for too
long as all of these and many more features will soon be coming your way in shape of
PTCL’s multi channel IPTV service!
– Digital Broadcast TV
– Pay-per-view (PPV)
Directed advertising
– The ability to receive specific adverts for products that you are interested in buying
– Gaming
– Interactive services
3.2.1 DIFFERENTIATION
PTCL has by far the largest network coverage, competitive price, and a range of Value
Added services including Phone book, messaging, and call logs. PTCL wireless service
gives voice quality of a landline with country-wide coverage, employing the state of the
art CDMA 2001x technology and nationwide availability.
Pakistan Plus offers 2,500 minutes of nationwide calls for a fixed package charge of
Rs. 199. The package also includes free voicemail and call waiting. Moreover, for
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convenience to customers, all subscribers who were on Pakistan Package as of 31st
March 2008 have been shifted to Pakistan Plus with effect from 1st April 2008
BASIC LERDERSHIP
Basic Plus is designed to meet the needs of the low usage segment and includes basic
services along with voicemail and call waiting. All customers who were not on Pakistan
Package as of 31st March 2008 have been shifted to Basic Plus with effect from 1st
April 2008.
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VALUE LEADERSHIP
Value Plus is designed for the internet savvy and offers 1,200 internet minutes in
addition to 25 nationwide calling minutes per month for a fixed package charge of Rs.
75. The package also includes free voicemail and call waiting
PTCL through diversification and assorted products and services could retain its
fundamental presence in the Telecom Sector. Introduction of DSL Broadband services
across major cities with plans to include more cities in times to come will enhance the
revenue base of PTCL. Stiff competition from other cable based broadband service
providers and local cable operators still persists. PTCL’s broadband services100,000
subscribers by providing services in the five largest cities and had a decent start by
adding over 10,000 subscribers within the first few months of its operations depicting
PTCL’s brand recognition.
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3.3.1 HUMAN RESOURCE DEVELOPMENT
HR ASPECTS
The transformation from a legacy public sector organization into a responsive and
competitive enterprise in the deregulated era could not have been possible without
implementing a forward looking Human Capital development and management strategy.
One of the most important objectives of this new strategy was to optimize the workforce
which was implemented by offering the voluntary option of separating From PTCL in
exchange for financial compensation. Around 29,920 employees opted to pursue other
career opportunities after accepting terms of voluntary separation from PTCL.
3.3.2 MARKETING
Market Structure
PTCL is leading in terms of traffic on WLL in Pakistan, which has about 54 percent
market share of total traffic of WLL segment. Two major players, PTCL and Telecard
have lost market share in WLL traffic in quarter ending December 2007 when compared
with the same quarter of the last year. PTCL share came down to 54 percent from 57
percent while Telecard share in total traffic has come down to 22 percent from 30
percent. WorldCall has gained 100 percent and its share reached to 22 percent at the
end of 2007 compared to the same quarter last year. PTCL, the incumbent operator in
fixed line in Pakistan has also emerged as market leader with 57 percent market share
followed by Telecard and Worldcall with 19.6 percent and 20.2 percent market share at
the end of December 2007.Great Bear International share is reported to be 3 percent,
while Wateen Telecom share is 0.2 percent,which started their services during the
quarter. PTCL has gained over 1 percent marketshare compared to the same quarter of
last year while Telecard added over 5 percent market share during this period. Great
Bear International though a smaller shareholder in WLL market but its share is
increasing due to its quality of service as it reached to 3 percent as compared to 2
percent in December 2006.
policies by the PTA.
Liquidity Position
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The liquidity position of the company suffered a setback in FY06. This trend has been
witnessed despite increasing current assets, as current liabilities grew more sharply.
The short term borrowings of the company have been mounting for the last few years
and this has contributed to the current trend of the current ratio. It may be noted that the
company holds large amounts of cash and bank balances compared to the other
companies in the business. This may provide an edge to the company over its
competitors. Although the liquidity stance of the company is fairly satisfactory at the
moment, but a continuation of the current negative trend may spell trouble for the
company.
Leverage Position
The debt ratios showed a decreasing trend in the FY07. The debt to asset ratio of the
company had declined considerably in FY05 but the trend reversed in FY06, declining
again in FY07. It IS important to note that the company maintains a largely unleveraged
capital structure, with the current trend in debt ratios bought about largely by changes in
current liabilities of the company.
PTCL recently launched three brand new packages for its consumers. But where
every other telecom in the country is slashing its call rates and finding other ways to
make money, PTCL has actually increased its rates! While almost brilliant in their
design, the new packages can and will inflate your telephone bill quite a bit so be
prepared for a hefty setback at the end of this month if you use your PTCL
line at all.
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5 QUESTIONS
Ans. According to National Payment Scheme, a supervisor rank officer gets 15000
salary and online salaries to other employees and medical facilities as well.
Ans. Old method of hiring by TNT is not used now a day. According to new method of
Etisalat 3 year diploma in engineering is required.
Ans. Customers are decreasing because of Etisalat not good policies towards their
customers such as Pakistan Package.
Ans. No, because employees are not permanent they’re on contract basis because of
poor policies of Etisalat.
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FACTORS OF ORGANIZATION
Customer
o Organizations
o General public
Supplier
Input TIP from Haripur, internal inputs also from Siemens, Erricson, and Huawei out
door optical fiber system from Z-T china including DSL facility.
Competitor
Wateen
Mobilink
Gsm
Warid Tel
China
Mobile
Telenor
Substitute
o Zong
o Ufone
o Mobilink
Pressure Group
o News media
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ENVIRONMENTAL UNCERTAINITY MATRIX
Degree of Change
Stable Dynamic
DEGREE OF COMPETITOR
Supplier Customer
Simple
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Substitute
6 CONCLUSION
Over the past 2 years, TelecomPk.Net has offered many reviews and
commentary about PTCL. A quick look shows that the telecom consumers of Pakistan
have been engaged in various forms of struggle with the privatized face of PTCL. The
way PTCL handled the most recent rate increase of local calls (from 0.4 Rs per minute
to 1 Rs per min) is indicative of its attitude towards consumers.
7 SUGGESTION
I will give following suggestions to the organization by which they can be able to overcome
there drawbacks:
They have to implement the user intensive technology.
Immediate Response to the Customer
Increase Network Capacity
Improve Complaint Department
Proper Billing to the Customer
8 Bibliography
For successful completion of this project we have utilize different available resources, from
which we have obtain required data. These resources lie in both digital and analog form. Most of
the information is obtain from Internet, while a visit to company is also made to get further
information. We are thankful to company management who had welcome and cooperate with
us. Resources which are consulted discussed below:
Resources
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