In June 2004, ServiceNow pioneered the cloud-based delivery of information technology (IT) service

management applications that helped enterprises define and structure services and workflows, provide
an intuitive user experience and knowledge base, implement service delivery, establish service level
agreements and provide analytics. Today, we provide cloud-based service management and business
management solutions that address the needs of many departments within an enterprise, including IT,
human resources (HR), facilities, field service, marketing, customer service, security, legal and finance.
Our service management solutions are built on our proprietary platform that also allows customers to
easily create, by themselves or with our partners, their own service-oriented applications for use in
departments across the enterprise.

Google kept increasing the number of invites each user could issue, but it didn’t open up the service to
all comers until Valentine’s Day, 2007. And Gmail wore its Beta label like a badge of honor until July of
2009

ServiceNow Expands Board of Directors

SANTA CLARA, Calif. – July 8, 2014 – ServiceNow® (NYSE: NOW), the enterprise IT cloud company,
announced that at its annual meeting today the company’s stockholders elected two additions to its
board of directors. Susan Bostrom and Anita Sands both bring significant corporate leadership and
management experience to the board. With these additions and the expiration of Charles Noell’s term,
the board will now have 10 members.

“We are thrilled to have Sue and Anita join the ServiceNow Board of Directors,” said Frank Slootman,
president and chief executive officer, ServiceNow. “ServiceNow will greatly benefit from the diverse
experience and perspectives gleaned from their careers in marketing, enterprise IT and financial
services.”

Bostrom spent 14 years at Cisco Systems, serving most recently as executive vice president and chief
marketing officer. She currently serves on the boards of Varian Medical Systems, Inc., a manufacturer of
medical devices and software; Cadence Design Systems, Inc., an electronic design software company;
Marketo, Inc., a provider of software as a service marketing automation solutions; and Rocket Fuel, Inc.,
an artificial intelligence media buying company. Bostrom holds a bachelor’s degree in marketing from
the University of Illinois and a master’s degree from the Stanford Graduate School of Business.

Sands joins the ServiceNow board with significant financial services background, most recently serving
as group managing director, head of change leadership and a member of the Wealth Management
Americas Executive Committee of UBS Financial Services. She also served as chief operating officer at
UBS. Prior to joining UBS, she was managing director and head of transformation management at
Citigroup Global Technology and Operations organization. She also held several leadership positions
with RBC Financial Group and CIBC. Sands currently serves on the board of Symantec, a provider of
security, storage and systems management solutions. She holds a bachelor’s degree in physics and
applied mathematics from The Queen’s University of Belfast, Northern Ireland; a doctorate degree in
atomic and molecular physics from The Queen’s University of Belfast, Northern Ireland; and a master’s
degree of science in public policy and management from Carnegie Mellon University.

About ServiceNow

We also provide a suite of IT operations management (ITOM) solutions that enhance visibility of
business services and infrastructure with a single system of record, increase service availability and
maximize operational agility. By capturing and correlating service and infrastructure events across
multiple IT systems and monitoring tools, our ITOM solutions help enterprises easily detect and
diagnose service issues and restore services more quickly. Through the use of predictive analytics, our
ITOM solutions can also predict infrastructure and business service issues, resulting in a less reactive and
more proactive IT organization.

We deliver our software applications via the Internet as a service, through an easy-to-use, consumer-like
interface, which means they can be rapidly deployed and easily configured.

We market our services to enterprises in a wide variety of industries, including financial services,
consumer products, IT services, health care and technology. We sell our solutions primarily through
direct sales and to a lesser extent through indirect channel sales. We also provide a portfolio of
comprehensive professional services to customers through our professional services experts and a
network of partners.

Highlights

The Board of Directors of ServiceNow (the “Company”) sets high standards for the Company’s
employees, officers and directors. Implicit in this philosophy is the importance of sound corporate
governance. It is the duty of the Board of Directors to serve as a prudent fiduciary for shareholders and
to oversee the management of the Company’s business. To fulfill its responsibilities and to discharge its
duty, the Board of Directors follows the procedures and standards that are set forth in these guidelines.
These guidelines are subject to modification from time to time as the Board of Directors deems
appropriate in the best interests of the Company or as required by applicable laws and regulations.

Any interested party wishing to communicate with our Board of Directors may write to the board at
Board of Directors, c/o ServiceNow, Inc., 2225 Lawson Lane, Santa Clara, California 95054 or send an
email to ir@servicenow.com. Our Corporate Secretary will forward these letters and emails directly to
the Board of Directors. Interested parties may indicate in their letters and email messages if their
communication is intended to be provided to certain director(s) only. We reserve the right not to
forward to the Board of Directors any abusive, threatening or otherwise inappropriate materials.

Companies today face numerous Enterprise service management (ESM) challenges, including the
navigation of a complex web of customized legacy solutions to help support the modern mobile
enterprise.

Leading organizations understand that their ESM capabilities must meet increasing levels of complexity
in their service delivery models. Furthermore, the cloud is changing the way technology is delivered to
the business and managed to achieve best-in-class return on investment.

KPMG and ServiceNow deliver transformative ESM solutions with the added benefits of a Software-as-a-
Service (SaaS)-based platform. KPMG provides implementation services and process consulting along
with specialization in ITIL process design, process and technology integration, and IT organizational
change.

KPMG’s ITSM strengths

KPMG’s IT Service Management practice helps clients transform their enterprise ITSM capability to
improve value, increase agility, and create sustainable business performance.

We offer:

Experience and thought leadership

A team of dedicated ITIL, COBIT, and ITSM Tools certified practitioners that delivers IT management
solutions

Through continuous R&D and industry relationships, we bring next generation IT Management solutions
to our clients.

We define our program goals, critical success factors and approach based on our experience with
existing practices, developing target states, defining actionable roadmaps, and developing business
justifications for global clients across industries.

A well-established approach

Our carefully crafted approach builds, delivers, and enables a range of IT management services for our
clients that leverages our change management capabilities and client experiences to “culturalise” IT
management.

We successfully integrate full-breadth ITSM solutions across multiple layers of technology and
infrastructure, and bring leading solutions to the most difficult ITSM areas, including multi-supplier
integrator, configuration management, and release management.

Risk Service now

The principal competitive factors in our industry include total cost of ownership, product functionality,
breadth of offerings, security, flexibility and performance. We believe that we compete favorably with
our competitors on each of these factors. However, our competitors may be able to respond more
quickly and effectively than we can to new or changing opportunities, technologies, standards and
customer requirements. An existing competitor or new entrant could introduce new technology that
reduces demand for our services. In addition, some of our competitors offer their products or services at
a lower price, which has resulted in pricing pressures. Some of our larger competitors have the
operating flexibility to bundle competing products and services with other software offerings, including
offering them at a lower price as part of a larger sale.

Pagos en acciones

Purpose. The purpose of this Plan is to provide eligible employees of the Company and Participating
Corporations with a

means of acquiring an equity interest in the Company through payroll deductions, to enhance such
employees’ sense of participation in

the affairs of the Company and Participating Corporations, and to provide an incentive for continued
employment.