Study Customer Engagement

AN EMPIRICAL STUDY ON HOW DIGITAL INDIA
CONTRIBUTED TO THE INCREASE IN ONLINE CUSTOMER

ENGAGEMENT IN STARTUPS
A Project Report on
Project submitted in partial fulfillment for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
0
DECLARATION BY STUDENT
I here by declare that this project Report titled “AN EMPIRICAL
STUDY ON HOW DIGITAL INDIA CONTRIBUTED TO THE
INCREASE IN ONLINE CUSTOMER ENGAGEMENT IN
STARTUPS” submitted by me to the department of management ,
XXXX is a bonafide work undertaken by me and it is not submitted to
any other university or institution for the award to any degree
/diploma/certificate or published any time before.
XXXX
1
ACKNOWLEDGEMENT
The presentation of the report in the way required has been made
possible by the way of contribution of various people. The completion
of this project report titled AN EMPIRICAL STUDY ON HOW
DIGITAL INDIA CONTRIBUTED TO THE INCREASE IN ONLINE
CUSTOMER ENGAGEMENT IN STARTUPS “by Doodhwala.com to
express thanks to one and all of those who helped along the way. I very
thanks to XXXX, faculty –market Doodhwala.com , and my college
project guide for guide me to conduct my project report.
I would also like express my gratitude to XXXX of the college for
give Doodhwala.com his support and guidance throughout this project.
XXXX
2
PROJECT REPORT ON
An Empirical study on the impact of digital market
Doodhwala.com on start up companies with reference to
Doodhwala.com
MASTER OF BUSSINESS ADMINSTRATION
TABLE OF CONTENTS PAGES
3
1. INTRODUCTION ………………………………………..5
2. MEAN DOODHWALA.COM AND
DEFINITION………………………….7
3. MARKET DOODHWALA.COM PRINCIPLES AND
TECHNIQUES……..9
4. DEFINITION AND PRINCIPLES OF DIGITAL
MARKETDOODHWALA.COM …...14
5. AGENTS INVOLVED …………………………………...17
6. OBJECTIVES……………………………………………..18
7. RESEARCH METHODOLOGY…………………………20
8. SAMPLE SIZE……………………………………………20
9. LIMITATIONS…………………………………………..32
4
10. Analysis of questionnaire……….………………31-38
(DATA ANALYSIS AND PRESENTATION AND IMPLEMENTATION)
11. SUMMARY AND CONCLUSIONS…………………....43
12. SUGGESTIONS………………………………………...44
13. BIBLOGRAPHY………………………………………..45
5
INTRODUCTION
Online marketing is one of the fastest growing phenomenal in the
business world in every country, be it developed or developing country.
Though this phenomenon in developed countries are deeply woven in
the market it is slowly catching up with the developing market as well
and at a very rapid speed. This study will focus on the growth of online
marketing in India . India is a developing country and Bangalore is one
major city in India. Cities are more open and business activities are
higher in cities compared to towns and villages in India. Bangalore is
one such city where business is thriving and spreading. The study is a
research work that will measure the growth of online marketing and if
how much it has overtaken the market and the perception and attitudes
that the people of this city has developed towards the online marketing
and to measure the impacts that it has on the physical marketing process
and on businesses as well. The physical marketing process has been
dominating the Indian market for years. Companies would advertise
excessively on television, radio, billboards, fairs and exhibitions all over
India, but things are slowly changing in India as the internet is growing
and people are getting educated and learning about the internet and its
use. This study will focus on the factors that influence and impact a
consumer’s perception and attitude towards the online market.
6
Digital market Doodhwala.com is extremely cost-effective. This makes
it a perfect market Doodhwala.com tool for startups and small
businesses that may not have a big pool of resources or large injections
of capital. Digital market Doodhwala.com not only by Doodhwala.com
s you some new customers, it increases the visibility of your business on
the web. As you run a digital market Doodhwala.com campaign, new
people learn about your business.
The Digital market Doodhwala.com offers products that later to
every customer requirement at any time. It by Doodhwala.com s to you
over 15 years of experience and the heritage of a name trusted in our
country.
Doodhwala.com CEO and manager Doodhwala.com director,
Mr.Frank Koster, said that a study had found that the digital market
Doodhwala.com business had a good potential in India because people
had a strong liking on Doodhwala.com s taste and a high level of
awareness about digital market of Doodhwala.com through amazon.
The bulk of the company’s business comes from the traditional
distribution route of digital market Doodhwala.com agents.
Doodhwala.com digital market Doodhwala.com recorded an income
of Rs102 crore in 2013-14.Doodhwala.com on Wednesday june 2017
enrolled Madras digital market Doodhwala.com as corporate agent to
7
use the latter’s infrastructure to penetrate the rural digital market
Doodhwala.com market in south India. The company has over 650
dealers and 100 field staff who deal with over one lakh customer.
The company aims to make customers look at fire digital market
Doodhwala.com a fresh, not just as a good product. Doodhwala.com
device as a means to add freshness to life. The company portfolio offers
products that later to every customer requirement, at any stage .
Online marketing is the art and science of selling the
products or services using the digital networks such as Internet . Online
world is a huge source of marketing, which was not much recognized
when it was first introduced. Now it has become an integral part of
everybody’s lives. Internet is very easily accessible and hence marketers
feel there is huge potential for marketing their products on the Internet.
In India the trend of online marketing is new and has started gaining
importance from the year 2006-2007. Indian citizens are used to
physical marketing since several decades, which include print media
advertising, electronic media advertising, hoardings, pamphlets etc.
People used to know about any product only after it was published in the
newspaper or if when it was advertised on the television. Almost all the
products such as televisions, computers, furniture etc. were physically
marketed. Even till today many customers buy dairy products through
8
an agent rather than knowing the offers and buying them online. Though
physical marketing is expensive and it needs lot of human resources the
marketers used to prefer it, as there was no other option available for
them back then. Since the past few years there is a new trend arising in
India, which is the online marketing. Online marketing, which includes
the E-commerce, online advertising, search engine marketing, email
marketing, social media marketing and article marketing etc. is slowly
becoming a major source of marketing in India for dairy products. The
main reason for this is the development of Internet facilities in the
country, which was very poor earlier. The target is to find out whether it
is the online marketing or the physical marketing that is influencing
people in India the most in the recent scenario. The level of impact,
along with the advantages that the businesses would have due to its
positive impact will also be studied. The city of Hyderabad is the
preferred location in this context.
ORIGIN OF DOODHWALA.COM GROUP:
On the other hand, DOODHWALA.COM group originated in 2010
from the merger between UP and MP the largest Karnataka Digital
market Doodhwala.com Company. Combine Doodhwala.com roots and
9
ambitions, the newly formed company called Karnataka Doodhwala
Group. Market circles soon abbreviated the name to slay. The company
followed suit by changing Doodhwala.com the statutory name to
DOODHWALA.COM Group .
PROFILE:
The founders of hyperlocal delivery startup Doodhwala, who signed
their term sheets during what they call ‘volatile times’, talk about their
pitch to investors, and what works and what doesn’t.
When Aakash Agarwal and Ebrahim Akbari made their first pitch to a
group of angel investors in December 2016, they had no idea what a
good pitch entails.
“Since we had no idea of the response Doodhwala would receive, our
nerves were on edge,” says Ebrahim. The team has raised over $3
million in funding so far, $2.2 million of which was from Omnivore in
February.
Commenting on the investment then, Jinesh Shah, Founding Partner,
Omnivore, had said, “The lean operating model, and the direct sourcing
10
relationships that have been built made this company stand out amongst
competitors.”
The duo had started Doodhwala in early 2015 when they experienced a
gap themselves. Late one night in 2014, Aakash and Ebrahim were
working on a business project, fuelling themselves with cereal, but soon
found that they had run out of milk.
Founders of Doodhwala
It was to ensure that milk gets delivered easily that the duo started
Doodhwala in Bengaluru and soon in Pune. Doodhwala now does
18,000 deliveries a day and has grown five-fold in the past six months,
with a 92-percent customer retention rate.
The platform offers users a wide selection of ad hoc everything, from
fresh dairy milk, meat, vegetables, fruits to shelf stable items delivered
to their door before seven in the morning every day. Users get the
convenience of ordering on a subscription basis, which helps in frequent
and easy purchases.
11
Waiting for the right time
The team had decided to look at fundraising only after close to two
years of starting up. They strongly believed in the philosophy of 'raise
only when you need to', which is ignored too often at an early stage of a
business.
Ebrahim believes most founders raise funds too early and end up
diluting a significant portion of their equity before the business
establishes itself.
“A piece of advice I'd like to share is the adage 'less is more'. Your pitch
should focus on 'what’, ‘how’ and ‘who'. Getting potential investors to
understand and believe in the key offering is the focus,” he adds.
For the founders, it was crucial a potential deal did not negatively affect
their equity holding. They had decided to defer seeking investments for
some time, aiming to grow the business larger on their own first. Fifteen
months later, when they finally raised the investment round, Doodhwala
had grown over 10 times.
“Aakash and I retain over 80 percent of the equity even though
Doodhwala is the largest milktech company at over 28,000 litres of
12
delivery in a day, with a run rate of Rs 100 crore by the year-end.
Having a sound cap table is particularly attractive to potential investors,
for it greatly assists founders in later stages of their business.”
Taking the less harried route
On how they wooed Omnivore, Ebrahim recalls the time they met the
investment team in Mumbai.
“Instead of a hurried pitch routine, we had a casual four-hour-long
discussion on all facets of the business. It's important to remember that
every investor looks for one thing - an eventual exit. Napoleon once
said, ‘I base my calculation on the expectation that luck will be against
me’,” he says.
When a team, like Doodhwala’s, routinely goes through every possible
eventuality and formulates a path to success for each, its future-
readiness becomes apparent to the investors, who are assured from the
pitch of their possibility of a successful exit.
“The actual act of pitching is absolutely thrilling. Showcasing what
you've built and getting it critiqued by seasoned investors is a process
13
that helps every entrepreneur improve their business. On the other hand,
seeking investment is a far more elaborate process,” says Ebrahim.
Applying the sales funnel
The Doodhwala founders applied the ‘sales funnel method’ where
strategic relationship management is pivotal to securing the correct
investors. They began with an elaborate lead list on the top of the funnel.
It is important for founders too to be selective about the investors they
are going to work with.
“As you filter them based on market fit and preference, they move down
the funnel, and as you continue to organise subsequent partner meetings,
they move further down the funnel, until you have a handful of venture
capitalists who you've qualified and are ready to invest,” says Ebrahim.
In the early stage of a business, it's crucial to get the right investors on
board, not just the right capital. They are essentially partners who will
help steer the business in the right direction.
“A memory I hold fondly from the first pitch is what one angel investor
said to me - ‘If I had to invest purely on the basis of your pitch, I would
14
invest double of your ask amount’. I have learnt that if you understand
your business and its implications well enough, pitching is easy. After
all, you're conversing on a topic you know most about,” says Ebrahim.
Funding in difficult times
The hyperlocal segment has been on a tumultuous journey since its rise
in the Indian startup ecosystem. In 2016, a large number of failed
initiatives paired with a few strong success stories made it the most
volatile segment.
Ebrahim believes, for Doodhwala, that situation was a double-edged
sword. When the team felt it had matured for investment, the market had
a slew of failed hyperlocal grocery businesses. There was a general
wariness in the market and investors were reluctant to fund hyperlocal
startups.
“Initially, it was a time when cash had flooded the hyperlocal grocery
segment and companies with weak business models taking over the
headlines. It was a test of the survival of the fittest. This difference
between the market then and now is that only the players with a strong
15
sustainable model have eventually prevailed. Doodhwala and a few of
its competitors made it forward,” says Ebrahim.
The ‘milktech’ sector has three major players: Doodhwala, MilkBasket
and Daily Ninja. Although there are minor differences in each model,
each player has demonstrated a strong business premise and proof of
concept.
“The future holds promising developments. We've led the online milk
revolution until now with the largest sales, consumer outreach and
geographical footprint. We've entered our next phase of rapid growth. It
is our goal to ensure we continue to lead this sector in all the parameters.
The second white revolution is on its way and we intend to define it,”
concludes Ebrahim.
DOODHWALA.COM has gained recognition for its integrated
approach of Doodhwala.com , digital market Doodhwala.com and asset
management. Furthermore, the company differentiates itself from other
marketing service providers by successfully establish Doodhwala.com
digital market Doodhwala.com companies in countries with emerged
Doodhwala.com economies, such as AP, MP, Karnataka. Another
specialization is DOODHWALA.COM Direct, an Internet and direct
16
market Doodhwala.com concept with which DOODHWALA.COM is
rapidly winner Doodhwala.com retail market share in markets. Finally,
DOODHWALA.COM publish itself internationally as a provider of
employee benefits, i.e. arrangements of non wage benefits, such as
pension plans for companies and their employees.
Background and Inception of the company
Doodhwala.com is one of the country’s leading dairy product groups
present in retail, retail spaces and logistics. The Company’s retail
formats attracted ~3 million customers during the year. Indian’s love
shopping dairy product along with their families and conversion overall
improved to 48% from 45% last year. Customers today live a seamless
life between the digital and real world. Customers like to interact with
brands before they come shopping and after they have left the shop. This
provides a huge opportunity for retailers to engage in multiple ways
with customers. Over the course of the last few years, the Company has
been investing in multiple initiatives to enliven the conversations before
and after they shop at the stores. During the year, Doodhwala.com ,
joined amazon online.in as exclusive ecommerce portals of the
Company’s retail brands. These provide almost the entire range of dairy
product available at the stores, allowing customers to view and research
17
the products before they arrive at the store. Some choose to buy online
as well. The group’s flagship company, Doodhwala.com (India)
Established in December 1993, Doodhwala.com has ushered a
revolution in the Indian Super Market industry. This dairy product is
meant for an average Indian individual which is affordable as well as
has elegant brand.
The company has crossed the milestone of becoming the first Indian
company in March 1994, by manufacturing in totality one million Super
Market. It is known for its mass-production and selling of more than a
100 Super Markets selling the product..
Sales figure in the year 2003 has reached up to profit of 1,96 lahks.
Doodhwala.com comes in a variety dairy product packing segment. Its
Super Markets operate on Indian technology, pliable to Indian
conditions and Indian dairy product users. By the year 1998-99, the
company has modernize the existing facilities and expand its capacity by
1,00,000 units of dairy products.
Headquarter in Gurgaon, on 17 September 2007, Doodhwala.com
Udyog was renamed to Doodhwala.com . Both in terms of volume of
18
Super Market sold and revenue earned, the company is India's leading
dairy product manufacturers and the market leader in the dairy product
segment. Sales recorded in June 2010, is Rs. 4,753.58 lakhs and in
March 2011, is Rs. 5,278.32 lakhs.
DOODHWALA.COM SURVEY
Type Public (Doodhwala.com )

Industry Automotive
Founded December 2016 (as Doodhwala.com Limited)
Headquarters Delhi, India
Key people Aakash Agarwal and Ebrahim Akbari, Managing
Director and CEO

Products dairy product
Revenue US 1 billion
Employees 702
Website http://www.doodhwala.com/
19
Doodhwala.com are having their own planning and business strategies
but the company who is having the best, is the most successful company
among its competitors. So the company can get success within its
competitors by applying best dairy product.
There is a strong presence in the Indian Super Market segment market.
The Fast Moving dairy product segment is the third largest sector in the
economy with a total market size in excess of Rs 800 lakhs. This
industry essentially comprises small, medium and large Super Market
products and caters to the everyday need of the population.
The project will study the availability, visibility and category movement
of Doodhwala.com Udyog Limited.
A detailed study and research work will be done by collecting and
analyzing the primary data obtained from Super Market segment where
Doodhwala.com is sold.
“Since we had no idea of the response Doodhwala would receive, our
nerves were on edge,” says Ebrahim. The team has raised over $3
million in funding so far, $2.2 million of which was from Omnivore in
February.
20
Commenting on the investment then, Jinesh Shah, Founding Partner,
Omnivore, had said, “The lean operating model, and the direct sourcing
relationships that have been built made this company stand out amongst
competitors.”
The duo had started Doodhwala in early 2015 when they experienced a
gap themselves. Late one night in 2014, Aakash and Ebrahim were
working on a business project, fuelling themselves with cereal, but soon
found that they had run out of milk.
21
DOODHWALA.COM AND DEFINITIONS
MARKET DOODHWALA.COM :
Market Doodhwala.com is a societal process which discerns
consumers' wants, focus Doodhwala.com on dairy product or service to
fulfill those wants, attempt Doodhwala.com to mold the consumers
toward the products or services offered. Market Doodhwala.com is
fundamental to any businesses growth. The market Doodhwala.com
teams (marketers) are tasked to create consumer awareness of the
products or services through market Doodhwala.com techniques.
Unless it pays due attention to its products and services and consumers'
demographics and desires, a business will not usually prosper over time.
Doodhwala.com tends to be seen as a creative industry, which
includes advertise Doodhwala.com , distribution and sell
Doodhwala.com . It is also concerned with anticipate Doodhwala.com
the customers' future needs and wants, which are often discovered
through market research. Essentially, market Doodhwala.com is the
process of create Doodhwala.com or direct Doodhwala.com an
22
organization to be successful in sell Doodhwala.com a product or
service that people not only desire, but are will Doodhwala.com to buy.
Therefore good e-market Doodhwala.com must be able to create a
"proposition" or set of benefits for the end customer that delivers value
through products or services. A market-focused, or customer-focused,
organization first determines what its potential customer’s desire, and
then builds the product or service. Market Doodhwala.com theory and
practice is justified in the belief that customers use a product or service
because they have a need, or because it provides a perceived benefit.
“Two major factors of e-market Doodhwala.com are the recruitment
of new customers (acquisition) and the retention and expansion of
relationships with exist Doodhwala.com customers (base
management)”.
Once a marketer has converted the prospective buyer, base management
market Doodhwala.com takes over. The process for base management
shifts the marketer to build Doodhwala.com a relationship, nurture
Doodhwala.com the links, enhance Doodhwala.com the benefits that
sold the buyer in the first place, and improve Doodhwala.com the
23
product/service continuously to protect the business from competitive
encroachments
“For a market Doodhwala.com plan to be successful, the mix of the
four "Ps" must reflect the wants and desires of the consumer s or
Shoppers in the target market.”
Try Doodhwala.com to convince a market segment to buy some the
Doodhwala.com they don't want is extremely expensive and seldom
successful. Marketers depend on insights from market Doodhwala.com
research, both formal and informal, to determine what consumers want
and what they are will Doodhwala.com to pay for it. Marketers hope
that this process will give them a sustainable competitive advantage.
Market Doodhwala.com management is the practical application of this
process. The offer is also an important addition to the 4P's theory.
THE Indian Market Doodhwala.com Association states,
“Market Doodhwala.com is the activity, set of
institutions, and processes for create Doodhwala.com ,
communicate Doodhwala.com , deliver Doodhwala.com , and
exchange Doodhwala.com offer Doodhwala.com s that have
value for customers, clients, partners, and society at large.".
24
LEVELS OF MARKETDOODHWALA.COM
Strategic market Doodhwala.com attempts to determine how an
organization competes against its competitors in a market place.
In particular, it aims at generate Doodhwala.com a competitive
advantage relative to its competitors
Operational market Doodhwala.com executes market
Doodhwala.com functions to attract and keep customers and to
maximize the value derived for them, as well as to satisfy the
customer with prompt services and meet Doodhwala.com the
customer expectations. Operational Market Doodhwala.com
includes the determination of the market Doodhwala.com mix
25
PRINCIPLES AND TECHNIQUES OF
MARKETDOODHWALA.COM
1. MARKET STATIGY OF DOODHWALA.COM :
Product:
Online marketing, as said earlier is a new phenomenon in India,
previously there existed only physical marketing and people dint know
what online marketing was. But now the trend is changing, Internet
usage in the country is increasing. The literacy rate in India was very
less and people earlier hardly knew how to use a computer, but in the
recent times literacy rate is increasing and even children are taught how
to use a computer in school. dairy product from Doodhwala is the first
choice of Indians .
The product aspects of market Doodhwala.com deal with the
specifications of the dairy goods or services, and how it relates to the
end-user's needs and wants. The scope of a product generally includes
support Doodhwala.com elements such as warranties, guarantees, and
support.
26
This refers to the process of sett Doodhwala.com a price for a
product, include Doodhwala.com discounts. The price need not be
monetary - it can simply be what is exchanged for the product or
services, e.g. time, energy, psychology or attention
This includes advertise of Doodhwala.com , sales promotion, publicity,
and personal sell Doodhwala.com , brand Doodhwala.com and refers to
the various methods of promote Doodhwala.com the product, brand, or
company
Refers to how the product gets to the customer; for example, point
of sale placement or retail Doodhwala.com . This fourth P has also
sometimes been called Place, refer Doodhwala.com to the channel by
which a product or services is sold (e.g. online vs. retail), which
geographic region or industry, to which segment (young adults, families,
business people).
These four elements are often referred to as the market
Doodhwala.com mix, which a marketer can use to craft a market
Doodhwala.com plan. The four Ps model is most useful when market
Doodhwala.com low value consumer products. Industrial products,
services, high value consumer products require adjustments to this
27
model. Services market Doodhwala.com must account for the unique
nature of services. Industrial or B2B market Doodhwala.com must
account for the long term contractual agreements that are typical in
supply chain transactions. Relationship market Doodhwala.com
attempts to do this by look Doodhwala.com at market Doodhwala.com
from a long term relationship perspective rather than individual
transaction.
2. E-MARKET DOODHWALA.COM :
Any person can have Doodhwala.com into contact with
customers can have an impact on overall satisfaction. Whether as part of
a support Doodhwala.com service to a product or involved in a total
service, people are particularly important because, in the customer's
eyes, they are generally inseparable from the total service . As a result of
this, they must be appropriately trained, well motivated and the right
type of person. Fellow customers are also sometimes referred to under
'people', as they too can affect the customer's service experience.
This is the process involved in provide Doodhwala.com a service and
the behavior of people, which can be crucial to customer demonstrations
28
Unlike a other dairy product, a service cannot be experienced before it is
delivered, which makes it intangible. This, therefore, means that
potential customers could perceive greater risk when decide
Doodhwala.com whether to use a service. To reduce the feel
Doodhwala.com of risk, thus improve Doodhwala.com the chance for
success, it is often vital to offer potential customers the chance to see
what a service would be like. This is done by provide Doodhwala.com
physical evidence, such as case studies, testimonial or demonstrations.
It is here referred customization of products and services through the use
of the Internet. Early examples include Dell on-line and Amazon.com,
but this concept is further extended with emerge Doodhwala.com social
media and advanced algorithms. Emerge Doodhwala.com technologies
will continue to push this idea forward
This is to allow customer to participate in what the brand should stand
for; what should be the product directions and even which ads to run.
This concept is lay Doodhwala.com the foundation for disruptive
change through democratization of information
29
This refers to customer networks and communities where advocacy
happens. The historical problem with market Doodhwala.com is that it
is “interruptive” in nature, try Doodhwala.com to impose a brand on the
customer. This is most apparent in TV advertise Doodhwala.com . These
“passive customer bases” will ultimately be replaced by the “active
customer communities”. Brand engagement happens within those
conversations. P2P is now be Doodhwala.com referred as Social
Compute Doodhwala.com and will likely to be the most disruptive
force in the future of market Doodhwala.com
Predictive model Doodhwala.com :
This refers to neural network algorithms that are be Doodhwala.com
successfully applied in market Doodhwala.com problems (both a
regression as well as a classification problem
DIGITAL MARKET DOODHWALA.COM :
A contract (policy) in which an individual or entity receives
financial protection or reimbursement against losses from an digital
30
market Doodhwala.com company. The company pools clients' risks to
make payments more affordable for the marking .
DEFINITION OF DIGITAL MARKET DOODHWALA.COM :-
DIGITAL MARKETDOODHWALA.COM :
Digital market Doodhwala.com is an important form of business
digital market Doodhwala.com . There is no legal definition for
Amazon Digital market Doodhwala.com . In general, it can be
described as an digital market Doodhwala.com policy taken out by a
business to compensate that business for financial losses that would
arise from the death or extended incapacity of the member of the
business specified on the policy. The policy’s term does not extend
beyond the period of the key person’s usefulness to the business. The
aim is to compensate the business for losses and facilitate business
continuity. Digital market Doodhwala.com does not indemnify the
actual losses incurred but compensates with a fixed monetary sum as
specified on the digital market Doodhwala.com policy.
31
EXAMPLE:-
A simple example will make Doodhwala of digital market
Doodhwala.com easy to understand. A customer is always subjected to
the morning dairy product. But it is not certain that he gets Doodhwala .
Still people want Doodhwala.com taste so they go for fast online digital
market. This in such cases act as digital market Doodhwala.com is
ultimate choice of customer.
Though loss of time cannot be measured in financial terms, still in
this materialistic world it is quantifiable which tries to compensate the
potential future loss financially. Doodhwala of Digital market
Doodhwala.com can be defined as the process of getting
Doodhwala.com or purchase Doodhwala.com a person from avoiding
other brand.
PRINCIPLES OF DIGITAL MARKET :-
1 A large number of homogeneous exposure units:
32
The vast majority of digital market Doodhwala.com brand are
provided for individual members of very large classes. digital
market Doodhwala.com , for example, covered about 10 million
customer in the United States in 2014. The existence of a large
number of homogeneous exposure units allows to benefit from the
so-called “law of large numbers” which in effect states that as the
number of exposure units increases, the actual results are increase
Doodhwala.com likely to become close to expected results.
There are exceptions to this criterion. India is famous for
Doodhwala.com the life or health of actors, actresses and sports
figures. Satellite Launch digital market Doodhwala.com covers
events that are infrequent. Despite Doodhwala.com on this
criterion, many exposures like these are generally considered to
be useful.
The event that gives rise to the loss that is subject to
digital market Doodhwala.com should, at least in principle, take
place at a known time, in a known place, and from a known
33
cause. The classic example is a digital market of Doodhwala.com
policy.
The event that constitutes the trigger of a claim should be
fortuitous, or at least outside the control of the beneficiary of the
digital market Doodhwala.com . The loss should be ‘pure,’ in the
sense that it results from an event for which there is only the
opportunity for cost. Events that contain speculative elements,
such as ordinary business risks, are generally not considered
insurable.
Further, as the account Doodhwala.com profession
formally recognizes in financial account Doodhwala.com
standards, the price cannot be so large that there is not a
reasonable chance of a significant loss. If there is no such chance
of loss, the transaction may have the form of digital market
Doodhwala.com , but not the substance.
There are two elements that must be at least estimable, if
not formally calculable: the probability of loss, and the attendant
cost. Probability of loss is generally an empirical exercise, while
cost has more to do with the ability of a reasonable person in
34
possession of a copy of the digital market Doodhwala.com policy
and its marketing policy.
AGENTS INVOLVED IN MARKETDOODHWALA.COM :
Commission agents work for anyone who needs their services.
They do not acquire ownership of goods but receive commission
Buy Doodhwala.com agents buy goods on behalf of producers
and retailers. They have an expert knowledge of the purchase
Doodhwala.com functions
Sell Doodhwala.com agents act on an extended contractual basis,
sell Doodhwala.com all of the products of the manufacturer. They
have full authority regard Doodhwala.com price and terms of sale
Brokers specialize in the sale of one specific product. They
receive a brokerage
OBJECTIVE OF THE STUDY:-
35
1. To search for the growth opportunities available by study
Doodhwala.com the overall methods followed by the digital
market Doodhwala.com .
-This study mainly deals with the various methods
followed by DOODHWALA.COM digital market of
Doodhwala.com company as a start up.
2. To study inclination of various customers towards
eventualities and the benefits received by the share holders.
3. To study the various policies available to cater the needs of
different kinds of customers by the DOODHWALA.COM
digital market Doodhwala.com .
4 To study also the different strategies methods followed by
the digital market Doodhwala.com company.
-the various techniques followed by
DOODHWALA.COM to attract the new type of customers.
RESEARCH METHODOLOGY:-
36
1. Primary Data
2. Secondary Data
1. Primary Data:
The primary data collected from market
Doodhwala.com phone calls and through fix Doodhwala.com
appointments with the customers.
2. Secondary Data:
The secondary data is collected from brochures, business world
magazines, advertisements in television.
Sample size:
- The sample size of my project is around 100 persons.
Random sample Doodhwala.com :
Random sample Doodhwala.com is a sample
Doodhwala.com technique where we select a group of subjects (a
sample) for study from a larger group (a population). Each individual
is chosen entirely by chance and each member of the population has
37
a known, but possibly non-equal, chance of be Doodhwala.com
included in the sample.
TYPES OF PRODUCTS IN DOODHWALA.COM
There are different types of products and the basic reasons for buy
Doodhwala.com digital market is it helps you to build a complete
morning refreshment.
E-Branding strategy adopted by company in today’s fast moving world
& how they expand their market, how they reach to their customer &
give them an easy way to do business & thus establish better
relationship by providing then time saving & fast online business
opportunity. Now the marketing over internet which is becoming most
effective way of promoting any business with minimum cost and
maximum reach to target customer.
So in this report you will see discussion about how actually e-Marketing
should be done and with more strategies of e-marketing. Also all forms
of e-Marketing is described which will help to understand the topic in
detail.
38
E-commerce began to grow very quickly once methods to securely
provide your credit card number became available. Consumers could
now order products right from their home. Companies could reach
customers all over the world. Online auction sites became very popular
as people could sell their items to each other for a small fee. There also
was an increased use of the internet as a source of advertising.
Companies began to place ads on other websites to promote their
products. Today pay per click advertisements benefit both the publishers
of the websites and the company which has goods to sell. Affiliate
programs are also very popular.
They allow website owners to advertise products on their website and if
a customer purchases the item, then the website owner gets a percentage
of the sale. The internet has even been used as a primary source of
advertising. Companies have created innovative advertising programs,
sometimes referred to as viral marketing. Viral marketing seeks to create
a buzz about a product through word of mouth. Some viral marketing
plans even use alternate reality games in order to promote a particular
product. The Internet is changing the way we do business, the way we
market, sell, service, distribute, communicate, and work. Businesses are
already beginning to communicate with customers, distributors,
39
suppliers, shareholders, and employees in a way that is truly one-to-one
and real-time.
“Personalized” web sites are delivering tailored messages to an infinite
number of target markets. These sites can change based on the user’s
buying and surfing habits, past usage of the site, demographics,
relationship to the company, and a multitude of other attributes which
could be collected from the users online or culled from corporate legacy
databases. The Internet has also become the most economical
distribution system of information available. Companies can ship “bits”
weightless electrons around the world at the speed of light, for a fraction
of what it costs to ship heavy “atoms” at the speed of freight. In just a
few years the Internet will be as essential of a business tool as what the
phone and FAX are today. Intranets, real-time transaction processing,
and “customer self-service” are just the beginning. We are transitioning
from static sites to dynamic and personalized sites, from broadcasting to
narrow Casting, from information dissemination to actual commerce.
Objectives of the Project
 To study the impact of marketing activity over Internet
 To study the sales promotion programs on dairy.
40
 To study the build and retain brand loyalty.
 To study to introduce new product.
 To study to attract new customer.
 To raise awareness of the company, product, or service within a
clearly identified target market
 To communicate the benefits of the product or service
This study helps to understand the about the concept of e-Marketing.
The study will help the management of dairy in forming the future
policies regarding sales promotion strategy. This is like descriptive
method of understanding about how to promote your products or
services while using internet. It will also describe what are the methods
and strategies of e-Marketing with advantages and disadvantages also.
The e-Marketing Strategy is normally based and built upon the
principles that govern the traditional, offline Marketing - the well-
known Product - Price - Promotion - Positioning that form the classic
Marketing mix. Add the extra People - Processes - Proof and you got the
whole extended Marketing mix. Until here, there are no much aspects to
differentiate e-Marketing from the traditional Marketing performed
offline: the extended Marketing is built around the concept of
41
"transactional" and its elements perform transactional functions defined
by the exchange paradigm.
What gives e-Marketing its uniqueness is a series of specific functions,
relational functions, that can be synthesized in the online formula:
Personalization, Privacy, Customer Service, Community, Site, Security,
Sales Promotion. The functions of the e-Marketing stay at the base of
any e Marketing strategy and they have a moderating character, unlike
the classic Marketing mix that comprises situational functions only.
Moderating functions of e-Marketing have the quality of moderate
operate upon all situational functions and upon each other.
The fundamental concept of personalization as a part of the e-Marketing
mix lies in the need of recognizing, identifying a certain customer in
order to establish relations (Establishing relations is a fundamental
objective of Marketing). It is crucial to be able to identify our customers
on individual level and gather all possible information about them, with
the purpose of knowing our market and be able to develop customized,
personalized products and services.
42
For example, a cookie strategically placed on the website visitor's
computer can let us know vital information concerning the access speed
available: in consequence, if we know the visitor is using a slow
connection we will offer a low volume variation of our website, with
reduced graphic content and no multimedia or flash applications. This
will ease our customer's experience on our website and he will be
prevented from leaving the website on the reason that it takes too long to
load its pages. Personalization can be applied to any component of the
Marketing mix; therefore, it is a moderating function.
Sales Promotion
At least but not last, we have to consider sales promotions when we
build an e-Marketing strategy. Sales promotions are widely used in
traditional Marketing as well, we all know this, and it is an excellent
efficient strategy to achieve immediate sales goals in terms of volume.
This function counts on the marketer's ability to think creatively: a lot of
work and inspiration is required in order to find new possibilities and
new approaches for developing an efficient promotion plan.
On the other hand, the marketer needs to continuously keep up with the
latest internet technologies and applications so that he can fully exploit
43
them. To conclude, we have seen that e-Marketing implies new
dimensions to be considered aside of those inherited from the traditional
Marketing. These dimensions revolve around the concept of relational
functions and they are a must to be included in any e- Marketing
strategy in order for it to be efficient and deliver results.
E Marketing Strategies
• The Offer: Product strategies – Existing products sold online or new
products offered to the customers
• The Value: Pricing strategies – Dynamic pricing and Online bidding
• Distribution strategies – Direct marketing and Agent E Business
models
• Marketing Communication strategies
• Relationship Management strategies – CRM software + customer
behavior = comprehensive database
6 Simple Steps to Start E-Marketing
44
Starting e-Marketing is easy but walking on the right path is not so easy.
There are just too many options you can consider! However, typically I
would recommend my clients to follow 6 simple steps to plan and start
doing e-Marketing and they are:
1. Building Effective Website
2. Designing Compelling Messaging
3. Sending Strategic Newsletters
4. Online Advertising
5. Managing Customer Databases
6. Building Alliances
(1)Building an Effective Website-
I have shared in other articles how important it is a website for e-
Marketing to be successful. It is not only design and layout but also the
real business strategy behind. You have to consciously to make your
website effective for your business and engaging your customers
interactively. A website will 24 only perform well when it is being
revised and updated according to the environmental changes with
Compelling Messaging.
45
(2)Designing Compelling Messaging -
It is really back to marketing basics about communications. You have to
high play your products/services' benefits rather than functionality in
order to distinguish your differential advantages over your competition.
A lot of time, customers' buying decisions are based on trusts that built
on the success references you are giving of other cases. Before you get
this right, e-Marketing will never be a success.
(3)Sending Strategic Newsletters -
e-Newsletters are so easy to send out if you have any emails of our
suppliers, partners, customers and prospects. However, your compelling
messaging must be ready before your e-Newsletters can be successful.
In additional, you need to send out useful information or knowledge
occasionally other than sales promotions in order to attract your target
audience to keep subscribing your newsletter.
(4)Online Advertising -
The most basic Online Advertising option I recommend is Search
Engine Marketing. It is becoming mandatory for any companies
nowadays to make sure their company information/advertisements are
showing on the first page of search results. Without doing this, your
46
website will just never be found in a very long while, Other Online
Advertising options can be Web Banner Ad on your target customers
populated websites or contextual advertising, etc.
(5)Managing Customer Databases -
When you start doing e-Marketing, the next important thing is to keep
up with your customer database(s). This is very crucial because your
customer database will grow throughout your e-Marketing activities.
The most basic way to do this is to use Excel or Outlook or any other
mail clients but as you grow your customer database, it is better to adopt
Customer Relationship Management software or an e-Marketing
campaign software.
(6)Building Alliances -
No one can be successful by doing e-Marketing alone and this is the
fact! Hence, building alliances and letting your alliances to promote
your products/services in their websites and other channels are the very
key to success with e-Marketing. You potential return on investment
(ROI) will grow even better than you can imagine.
47
Opportunities of E-Marketing
1. Incremental revenues
 The internet is a level playing field in terms of sales and
marketing
 Everyone can attract new clients through very targeted and
measurable marketing
 Global distribution reach is available to all, not just the major
brands that have global networks
2. Reduced cost of sale
 A brand web site has the lowest cost of sale
 Enables business to be “channel shifted” from more expensive
channels, such as travel agency or call centers
3. Enhanced brand loyalty and client relationships
 A direct client should be retained for future marketing and
relationship building
 A customer booking through an OTA is likely to remain loyal to
the booking channel
 Actively seek to build relationships with clients delivered through
OTAs for future, cheaper marketing
48
ANALYSIS OF THE QUESTIONNAIRE
1. Are you willing to go with DOODHWALA.COM ?
CATEGORY Respondents
YES 65
NO 35
Interpretation:
As most of them have their own choice of take Doodhwala.com in the
real world of competition in the market where DOODHWALA.COM
also plays a role of digital market Doodhwala.com sector, in my project
survey where most of them have a good opinion of about 65% with
DOODHWALA.COM and the rest 35% are with negative opinion.
49
50
2. Do you have any other dairy product choice?
CURD BUTTER PANEER GHEE
MILK
48 30 12 10
Interpretation:
Most of my find Doodhwala.com s out of 100 have a good relation in
the CURD with 48%, 30% are for BUTTER MILK, 12% are for
PANEER, 10% have a policy with GHEE digital market
Doodhwala.com .
51
3. Are you willing to recommend others to go with
DOODHWALA.COM ?
YES 65
NO 35
Interpretation:
52
4. Are you willing to go order online DOODHWALA.COM ?
YES 65
NO 35
Interpretation:
53
5. Do you want to know the products of Doodhwala.com ?
YES 41
NO 59
Interpratation:
Into my total strength of 100 where 41% has agreed for
DOODHWALA.COM plans and rest 59% of them have NO interest
about DOODHWALA.COM .
41
YES
NO
59
54
6.Are you comfortable with the products of doodhwala?
YES 65
NO 35
Interpretation:
55
7. Do you think online digital customer improves the morale of

the employees and employee Good Will?
YES 41
NO 59
Interpratation:
41
YES
NO
59
56
8.Are you satisfied with the products of doodhwala?
YES 65
NO 35
Interpretation:
57
9. Do you think online digital customer will improve business?
YES 41
NO 59
Interpratation:
41
YES
NO
59
58
10.Are you comfortable with the products of doodhwala?
YES 65
NO 35
Interpretation:
59
11. Do you think doodhwala have good return policy?
YES 41
NO 59
Interpratation:
DOODHWALA.COM plans and rest 59% of them have NO .
41
YES
NO
59
60
61
QUESTIONNAIRE
Dear Respondent,
The objective of this study is to identify the existence of

“AN EMPIRICAL STUDY ON HOW DIGITAL INDIA CONTRIBUTED TO
THE INCREASE IN ONLINE CUSTOMER ENGAGEMENT IN STARTUPS
With Reference to Doodhwala.com” in our Organization. Hence, I kindly
request you to spend a little time in helping me know your views.
Name :
Age :
Designation :
Education :
1. Since how long have you been working in

Doodhwala?
a) Less than 1 year b) 1-2 years
c) 2-3 years d) More than 3 years
2. Do you think that you are enjoying your job?

a) Yes b) No
3. If yes, according to you, which of the following do you think

engage customer in startups?
a) Good Product b) Work timings
62
c) Meeting targets d) Satisfy customer
e) Interpersonal relationship f) Performance
g) Others_______________________
4. In which of the following areas do you face a problem in your

job?
a) Health b) Psychological
c) Meeting targets d) Work itself
e) Others________________________
5. Are you comfortable with the products of doodhwala?

a) Yes b) No
6. Does timing in the work place have an impact over your basic
performance?
a) Yes b) No
7. Do you get frustrated due to excessive time in your job?

a) Yes b) No
8. Does time act you on a daily basis or it is encountered while

meting targets?
a) Daily basis b) Meeting targets c) Some times
9. Is all the stress generated online having its origin in the work
place or home place?
a) Work place Yes No
b) Home place Yes No
63
10. How do you think online digital customer in the work place,
which is internal in nature can be increased?
a) Flexible work hours b) Distributed work load
c) Timely targets d) Periodic relaxation
Others________________
11. Do you think online digital customer improves the morale of the
employees and employee Good Will?
a) Yes b) No
12. What measures do you suggest to increase the online digital

customer?
(Tick as many)
a) Counseling b)Job rotation
c) Leisure breaks d Informal relationship
e) Sports activities f) Recognizing good work
g) any other specify___________________________
13. If usage of online digital customer techniques boost up

confidence of the employees?
a) Yes b) No
14. Do you feel using online digital techniques will improve the
working environment?
a) Yes b) No
15. What are the Recreational Activities does your company provide
to the employees to reduce the work pressure?
a) Recreational Tours b) Sports Activities
c) Family Tours d) Honoring the hard working
people
Others Specify ______________________
64
16. How often does your company provide Recreational Activities to

reduce the work pressure of an employee?
a) Yearly once b) Half-Yearly c) Quarterly
17. Do you think the performance of the employees have enhanced

due to various techniques adopted by the management?
a) Yes b) No
18. How do you want your HR department in implementing work

pressure management techniques?
a) Pre-planned b) takes the opinion of the employees
19. Please give your valuable suggestions as to how to do better in

online digital marketing which can be effectively handled in your
organization for better profit?
65
SUMMARY AND CONCLUSIONS:
The study of my overall data relates with the different
techniques, methods, plans which are mainly benefit to the digital
marketing. As my overall study gives a brief explanation of the various
plans followed by the Doodhwala.com digital market Doodhwala.com .
My study mainly summarizes about the various market Doodhwala.com
techniques used by the Doodhwala.com digital market Doodhwala.com
to attract the new type of customers where the competition prevails in
the market.
At last I briefly conclude that
DOODHWALA.COM has very much potential abilities to rule the dairy
in the market.
66
SUGGESTIONS
1. As more people are inclined towards take Doodhwala.com
Doodhwala.com , the market share should be captured by offer
Doodhwala.com them more value initially.
2. Customers are more interested in posthumous benefits the
procedures and settlements in cases of eventualities should be as
simple as possible, even door delivery Health sectors has got
maximum opportunities so tie up with can be through of.
3. Homework is to be done in “freedom plan” and it should be
made more attractive.
4. DOODHWALA.COM should come up with new product in
line with competitors as it got more takers in the market.
67
BIBILOGRAPHY:
REFERED MARKETDOODHWALA.COM BOOKS:
1. By Philip Kotler
2. By G.C.Beri
INTERNET SITES:
1. http://en.wikipedia.org/wiki/MarketDoodhwala.com
#Introduction
2. http://www.thetimes100.co.uk/theory/theory--
marketDoodhwala.com -techniques--186.php
3. http://www.erfurtmarketDoodhwala.com .co.uk/
4. http://www.Doodhwala.com vysyalife.com
68
REFFERED JOURNALS:
1. Brochures Of Doodhwala.com digital marketDoodhwala.com .
2. Business World
3. Economic Times (brand equity)
69

Study Customer Engagement

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Study Customer Engagement

Hochgeladen von

Copyright:

Verfügbare Formate

AN EMPIRICAL STUDY ON HOW DIGITAL INDIA

CONTRIBUTED TO THE INCREASE IN ONLINE CUSTOMER

AN EMPIRICAL STUDY ON HOW DIGITAL INDIA

CONTRIBUTED TO THE INCREASE IN ONLINE CUSTOMER

Project submitted in partial fulfillment for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

I here by declare that this project Report titled “AN EMPIRICAL

STUDY ON HOW DIGITAL INDIA CONTRIBUTED TO THE

INCREASE IN ONLINE CUSTOMER ENGAGEMENT IN

STARTUPS” submitted by me to the department of management ,

XXXX is a bonafide work undertaken by me and it is not submitted to

any other university or institution for the award to any degree

/diploma/certificate or published any time before.

possible by the way of contribution of various people. The completion

of this project report titled AN EMPIRICAL STUDY ON HOW

DIGITAL INDIA CONTRIBUTED TO THE INCREASE IN ONLINE

CUSTOMER ENGAGEMENT IN STARTUPS “by Doodhwala.com to

thanks to XXXX, faculty –market Doodhwala.com , and my college

project guide for guide me to conduct my project report.

I would also like express my gratitude to XXXX of the college for

give Doodhwala.com his support and guidance throughout this project.

An Empirical study on the impact of digital market

Doodhwala.com on start up companies with reference to

MASTER OF BUSSINESS ADMINSTRATION

TABLE OF CONTENTS PAGES

2. MEAN DOODHWALA.COM AND

3. MARKET DOODHWALA.COM PRINCIPLES AND

4. DEFINITION AND PRINCIPLES OF DIGITAL

5. AGENTS INVOLVED …………………………………...17

10. Analysis of questionnaire……….………………31-38

(DATA ANALYSIS AND PRESENTATION AND IMPLEMENTATION)

11. SUMMARY AND CONCLUSIONS…………………....43

Online marketing is one of the fastest growing phenomenal in the

business world in every country, be it developed or developing country.

Though this phenomenon in developed countries are deeply woven in

the market it is slowly catching up with the developing market as well

marketing in India . India is a developing country and Bangalore is one

higher in cities compared to towns and villages in India. Bangalore is

and on businesses as well. The physical marketing process has been

dominating the Indian market for years. Companies would advertise

excessively on television, radio, billboards, fairs and exhibitions all over

consumer’s perception and attitude towards the online market.

it a perfect market Doodhwala.com tool for startups and small

of capital. Digital market Doodhwala.com not only by Doodhwala.com

s you some new customers, it increases the visibility of your business on

the web. As you run a digital market Doodhwala.com campaign, new

people learn about your business.

The Digital market Doodhwala.com offers products that later to

every customer requirement at any time. It by Doodhwala.com s to you

over 15 years of experience and the heritage of a name trusted in our

Doodhwala.com CEO and manager Doodhwala.com director,

Doodhwala.com business had a good potential in India because people

had a strong liking on Doodhwala.com s taste and a high level of

awareness about digital market of Doodhwala.com through amazon.

The bulk of the company’s business comes from the traditional

distribution route of digital market Doodhwala.com agents.

Doodhwala.com digital market Doodhwala.com recorded an income

of Rs102 crore in 2013-14.Doodhwala.com on Wednesday june 2017

enrolled Madras digital market Doodhwala.com as corporate agent to

Doodhwala.com market in south India. The company has over 650

The company aims to make customers look at fire digital market

Doodhwala.com a fresh, not just as a good product. Doodhwala.com