Draft E-Commerce Policy

 The National e-Commerce Policy lays down strategies to address issues

pertinent to the e-commerce sector.

 The Policy aims to create a framework for achieving holistic growth of the
e-commerce sector along with existing policies of Make in India and Digital
India.

 The Policy takes into account interests of all stakeholders, be they

investors, manufacturers, MSMEs, traders, retailers, startups and
consumers.

 The Policy establishes strategies which protects misuse of data, while

maintaining the spirit of existing regulations.

 The National e-Commerce Policy is aimed to address concerns which go

beyond the sale and purchase of products by electronic means.

 The National e-Commerce Policy addresses six broad issues of the e-

commerce ecosystem:

o data;
o infrastructure development;
o e-commerce marketplaces;
o regulatory issues;
o stimulating domestic digital economy; and
o export promotion through e-commerce.

 With an aim to develop capacities of the domestic industry, the Policy takes
forward the core components of the Digital India initiative.

 Transaction costs adversely affect MSMEs and start-ups more than the big
corporations. Therefore, the Policy proposes removal of application fee for
claiming export benefits.
 The Policy acknowledges the importance of data as an asset and identifies
the means to protect data generated in India, enhance data security,
prevent violation of privacy, among others.

 The Policy will assist the Government in integrating existing Indian logistic
service providers operating in the physical world with the digital economy.

 The data of a country is best thought of a collective resource, a national

asset. The e-commerce policy is about how best to exploit this national
resource, for maximizing growth and for delivering greatest benefits to all.

 The Policy will create a legal and technological framework that can provide
the basis for imposing restrictions on cross-border data flow from specified
sources.

 The FDI Policy in e-commerce has been developed in order to ensure that
the e-commerce marketplace provides a level playing field to all
participants.

 The policy aims to clearly demarcate what constitutes a marketplace model

and what comprises an inventory-based model of sale and distribution.

 Online distribution of pirated content is a matter of serious concern. The

Policy suggests Anti-piracy measures.

 E-Commerce will also be included in the National Integrated Logistics Plan

being prepared by the Department of Commerce, which would focus on
faster delivery with emphasis on lower costs.

 The Policy aims to suggest strategies to promote and facilitate exports

through e-Commerce by not only incentivizing exports, but also by reducing
administrative requirements and costs along with simplifying procedures.