Stakeholders Analysis

and Political Mapping

Policy Development and Advocacy Training
for Local Population Officers
29-31 August 2018 | Iloilo City

Since 1989
Expanding choices, uplifting lives
through legislation on population and human development
 Session Objectives

•  To discuss the steps in

conducting a stakeholder analysis
•  To illustrate the step-by-step
process in conducting political
mapping
•  To present the significance of
stakeholders analysis and political
mapping in advancing our
advocacies

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Stakeholders analysis

Since 1989
Expanding choices, uplifting lives
through legislation on population and human development
 Stakeholders Analysis

A stakeholders analysis is an identification,

classification and characterization of
potential major stakeholders to know their
position, interests and power concerning a
policy issue.

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 The stakeholders

Those who have a significant interest on the

success or failure of an advocacy project

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 The stakeholders
1.  Audience
2.  Policy champions
3.  Policy advocates/advocacy partners
4.  Final beneficiaries

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Steps in conducting a policy-oriented
stakeholders analysis
1.  Reflect on the selected policy advocacy
issue.

2.  Identify all individuals and groups most

likely to have an interest or be affected
by action on the advocacy issue.
(identification)

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3. Collect and analyze information
regarding their respective roles or position,
interests, relative power and capacity to
participate for or against the issue.
(characterization)

4. Identify and analyze the extent of

cooperation, collaboration or conflict in the
relationships between and among the
stakeholders. (classification)

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 5. Make conclusions and incorporate
these in the advocacy plan so that
actions will:
•  enhance cooperation among groups
•  be suited to the stakeholders’ capacity
•  address distribution and equity issues.

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 Stakeholders analysis matrix

Stakeholder/s Basic Interest and Position Capacity and Possible

characteristics how affected on motivation to actions to
by the issue policy bring about policy address
change stakeholder
interests

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The stakeholders quadrant

Power/influence of stakeholders

Meet their
Key player
needs

Show
Least important
consideration

Interest of stakeholders
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Sample: Positive Discipline Bill (2016)
Stakeholder/s Basic Interest and how Position on policy Capacity and Possible
characteristics affected by the change and power motivation to bring strategies to
issue about policy change address
stakeholder
interests
President Noynoy Male, single Head of state; OP No clear and specific Can veto laws passed by Low interest, high
Aquino heads LEDAC, CHR, agenda for children in Congress; can prioritize influence – MEET
NAPC, and executive existing Philippine bills NEEDS for
department (DepEd, Development Plan information and
DSWD, DILG) capacity-building
through “children’s
cluster” (DepEd,
DSWD-CWC...)
Senator Nancy Female; mother; Filed ACoP bill in Supportive (filed bill) Elected Senator but stlil High interest, low
Binay newly-elected Senate with limited influence influence (in Senate)
senator; NPC within Senate; – SHOW
(opposition) but CONSIDERATION;
may be influential Engage her as a
supporter of the bill,
potential policy
champion for NPC
Parents-teachers Organized, school- Discussions are mostly More likely to be Relatively easy to Can be partners in
groups based about students’/ supportive (DepEd has mobilize awareness-raising
children’s welfare existing policy on activities
ACOP)
Jing Sumalpong, Highly- Very supportive; can Very supportive As Committee Sec, Should be our BFF
Committee knowledgeable; mobilize HOR influential to members-
Secretary of HOR highly influential; employees and staff prioritization and action;
Committee on straightforward; provides tips;
Welfare of troubleshooter bridges us to HOR
Children Committees; facilitates
intro to reps
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Power/influence of stakeholders

Meet their
Key player
needs

Show
Least important
consideration

Interest of stakeholders
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Political mapping

Since 1989
Expanding choices, uplifting lives
through legislation on population and human development
 Political mapping

A technique to record and analyze alliances

and/or positions of political actors or
stakeholders within a specific policy arena

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 Expected products
of political mapping
•  Rapid identification of problems
•  Improved communication among
organizations
•  New strategies and ideas for
policymakers
•  Repository of information related to a
political problem
•  Improved political feasibility of a policy

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 Features of a political map
•  Research and evidence-based
•  Quick and easy mapping
•  Simple placement criteria

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 Questions to ask
1.  Who are the players who have a particular
interest in the policy issue?
2.  What are their characteristics, position and
motivation, power and influence over the policy
issue?
3.  Who could be winners and losers?
4.  Who would be included or excluded in the
proposed policy?
5.  What strategies can be applied to influence the
policy actor?

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 Source of data
for political mapping
•  One-on-one interview, survey
•  Support to related or opposing bills
•  Statements in the media
•  Actions in the Committee, plenary
deliberations
•  Colleagues
•  Other channels

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 Political map matrix
Simplified political mapping worksheet

PRO NEUTRAL ANTI

     
 
     
 
     
 
     
 

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 Rating criteria

1. Is it part of their agenda?

2. Do they mobilize resources and/or
get involved in advocacy activities?
3. Do they consistently declare
support?

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Sample: Support for Positive Discipline bill,
16th Congress (December 2013)

Female Male
Total = 34 Total = 99
(25%) (75%)
1st 6 13
Term 2nd 20 48
3rd 8 38
District 24 80
Representation
Party List 10 19

Total respondents = 133 or 46% of all members of 16th Congress HOR

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 Summary of data:
Support for positive discipline and anti-corporal punishment
of children in the 16th Congress

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 Appreciation of concept and principle
Remarks of unsupportive legislators:

•  “Parents are allowed by the Bible to discipline

and punish their children.”
•  “There is a need to punish children when they
make mistakes.”
•  “ The only way you can make children
understand that they did wrong is if you inflict
pain, but emotional punishment is more
traumatic."

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Willingness to support bill banning corporal punishment
and promoting positive discipline in all other settings

11,
8%

20, 15% Yes

No
Neutral
102, 77%

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Willingness to support bill promoting positive discipline
and banning corporal punishment at home (15)
and in all other settings (20)
Remarks of unsupportive legislators:
•  “This is part of our culture. If we try to change it, this is no
longer our culture.”
•  “If at home and issue concerns a minor, it's still the parents'
business, but corporal punishment should never be used in
schools and other settings.”
•  “I support positive discipline but don't believe in banning
corporal punishment. Dapat lang may limitation.”
•  “ There's a very thin line between discipline and punishment,
but we should make sure abuse does not happen.”
•  “ Piliin kung saang parte ng katawan papaluin.”
•  “ Good concept but things like this should not be legislated.
We should urge government to promote positive discipline
among parents.”

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 Preliminary data:
HOR Committee on the Welfare of Children

Pro Neutral/No data Anti

(11) (6) (1)
Cerilles Bravo, M. ←Ferriol-Pascual
Umali, C. Sahali
Fortun Radaza
←Robredo Suansing
Piamonte→ Tieng
←Lacson-Noel Ponce-Enrile
←Antonino
Cortuna
Santiago
Dimaporo
De Jesus
 Sample: Support for RH bill,
15th Congress (October 2010)
High Medium Low Non- Low Medium High
Support Support Support Mobilized Opposition Opposition Opposition

Lagman Mercado- Torres Treñas

Lacson- Revilla Noel
Golez, R.
Noel

Garin, J. Garcia, P.
Ledesma
Bag-ao

Ilagan Rodriguez,R.
 Final thoughts
•  Stakeholders analysis and political map are not to be seen as
static.
•  Both tools contribute significantly, but are not the only tool for
advocacy
•  They are crucial in determining strategies and approaches for
–  creating policy champions
–  network building among those who already support the
policy issue
–  educating and mobilizing the un-mobilized actors who
otherwise should be supporting the issue
–  educating and persuading those in the medium and low
opposition to support advocacy or, otherwise, neutralizing
them

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 Thank you!

Unit 3C La Residencia Building www.plcpd.org.ph @PLCPD1989

114 Maginhawa St. plcpdfound@plcpd.org.ph
Teachers Village East
Diliman, Quezon City
 Stakeholders analysis template

Stakeholder/s Basic Interest and Position on Capacity and Possible

characteristics how affected policy motivation to actions to
by the issue bring about address
policy change stakeholder
interests

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Stakeholder quadrant template
Power/influence of stakeholders

Meet their
Key player
needs

Show
Least important
consideration

Interest of stakeholders
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 Political mapping template
Political mapping worksheet

PRO NEUTRAL ANTI

     
 
     
 
     
 
     
 

Strategies:
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Presentations are available for download at:

tinyURL.com/PopcomTrainingIloilo

(not case-sensitive)

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 Thank you!

Unit 3C La Residencia Building www.plcpd.org.ph @PLCPD1989

114 Maginhawa St. plcpdfound@plcpd.org.ph
Teachers Village East
Diliman, Quezon City