Social & Influencer Shortlist

Track Title Brand Product Entrant Company Entrant

Country
A01 (Food & Drink)
Reach BAGELGATE KRAFT-HEINZ PHILADELPHIA DROGA5 New York USA
CREAM CHEESE
Reach POKER BOT FRIENDS AB INBEV POKER BEER DDB COLOMBIA Bogota COLOMBIA
Reach LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT USA
LEMONADE CHICAGO
Reach THE POPSICLE LOS PALETEROS CHURCHILLETA JOTABEQU GREY San COSTA RICA
ELECTIONS José
Reach THE TIME WE HAVE PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT - CASE

A03 (Healthcare)
Reach I TOUCH MYSELF BERLEI BREAST CANCER WUNDERMAN AUSTRALIA
PROJECT X SERENA AWARENESS THOMPSON Sydney

A04 (Consumer Durables)

Reach ADDRESS THE CARLINGS THE DIGITAL VIRTUE Copenhagen DENMARK
FUTURE COLLECTION
Reach #MOVIEPOSTERMOVI ADOBE MOVIE POSTER Pereira O'Dell San USA
E CONTEST Francisco
Reach HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Reach AWAKEN THE NIKE FOOTBALL NIKE PHANTOMVSN WIEDEN+KENNEDY THE
PHANTOM FOOTBALL BOOT AMSTERDAM NETHERLAN
DS

A05 (Automotive)
Reach POLO UNFAIL VOLKSWAGEN VOLKSWAGEN DDB SYDNEY AUSTRALIA
POLO

A06 (Retail)
Reach VOICE OF HUNGER SWIGGY FOOD DELIVERY DENTSU WEBCHUTNEY INDIA
Bangalore
Reach BLOCK WISH HOK-ELANTO | S ALEPA HOK-ELANTO Helsinki FINLAND
GROUP
Reach BK BOT BURGER KING BURGER KING DAVID Miami USA
Reach NIKE DREAM CRAZY NIKE NIKE WIEDEN+KENNEDY USA
Portland
Reach NIKE DREAM NIKE NIKE WIEDEN+KENNEDY USA
CRAZIER Portland
Reach TWITTER BAIT BURGER KING FAST FOOD MULLENLOWE Boston USA
Reach BE A FOLLOWER - DIESEL DIESEL PUBLICIS ITALY Milan ITALY
SIDE:BIZ
Reach OPEN SHELVES WRITER'S BOOKS WAVEMAKER HUNGARY HUNGARY
BOOKSTORE Budapest

A07 (Travel)
Reach THE VELOCITY FREQUENT FLYER CHE PROXIMITY AUSTRALIA
EARNBASSADORS FREQUENT FLYER PROGRAM Melbourne
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA COLOMBIA
BORDERS Bogotá

A08 (Leisure)
Reach MY LIFE AS A NPC UBIOSFT ASSASSINS CREED DDB PARIS FRANCE
ODYSSEY

A09 (Media / Entertainment)

Reach UNBOXING THE THOMSON THOMSON TBWA\CHIAT\DAY New USA
TRUTH REUTERS REUTERS York
FOUNDATION FOUNDATION

A10 (Consumer Services / Business to Business)

Reach THE FIREFLY BRADESCO INSTITUTIONAL PUBLICIS BRASIL São BRAZIL
Paulo

A11 (Not-for-profit / Charity / Government )

Reach #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING BBDO NEW YORK USA
Reach SICKKIDS VS: CREWS SICKKIDS SICKKIDS HOSPITAL COSSETTE Toronto CANADA
FOUNDATION
Reach I LOVE MY BALLS LIGA CONTRA EL CLINICAL CHECK-UP WUNDERMAN PERU
CANCER THOMPSON Lima
Reach THE LIFE SAVING PERUVIAN PERUVIAN CIRCUS GREY PERU PERU
SOAP OPERAS MINISTRY OF MINISTRY OF Lima
HEALTH HEALTH
Reach INSTA NOVELS THE NEW YORK LITERATURE MOTHER NEW YORK USA
PUBLIC LIBRARY
Reach GENERATION MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK USA
LOCKDOWN LIVES LIVES
Reach GREENPEACE GREENPEACE PALM OIL MOTHER London UNITED
'RANG-TAN' AWARENESS KINGDOM
Reach SLEEPING GIANTS - A SLEEPING GIANTS SLEEPING GIANTS - SLEEPING GIANTS San USA
CAMPAIGN TO A CAMPAIGN TO Francisco
DEFUND BIGOTRY DEFUND BIGOTRY

A12 (Corporate Social Responsibility (CSR) / Corporate Image)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach PLANET OR PLASTIC NATIONAL NATIONAL McCANN NEW YORK USA
GEOGRAPHIC GEOGRAPHIC
Reach WE BELIEVE: THE GILLETTE GROOMING - GREY NEW YORK USA
BEST MEN CAN BE BLADES & RAZORS

B01 (Community Building & Management )

Reach VOICE OF HUNGER SWIGGY FOOD DELIVERY DENTSU WEBCHUTNEY INDIA
Bangalore
Reach WORLD RECORD WORLD RECORD HULU EGG GANG London UNITED
EGG EGG KINGDOM
Reach PLANET OR PLASTIC NATIONAL NATIONAL McCANN NEW YORK USA
GEOGRAPHIC GEOGRAPHIC
Reach DRAGIBUS BLACK HARIBO HARIBO MARCEL Paris FRANCE
FORTUNE
Reach BE A FOLLOWER - DIESEL DIESEL PUBLICIS ITALY Milan ITALY
SIDE:BIZ

B02 (Audience Tagerting / Engagement Strategies)

Reach CAR COMMERCIAL CENTRAAL BEHEER INSURANCE DDB Amsterdam THE
TO GO COMPANY NETHERLAN
DS
Reach UNBOXING THE THOMSON THOMSON TBWA\CHIAT\DAY New USA
TRUTH REUTERS REUTERS York
FOUNDATION FOUNDATION
Reach KEEPING FORTNITE WENDY'S WENDY'S VMLY&R Kansas City USA
FRESH COMMUNITY
MANAGEMENT
Reach MY LIFE AS A NPC UBIOSFT ASSASSINS CREED DDB PARIS FRANCE
ODYSSEY
Reach GO BACK TO AFRICA BLACK & ABROAD BLACK & ABROAD FCB/SIX Toronto CANADA
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
PEOPLE
Reach FIRST SHAVE PROCTOR & GILLETTE GREY CANADA Toronto CANADA
GAMBLE CANADA

B03 (Real-time Response)

Reach BACKFIRE UNITED STATES UNITED STATES RETHINK Toronto CANADA
AGAINST GUN AGAINST GUN
VIOLENCE VIOLENCE
Reach FREAKY TUESDAY DUNKIN' DUNKIN' BBDO NEW YORK USA
Reach BAGELGATE KRAFT-HEINZ PHILADELPHIA DROGA5 New York USA
CREAM CHEESE
Reach WORDS COUNT JOHN F. KENNEDY LIBRARY AND THE MARTIN AGENCY USA
PRESIDENTIAL MUSEUM Richmond
LIBRARY AND
MUSEUM
Reach LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT USA
LEMONADE CHICAGO
Reach PUT THAT S#!T ON MCCORMICK & CO. FRANK’S REDHOT GREY NEW YORK USA
TWITTER
Reach RAGING BANNERS VOO TELECOM TELECO OPERATOR HAPPINESS BRUSSELS BELGIUM
Brussels
Reach THE POPSICLE LOS PALETEROS CHURCHILLETA JOTABEQU GREY San COSTA RICA
ELECTIONS José

B04 (Social Data & Insight)

Reach THE TIME WE HAVE PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT - CASE
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
PEOPLE

B05 (Brand Storytelling )

Reach UNBOXING THE THOMSON THOMSON TBWA\CHIAT\DAY New USA
TRUTH REUTERS REUTERS York
FOUNDATION FOUNDATION
Reach NIKE DREAM CRAZY NIKE NIKE WIEDEN+KENNEDY USA
Portland
Reach THE FIREFLY BRADESCO INSTITUTIONAL PUBLICIS BRASIL São BRAZIL
Paulo
Reach MY LIFE AS A NPC UBIOSFT ASSASSINS CREED DDB PARIS FRANCE
ODYSSEY
Reach WE BELIEVE: THE GILLETTE GROOMING - GREY NEW YORK USA
BEST MEN CAN BE BLADES & RAZORS
Reach IGNITING A GLOBAL TOURISM NEW TOURISM NEW AUGUSTO Auckland NEW
CONSPIRACY TO ZEALAND ZEALAND ZEALAND
#GETNZONTHEMAP

B06 (Innovative Use of Community )

Reach #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING BBDO NEW YORK USA
Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach #CODNATION ACTIVISION CALL OF DUTY 72ANDSUNNY Los USA
Angeles
Reach VOICE OF HUNGER SWIGGY FOOD DELIVERY DENTSU WEBCHUTNEY INDIA
Bangalore
Reach KEEPING FORTNITE WENDY'S WENDY'S VMLY&R Kansas City USA
FRESH COMMUNITY
MANAGEMENT
Reach BE A FOLLOWER - DIESEL DIESEL PUBLICIS ITALY Milan ITALY
SIDE:BIZ
Reach THE POPSICLE LOS PALETEROS CHURCHILLETA JOTABEQU GREY San COSTA RICA
ELECTIONS José
Reach VEILED SNAPCHAT S.C JOHNSON GLADE OGILVY Chicago USA
LENS

B07 (New Realities & Voice-activation )

Reach ADDRESS THE CARLINGS THE DIGITAL VIRTUE Copenhagen DENMARK
FUTURE COLLECTION

C01 (Organic Reach & Influence)

Reach #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING BBDO NEW YORK USA
Reach WORLD RECORD WORLD RECORD HULU EGG GANG London UNITED
EGG EGG KINGDOM
Reach NIKE DREAM CRAZY NIKE NIKE WIEDEN+KENNEDY USA
Portland
Reach GENERATION MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK USA
LOCKDOWN LIVES LIVES
Reach WE BELIEVE: THE GILLETTE GROOMING - GREY NEW YORK USA
BEST MEN CAN BE BLADES & RAZORS

C02 (Partnerships)
Reach SICKKIDS VS: CREWS SICKKIDS SICKKIDS HOSPITAL COSSETTE Toronto CANADA
FOUNDATION
Reach GREEN SCREEN MIKA+RIKA ACTRESSES DENTSU INC. Tokyo JAPAN
ACTRESSES
MIKA+RIKA
Reach THE WORLD'S STARHUB STARHUB 4G BLKJ Singapore SINGAPORE
FASTEST BAND NETWORK
Reach NIKE DREAM NIKE NIKE WIEDEN+KENNEDY USA
CRAZIER Portland
Reach NBA SELLOUTS HULU HULU NBA LIVE DEUTSCH LA USA
Reach DIESEL X MUSTAFA DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Reach DEEP FRAUD HSBC ONLINE FRAUD WEBER SHANDWICK UNITED
AWARENESS London KINGDOM

C03 (Innovative Use of Influencers)

Reach #MOVIEPOSTERMOVI ADOBE MOVIE POSTER Pereira O'Dell San USA
E CONTEST Francisco
Reach THE LIFE SAVING PERUVIAN PERUVIAN CIRCUS GREY PERU PERU
SOAP OPERAS MINISTRY OF MINISTRY OF Lima
HEALTH HEALTH
Reach HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Reach OPEN SHELVES WRITER'S BOOKS WAVEMAKER HUNGARY HUNGARY
BOOKSTORE Budapest

D01 (Content Placement )

Reach THE POPSICLE LOS PALETEROS CHURCHILLETA JOTABEQU GREY San COSTA RICA
ELECTIONS José
Reach #STILLSPEAKINGUP PROPUESTA CÍVICA LEGAL PUBLICIS MEXICO MEXICO
AC SPONSORSHIP FOR Mexico City
THE FAMILIES OF
MURDERED
JOURNALISTS IN
MEXICO.

D02 (Social Film )

Reach #MOVIEPOSTERMOVI ADOBE MOVIE POSTER Pereira O'Dell San USA
E CONTEST Francisco
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA COLOMBIA
BORDERS Bogotá
Reach HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Reach THE TIME WE HAVE PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT - CASE
Reach GENERATION MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK USA
LOCKDOWN LIVES LIVES
Reach WE BELIEVE: THE GILLETTE GROOMING - GREY NEW YORK USA
BEST MEN CAN BE BLADES & RAZORS

D03 (Social Film Series)

Reach THE MATRIARCHS CAREFREE PANTY LINERS & DDB SYDNEY AUSTRALIA
TAMPONS
Reach #CODNATION ACTIVISION CALL OF DUTY 72ANDSUNNY Los USA
Angeles
Reach MY LIFE AS A NPC UBIOSFT ASSASSINS CREED DDB PARIS FRANCE
ODYSSEY
Reach BE A FOLLOWER DIESEL DIESEL PUBLICIS ITALY Milan ITALY

D04 (Co-Creation & User Generated Content )

Reach VOICE OF HUNGER SWIGGY FOOD DELIVERY DENTSU WEBCHUTNEY INDIA
Bangalore
Reach ADIDAS Z.N.E. ADIDAS CHINA ADIDAS ATHLETICS TBWA\SHANGHAI CHINA
Z.N.E.
Reach EAT LIKE ANDY BURGER KING WHOPPER DAVID Miami USA
Reach HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED
KINGDOM
Reach THE SOPRANOS HBO THE SOPRANOS ENGINE CREATIVE & USA
NICKNAMES CONTENT New York

D06 (Social Business & Commerce)

Reach ADDRESS THE CARLINGS THE DIGITAL VIRTUE Copenhagen DENMARK
FUTURE COLLECTION
Reach BE A FOLLOWER - DIESEL DIESEL PUBLICIS ITALY Milan ITALY
SIDE:BIZ

E01 (Multi-platform Social Campaign )

Reach BK BOT BURGER KING BURGER KING DAVID Miami USA
Reach NIKE DREAM CRAZY NIKE NIKE WIEDEN+KENNEDY USA
Portland
Reach NIKE DREAM NIKE NIKE WIEDEN+KENNEDY USA
CRAZIER Portland

E02 (Sponsorship & Brand Partnership)

Reach NBA SELLOUTS HULU HULU NBA LIVE DEUTSCH LA USA
Reach DIESEL X MUSTAFA DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Reach GREENPEACE GREENPEACE PALM OIL MOTHER London UNITED
'RANG-TAN' AWARENESS KINGDOM

E03 (Social Purpose)

Reach SICKKIDS VS: CREWS SICKKIDS SICKKIDS HOSPITAL COSSETTE Toronto CANADA
FOUNDATION
Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach PETME PET RESCUE CHARITY DDB SYDNEY AUSTRALIA
Reach WORLD RECORD WORLD RECORD N/A EGG GANG London UNITED
EGG EGG KINGDOM
Reach A SIGN FROM SAINT THE NATIONAL CARBON MONOXIDE GREY POLAND Warsaw POLAND
FLORIAN INSTITUTE OF POISONING
PUBLIC HEALTH PREVENTION
Reach THE LIFE SAVING PERUVIAN PERUVIAN CIRCUS GREY PERU PERU
SOAP OPERAS MINISTRY OF MINISTRY OF Lima
HEALTH HEALTH
Reach INSTA NOVELS THE NEW YORK LITERATURE MOTHER NEW YORK USA
PUBLIC LIBRARY
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED
KINGDOM
Reach THE TIME WE HAVE PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT - CASE
Reach WE BELIEVE: THE GILLETTE GROOMING - GREY NEW YORK USA
BEST MEN CAN BE BLADES & RAZORS
Reach MARRIAGE BJÖRN BORG MARRIAGE NORD DDB Stockholm SWEDEN
UNBLOCKED UNBLOCKED
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
PEOPLE

F01 (Local Brand )

Reach SICKKIDS VS: CREWS SICKKIDS SICKKIDS HOSPITAL COSSETTE Toronto CANADA
FOUNDATION
Reach THE TIME WE HAVE PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT - CASE
Reach TEC?E?TI VLOGS ALBALACT ALBALACT McCANN BUCHAREST ROMANIA
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
PEOPLE

F02 (Challenger Brand )

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach REFURBISHED BACK MARKET BACK MARKET BETC Paris FRANCE
TWEETS
Reach FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA ARGENTINA
Buenos Aires
Reach THE TIME WE HAVE PERNOD RICARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT

F03 (Single-market Campaign)

Reach KRAFT NOW PAY KRAFT HEINZ KRAFT HEINZ LEO BURNETT USA
LATER CHICAGO
Reach NIKE DREAM CRAZY NIKE NIKE WIEDEN+KENNEDY USA
Portland
Reach BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO São BRAZIL
Paulo
Reach GENERATION MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK USA
LOCKDOWN LIVES LIVES
Reach THE TIME WE HAVE PERNOD RICARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT

F04 (Social Behaviour & Cultural Insight)

Reach ADDRESS THE CARLINGS THE DIGITAL VIRTUE Copenhagen DENMARK
FUTURE COLLECTION
Reach POLO UNFAIL VOLKSWAGEN VOLKSWAGEN DDB SYDNEY AUSTRALIA
POLO
Reach KEEPING FORTNITE WENDY'S WENDY'S VMLY&R Kansas City USA
FRESH COMMUNITY
MANAGEMENT
Reach LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT USA
LEMONADE CHICAGO
Reach THE LIFE SAVING PERUVIAN PERUVIAN CIRCUS GREY PERU PERU
SOAP OPERAS MINISTRY OF MINISTRY OF Lima
HEALTH HEALTH
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA COLOMBIA
BORDERS Bogotá
Reach HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Reach INSTA NOVELS THE NEW YORK LITERATURE MOTHER NEW YORK USA
PUBLIC LIBRARY
Reach THE HAIRY TALE PROCTER & PANTENE GREY TOKYO JAPAN
GAMBLE
Reach THE POPSICLE LOS PALETEROS CHURCHILLETA JOTABEQU GREY San COSTA RICA
ELECTIONS José
Reach #NATIONALROASTDA WENDY'S WENDY'S VMLY&R Kansas City USA
Y
Reach WE BELIEVE: THE GILLETTE GROOMING - GREY NEW YORK USA
BEST MEN CAN BE BLADES & RAZORS
Reach THE ALGORITHM OF ROLLING STONE INSTITUTIONAL AFRICA São Paulo BRAZIL
LIFE
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
PEOPLE
Reach FIRST SHAVE PROCTOR & GILLETTE GREY CANADA Toronto CANADA
GAMBLE CANADA
Reach THE TIME WE HAVE PERNOD RICARD RUAVIEJA LEO BURNETT Madrid SPAIN
LEFT

F05 (Breakthrough on a Budget)

Reach #DEFYTHENAME MONICA LEWINSKY ANTI-BULLYING BBDO NEW YORK USA
Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach BAGELGATE KRAFT-HEINZ PHILADELPHIA DROGA5 New York USA
CREAM CHEESE
Reach EXPLAINS A LOT BURGER KING BURGER KING COOLR London UNITED
KINGDOM
Reach THE SOPRANOS HBO N/A HBO New York USA
NICKNAMES
Reach BK BOT BURGER KING BURGER KING DAVID Miami USA
Reach INSTA NOVELS THE NEW YORK LITERATURE MOTHER NEW YORK USA
PUBLIC LIBRARY

Total Entries: 162