ACKNOWLEDGEMENT

Without the help and untiring support of the following individuals, this

accomplishment would not have been possible.

The researcher would like to express their profound gratitude and

appreciation to their parents for the abundant support on financial, emotional,

and spiritual needs, to their complete and unending support in every obstacle

that we encountered throughout completing the research study.

To Sir Conrado Panerio Jr., the research adviser, for his presence

and guidance during the accomplishment of the requirement and for sharing

his knowledge for the improvement of this study.

To the owners and managers of the following restaurant businesses

namely Penong’s, Twenty-two, Chowking, Mang Inasal, and Jinbin

Korean Barbecue & Grill for accommodating the needs to gather information

and for assisting the researchers.

To Ms. Jacqueline S. Salapuddin, Senior High School’s Principal, for

letting us gather information outside school premises and to the researcher’s

friends and other people who contributed to the fulfillment of this study.

And above all, to our Almighty Father for giving such strength,

knowledge, and wisdom, which supported the researchers in all their

problems, circumstances and difficulties in making their research project. This

piece of work would have not been completed without His will and blessings

of courage, determination and perseverance. He is the provider and source of

everything.

To God be all the Glory!

 DEDICATION

To the researchers family, professors, classmates and friends

Who believe that we could go this far
And
To the University of Mindanao Digos College
That lights up our way and leads us to the real world…
This simple proof of accomplishment
Is humbly dedicated.

ANIFAH B. PACALNA

SHAINA P. FERENAL

JULIFER A.VILLONES

GLORY LEN B. ZARSADIAS

XENA MARIE N. ESCALERA

MAUREEN KATE V. FONDEVILLA

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 TABLE OF CONTENTS

PRELIMINARY……………………………………………………………PAGES
TITLE PAGE……………….….…………………………………………....i
ACKNOWLEDGEMENT.…………………………………………………ii
TABLE OF CONTENTS……..……………………………………….……iv
LIST OF TABLES…………..……………………………………………....v
LIST OF FIGURES……………………………..…………………………..vi
ABSTRACT…………………….…………………………………………...vii

1. THE PROBLEM AND ITS SETTING

1.1a Background of the Study………………………….…..1
1.1b Statement of the Problem………………………….......2
1.1c Hypothesis of the Study…………………………….....3
1.1d Scope and Limitation…………………….....………....3
1.1e RRL……………………………………………….…....3
1.1f Theoretical and conceptual Framework….……..........12
1.1g Significance of the Study………………….…….........13
1.1h Definition of Terms……………………….……....…..13

2. METHOD
2. 1 Research Design…………………………………………….....15
2.2 Research Subjects………....…………………………....…......15
2.3 Research Instrument………………………………………......15
2.4 Data-Gathering Procedure………………………………….....16
2.5 Statistical Treatment of Data……………………………….....17

3. PRESENTATION AND ANALYSIS OF FINDINGS…………….….....18

4. SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS….…...22

REFERENCES………………………….……………………………….......24

APPENDICES………………………………………………………….….....26

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 LIST OF TABLES

Table Page

The Number of Years of Each

1 18
Restaurant Businesses

Social Networking Site Used by the

2 18
Restaurant Businesses in Digos City

Average Monthly Expense on Online

3 Advertising of Each Restaurant 19
Business

Effect of Online Advertisement to

4 21
Yearly and Monthly Income

Online Advertising is Effective in

5 Promoting Business 21

iv
 LIST OF FIGURES

Figure Page

Conceptual Framework showing the

1 12
variables of the study

Average Monthly Income of Each

Selected Restaurant Businesses
2 19
Before and After Engaging in Online
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Average Monthly Income of

Restaurant Businesses in Digos City
3 20
Before and After Engaging in Online
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 ABSTRACT

Keywords:

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