1 The Media

Snapshot Study the pictures below and answer the questions.

Preview questions.

1. What kinds of media are depicted by the pictures?

2. What printed media is there in the picture?
3. What digital media are shown in the picture?
4. Are you familiar with them?
5. Which is the newest kind of media?
6. What kind of media do you use?
7. Why do you use them?
8. Is a television more expensive than a camera?

Vocabulary Study the vocabulary below

Headline Feature Sources Broadcast

Documentary Prime time Breaking news Communication
Advertise Announce Listen to Commercial break
Digital On air Electronic Journalist
Online Magazine Newspaper Entertaintment
Channel Page Message Information
Browse Social Media Printed Media Tool
Program Dialogue Press Shows

PRACTICE : (www. learnenglishmyenglishlab/lesson-7-topic/reading)

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 Reading Read the article below and answer the given questions.

NEWSPAPERS AND MAGAZINES

”Why should I read newspapers and magazines? I get news on TV and
radio.” You may have heard people say that. They don’t know that there is much
more fun than just news in a newspaper or a magazine. You enjoy reading special
articles about hobbies, home, sport, and movie stars. Maybe you’ll like comics. You
read where to buy what you need at a lowest price, what happened yesterday in
your town and around the world. Newspapers also tell you where to go for fun. They
also tell you about shows and sports. Lots of events happen to people, and
newspapers tell you what happened, who did it, where it happened, why it
happened and how it happened. No one can read everything in the newspaper every
day. But if you read a part of your newspaper every day, you will know a lot. The first
American newspaper was published in Boston in 1690. Now lots of magazines and
newspapers are published in the USA. They keep up with all the new discoveries and
events that are happening every day and bring the world of events into your home.
Magazines and newspapers can be divided into two large groups - mass and
specialized. Mass magazines and newspapers are intended for large group of people,
living in different places and having many different interests. Among them are
newspapers and magazines for teachers, for cat lovers, for stamp collectors. In fact,
there is a magazine and a newspaper to fit any interest. Most U.S. cities today have
only one newspaper publisher. In more than 170 American cities, a single publisher
produces both a morning and an evening newspaper. But some cities (fewer than 30)
have different owners. The “New York Times,” “USA Today” and “Washington Post”
can be read everywhere in the United States. Do you want to know the price? Today
most sell for 45 cents or more a copy. Surprisingly, many people buy newspaper
more for the advertising than for the news. Advertising accounts for 65 percent of
newspaper revenues.

Here are some of the magazines you might read.

News magazines. “Time” and “Newsweek.” They come out once a week and
give summaries of world and national news and background information on the
news. Digests. They are magazines that print articles that have already been
published some- where else.
Fiction magazines. They print short stories. Two popular ones are “Ellery
Queen’s Mystery Magazine” and “Fantasy and Science Fiction.” Magazines for
African Americans have articles about African Americans and news of interest to
black persons. Some of them are “Sepia” and “Ebony.”
Women’s magazines deal with many subjects: family life, child care, health,
home decorating, beauty, marriage, divorce, and do-it-yourself projects. There are
also advice columns, short stories and articles about famous women. Other
magazines specialize in beauty, or other tips on face make-up and hair-does. There
are magazines for brides and for teenage girls.
Sports. “Sport Illustrated” is one of the most popular sports magazines. It
deals with amateur and professional sports.
If you are interested in model trains, antiques, sewing, cooking, crafts and
magic, you can find some magazines for yourself. There are plenty of other
magazines to choose from, too.

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Answer the questions by speaking.

1. Do you and your family read
newspapers and magazines?
2. What information can you find in
them?
3. You read newspapers every day,
don’t you?
4. Do you buy them or do you subscribe
to them?
5. Many newspapers and magazines
are published in Russia, aren’t they?
6. Do you know when the first Russian
newspaper was published?
7. What are Russian newspapers that
can be read everywhere in Russia?
8. What about the price of your local
newspaper?
9. What are mass magazines and
newspapers?
10. What magazine would you choose if
you were interested in sports?
11. Do you personally have a
newspaper or magazine to fit your
interests?
12. What newspapers and magazines
are the most popular in your
country or town?

Listen to the audio about media effects

Listening (learnenglishmyenglishlab/lesson-7-topic/listening).

Language Focus “Comparison” Study the comparisons below.

Note : Comparing two things

More explanation in My laptop is heavier than yours.
the appendices page This is simpler/more simple.
83. Last assignment was more difficult.
Comparing three or more things
He is the best student in his class.
It is the most expensive car in the world.
This detergent is the most economical of all.
Expressing similarities
Both solutions are about the same.
There is not much difference between the two editions.
There is not much difference among students.

Practice A
Use the words in parentheses (…) to complete the conversations with comparative
adjectives or adverbs. Add than where necessary.
Matt: My phone is working (1) worse than (badly) ever. And it’s (2) __________ (old)
all the other phones I see, too. I want a (3) __________ (modern) phone.
Lara: Take a look at my phone. It was (4) ___________ (cheap) my last phone, and
I’m much (5) __________ (happy) with it. When I’m traveling, I listen to music
(6) ____________ often) I do when I’m at home, so I wanted a phone with a
(7) ____________ (big) memory card.
Matt: Wow, it’s much (8) ____________ (nice) mine! The screen is a lot __________
(large), too. I want one like that!
Lara: Yeah, you need a big screen, because you watch videos on your phone_______
(frequently) I do.

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 Complete the blanks with a suitable word or phrase from
Practice B the box.

average popular agency almost now adult reasons surf

way addicted level because work groups digital anti.

People in Britain (1) ____________ spend more time watching TV, gaming,
and using their mobile phones and computers than sleeping. Research by the British
communications (2) ____________ Ofcom found that Britons use technology for 20
minutes longer than they spend sleeping. The average U.K. (3) ____________ uses
technology for eight hours and 41 minutes a day. They sleep for an (4) ____________
of eight hours and 21 minutes. One of the biggest (5) ____________ for this is
broadband and wi-fi. People can get online (6) ____________ anywhere, so they
spend more time online. Many people make telephone calls or (7) ____________ the
web while watching television. Television was the most (8) ____________ activity.
Adults watched an average of three hours a day.
The study looked at technology and different age (9) ____________. It found
that six-year-olds understand how to use technology at the same (10) ____________
as 45-year-olds. Another finding was that people understand (11) ____________
technology most when they are 14 or 15. A doctor said technology is changing the
(12) ____________ people communicate with each other. Dr Arthur Cassidy warned
that we are becoming more and more (13) ____________ -social. He said we are
moving away from face-to-face conversations (14) ____________ of technology. He
added that people are becoming (15) ____________ to their smart phones.
Technology also means people are working at home after they get home from (16)
____________.

Reading In group, read the texts and answer the given questions.

Social Media Impacts on Young Generation

Media is an important source of such information. Media are of many forms of
communication, which comprised of print media, electronic media, and information
technology. Print media includes newspapers, magazines, etc. and electronic media
includes radio, television, while information technology includes computer, internet,
etc. Since the commencement of these technological advancements, our lives have
become significantly more convenient. All media have a common ability to provide
information and make communication possible over larger distance. However, as
technology has considerably developed, it has had detrimental effects on members of
society, especially on youth.
Today’s youth can be either positively or negatively affected by media. Media has
the greatest impact on young generation more that family or school has. Through
email, face book, and twitter for instance, teenager can communicate with teenagers
in other countries and find other ways of thinking and behaving in society. Teenagers
find out about fashion from the internet and they like to navigate on the internet to
see which trends have appeared lately. They can also read about sports, music, and
culture. Apart from this, mass-media represents an essential source of enrichment and
education for the young generation as they receive informal education from a variety
of sources, from books to internet.
Media however, does not always inform and manipulate teenagers on a positive
way, because it also represents a source of violence through movies or news. Negative
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effects of internet such as internet addiction, and plagiarism are not unusual in today’s
culture, if not used properly, the Internet may be severely damaging to the mental and
physical health of young adults. One of the most obvious problems with young
generation using the internet is the chance of getting addicted. This computer overuse
results in less time for them to study, do homework, read, exercise, or participate in
any co curriculum activities. As a result, internet addiction directly affected their day
today’s lifestyle.

Social Media
We live in the age of social media, an age where unlimited, up-to-date
information travels the net and hundreds of millions of people are engaged with a
wide online community. Today’s media outlets provide haven for millions looking to
reconnect, network and share information.
Two of these most popular outlets, Facebook and LinkedIn, continue to demand
an ever growing audience. What’s interesting is not their growing popularity, but the
new wave of groups to which they’re appealing. Environmental, innovative,
sustainable-driven groups are gaining presence on these social media outlets.
Facebook has come a long way since its creation in 2004. Once simply a space to share
posts, photos and videos with all your ‘friends,’ today’s Facebook includes “groups”
which allows users to share information with a specific community. Offering more than
the traditional Facebook, group participants are not only able to share posts, photos
and videos; but can also create and edit group documents, “engage in real-time group
chat” and send “emails to the entire group using a custom e-mail address” according to
Yahoo! News.
According to Facebook, the “average user is connected to 80 community pages,
groups and events.” Where exactly do environmentalists tie in? Well, search Facebook
for less than a minute and you’ll be introduced to a plethora of green, innovative
groups. Take the group Green Business Innovators; fostering an audience of nearly
3,000, this group provides a forum for green innovators to share, learn and collaborate
on how to enhance business sustainability. Group members offer each other personal
tips, raise questions for debate and are informed of upcoming related events. Though
generating a smaller, yet active, following, the groups Green Business and Green
Business Networking echo similar messages.
But Facebook certainly isn’t the only networking tool to catch green; LinkedIn
has developed quite the green scene of its own; geared more towards business
professionals, several groups dive into CSR, sustainability and triple bottom line type
issues. With over 5,000 members, the Sustainability Working Group offers exciting
discussions and networking with leading professionals committed to sustainability. If
environmental sustainability is up your alley, countless other groups provide forums to
network and discuss all sorts of green issues, including: Sustainability Professionals,
Chief Sustainability Officers Network, Green & Sustainability Innovators & Innovation
Network, GreenBiz.com—Green Business Professionals, and Green.
With over 500 million Facebook users and over 100 million LinkedIn members
globally, it’s no secret where our audience is and environmentalists are catching on.
While social media isn’t the be-all-end-all, it is one powerful tool; a tool that provides
excellent networking, sharing and crowd sourcing opportunities, which foster growth,
development and innovation.

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 Questions :

1. How many forms are media?

2. What are print, electronic media and information technology?
3. What does commencement mean?
4. When have our lives become significantly more convenient?
5. Who can be positively or negatively affected by media?
6. What has the greatest impact on young generation?
7. What is the most obvious problem with young generation using internet?
8. What are the positive and negative effects of internet?
9. Write 10 comprehension questions of the two texts.
10. Discuss and speak the following issues.

Time Before Social Media Time After Social Media

The Disadvantages of Social Media The Advantages of Social Media

Study the Essay writing below. Then write your own essay
Writing
about the “Impact of social media”.

Note : Study the bold sentencces in the essay below.

Why People Shouldn't Watch Too Much Television

Watching television is an experience shared by most adults and children. It is
cheap, appealing, and within the reach of the general public. In this way, TV has
become an important mass media around the world. Sadly, this resource isn’t used in
a way that people could get the best possible benefits from it. The purpose of this
essay is to persuade the reader that people shouldn’t watch too much television
because the content of many TV programs is not educational; it makes people
waste time that could be used in more beneficial activities; and it negatively affects
people’s mental development.
The first reason why people shouldn’t watch too much television is because
the content of many TV programs is not educational. Nowadays, we can see movies,
series, and shows that present scenes of violence, sex, and drugs. This has
established wrong concepts among the audience that influence them into having a
negative behavior. Moreover, the impact this tendency has on children is worse
because they grow up with the idea of a world where women must be slender and
blonde to stand out, where problems can only be solved with money and violence,
and where wars are inevitable.
The second reason why people shouldn’t watch too much television is
because it makes people waste time that could be used in more beneficial
activities. The time we spend watching TV could be applied to useful activities like
exercise, reading, interacting with friends and family, activities that are a crucial for a
healthy lifestyle.
The third reason why people shouldn’t watch too much television is because
it negatively affects people’s mental development. According to several scientific
studies, watching TV for prolonged periods of time has a negative effect over the
intellectual development of children and leads to deterioration of the mental
capacity in older people by causing both attention and memory problems in the long
term.

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 In conclusion, people shouldn’t watch too much television because the
content of many TV programs is not educational; it makes people waste time that
could be used in more beneficial activities; and it affects people’s mental
development. However, this doesn’t mean that we should ban TV, but if we are
going to watch it, we should do it with moderation. Television is a resource that we
should learn to use through the right selection of programs by taking an active and
critical attitude towards it. (http://eslbee.com)

Impact of Social Media

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