CuES FRAMEWORK

Customer Employee Shareholder

 VISION

CuES Model is a framework mimicking the building blocks of nature.

We believe if the model is diligently followed, will bring success to all

aspiring entrepreneurs in establishing startups and transforming them into
living companies.

CuES Model

Carbon Tetrahedron
structure
 CONCEPT

The CuES model is based on a well proven theory.

The pyramid tetrahedron is the strongest structure known.

This concept is used in the following:

• Fluid Dynamics
• Naval Architecture
• Aviation
• Mobile Technology & more…

THE STRUCTURE

• The carbon tetrahedron is represented by 5 atoms and 4 faces.

• The Hydrogen atom is the most basic element in the periodic table,
meaning it forms the DNA of the science of chemistry. The central Carbon
Carbon Tetrahedron atom is the driving force for the tetrahedron
structure
 IMPLEMENTATION

Similar to the pyramid tetrahedron :

1. 3 of the 4 Hydrogen atoms are replaced with

• Customer
• Employee
• Shareholder

They form the DNA of an organization similar to Hydrogen atom that is the
most basic element in the periodic table.

2. At any given point of time, only three Hydrogen atoms are bonded
together to form a face, hence the left over Hydrogen is assumed to be the
outcome in our model which represents “Success”.

3. The central Carbon atom represents “Effort” which forms the driving
force of an organization similar to carbon in the tetrahedron structure.

CuEs Model 4. Four Faces represent:

• Value System
• Market
• Brand
• Society
 IMPLEMENTATION
VALUE SYSTEM OF THE ORGANZATION

Success
• The 3 corners on the base of pyramid is shown by Customer,
Employee, Shareholder - representing the Value System of the
company.

• The top vertex “Success” is defined by the company

Effort
• Different combinations of Customer, Employee, and Shareholder
Shareholder Employee will show the corresponding relevant faces of the pyramid.

Customer
 IMPLEMENTATION

EFFORT DRIVEN BY EFFORT DRIVEN BY EFFORT DRIVEN BY SHAREHOLDER

CUSTOMER EMPLOYEE
Success Success
Success

Effort Effort
Effort

Shareholder Employee Shareholder Employee

Shareholder Employee
Customer Customer
Customer

When ‘Effort’ is driven by the When ‘Effort’ is driven by the When ‘Effort’ is driven by the
‘Customer’ ‘Employee’ ‘Shareholder’

Shareholder and Employee work Shareholder and Employee work Customer and Employee work in
in tandem for effectiveness & in tandem for effectiveness & tandem for effectiveness &
efficiency efficiency efficiency

Then company’s BRAND will Then company’s MARKET will Then SOCIETY at large will grow.
grow. grow.
 IMPLEMENTATION
THE FINAL CuES Model

Shareholder

Customer
Success

Effort

Value system at the base

Employee
 SPHERE OF INFLUENCE
The most influential component in our model is the EFFORT. Hence EFFORT is the Sphere of influence.

This sphere of influence is driven by identified action items. These items are tasks that are performed/undertaken by that
particular driving member.

There are FOUR action items that have been selected for each case which constitute the respective Sphere of influence.

EFFORT is:

• Employees’ sphere of influence

• Customers’ sphere of influence
• Shareholders’ sphere of influence

1 2

3 4

The 4 action items

 SPHERE OF INFLUENCE
Success EMPLOYEES’ SPHERE OF INFLUENCE

Effort

Shareholder Employee

Customer They address the

economic issues
& effect the
Market

Understanding Identifying

Gaining Performing
 SPHERE OF INFLUENCE
Success CUSTOMERS’ SPHERE OF INFLUENCE

Effort

Shareholder Employee

Customer
They address the
environmental issues
& effects the Brand

Respect Experience

Win-Win Communicate
 SPHERE OF INFLUENCE
Success SHAREHOLDERS’ SPHERE OF INFLUENCE

Effort

Shareholder Employee

Customer
They address the
social issues & effect
the Society

Work
Quality
Culture

Customer Learning &

centric Development