Customer satisfactions survey for mobile

Personal Questions:

1. Name:

2. Gender

○ Male ○ Female

3. Marital Status

○ Married ○ Single

4. Age Group

○ 10 – 20 ○ 20 – 30

○ 30 – 50 ○ 50 & Above

5. Occupation

○ Self Employed

○ Professional

○ Salaried

○ House wife

○ Student

○ Others

6. Education Level

○ University degree & above

○ High School

○ Elementary Level

○ Illiterate
7. Income Level (per month)

○ < 10000

○ < 30000

○ < 50000

○ Greater than 50000

About mobile phones:

8) Which mobile phone you are using.

A) Nokia B) Samsung

C) Sony Ericson D) LG

E) Motorola F) iPhone

G) Blackberry H) Others

Specify

9 )Please write the model of your phone

(example: Nokia 1100, Ericson k800i, etc.)

10) How long you are using the mobile phone

○ Less than 1year

○ 1 – 2 years

○ 2 – 4 years

○ Above 4 years
11) What are the reasons for using the above mentioned model.

A) WAP

B) Just to talk on it

C) Use GPRS function

D) Receive Email & SMS

E) Down Load Files

F) Others (Specify)

12) How often do you change your mobile phone

○ Less than 1 year

○ 1 – 2 years

○ 2 – 4 years

○ Above 4 years

13) What phone Accessories do you have

A) Hands free

B) Bluetooth Head Set

C) USB Data Cable

D) Memory Card (SD Card)

E) Others

14) Latest Mobile facilities which you are aware of:-

(Can tick multiple boxes of the facilities you know.)

A) GPRS

B) 3G
C) MMS

D) BLUETOOTH

E) INFRARED

F) VIDEO CALL

G) OTHER FACILITIES (Specify)

15) What is your favorite brand in Mobiles?

(Please choose your 3 favorite brands in order of preference from the brands in the table below. 1-most
favorite,3-least favorite.)

1 2 3

A) Nokia

B) Samsung

C) Sony Ericson

D) LG

E) Motorola

F) iPhone

G) Blackberry

H) Others

Specify the brand

16) Why you like the brands you chose above?

(Please indicate the important of below factors when you choose the brands. 1-very important, 2-
somewhatimportant, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1 2 3 4 5

A) Advertisement

B) Appearance

C) Price

D) Functions
E) Quality

F) Brand Image

G) Service

H) Recommended by friends

I) Others

Specify.

17) Do you prefer phones to be

○ Slim or ○ medium or ○ thick

○ Light or ○ medium or ○ heavy

○ Small or ○ medium or ○ large

18) What would you be willing to pay for a mobile phone

○ < 10000

○ 10000 to 20000

○ 20000 to 40000

○ Any amount

19) Do you think prolonged use (use under long period) of mobile phone would cause health problem
e.g. cancer

○ Yes ○ No ○ No Comment

20) Where did you often see the mobile advertisement?

A) TV B) News Paper

C) Magazine D) Online

E) Outdoor F) Radio

G) Leaflets

H) Others Please specify

21) Consider the TV advertisement you like – what brand is it promoting

A) Nokia B) Samsung

C) Sony Ericson D) LG

E) Motorola F) iPhone

G) Blackberry H) Others

Specify

22) Which of the following would impress you the most?

(Please indicate the important of below factors when you choose the brands. 1-very important, 2-
somewhatimportant, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1 2 3 4 5

A. Slogan

B. Picture

C. Color

D. Story

E. Spokesperson

F. Music

G. Others

H. Recommended by friends

I. Others (Specify)

23) After seeing the advertisement above did you like the mobile brand from then on.

(Briefly Explain the reason in the below box)

○ Yes ○ No