Qualitative Research Qualitative Research is primarily exploratory research.

It is used to gain an
understanding of underlying reasons, opinions, and motivations. It provides insights into the
problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative
Research is also used to uncover trends in thought and opinions, and dive deeper into the
problem. Qualitative data collection methods vary using unstructured or semi-structured
techniques. Some common methods include focus groups (group discussions), individual
interviews, and participation/observations. The sample size is typically small, and respondents are
selected to fulfil a given quota.

Quantitative Research Quantitative Research is used to quantify the problem by way of

generating numerical data or data that can be transformed into usable statistics. It is used to
quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a
larger sample population. Quantitative Research uses measurable data to formulate facts and
uncover patterns in research. Quantitative data collection methods are much more structured than
Qualitative data collection methods. Quantitative data collection methods include various forms of
surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face
interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and
systematic observations.

QUALITATIVE

The aim is a complete, detailed description.

Researcher may only know roughly in advance what he/she is looking for.

Recommended during earlier phases of research projects.

The design emerges as the study unfolds.

Researcher is the data gathering instrument.

Data is in the form of words, pictures or objects.

Subjective - individuals interpretation of events is important ,e.g., uses participant

observation, in-depth interviews etc.

Qualitative data is more 'rich', time consuming, and less able to be generalized.

Researcher tends to become subjectively immersed in the subject matter.

Quantitative

The aim is to classify features, count them, and construct statistical models in an
attempt to explain what is observed.

Researcher knows clearly in advance what he/she is looking for.

Recommended during latter phases of research projects.

All aspects of the study are carefully designed before data is collected.

Researcher uses tools, such as questionnaires or equipment to collect numerical data.

Data is in the form of numbers and statistics.

Objective seeks precise measurement & analysis of target concepts, e.g., uses surveys,
questionnaires etc.

Quantitative data is more efficient, able to test hypotheses, but may miss contextual
detail.

Researcher tends to remain objectively separated from the subject matter.

Engineering research seeks improvements in theory and practice in fields such as

(for example) high-speed computation, bioengineering, earthquake prediction, power
systems, nanotechnology and construction. Major contributors to engineering
research around the world include governments, private business, and academia.

Educational research refers to the systematic collection and analysis of data related
to the field of education. Research may involve a variety of methods. Researchmay
involve various aspects of education including student learning, teachingmethods,
teacher training, and classroom dynamics.

IN MEDICAL It also allows the clinicians to gain an understanding of what goes into
basic science discoveries and drug development. Translational research has an
important role to play in medical research , and when used alongside basic science
will lead to increased knowledge, discovery and treatment in medicine

The major purpose of business research is to provide executives knowledge

regarding the organization, the markets, the economy, finance, and
sales. Businessintelligence enables the executives of the company to make better and
rational decisions based on the results provided by the research.

Research Governance. Research Governance concerns setting standards to

improve research quality and safeguard the public. It involves enhancing ethical and
scientific quality, promoting good practice, reducing adverse incidents, ensuring
lessons are learned and preventing poor performance and misconduct.

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Jaedee U. Andrada Jaedee U. Andrada
Jaedee U. Andrada Jaedee U. Andrada
Jaedee U. Andrada Jaedee U. Andrada
Jaedee U. Andrada Jaedee U. Andrada
Jaedee U. Andrada Jaedee U. Andrada
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Mr. John Lord Evangelista
Mr. Christoper I. Quilana
Mr. Arwin Ugto

D.I.S.S
Creative Writing
Pagsulat Sa Filipino Sa Piling
Larangan Media and
Information Literacy
Physical Science
21st Century Literature
From The Phil. And The
World Practical Research 2
Physical Education &
Health 3
D.I.S.S
Creative Writing
Pagsulat Sa Filipino Sa Piling
Larangan Media and Information
Literacy Physical Science
21st Century Literature From The
Phil. And The World
Practical Research 2
Physical Education & Health 3