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Skills 2019
Anticipating what’s
next for your business
An Asia-Pacific Edition.
About this report What are Rising Skills?
Rising skills are skills that have experienced exponential
In the “Future of Skills” report, we have generated behavioural growth in the last few years in adoption by professionals.
It’s not only professionals adopting these skills, organisations
insights based on billions of data points from member
are also vying for talent with these skills. These skills may be
engagement on LinkedIn. nascent now but will potentially see wide-scale adoption
in the future.*
These insights aim to understand:
3X
• What are the rising skills in the Asia-Pacific region (APAC)?
• How rising skills data can signal the transformations and innovations
in industries? Demand for that of the
• How roles are evolving and how you can future-proof your employees talent with rest of the
and business? rising skills is talent base**
We also surveyed 4,136 employees and 844 Learning & Development
(L&D) professionals in Australia, India, Japan and Singapore on the state
of workplace learning and skills requirements.
Methodology:
* We looked at skills data listed by members on our platform in the last 5 years. Rising skills are skills
that have experienced exponential growth. i.e. increase in number at a constantly growing rate
month-on-month.
** Demand: The ratio of average number of LinkedIn Recruiter InMails sent to professionals
with Rising Skills over the past 12 months, versus the average number of InMails sent to other
professionals in APAC.
80%
a job will change between 2018 and 2022.7
Examples of occupations Examples of occupations Examples of occupations Examples of occupations Examples of occupations
which have these skills which have these skills which have these skills which have these skills which have these skills
• Chief Data Officer • Digital Marketing • DevOps Engineer • Consultant • Mobile Engineer
• Compliance Officer Specialist • Full Stack Engineer • Project Manager • Researcher
• Risk Management Officer • Marketing Manager • Software Engineer • Software Engineer • Software Engineer
• Social Media
Marketing Specialist
Examples of occupations Examples of occupations Examples of occupations Examples of occupations Examples of occupations
which have these skills which have these skills which have these skills which have these skills which have these skills
• Blockchain Developer • Business Analyst • Business Analyst • Graphics Designer • Frontend Developer
• Chief Technology Officer • Data Scientist • Consultant • Product Designer • Full Stack Engineer
• Consultant • Software Engineer • Robotics Engineer • User Experience Designer • Web Developer
Note: Certain jobs or roles require a combination of two or more skills from different skills categories.
React.js
Google Cloud Platform Rising skills can be used to forecast where
GitHub
Sprint Boot industries are going. Examining what rising
Test Driven Development
Ruby on Rails
skills certain industries are hiring for shows
Express.js
Kubernetes
what changes they are anticipating.
Let’s look at a real example of two brick-and-mortar retail firms,
2014 2015 2016 2017 2018
which we have anonymised as companies A and B. Our data
shows that company A has been rapidly hiring professionals
Company B: Diversifying into a new retail category with digital and technology related skills whereas company B
has been hiring for a diversified set of skills which are primarily
non-digital. Looking at this data, one can come to a conclusion
Pharmaceutical Industry that company A is on the path of digital transformation while
company B has a different strategy.
Patient Education
Clinical Research
Skills Density
Pharmacology
Pharmacy Technicians
Alteryx
Data Analyst
Machine learning, data visualisation,
data analysis, statistical efficiency quality
Data Scientist
Machine learning, deep learning, natural
language processing, data visualisation,
neural networks, time series forecasting
Data Analysts are also going under a transformation. Rising skills such as
machine learning, data visualisation, and statistical analysis have seen an
increase in adoption – skills deemed to be relevant to future job demands.
The thrust of their job remains the same, but how they do it is changing.
Singapore
1. Blockchain
Malaysia 2. Workflow Automation
1. Human-Centred Design 3. Human-Centred Design
2. Social Media Marketing China
3. Workflow Automation Korea 1. Frontend Web Development
rising skills
1. Blockchain
2. Compliance 3. Blockchain
3. Artificial Intelligence
Taiwan
1. Artificial Intelligence
India 2. Frontend Web Development
1. Robotic Process Automation 3. Blockchain
Philippines
2. Compliance
1. Social Media Marketing
3. Continuous Integration
2. Frontend Web Development
3. Human-Centred Design
Thailand Australia
1. Frontend Web Development 1. Continuous Integration
2. Human-Centred Design 2. Workflow Automation
3. Gesture Recognition Technology 3. Social Media Marketing
Vietnam
1. Frontend Web Development Indonesia
2. Gesture Recognition Technology 1. Social Media Marketing
3. Blockchain 2. Human-Centred Design
3. Gesture Recognition Technology
Methodology: Top 3 rising skills categories that are over-indexing, i.e. have a higher prominence, in the country vs overall APAC
57% 59%
The rise of AI, automation and robots is rapidly changing the talent and skills
market. But it is not just driving demand for technical, hard skills – like coding,
cloud-computing and AI. Soft skills are highly sought after in the field.
average average
89% of executives say that it is difficult to find people with soft skills. This is
13
congruent with the survey done by World Economic Forum; Even as demand for
technology competencies increase, soft skills such as analytical thinking, active
Australia 50% Australia 52%
learning and creativity will retain or increase their value.14 India 61% India 60%
In our digital, hyper-connected world, it is easy for information overload to occur.
Soft skills, like creativity, adaptability, collaboration and time management,
Japan 64% Japan
63%
allow talent to navigate new information and make decisions effectively. Singapore 54% Singapore 62%
LinkedIn surveyed both employees and L&D professionals across APAC.
The survey found both groups place a lot of value on soft skills, particularly
when it comes to career progression.
Why soft skills?
While robots and automation may
displace routine work done by In my view, in the next 10 years,
General General
and innovation can’t be
General
Soft skills are vital to get
technology 42%the most from our digital world, whether it is
Collaboration 65% 24% replaced by technology
automation. 42%
technology
understanding data, communicating clearly, or managing projects.
No matter how technical the role, it is the soft skills that will sort the
Regan Taikitsadaporn
good from the great. So the question is how are you making it easy Chief Human
for your workforce to learn these soft skills? Resources Officer,
Marriott International
Investing in upskilling is not just about retaining existing talent in a tight market. Committing to learning and development before the skills are needed allows
the business to plan in advance and anticipate disruption.
But L&D need not be a complete overhaul of skills, or a prescriptive and extended program. In fact, shorter, targeted and achievable courses that equip talent
with skills they can use in their work are typically the most valuable for talent and organisation alike.15
The promise of L&D is also attractive to the early adopters with rising skills. LinkedIn research shows 41 percent of APAC professionals believe online learning is very
beneficial to their career progression. Online learning platforms, like LinkedIn Learning, will allow talent to build skills easily and on their own terms while effectively
creating and nurturing a flexible learning culture.
Cultivating a culture of learning and reskilling will mean talent will look for new ways to use and embrace technology.
And this should come from the top – the C-level executives, who will ultimately drive business success.
Talent and recruitment should be a key feature of business HR professionals should also look at their existing talent as
planning and strategy. another talent market. Who can be tapped to learn rising
skills now? What might their current role look like in five years?
Collaboration between HR and business leaders is crucial. Together you Do they have the ability to learn the skills needed?
can build a workforce plan that will reflect the current and future needs
of the organisation. Talent need to feel justified in taking the time to upskill, and companies
need to make sure they are incentivising talent to learn. This requires time.
Investing in the latest technology can be easier to justify than investing in A data analyst will not become a data scientist overnight, but given time
existing talent. But using data to show the value in upskilling and reskilling and direction they can develop the relevant skills.
can make the conversation much more persuasive.
Tools like LinkedIn Learning Skills Insights allow organisations to
LinkedIn Talent Insights can equip HR with the foresight on the organisation’s benchmark themselves against a wider network and identify
skills and L&D requirements and turn it into actionable insights. This will help rising skills that existing talent needs.
the business make data-driven decisions and also solidify HR’s seat at the
boardroom table. Continuous learning is now the mainstay of all good workforce planning.
This kind of learning cannot be ad hoc – a consistent culture of learning
must flow through to build a responsive and flexible organisation.
L&D programmes require a sufficient level of flexibility to enable Employees are unlikely to engage with L&D programmes if there
employees to fit them within their broader catalogue of work is a lack of alignment around the benefits employees will gain.
(and non-work) activities.
Kabir Radhakrishnani
Professionals do not need to wait for the chance to learn new Director, SAP Business,
skills. Rising skills show how disruption and transformation are vVolve Management
Consultants
unfolding on a macro level. But on a granular level, talent can
also pick out skills they may need to keep their skills up to date.
Are you a marketer looking to hone your social media marketing skills, but
unsure which tools are the most relevant to learn? Rising skills can help
light the path for which skills to learn next.
Are you looking for a change of industry? Your skills may be in demand
across a number of sectors, and learning a few more rising skills will make
you highly attractive in the talent marketplace.
Seeing how rising skills are being used across organisations can help you
find innovative ways to solve problems and apply new skills.
630
million members
35
thousand skills
30
million companies
20
million open jobs
90
thousand schools
Through mapping every member, company, job, and school, we are able to
spot trends like talent migration, hiring rates, and in-demand skills by region.
These insights help us connect people to economic opportunity in new ways.
And by partnering with governments and organisations around the world,
we help them better connect people to opportunities.
Authors
In a globalised environment, data protection Social media adoption continues to grow in APAC. As industries become digital first, a key business
is a primary concern. For any organisation More than a third of Facebook’s 2.3 billion monthly priority is ensuring the integrity of networks.
that collects, handles or uses consumer data, active users are in the APAC region.23 Continuous testing is vital because software and
demonstrating rigorous compliance with privacy code are updated frequently.
and data protection standards is vital to securing There are also the region’s own local networks.
trust and, ultimately, business. China has WeChat, Japan’s social media network Developing deploying testing can be time
is Line, while Korea has KakaoTalk, in Vietnam it’s consuming, and means developers spend more
The General Data Protection Regulation (GDPR) Zalo, and India has Hike.24 time deploying than developing.26
is a set of rigorous regulatory standards on how
companies collect and manage data. It was Social media is now key for brands wanting to Continuous integration allows developers to
designed and adopted by the European Union reach new and existing consumers. LinkedIn’s automate troubleshooting of new code as it is
in 2016, and came into effect from May 2018. data shows that social media marketing skills are integrated, and identify problems early. As the
This in part has led to the rise of the Chief Data in demand across industries. mantra goes, better to fail fast than fail slow.27
Officer, who is responsible for the handling
and governance of data, rather than solely the
collection of it.22
92% 74%
of APAC believe it
organisations contributes
manage to their
their own bottom line.25
social media.
Workflow Automation boosts productivity, Gesture recognition technology (GR) aims to When developers were building a digital currency,
standardises data collection, manages basic close the gap between humans and devices by one problem persisted – how do you stop money
administration and performs repetitive tasks. teaching computers to read human movements. being fraudulently spent twice? The answer is
This frees up talent to use soft skills such as By 2025, the market is expected to be worth blockchain: a highly-secure universal ledger that
creativity, critical thinking and problem solving US$30.6 billion.28 grows with each transaction.
in other areas.
Financial services and banking establishing The peer-to-peer network has been adopted
These rising skills are emerging in tech-heavy digital branches use GR to recognise customers beyond financial services.
industries such as information technology and and securely deliver services, without a
services, computer software and internet. human teller.29 Online education uses blockchain to securely
identify students, while logistic companies
Healthcare is also using automation to track Higher education and e-learning use immersive can keep track of goods.30 In advertising,
patients, monitor drugs, and free up medical experiences to take students to historical sites blockchain keeps track of ad space bought by
staff to focus on those they are caring for. or test the outcomes of various experiments. programs, ensuring no overlap and improving
In financial services and banking, automation Marketing and advertising use GR to create transparency.31
can manage and analyse data, identify patterns engaging advertisements or to let consumers
and produce reports. try before they buy.
APAC’s blockchain-
based industries is US$16
billion by
forecast to be worth 2024.32
Business decisions are now informed Banking and financial services “How can I make the user’s More than half of the world’s
by data. AI, such as machine are using Robotic Process experience better?” That is the global online retail sales stem from
learning, allows organisations to Automation (RPA) to manage fundamental question that drives the APAC region.39 By 2021, it is
more efficiently mine and analyse trading, speed up transactions human-centred design. expected to reach US$3.5 trillion
their data for insights. and resolve discrepancies.36 In in e-commerce sales. Consumers
telecommunications, bots are used The overwhelming majority expect seamless interaction –
As new data enters into the system, to manage customer complaints of experience designers have a recent report by Google and
a computer can monitor and make while in insurance, they manage new traditionally been found in tech Accenture found in APAC if a mobile
decisions from it. For example, customers and check policies. companies, where they improve site takes longer than three seconds
Airbnb used visual recognition and apps and websites. However, to upload, 53 percent of users will
machine learning to understand UOB Bank in Singapore has a good they are now spreading out abandon it.40
what photos are most useful and example of this. They deployed across industries.
attractive to potential guests.35 automation software, nicknamed Clearly having a site that is
Amy and Eve, which have already By 2020, APAC users will make up responsive and easy to load is the
In financial services, hedge funds reduced data processing times first hurdle in attracting consumers.
use machine learning to monitor significantly allowing employees
half of the global app installs.38 This affects all industries that are
huge amounts of data, make to focus on more interesting & trying to attract digital consumers –
predictions and determine trends. challenging work. Amy helps to With all eyes on mobile screens, from online banking to e-commerce.
Autonomous technology, such as process requests for Letters of Credit there is a demand for sophisticated Remote and e-learning is becoming
driverless cars, uses AI to respond by the bank’s corporate customers. apps and engaging mobile content. more common. For education
and manage various situations. She does the data entry work and providers, easy-to-use websites that
In higher education, AI is used to sends to her human colleagues for This affects all industries, from are reliable for students are vital.
improve research. approval. Time taken to complete retailers who need to make online
the job has gone down from 240 sales as frictionless as possible, to Frontend web developers are key
seconds to only 40 seconds. Eve higher education where students to attractive websites. They must
reviews credit card applications and are increasingly learning outside use the latest technology, like
does this 3.5 times faster than the of classrooms. cloud-based platforms, and ensure
previous process.37 queries run quickly and results are
delivered easily.
Indians and Singaporeans both find the rapid change in the skills needed to succeed confronting.
The skills needed to succeed The skills needed to succeed The skills needed to succeed
are changing rapidly are changing slowly are not changing
The results demonstrate clear differences between different countries when it comes to their underlying comfort around the future of work.
Australia 39%
India 62%
Japan 55%
Singapore 65%
Average
% believe online learning is very beneficial to career progression % strongly agree that they prefer online learning because
it is more convenient than offline learning methods
Australia 33%
35% India
Japan 16%
60%
very beneficial
Singapore 29%
Average
Australia 0.5
0.8 India
Japan
0.6
1.7
The convenience Average 38%
of online learning
times per week
Singapore
0.5 can help employees Australia 29%
overcome the
Average challenges faced India 53%
around finding time
to learn.
Japan 23%
Online learning can be a key component
of a broader L&D programme.
Singapore
31%
32 Future of Skills 2019
Time is the most significant challenge from an employee perspective, although cost, accessibility, access to resources,
and general level of interest in the content also play a role.
Time
57% Cost
37% Accessibility
33% Resources
31% Interest
30%
Australia 60% Australia 39% Australia 29% Australia 30% Australia 23%
India 60% India 37% India 41% India 39% India 33%
Japan 53% Japan 27% Japan 23% Japan 21% Japan 31%
Singapore 57% Singapore 45% Singapore 38% Singapore 36% Singapore 33%
L&D programmes require a sufficient level of flexibility to enable employees to fit them within their broader catalogue of work
(and non-work) activities.
Engaging
learners 41% Improving learning
effectiveness 39% Adapting training to
younger generations 37%
Delivering
consistent training 32%
Average Average
Average Average
Demonstrating
value to
leadership
29% Organisational
change 28% Quantifying ROI
27%
Australia 28% Australia 29% Australia 25%
Employees are unlikely to engage with L&D programmes if there is a lack of alignment around the benefits employees will gain.
5
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