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Name: Kristel Anne B.

Mondido Assignment #: 1
Grade & Section: 12- Eclipse Date: June 16, 2019

Topic: Definition of Terms

Evolution of Media & Information

1. Define the following terms.

a. Technology Literacy
The ability to use digital technology, communication tools or networks to
locate, evaluate, use and create information. It also refers to the ability to understand
and use information in multiple formats from a wide range of sources when it is
presented via computers and to a person’s ability to perform tasks effectively in a
digital environment.

b. Media Literacy
The ability to access, 1nalyse, evaluate and create media in a variety of forms.
(e.g. television, print, radio, computers etc.)

c. Information Literacy
A set of abilities requiring individuals to 'recognize when information is
needed and have the ability to locate, evaluate, and use effectively the
needed information (American Library Association).
d. Media and Information Literacy
Media and Information Literacy (MIL), refers to the essential skills and
competencies that allow individuals to engage with media and other information
providers effectively, as well as develop critical thinking and life-long learning skills to
socialize and become active citizens.
2. How does media & information evolved throughout the history? Identify and describe the four
ages.

As the generations have evolved over the years, technology has made it easier for
people to access the media in many different ways, such as television, newspapers, and
the Internet. The following are the four ages of evolution of traditional to new media.

1. Prehistoric Age – People discovered fire, developed paper from plants and
forged equipment or weapon through stone, bronze, copper and iron.
2. Industrial Age – People used the power of steam, developed machine tools,
established iron production and manufacturing of various products (including books
through the printing press).
3. Electronic Age – People harnessed the power of electricity that led to electrical
telegraphy, electrical circuits and the early large scale computers (through vacuum
tubes, transistors and integrated circuits). In this age, long distance communication
became possible.
4. New (Digital) Age – People advanced the use the microelectronics in the
invention of personal computers, mobile devices and wearable technology. In this age,
the Internet paved the way for faster communication and the creation of the social
network. Moreover, voice, image, sound and data are digitalized.

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