d.

SWOT Analysis

STRENGTHS

• strong brand image

Very large distribution
channel
• being quality oriented than quantity
• Reasonable price
• Effective employee in JK
• Economies of scale due to optimum capacity utilization
• Collaboration with Vikrant, know for their technological superiority
bringing together performance, economy, durability and comfort.
• Strong financial positions

WEAKNESSES
• Less Brand Awareness

• Less concern about small car segment

OPPORTUNITIES
•
A burgeoning work force and growing middle class population
•
High growth potential for its exports as demand for JK tyre in Europe
increasing.

Indian customers are mainly value buyers demanding a better overall package.JK is
poised in a better position than other players in the market to capitaliseon this opportunity
Threats

Entry of new players with newer and better technologies in the small car tyre
segment
•
So many close competitors like Appolo, Birla, Ceat, Modi, Kaizen etc.

Promotion

Promotion represents all of the communications that a marketer may use in the market
place. Promotion has four distinct elements - advertising, public relations, word of mouth
and point of sale. A certain amount of crossover occurs when promotion uses the four
principal elements together, which is common in film promotion. Advertising covers any
communication that is paid for, from television and cinema commercials, radio and
Internet adverts through print media and billboards. One of the most notable means of
promotion today is the Promotional Product, as in useful items distributed to targeted
audiences with no obligation attached. This category has grown each year for the past
decade while most other forms have suffered. It is the only form of advertising that
targets all five senses and has the recipient thanking the giver. Public relations are where
the communication is not directly paid for and includes press releases, sponsorship deals,
exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any
apparently informal communication about the product by ordinary individuals, satisfied
customers or people specifically engaged to create word of mouth momentum. Sales staff
often plays an important role in word of mouth and Public Relations.
Broadly defined, optimizing the marketing mix is the primary responsibility of
marketing. By offering the product with the right combination of the four Ps marketers
can improve their results and marketing effectiveness. Making small changes in the
marketing mix is typically considered to be a tactical change. Making large changes in
any of the four Ps can be considered strategic. For example, a large change in the price
,say from $19.00 to $39.00 would be considered a strategic change in the position of the
product. However a change of $131 to $130.99 would be considered a tactical change,
potentially related to a promotional offer.
The term "Marketing Mix" however, does not imply that the 4P elements represent
options. They are not trade-offs but are fundamental marketing issues that always need to
be addressed. They are the fundamental actions that marketing requires whether
determined explicitly or by default.

Suggestion

JK Tyre is doing well in rib segment but they are based in only on one brand
“Vikrant”. So JK should try to aware to increase the awareness of other brands.
2.“Price-Quality relationship” needs to improve in premium rib and lug tyre
segment.
3.Keep eye to reduce the cost of manufacturing. So price will further reduced and
competition will increased.
4.The company should look after its tread erosion/breaking problem.

Marketing strategy

Strategic thinking is key to the evolution of successful marketing strategies of JK tyre.

This involves the following analyses:
i. Understanding markets: Strategic perspective of the market requires skilful analysis
of the trend and how they affect the market size and demand for the firm’s product.
Ii .Finding market niches: Price, service, convenience and technology are some of the
niches in Indian market.
iii. Product and service planning: Analysis of the customer’s promotion of the brand,
both of the firm and competitors, besides an analysis of the situation in which the
customer uses the product.
iv. Distribution: Structural changes in inventory management, mobile distribution are
some of the key factors that are going to affect the distribution process in the Indian
market.
v. Managing for result: With pressure on costs, prices, and margins, marketers willhave
to make effective utilization of every rupee spent in marketing

Mission & Vision

Vision:

To be amongst the most admire companies in India committed to be excellence.

Mission:
a. Be a customer obsessed company
b. No.1 Tyre brand in India
c. Deliver enhanced value at all stakeholders
d. Most profitable Tyre Company in India
e. Enhance global presence through acquisition
 Sales Current Market 52-Week
Company Change (%) P/E Ratio
(Rs.Million) Price Cap.(Rs.Million) High/Low
56728.40 9537.05 0.13 10.73 40447.99 9812/5485
MRF

50365.61 73.95 0.61 10.33 37272.63 89/46

Apollo Tyres

13869.60 771.00 0.39 7.30 14904.76 795/390

Balkrishna Inds.

36777.00 160.20 -0.34 6.39 6577.71 236/146

JK Tyres

10151.04 278.15 -0.94 10.14 6415.95 409/175

Goodyear India

1755.57 85.60 1.54 262.19 6161.73 139/50

Dunlop India

28074.76 160.25 -0.09 8.01 5487.53 195/124

CEAT

7838.62 147.65 -0.24 13.84 5032.73 234/126

Falcon Tyres

7007.05 320.30 -1.45 8.07 2452.55 369/177

TVS Srichakra

0.00 36.50 2.53 43.32 2415.88 57/15

PTL Enterprises

17.25 18.15 0.00 16.59 454.49 0/0

Modi Rubber

2904.11 18.95 2.16 9.88 413.96 26/7

Govind Rubber

235.90 29.00 2.65 56.12 124.71 50/24

Krypton Industries