Unit 07: Media Enterprise

LAA
 FACEBOOK
YOUTUBE NEW TO
GAMING EXISTING MEDIA
SERVICES

LIVE STREAM PODCAST

Adverts

NEW MEDIA PRODUCTS 3D

PROJECTIONS

VLOGGING
VR

MUSIC VIDEOS
Example of the product
Websites of other brands

I looked at the different websites for products similar to mine in researching these websites I realised that the websites are
all based in the US. My website will focus on distributing in the UK as I haven't seen any website based in the UK. One
thing I see that is common with the examples I looked being trapstar and silk city is that they all made sure to have some
pictures of models actually wearing the product. The set up of these websites are quite clean and simple giving off a more
professional look with a white background. On the home pages of these websites they usually show the different products
that they provide. In my website I will take some of these skills making sure to keep my website simple, clean and clear.
The first question asks what types of media have the biggest influence for young people and the platform that
was chosen the most was youtube and instagram this impacted my planning as I decided that I would try to
advertise through instagram.
I also asked questions about people's favourite colours and found that colours such as brown and white aren't
popular but the colours that were popular were red, blue, pink, green, grey, purple and gold find out this
information was important as I was able to find out what colour durags I would begin advertising.
I also asked questions about ethnicity, age and gender in order to find my target audience, I found that black
males from the age of 13 - 18 were more likely to buy durags than anyone else.
Primary research
To find out the most popular social media platforms for
males from 13 - 18 I created a questionnaire so I would
know what social media platform to target when advertising.
From creating my own questionnaire I found that the most
popular apps with my chosen target audience where
instagram, snapchat and youtube.

To also find out the best colours to advertise I created a

questionnaire asking about the easiest colors to wear by find out
what colours people are alright with wearing, this will allow us to
not to waste time on trying to advertise colours that won't be
popular with our target audience. I also asked questions about the
different types of brands people buy from recently and I then
looked at these brands looking at what works for them and what
would work for me. I also asked questions in regards to prices I
wanted to find out how much people would be willing to pay for
durags and found that people wouldn't pay any more than £10.
Primary Research
I found that some of the popular brands teens were buying from are new upcoming streetwear brands based in london such
as trapstar and GoneClub london.

I wanted to sell my product for around £10 and put some items of sale for half price. In order to see if this price was the
correct price to go with I asked questions to my target audience about how much they would be willing to pay for durags
and how much they currently pay for durags.
Secondary research
Nike and how they go about advertisement
Ever since its launch 45 years ago, Nike has been one of the
world's most enterprising companies. By continually
re-inventing its products and redefining advertising genres,
Nike has firmly embedded itself in the consumer
consciousness, but it's now facing one of its biggest
challenges.Ever since its launch 45 years ago, Nike has been
one of the world's most enterprising companies. By
continually re-inventing its products and redefining advertising
genres, Nike has firmly embedded itself in the consumer
consciousness, but it's now facing one of its biggest
challenges.
The main way nike go about advertising is making sure
they have a overall message, they look at trending
topics and influencers in social media and use these to
create a influential advert campaign.
Nike in recent years has gotten so big that they don't
need to advertise so usually instead of their adverts
focusing on the actual product they focus on certain
topics in social media or build campaigns around certain
influencers.

I have chosen to look at streetwear brands because the way durags are advertised isn't very complicated
they are usually advertised by getting different instagram influencers or celebrities to promote their product, I
wanted to take a different approach and look at how big brands go about advertising their products.
Adidas and how they go about advertisement
Conditions and the same strength as Nike did to capture
the consumer interest. Adidas did not just spend more
money. They made an impact with brilliant executions.
They made TV and other advertising campaigns. The
company communicates their heritage of innovation,
technology and big success stories Adidas tried to spread
meanings like “We know then- we know now” and
“There is nothing between you and success, so exceed
your own expectations and limitations” and “Earn it”.
The success was obvious and after hard work and striving
toward a top position in the industry Adidas was back in
business
TV commercials are generally considered the
most effective mass-market advertising format.
The majorities of television commercials feature a
song or jingle that listeners soon relate to the
product. Adidas has a large amount of TV
commercial advertisements in the world wide TV
network like BBC, CNN etc.
Celebrities are often involved in advertising
campaigns such as television or print adverts to
advertise specific or general products.
 Trapstar is a new brand based in london and have used rappers
from the UK and other UK instagram influencers to advertise the

TRAPSTAR brand.

The main way this brand has advertised is through instagram and
they currently have 222k followers.

There website has been set up in a simple way they use creative
photos and vibrant colour schemes on their products to make the
brand stand out. From how the brand has been set up and how
trapstar advertise their brand i would believe that their target
audience would probably be males and females from the age of 13
to 23. This brand is similar to mine as we both aim to target a young
demographic and both brands are influenced by popular streetwear
brands.
ADVERTISING THROUGH INSTAGRAM
There is no set price for advertising on Instagram. You create a bid for your ad’s placement. In theory, Instagram will place
the ad of the company that makes the highest bid for any particular advertising slot. In reality, it is much more complicated
than this, and you can not guarantee that Instagram will accept any ad you provide and serve it on the Instagram accounts
you bid for. There is more to obtaining a spot for your ad than just making the highest bid.

Marketing Land carried out a survey in 2016, showing comparative costs for a mobile app install ad on Facebook vs.
Instagram. They found that Instagram had a click-through rate (CTR) of 0.8%, compared to Facebook’s 0.6%. The CPM for
Instagram was $5.14, similar to Facebook’s $5.12, but the CPC at $0.61 was considerably smaller than Facebook's $0.80.

Instagram advertising has increased markedly over the last few years. In March 2017 they enjoyed their 1 millionth
advertiser.
Digital Marketing Stats That Prove You Should
Advertise Online
1. For every $1 spent on Google Ads, businesses make an average of $2 in revenue.

2. 64% of consumers will click on a Google ad when they are looking to buy items online.

3. Social media and watching video content are the two most popular online activities.

4. Worldwide digital ad spend is predicted to reach over $375 billion by 2021.

5. On average, 46% of users act after viewing a video ad.

6. Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not

location-based.

7. 70% of advertisers plan to increase their budget for mobile social advertising.

8. Over 51% of smartphone users have found new brands or products while searching from their mobile

device.
Key Things To include When Advertising
● Catchy Headline: An advertisement must catch a reader's attention within a matter of seconds. A headline that is
made up of a few words -- three to five -- and is engaging enough for people to stop and look at the ad is essential
for an effective marketing campaign.
● Powerful Image: A single image can tell a story as powerfully as a paragraph of text. Choosing the right image, that
both draws attention to your ad and fully conveys the story of your product, is as important as the words that that
accompany it.
● Your Unique advantage: The ad must tell the reader why your particular brand of product is preferred over a
competitor in the market. You can not only state the advantage but prove it using testimonials from users, or
statistics.