K L UNIVERSITY

EVALUATION OF THE EXECUTIVE TRAINING

INITIAL EVALUATION

SIP - 2016
University ID No. : _________________________ SIP Location : ________________

Name of the Student : ________________________________________________________

Name of the Company : _________________________ Location : ________________

Title : ________________________________________________________

Faculty Guide : _________________________ Company Guide : ________________

Weightage: 10% in aggregate (Faculty Guide 5% + Company Guide 5%)No. of pages: 5-8 (approx)
Sl Max. Marks
Description
No Marks Awarded

Goals and targets: Clear definition of the goals, tasks and targets. Precise
1 narration of tasks involved and setting realistic and measurable goals for 30
concrete results.

Quality of Report: Choice of strategies and techniques, identification

2 and narration of markets, clarity in presentation, product knowledge, 20
competitors, target customers.

Planning efficiency & Implementation: Ability to identify critical

3 components of the strategy implementation and schedule for meeting 20
the targets.

Use of multiple resources for project enrichment: Extensive use of

4 20
selling and other techniques for accomplishing the tasks, tools of selling.

Compliance to guidelines: Adherence to the instructions given by the

5 10
KLUBS/Company.

Total 100

Remarks, if any

Place: Date:

Signature : Designation :

Name of the Evaluator : SIP Location :

 INITIAL REPORT

Hotel Fortune Murali Park , VIJAYAWADA.

PRESENTED BY: RITIKA G RAMANI

ID NO:170541247

KL UNIVERSITY.
ABOUT HOTEL INDUSTRY:

Generally people feel hotels as “a home away from our

home”. We prefer opting hotels for comfort availability, to
fulfil vacation needs and for hospitality reasons (comfort,
luxury etc.) The primary purpose of hotels is to provide
travellers with shelter, food, refreshment, and similar services
and goods, offering on a commercial basis things that are
customarily furnished within households but unavailable to
people on a journey away from home. Historically hotels have
also taken on many other functions, serving as business
exchanges, centres of sociability, places of public assembly
and deliberation, decorative showcases, political headquarters,
vacation spots, and permanent residences. The hotel as an
institution, and hotels as an industry, transformed travel in
America, hastened the settlement of the continent, and
extended the influence of urban culture.
• Small, lower-priced hotels may offer only the most basic
guestservices and facilities.
• Larger, higher-priced hotels may provide additional
guestfacilities such as a swimming pool, business centre
(withcomputers, printers and other office equipment),
childcare,conference and event facilities, tennis or basketball
courts,gymnasium, restaurants, day spa and social function
services.
ABOUT HOTEL FORTUNE MURALI PARK
(COMPANY):

Location and Overview:

Established in the year 2017, Hotel fortune murali park,

Vijayawada is a top player in the category Hotels in the
Vijayawada. This well-known establishment acts as a one-
stop destination servicing customers both local and from other
parts of Vijayawada. Over the course of its journey, this
business has established a firm foothold in it’s industry.
The belief that customer satisfaction is as important as their
products and services, have helped this establishment garner a
vast base of customers, which continues to grow by the day.
This business employs individuals that are dedicated towards
their respective roles and put in a lot of effort to achieve the
common vision and larger goals of the company.
In the near future, this business aims to expand its line of
products and services and cater to a larger client base. In
Vijayawada, this establishment occupies a prominent location
in Mg Road. It is an effortless task in commuting to this
establishment as there are various modes of transport readily
available. It is beside DV Manor 40-1-28 MG Road Beside
DV Manor, Labbipet, Vijayawada, Andhra Pradesh 520010 at
Kalynam Rama Rao Streets, Labbipet, Beside NAC Jewellers,
OppSundaram Motors, which makes it easy for first-time
visitors in locating this establishment. It is known to provide
top service in the following categories: Hotels, Hotels (Rs
2001 To Rs 3000), Hotels (Rs 3001 To Rs 4000).
Products and Services offered:

Hotel Fortune Murali Park in MG Road has a wide range of

products and services to cater to the varied requirements of
their customers. The staff at this establishment are courteous
and prompt at providing any assistance. They readily answer
any queries or questions that you may have. Pay for the
product or service with ease by using any of the available
modes of payment, such as Cash, Debit Cardsand Credit Card.

 All rooms boast a flat-screen TV with cable channels and

a private bathroom.

 Free Wi-Fi is available.

 Guest rooms in the hotel are equipped with a kettle. The

rooms at Hotel Vybrant include air conditioning and a
desk.

 A vegetarian breakfast is served each morning at the

property.

 Staff at the 24-hour front desk can provide guidance on

what to do in the area.

 Vijayawada Airport is 18 km away.

SWOT ANALYSIS:

Strengths:
 Promoters:
Highly experienced and financially sound professionals are
promoting the centre.
 Technical competency:
FMP is a reputed firm and can deal with business matters, both
domestic and foreign. The main strength is proneness’ and reliability
in market circles.

Weaknesses:

 Availability of skilled workmen:

This is highly competitive industry requiring best skilled technical
manpower and architects.
 Company’s perspective for risk mitigation:
The proprietor has drawn up a plan to recruit young and dynamic
technically qualified persons who can be trained in the nuances of
general and special engineering tasks.

Opportunities:

 Strong growth of new state:

The new state is under the dynamic leadership of N.Chandrababu
Naidu is on a development spree. The new capital area will see a lot
of industrial and infra activities in coming years.
Threats:

 Price Competition:
New players will be at disadvantage to compete with established
trade centres. Competition from existing centres is a serious threat.

Competitors:

 Swarna Palace Hotel

 The Gateway M G Road, Vijayawada
 Treebo Trend C Plaza
 Swarna Palace Hotel
 Hotel SitaraInnFabExpress
 Snehitha Inn Mahanadu Road
 FabHotel RR Grand MG Road
 OYO 13909 Kartikeya Grande
 Novotel Vijayawada Varun
 Hotel Raj Towers
 Hotel Minerva Grand
 Hotel Mamata
 Lotus Green Park
 Hotel Ilapuram
 Southern Grand
 Hotel Vybrant
 Manorama
 D.V. Manor
ENVIRONMENT:

It is a priority of hotels to reduce their impact on the

environment for a number of reasons, including customer
loyalty, cost savings, and most importantly, environmental
impact.

1. Install Energy Saving Technologies

It has been estimated that 75% of hotels' environmental
impacts can be directly related to excessive consumption
including energy consumption. Installing energy-efficient
technologies such as appliances, lighting, and heating and
cooling systems can make a difference for both the
environment and your hotel's bottom line.

2. Embrace Recycling
Another huge impact the hospitality industry has on the
environment is due to the amount of waste hotels create. It's
time to embrace recycling, and we're not just talking about
using cloth napkins instead of paper.

3. Encourage Guests to be Green

Put cards in each room asking guests to turn out the lights
when they leave, or reuse towels if possible. Make recycling
bins readily available to guests and be sure that they are aware
of your green programs. When guests see that your hotel is
making an effort to help the environment, they will generally
want to do their part as well.

For those hotels looking to do even more, consider loaning or

renting bicycles to guests, or look into installing a bike-
sharing station.

4. Start Composting
An increasing number of hotels are realising the benefits of
composting food waste rather than throwing it out. Not only is
it a popular and well-known green initiative that will impress
your guests, it can save your hotel money on landscaping
since composted waste can be used as organic fertiliser.

5. Save Water
There are so many ways hotels can save water: Installing
toilet tank fill diverters in older toilets can save about 3/4 of a
gallon of water per flush. Transitioning to low water laundry
machines can save up to 80% of hotel water usage. Making
water stations available to guests can discourage the use of
bottled water. Follow the examples from other hotels that
have implemented water-saving initiatives.
TECHNOLOGY:
Due to great increase in technology, hotel industry also aced
in using the amount of technology into it.
Through technology, hotels can do promotional activities
through social media if they are new in the market.
Hotels can do online bookings of the customers through
various apps so that the customer needn’t worry about the
vacancy in the hotels.
They also provide meeting facilities for business/board
meetings which require technology in the first place.

 In our Hotel Vybrant, we give the facilities of online

bookings to our customers through GoIbibo, Trivago,
OYO, JustDial and many more familiar apps through
which customers can easily book their stay in advance.

 We also provide the photos of rooms and restaurant in

social media in order for the customer to get satisfied
with the hotel ambience and comforts.

 We display the hotel reviews, offers and discounts online

so that customer gets a clear idea while booking.

 For easier catch of the location, we also have the direct

access of the location search through advanced
technology for the customers as they can reach the hotel
destination without any problem.