A PROJECT REPORT ON JAZZ

SECTION D, EVENING

4TH SMESTER

SUBMITTED BY:

 MUHAMMAD BESSAM (21992)

 ARSLAN AFZAAL (21982)
 KHAWAJA AHMAD (21979)

SUBMITTED TO:

 PROF TAYYAB KASHIF

DEPARTMENT:

BBA

LYLLAPUR BUSINESS SCHOOL

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 A PROJECT REPORT ON JAZZ

Table of Contents
1. Company profile 1
1.1 history 3
1.2 Executive summary 4
1.3 dedication………………………………………………………………………………5

2. Swot analysis 6
2.1 strengths 7
2.2 weaknesses 8
2.3 opportunities…………………………………………………………………………………………….………….……..9

2.4 threats ……………………………………………………………..…………………………………………….………….9

3. Product life cycle …………………………………………………………..……………10

3.1discussion…………………………………………………………….……………....11

4. Learning Outcome…………………………………………………….............................16
5. Group photo……………………………………………………………………………...17
6. Visiting card…………………………………………………………………………..….18

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1. Company profile

1.1 History

Jazz was launched by Orascom Telecom Company in the year2000. Jazz is the prepaid
connection offered to customers. jazz wanted to cater the customers which didn’t
want to face the hassle of paying bills
ont h e i r s e r v i c e c e n t e r s . M o b i l i n k J a z z o f f e r e d p e o p l e t h e s e r v i c e o f
p r e p a i d recharge and people were saved by the hassle of paying bills on the service centers.
Before 2000, it was offered in countries like America and Japan, built was launched in
Pakistan for the first time and it was a big success as northern company
offered prepaid connections in GSM at that time. Jazz broke all the barriers of time

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and brought the people with mind breaking connections of Jazz which was highly priced
because of the unique services it offered.
1 its customers.

1.2 Executive summery

In telecom sector jazz was the first company that was introduces his services in Pakistan
in1994Its first brand was jazz at that time its frequency was limited to some cities but now not
only it extend its frequency but now it have more than three brands

 Jazz indigo

 Jazz world

Jazz PCOI t h a s b e c o m e t h e m a r k e t l e a d e r b o t h i n t e r m s o f g r o w t h a s w e l l a s
h a v i n g t h e l a rg e s t c u s t o m e r s u b s c r i b e r b a s e i n P a k i s t a n - a b a s e o f o v e r 2 4
m i l l i o n a n d g r o w i n g . j a z z prides itself on being the first cellular service provider to
operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art
communication solutions to its customers. jazz offers exclusively designed tariff plans that cater
to the communication needs of a diverse group of people, from individuals to businessmen to
corporate and multinationals. To achieve this objective, jazz offers both postpaid (Indigo)
and prepaid (JAZZ) solutions to its customers. Compared to its competitors, both the
postpaid(Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan.

In today’s global marketplace, selling a product is sometime easier than getting it to customers.
Companies must decide on the best way to store, handle and move their products and services so
that they are available to customers in the right assortment, at aright time, and in the right place.
Physical distribution and logistics effectiveness has a major impact on both the customer
satisfaction and company costs. jazz also tries to be best in physical distribution and logistics
effectiveness jazz provides the most extensive network coverage footprint across Pakistan
through an integrated technology infrastructure in more than 5,000 cities, towns, villages, and
countless remote destinations, including International Roaming in 100 countries through300
partner operators. jazz is best in logistic management and physical distribution from
its competitors. stand cellular industry. In addition to providing advanced voice communication
services that makes the lives of millions that much easy, jazz also offers a host of value-added-
services in its jazz World brand to its prized customers. At the same time, jazz places high
importance to its coverage, which is why it covers its customers in 5000+ cities and towns
nationwide as well as over 100 countries on international roaming service. jazz is also the official
telecommunication service provider for the Pakistan Cricket Board (PCB). The company was
awarded the license to operate in Azad Jammu and Kashmir (AJK) on 27 June-2006.

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1.3 DEDICATION

We dedicate this project to our respected Prof TAYYAB KASHIF.

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2. SWOT ANALYSIS

SWOT analysis is a strategic planning method used to evaluate the strengths,

weakness,o p p o r t u n i t i e s a n d t h r e a t s i n v o l v e d i n a p r o j e c t o r b u s i n e s s v e
n t u r e . I t i n v o l v e s t h e specifying the objectives of business ventures or projects and
identifying the internal and e x t e r n a l f a c t o r s t h a t a r e f a v o r a b l e a n d
u n f a v o r a b l e t o a c h i e v i n g t h a t o b j e c t i v e . T h i s technique is credited to Albert
Humphrey who led a convention at Stanford University in the 1960s and 1670s using data from
Fortune 500 companies.

 Strengths:
Attributes of the person or company that is helpful to achieving the objective.

 Weaknesses
Attributes of the person or company that is harmful to achieving the objective.

 Opportunities
External conditions that is helpful to achieving the objective.

 Threats:
External conditions which could do damage to the objective.

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SWOT analysis of JAZZ

Basically jazz hire from reference so SWOT analysis is based on this source. What they lose due
to this source and what are the advantages of this source are discussed below:

2.1 STRENGTHS:

• Considered very strong and reliable

• Captured most of the potential customers (28 million and growing)
• Covering over 10,000 cities, towns and villages across the Pakistan
• First operator to introduce IR for the people of Pakistan
• Only cellular service in Pakistan to provide coverage on the M2 motorway.3

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• A very strong brand image

2.2 WEAKNESS

• Currently providing not good quality service because of changing their network from900 MHz
to 1800 MHz.

• Fewer advertisements now days.

• Most expensive telecom company both in call rates and SMS

• Engineering department of jazz is not that well competent as compared to its newcompetitors4

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2.3 OPPORTUNITIES:

•Can expand its networks in the uncovered areas

•Services in the future can be
•Telephone
•Wireless
•Calling Cards
•Mobile Phone Banking
•Before start of new companies can target as many new customers as they can
.•Can lower prices to make business difficult for new companies
2.4 THREATS:

•New market players are coming in near future

.• New companies can offer packages for corporate customers in better way

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.• Wireless local loop service providers too targeting areaswhich are less developed
.• Current price war may reach at a position where only brand names survive
• Due to expensive quality of service now a days customers can shift to other companies

2 product life cycle

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2.3 Discussion

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4PS OF MAEKETTING

PRODUCT
jazz Product Lines Mainly there are four product lines of jazz with each having separate target
market sand positioning.

 jazz Indigo

 jazz World

 jazz pco

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PRICING

“
The amount of the money which a customer pays for getting the product is called price
.”Basically price is the first impression of a product which a customer perceives.
When price of a product would be different from its competitor customer would think that there
must be some difference in the quality as well. So this can easily be said that,“The price is
directly associated with the quality and brand name of the product.”

SELECTING THE PRICING OBJECTIVES

The company first decided where it wants to position its market offering. The clearer the firm’s
objective the easier it is to set price. A company can pursue any of five
major objectives through pricing:

 Survival

 Maximum current profit

 Maximum market share

 Maximum market skimming

Product-quality leadership The main objective of the pricing for jazz indigo is to
survive in the market. The profits are less important then survival. According to jazz
indigo there are two kinds of pricings,
1)
Purchasing price i.e. initial connection price

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2)
Regular price i.e. call charges per minute

Place

“
Place represents the location where a product
can be purchased”

The organization must distribute the product to

the user at the right place at the right time. Efficient and effective distribution is important if the
organization is to meet its overall marketing objectives. If an organization underestimate
demand and customers cannot purchase products because of it, profitability will be affected.

Distribution Strategies

Depending on the type of product being distributed there are three common distribution
strategies available:
1. Intensive distribution

Used commonly to distribute low pricedor impulse purchase products..

2. Exclusive distribution:
Involves limiting distribution to a single outlet. The product is usually highly priced, and requires
the intermediary to place much detail in its selles.

3. Selective Distribution
A small number of retail outlets are chosen to distribute the product. Selective distribution is
common with products such as computers, televisions household appliances, where consumers
are willing to shop around and where manufacturers want alarge geographical spread

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Promotion:

“ Promotion represents all of the communications that a marketer may use in the
marketplace”

 Promotional Strategy by jazz Promotion is the means to promote the companies’

product in order to enhance sales. jazz

uses various means to promote its products, promoting a product require

various techniques and tools to enhance and to attract customers to buy the
company’s products. jazz

not only tries to attract the customers through ads but also to retailers and Franchises by
giving them handsome profit margins. Every possible and effective Medias are
used for the promotion of the jazz Products including print, electronic, broadcast
and FM radio and through internet.

Media Promotions of jazz Products

 Personal selling

 Sales promotion

 Mass selling

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3 Learning outcome

Considering the above analysis of the cellular network it can be concluded that
although jazz is the leading cellular network at the moment w hich ros e from almos t
nothing for w hich it mus t be appre cia ted but to main tain its position stable; the
weaknesses and the threats must be considered seriously and the basic goals must be
maintained not adhering to which might cause the company to observe a doom in the
next coming years .Out of 140 million people Pakistan has a fixed line penetration of
less than 3% while0.7% of the total population use conventional mobile phones and
their coverage is in major urban cities only. Current market size in Pakistan is estimated
to be over one million subscribers.
Thecellu lar indus try in P akis tan o ffers huge poten tia l in revenues . Ther e s til l
rem ain u n t a p p e d g e o g r a p h i c a l s e g m e n t s , p a r t i c u l a r l y i n r u r a l a r e a s , w h i
c h c a n c r e a t e a significant market. In Pakistan cellular companies have mostly been
focusing on major cities with minor effort to offer coverage in rural and less privileged
areas. 70 % of business comes from 4major cities (Karachi, Lahore, Islamabad and
Faisalabad). It is recently that Sialkot
andGujr anw ala w ith many indus tria l units receiv ed at tent ion of s ome cellu lar
phone companies.

4 Group photo

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5 Visiting card

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