HYPOTHESIS TESTING :

HYPOTHESIS – 1

H0: There is no significant association between the Type of retailer with respect
to the Brand Name.

H1: There is a significant association between the Type of retailer with respect to
the Brand Name.

ANOVA
Why prefer ITC – Brand name
Sum of df Mean F Sig.
Squares Square
Between 7.681 3 2.560 2.922 .040
Groups
Within 58.713 67 .876
Groups
Total 66.394 70
Table

INTERPRETATION: In order to know the relation between the Type of retailer and
whether they choose ITC’s spices because of the Brand Name, ANNOVA test has been
used. The P Value is less than 0.05, which is .040 so the H0 is rejected and the
Alternative Hypothesis, which states that “there is a significant association between the
type of retailer with respect to the Brand Name” is accepted.
 HYPOTHESIS – 2

H0: There is no significant association between the Type of retailer and the
Schemes they avail from the company..

H1: There is a significant association between the Type of retailer and the
Schemes they avail from the company.

ANOVA
Why prefer ITC – Best Schemes
Sum of df Mean F Sig.
Squares Square
Between 2.801 3 .934 1.210 .313
Groups
Within 51.678 67 .771
Groups
54.479 70
Total

INTERPRETATION: In order to know the relation between the Type of retailer and
whether they choose ITC’s spices because of Best schemes, ANNOVA test has been
used. The P Value is more than 0.05, which is .313 so the H1 or alternative hypothesis
is rejected and the Null Hypothesis, which states that “there is a no significant
association between the type of retailer with respect to the Brand Name” is accepted.
 4

HYPOTHESIS – 3

H0: There is no significant association between the Type of retailer and the
demand of the customer.

H1: There is a significant association between the Type of retailer and the
demand of the customer.

ANOVA
Why prefer ITC – Customer Demand
Sum of df Mean F Sig.
Squares Square
Between 3.189 3 1.063 1.752 .165
Groups
Within 40.642 67 .607
Groups
Total 43.831 70

INTERPRETATION: In order to know the relation between the Type of retailer and
whether they choose ITC’s spices because of Best demand of the customers, ANNOVA
test has been used. The P Value is more than 0.05, which is .165 so the H1 or
alternative hypothesis is rejected and the Null Hypothesis, which states that “there is a
no significant association between the type of retailer with respect to the Customer
demand” is accepted.
 HYPOTHESIS – 4

H0: There is no significant association between the Type of retailer and the price

H1: There is a significant association between the Type of retailer and the price
at whi

ANOVA
Why prefer ITC – Price
Sum of df Mean F Sig.
Squares Square
Between .375 3 .125 .240 .868
Groups
Within 34.921 67 .521
Groups
Total 35.296 70

INTERPRETATION: In order to know the relation between the Type of retailer and
whether they choose ITC’s spices because of the price of the product, ANNOVA test
has been used. The P Value is more than 0.05, which is .868 so the H1 or alternative
hypothesis is rejected and the Null Hypothesis, which states that “there is a no
significant association between the type of retailer with respect to the Price” is
accepted.
 HYPOTHESIS – 5

H0: There is no significant association between the Type of retailer and the price

H1: There is a significant association between the Type of retailer and the price

ANOVA
Why prefer ITC – Customer Loyalty
Sum of df Mean F Sig.
Squares Square
Between .021 3 .007 .011 .998
Groups
Within 42.345 67 .632
Groups
Total 42.366 70

INTERPRETATION: In order to know the relation between the Type of retailer and
whether they choose ITC’s spices because of the price of the product, ANNOVA test
has been used. The P Value is more than 0.05, which is .998 so the H1 or alternative
hypothesis is rejected and the Null Hypothesis, which states that “there is a no
significant association between the type of retailer with respect to the customer loyalty”
is accepted.
 HYPOTHESIS – 6

H0: There is no significant relation between the type of retailer and their satisfaction with the
quantity of spices

H1: There is a significant relation between the type of retailer and their satisfaction with the
quantity of spices

typeofretailer * Quantity Crosstabulation

Quantity Total
Yes No
typeofretailer Kirana store Count 24 3 27
Expected 21.7 5.3 27.0
Count
Conveience Count 8 7 15
Expected 12.0 3.0 15.0
Count
Supermarket Count 22 4 26
Expected 20.9 5.1 26.0
Count
Other Count 3 0 3
Expected 2.4 .6 3.0
Count
Total Count 57 14 71
Expected 57.0 14.0 71.0
Count

Chi-Square Tests
Value df Asymptotic Significance
(2-sided)

Pearson Chi-Square 9.190a 3 .027

Likelihood Ratio 8.610 3 .035
Linear-by-Linear .000 1 .997
Association
N of Valid Cases 71
a. 3 cells (37.5%) have expected count less than 5. The minimum expected count is .59.

INTERPRETATION: The P Value is .027 which is less than .05 so the H0 or null hypothesis
is rejected, while the alterntive hypothesis is accepted which states that “There is a significant
relation between the type of retailer and their satisfaction with the quantity of spices”
HYPOTHESIS – 7

H0: There is no significant relation between the reason for not selling Aashirwad spices and
there satisfaction level

H1: There is a significant relation between the reason for not selling Aashirwad spices and
there satisfaction level

type of retailer and their satisfaction with the quantity of spices

One-Sample Statistics
N Mean Std. Deviation Std.
Error
Mean
whynotitclowdemand 32 1.47 .761 .135

highcompetition 32 1.72 .581 .103

highcost 32 2.31 .780 .138
nosalesmanapproach 32 3.50 .916 .162
qtyandqlty 32 3.00 .672 .119

INTERPRETATION:

1. In the above table, 3 is taken as the neutral value, low customer demand has the mean of 1.47
which explains that maximum of the retailers agree to the reason of not selling Aashirwad spices
2. The mean value of high competition is 1.72 which shows that many retailers agree to these reason
as well for not selling Aashirwad spices
3. The mean value for high cost is 2.31 which means that retailers have a close to neutral experience
regarding high cost for not selling the spices
4. The mean value for salesmen approach is more than 3 i.e 3.50 which depicts that most retailers
disagree neutral opinion.
5. Quantity and Quality reason’s mean value is neutral.
HYPOTHESIS – 8

H0: There is no significant relation between Reason for buying Aashirwad spices and the
satisfaction level of the customers.

H1: There is a significant relation between Reason for buying Aashirwad spices and the
satisfaction level of the customers.

There is a significant relation between the type of customers and their satisfaction with the
quantity of spices One-Sample Statistics
N Mean Std. Deviation Std. Error
Mean
LikeITCqty 55 2.13 1.019 .137
Quality 55 2.33 .904 .122
Packaging 55 2.45 .997 .134

Taste 55 1.95 .803 .108

Availability 55 2.82 1.307 .176
NoAddedcolours 55 2.36 .930 .125

INTERPRETATION :

1. In the above table,3 is taken as neutral value, quantity is preferred by the customers, as the mean
value is2.13
2. The mean value for Quality is 2.33 which depicts that it falls under the category of Strongly Agree/
agree.
3. Customers prefer Packaging as in the above table we see that its mean value is 2.45
4. The Least mean value is1.95 of Taste which depicts that it’s the most agreed reason to use
Aashirwad Spices
5. The Closest to the neutral is the mean value of 2.82 for the Availability, customers have an almost
neutral opinion on these
6. The mean value of no added colours and flavour is 2.36, customers prefer to buy Aashirwad for
these reason also.
.– is the data collected by a researcher from first-hand sources, using methods
like survey, interviews or experiments. It is collected with the research project
in mind, directly from the primary sources. The term is used in contrast with the
term secondary data.

Sample survey is done using structured questionnaires which are being

filled by customers and retailers.

Secondary Data – is the data which is collected by someone who is someone

other than the user.

Secondary data is been collected through Internet, Company Website,

Online