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F O R I N T E R N A L U S E O N LY

I N T E R N A L N E W S L E T T E R F O R H E E L W O R L D W I D E – J U N E 2 0 1 9 I S S U E 63

Welcome to the Musculoskeletal Newsletter. This edition comprises information on the new
Traumeel website, an update on the Bernardinho campaign in Brazil, some literature of interest
and materials that will be available in the next few months.

The new traumeel.com is online


Traumeel.com has a modern, fresh look, new features, user-
friendly navigation and functionality; it is also available in mobile
and desktop versions. Patient cases, patient views and a video
explaining how Traumeel works naturally to get you back on track
are also included.
The website has been developed using state of the art
website technology. Traumeel.com can be customized for
localization as a vehicle to augment your awareness campaigns,
deliver brand advantages, showcase the product range and
increase user and customer engagement. Affiliates and partners
can tailor their local websites to their specific needs. 
 Click onto the icon to link onto publications and websites
F O R I N T E R N A L U S E O N LY

JUNE 2019

traumeel.ru 

Heel Russia has first-hand experience of localization of the new


Traumeel website.
Anna Slabospetskaya and Dmitry Konkin from the Marketing
Department, Russia, provide the following news and insights.
An Internet direct-to-consumer (DTC) campaign is being piloted
with Heel Russia. The key target segment for the DTC campaign
was identified as being women 30–39 years. After analyzing our
target audience needs, we have developed banners and videos So far, the results of the online campaign have been convincing:
reflecting all their needs. The creative concept has been prepared the banner ads met with a positive reaction online; more than
and tested in ‘live-mode’. 8.5m users saw the ads between November and December. More
Each advertising format comprises a meta tag allowing for analysis than 55K users clicked on the link to the website to get detailed
of clicks and views in real time. The DTC pilot campaign was launched information about Traumeel products.
in November 2018. At the end of the pilot, January 2019, a post-buy A recent addition to the website enables patients to order
analysis report was provided in the website statistics report. products online, from the comfort of home, for pickup at their
Content plays a major role in interacting with relevant target neighbourhood pharmacy. Brand awareness of Traumeel on
groups and new audiences to the website. Regular updating is key YouTube increased by 13.2%. The campaign was extended in January
to keeping the website interesting and engaging. Content can be and is intended to run for several months longer.
developed for numerous sources, from paid and owned channels. A Heel-Russia.ru 
strategic communication plan is an essential ingredient comprising A healthcare professional (HCP) section on the Heel-Russia.ru was
digital marketing: display ads with call-to-action, social media launched in December 2018. Reports show that more than 580
marketing, blog marketing and working with influencers, native unique users visited the HCP site in the first month: 40% of users
ads, search optimization, and mobile ads. searched for information about Traumeel.

Brazilian campaign – Traumeel


A medical and POS Traumeel campaign has been previously mentioned, featuring
Bernardo Rocha de Rezende known as Bernardinho, a Brazilian volleyball coach
and former player.
He is the most successful coach in the history of volleyball, with more than thirty
major titles spanning a twenty year career directing the Brazilian male and female
teams. “This campaign is proving to be hugely successful”, said Fabio Gaze, the
Marketing Manager with Herbarium in Brazil. Fabio further engaged with Bernardinho
for their satellite session at the major congress for orthopedics and traumatology.

Brazilian Congress of Orthopedics and Traumatology


The 50 th Brazilian Congress of Orthopaedics and Traumatology 2018 (CBOT 2018)
took place in Rio de Janeiro, 15–17 November 2018. Heel was a Silver Sponsor at this
major event. This is the official congress of the Brazilian Society of Orthopedics and
Traumatology (SBOT). Heel had an exhibition booth during the congress and held two
sponsored satellite symposia:
»» Excellence: conquest and sustainability
Introduced by Prof. Dr. Patricia Maria de Moraes Barros Fucs (chair SBOT), and
presented by Bernardinho
»» A new multi-target approach to treatment of musculoskeletal injuries
Introduced by Prof. Dr. Patricia Maria de Moraes Barros Fucs (chair SBOT), and
presented by Dr. Martin Clemens Bartsch (Germany) and Dr. Mauricio Bezerra
Uliana (Brazil)

2
F O R I N T E R N A L U S E O N LY

JUNE 2019

Literature of interest
Injury prevention programs required
for novice runners
A study investigating differences in incidence and characteristics
of running-related injuries (RRIs) between novice and experienced
runners in the open population found that novice runners reported
more injuries per 1000 hours of running in comparison with
experienced runners.
In total, over 30% of all 4621 runners (novice and experienced),
suffered from RRI within one year. In both novice and experienced
runners, most RRIs were located at the knee (30.5%) and lower leg
(17.8%). A tendency towards receiving medical attention more
frequently was found in novice runners compared with experienced
runners. The authors conclude that more studies are needed to
develop effective injury prevention programs for novice runners.
Kemler E, Blokland D, Backx F, Huisstede B. Differences in injury risk and characteristics of
injuries between novice and experienced runners over a 4-year period. Phys Sportsmed.
2018 Nov;46(4):485–491. 

Drug-induced liver injury1 Long-term use of supratherapeutic amounts is more toxic and
Most acute liver failure is caused by drugs.2 Drug-induced liver injury recognized later than a single ingestion. These patients have higher
(DILI) can result from prescribed and OTC agents, including some rates of severe hepatotoxicity, liver-related complications, and death,
herbal and dietary supplements. DILI has a range of presentations, compared to those who have overdosed with acetaminophen
from mild asymptomatic liver abnormalities to acute hepatic failure. ingested in one dose. Most patients with acetaminophen-
Acetaminophen is added to hundreds of medications. While safe induced acute liver injury present with undetectable levels of
when used as directed, it is the most common drug implicated in acetaminophen especially those with accidental overdoses.3
acute DILI and the leading cause of acute liver failure.2 Half of acute 1. Reau, NS. Medscape Gastroenterology 2019. 
2. Chun LJ et al. Acetaminophen hepatotoxicity and acute liver failure. J Clin Gastroenterol.
liver failure cases are from intentional overdoses of acetaminophen, 2009;43:342–349. 
3. Leventhal TM et al. Acetaminophen is undetectable in plasma from more than half of
half occur from chronic use or unintentional overdoses. patients believed to have acute liver failure due to overdose. Clin Gastroenterol Hepatol.
2019 Feb 4. pii: S1542-3565(19)30087–4. 

Review of guidelines for non-specific low-back pain


The number of guidelines indicates that there is no magic bullet, there are
unmet needs and a place for other approaches in low back pain (LBP) treatment.
A group reviewing 15 clinical practice guidelines for the management of LBP in
primary care found that, although the number of randomized-controlled trials
has nearly doubled since 2010, the recommendations regarding management
remain similar compared with a previous review in 2010.
Some differences were identified regarding the recommendations for assessment
of psychosocial factors, and the use of some medications (e.g. paracetamol), as
well as an increasing amount of information regarding the types of exercise, mode
of delivery, acupuncture, herbal medicines, and invasive treatments.
For acute LBP, most guidelines endorsed recommendations for patient
education, reassurance about the favourable prognosis, advice on returning to
normal activities and avoiding bed rest. The use of NSAIDs and weak opioids is
recommended only for a short period and only where necessary.
In addition, referring to a specialist is recommended in cases where there is
suspicion of serious pathologies or radiculopathy (pinched nerve), or if there is
no improvement after 4 weeks to 2 years.
Oliveira CB, Maher CG, Pinto RZ, et al. Clinical practice guidelines for the management of non-specific low back
pain in primary care: an updated overview. European Spine Journal Nov;27(11):2791-2803. doi: 10.1007/s00586-018-
5673-2. Epub 2018 Jul 3. Review. 

3
F O R I N T E R N A L U S E O N LY

JUNE 2019

2018 activities – a brief review


Workshop at the European Congress of PRM, Vilnius
Almost 30 countries joined a teleconference on 14 March, 2019, to hear highlights
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Differential effects of Tr14 versus diclofenac on COX/LOX pathways revealed by RNAseq


Two abstracts (one abstract also as a poster presentation) on St. Laurent G1,Toma I2, Tackett MR1, Zhou J1, Ri M1,3, Vyatkin Y1,3, Shtokalo D1,3,4, Jepson T1, Cesnulevicius K5, Seilheimer B5, McCaffrey TA2
1
The St. Laurent Institute (SLI), Vancouver, WA, USA. 2The George Washington University Medical Center, Washington, DC, USA. 3AcademGene LLC, Novosibirsk, Russia. 4A.P. Ershov Institute of Informatics Systems SB RAS, Novosibirsk, Russia. 5Biologische Heilmittel Heel GmbH, Baden-Baden, Germany.

additional bioinformatic data of the Traumeel Genomics project


Introduction Results
Examining the levels of the leukotriene convertases, it was apparent that Tr14, but not diclofenac,
Oxidative stress Constitutive conditions
Tr14 is a combination of diluted plant and mineral extracts that has been used widely for the The COX/LOX pathways of eicosanoids involve several catalytic conversions of arachidonic acid had an early, strong inhibitory effect on the levels of LTA4 hydrolase, microsomal GST3, and
treatment of acute musculoskeletal conditions, like sprains and traumatic injuries, for over 60 into bioactive agents (Figure 2). In untreated wounds, RNAseq detected a strong induction GGT1, which are required for the production of LTB4, LTC4, and LTD4, respectively (Figure 4). antioxidants ROS
Electrophiles actin Nrf2

years. Previously published in vitro and in vivo studies have demonstrated its anti-inflammatory of PGH synthase 2 (COX-2) mRNA 12–24 hours after injury, due to feedback induction of the This Tr14 effect was sustained from 12–96 hours, leading to an overall reduction of 75–80%
Ub Ub Ub
actin Keap1
Keap1
effects, which may result from a decrease in secretion of interleukin 1 beta (IL-1β), tumor necrosis transcript by downstream PGE2 (Figure 3). Diclofenac blocks that feedback by direct inhibition compared with untreated control wounds or diclofenac-treated wounds. A known mechanism Nrf2
Nrf2
proteasome

S2
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Cul3
factor alpha (TNF-α), and interleukin 8 (IL-8).1 of COX-2 and downstream PGE2. Tr14, however, did not block COX-2 induction, but did attenuate for repression of LT enzymes is the induction of Nrf2 (Figure 5), and RNAseq confirmed that Nrf2
later LTC4 synthase mRNA levels (Figure 3). mRNA was induced by 2–3 fold in Tr14-treated wounds, as shown in Figure 6.

were accepted by EULAR.1,2


cytosol
In this study, we examined the effects of Tr14 and diclofenac in a mouse model of wound
nucleus
healing, collecting samples at multiple time points and using next-generation single-molecule Leukotriene A4A4
hydrolase (converts
(convertsLTA4
LTA4totoLTB4)

S2
phase II enzymes
Diacylglycerol or phospholipid Leukotriene hydrolase LTB4) Nrf2 antioxidant proteins
sequencing to examine gene expression changes at unprecedented depth and reproducibility. ORIG control Maf

140
Phospholipase C Phospholipase Ae2 29 LOX pathway INAL
COX pathway Arachidonic acid
Volum
HPETE (hydroperoxyeicosatetraenoic acid) TraumTr14 A R T I C L E
Methods ankle diclofenac
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120
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antioxidant response element (ARE)
2013 randommobilitydiclofenac
(COX-1 or -2 and peroxidase)

Expression (RPK10M)
reactive oxygen species (ROS)
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100
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synthase
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Female 8–10-week-old ICR mice were anesthetized, their backs shaved, and a 1 cm2 abrasion Volu Glutathione S-transferase C. Gonz blinded acute ucin role of Nrf2 protein. Source: May OL, Cayman Chemical 2012.
Figure 5. Molecular

Thromboxane synthase
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alez

Prostacyclin synthase
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rth, 3
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daily (Figure 1). Mice were sacrificed at various time points, and ~50 mg skin collected and eriority re,
2
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TRAUM trial Tr14
AL SUMM EEL The evidence
SUM

40
stored in RNAlater pending RNA isolation, rRNA depletion (RiboZero) and cDNA synthesis. com 2 endothelium platelets
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Expression (RPK10M)
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and of Systems, 2
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control, Tr14,healing
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1. St. Laurent G, Toma I, Seilheimer B et al. Differential effects of tr14 versus diclofenac on
Knee joint was of Rheumatology Primary efficacy by: Pain Subscore. mappedSecondary of cutaneous and in particular, healin jury h excess injury
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cox/lox pathways revealed by rnaseq. Ann Rheum Dis. 2018;77:238–239. THU0021. 


15–99 for Tr14/Ze14 comparable characterization results provide icted and licensee e 2011:4 return
was shown
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Keywords: should
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Biosciences wound healing, work Access


and in- aberrant repair.
tion, using
RNA-seq, Traumeel is proper
Received: 13 transcript profiling article 225
200 400 March 2017 where degenerativematrix pro- (Tr14), multicomponent, ly cited.
(PUF s of n resolu
Accepted: 02
bone and
synovium,
Activation
of
OA is
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August 2017 natural products,
prominent.
l in mice.
subchondral
Published: are both role.
150 200 processes
17 August 2017 play a pivotal TGF-ß1,
[4] seems to of pain,
investigated HE-100, in peritonitis mode
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0 Laurent teinases
Deep
Citation:
100 with the function, supported

2. St. Laurent G, Toma I, Tackett M, et al. Differential effects of tr14 versus diclofenac on
pre-
4

Time (hours)1. Introduction with St.


medication san-induced
diagnosed
reduced joint
G III, Seilheimer
common condition
50 (OA) is a very population
Tackett
is estimated
commonly
to M, Zhou J, Shtokalo
stiffness
B, Theand
afterD,inactivity
cellular and physiological
the joint [5]. of pain and im- sequenc
zymo Knee osteoarthritis Globally, 3.8% of the in thein efforts events
analysis
Vyatkin Y, Ri
age [1]. The
limited
50 years of
M, Toma I, Jones D andof
changes alleviation
to understand that comprise
ing tran
8

treatment include pharmacological


with age. McCaffreyging
findings intervention the wound healing
peaking at around that OA increased
the biological
valence rising with as atherosclerosis,
OA
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with prevalence Sequencing
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Deep of
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of chronic disease. remain paramount of the scriptom
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Time (hours) ≤ 0.05 age cancer,status


be affected, Study demonstrated to 44% in patients Analysis of functional the importance in the context Major versus eff
HE-100 diclofena ect of Trau
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than age 70,
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Osteoarthritis Murine Wound Healing: of the inflammation diseases, such
cartilage,
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me point, Framingham

ml/kg.
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Effects of a repair (Ross,
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Multicomponent,

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that do not heal” 1993). Even in
group/ti age, from 27% is a complex
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older [2]. OA
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Front. Mol. Biosci. t (D.P. Reitberg), catalyzed
Ri (h) 00 a broad transformation in
in a conce i.p. once daily last inject T 50 (h) HE-1author.
doi: 10.3389/fmolb.2017.0
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discovery of importance of in the conceptual nd hea utic [THU0
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eve@riopharma.com 0057 the resolvins its temporal St Lauren

pro-resolving lipid mediators revealed by RNAseq. Ann Rheum Dis. 2018;77:1237–1238.


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inflammation resolution. Poster at New York Academy of Sciences conference 25–26 June.
Publications on Traumeel studies are available
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Hans-Heinrich Reckeweg Clinical Case Award


Each year Heel awards health care practitioners with the Hans- Medellín received the Main Award for his case report on the
Heinrich Reckeweg Clinical Case Award. The review committee revascularization and repair of a damaged mucosa in a dog. Andrea
assess numerous applications reporting successful bioregulatory Valero Carvajal from Bogotá received the Runner-up Award for the
therapies in various conditions that physicians and veterinarians case report of successful acne management in an adolescent with
encounter in their everyday practice. a Bioregulatory Systems Medicine approach.
The 2018 winning case reports were awarded to two healthcare Applications for the 2019 Hans-Heinrich Reckeweg Clinical Case
practitioners from Colombia. Juan Carlos Builes Rodríguez from Award are now open. Submission deadline is June 30, 2019. 

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