Statement of intention

For my product all fit one, I decided to make a website in order to promote a new gym wear line
for all sizes and genders. As i have decided to make a website, i made sure that i used weebly
as other websites such as wick and ucraft made me pay after a certain time with weebly i know
that i am able to produce a well thought out, professional standard website. As gym wear is
clothing i had to make sure when planning my website that it was over stylised and was unique i
knew that my colour scheme would reflect my clothing brand as i wanted to create bright
coloured clothing. From my brief i was able to see how i would promote my website from the
research i had got, it made sense for me to use social media as a counterpoint for my promotion
and to get the word out there with over 3 social media accounts i knew that this would work
effective in making my product known. I also thought about using social media stars and
influencers in joining in the promotion of my idea as most companies such as gymshark and
nike use this as their main selling strategy.

I will be using weebly as my main website as this is free and I am able to pick any font and
layout I want for free. I was to see which layout which suited me the most and how I could use
that to my advantage using a colourful layout with modern features is what I was aiming to use,
it also gives you the chance to play around with images and fonts so i could see which suited
me the most.

I plan to book out the studio and use my garden to plan my photo shoot. As I’m using the studio
to make the photos look professional and to make sure the lighting is good. I have to make sure
that all my photos look up to a good standard and that the main focus in the picture is the gym
wear and clothing. This means that I will focus on mid shots when advertising the tops I wear
use a close up and mid shot using a canon camera I will make sure I use manual focus so my
shots look professional. When taking pictures of the bottoms I will make sure I use three
different shots to see every angle of gym wear. I will aim to make sure that the models are
included as I want to show that my product uses a range of sizes from size 4- 18. I want plus
size models to be the same as small models as I will not show a range only for that size I want
to show that any size is shown in all collections by using a photo I have found online includes all
shapes and sizes. This was a problem as I couldn’t find every size for my photoshoot. So I
made sure that I found a picture that matched my product perfectly. The image to the right is a
clear example of what is shown on the start of my webpage I’m hoping that along with the name
of my brand “all fit one” the image is a clear example of what my brand ethos is.

As our target audience varies from 17-30 we wanted to make sure that the website will reflect
this by making the style the same for all ages however this was an under line issue as from
research we found that most likely that people wouldn't wear the same style however i still think
that i'm confident that the product will do well in the market as we would offer the same style but
in every colour which most companies and brands dont there very limited.the website has to
appeal to all age groups as the style is very diverse and different. So the website has to include
features of interesting and supporting such as using quotes for example “our gym wear isn't just
clothing it's a statement”. I believe that using words like this will make people believe in our
ethos and what our product is all about.
Being part of a crowded market means i have to ensure that my product is different and unique
making a website along with pictures of a product and a countdown will ensure that the
consumer will buy the product. Gym Wear is a very broad and open market which means that
there is always room to make a new product and do well. Using different sizes models will make
this appeal to a much wider audience and should attract a lot of attention in the market also the
name is different as it doesn't go with any other name its unique and stands for what it means
all fit one as it fits everyone. Using social media is a key part of my promotion as along with the
picture I aim to use a link underneath which they are able to click on, there will be a countdown
on the page of when the clothing will be released to ensure that it keeps people entertained and
excited.

My website will create a youthful but vibrant vibe which will match the clothing using quotes and
showing of our main ethos being one we want the website to make people be confident and
supported and that it doesn't matter how you look, we know you will look great in our clothing
brand.