COMPREHENSIVE RESUME

NAME : RUDY AZMIR BIN KAMALUDIN

IDENTITY CARD : 710618 – 10 - 5741

AGE : 46 YEARS OLD

DATE OF BIRTH : 18 JUNE 1971

NATIONALITY : MALAYSIAN

SEX : MALE

MARITAL STATUS : MARRIED

LANGUAGES : ENGLISH, BAHASA MALAYSIA

ADDRESS : A-2-1 TAMAN PINGGIRAN CEMPAKA

JALAN PINGGIRAN CEMPAKA
68000 AMPANG
SELANGOR, MALAYSIA

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TELEPHONE (RESIDENCE) : 03 – 9201 6680
(MOBILE) : 019 – 261 2688
(EMAIL) : rudy_azmir@yahoo.co.uk; intan_rahmat@yahoo.co.uk

EDUCATIONAL BACKGROUND

1992 DIPLOMA IN BUSINESS ADMINISTRATION

ASSOCIATION OF BUSINESS EXECUTIVE (ABE)

1988 SIJIL PELAJARAN MALAYSIA

SEKOLAH MENENGAH ST JOHN

EXTRA-CURRICULAR
 Representative for inter-school Rugby Match
 Vice President of the Public Relation Society
 A member in the Police Cadet Society

HOBBIES / INTERESTS
 Traveling and reading.

COMPUTER LITERACY
 Microsoft Application: Microsoft Word, Excel, Power Point, Project
 Email Application: MS Mail, Microsoft Outlook, Lotus Notes
 Accounting Software: ACCPAC
 Operating Systems: Windows 95, 98, NT, 2000
 Internet Application: Netscape Navigator, Internet Explorer

TRAINING / SEMINARS
 2005 – President Cheese Workshop, The French Culinary School Asia (Cold Storage)

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  2002 – Corporate Team Building (Cold Storage)
 2002 – Team Development Program, Nelson Buchanan & Oostergard Pte Ltd (Cold
Storage)
 2002 – Australian Centre for Retail Studies, Monash University (Cold Storage)
 2001 – Communication as a Team, Ewing Communications Pte Ltd (Cold Storage)
 1999 - Debt Recovery Strategies for Today’s Market (SIS Distribution)

WORK EXPERIENCES

JAN 2010 – 2013 : MALAYSIAN HEALTHCARE SDN BHD

Operations Manager

Malaysian Healthcare (“Maycare”) is one of the leading medical equipment providers focusing in
medical healthcare, hospital equipment and medical supplies. Since its inception in 1991, the
company has been granted exclusive agency by major international and recognized healthcare
manufacturers around the world.

In 20 years of operation, the company has excellent track record of serving the Government of
Malaysia, Government Hospitals, Government Institutions, Private Medical Hospitals and
Institutions, Private Universities, numerous NGOs and Retail Pharmacies throughout Malaysia.
Currently, the company has a total of 7 Sales offices and 10 Rehabilitation and Homecare retail
outlets in Malaysia.

Currently reporting to the Managing Director and manages a team of 50 staff; overseeing 10 retail
outlets located in Klang Valley, Southern, Northern, East Coast and East Malaysia.

Responsibilities:

 Managing and improving the operational systems, processes and policies in support of
organizations mission - specifically, support better management reporting, information
flow and management, business process and organizational planning.
 Manage and increase the effectiveness and efficiency of Support Services (HR, IT and
Finance), through improvements to each function as well as coordination and
communication between support and business functions
 Play a significant role in long-term planning, including an initiative geared toward
operational excellence
 Oversee overall financial management, planning, systems and controls
 Regular meetings with Managing Director around fiscal planning
 Supervise and coach Retail Store Manager on a weekly basis

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  Working with the management team, the position also contributes to the development and
implementation of organizational strategies, policies and practices
 Ensuring organizational effectiveness by providing leadership for the organization's
operational functions
 Manage and increase the effectiveness and efficiency of Support Services through
improvements to each function (HR, IT, Finance) as well as coordination and
communication between functions
 Drive initiatives in the management team and organizationally that contribute to long-
term operational excellence
 Contribute to short and long-term organizational planning and strategy as a member of
the management team

JAN 2001 – DEC 2009 : GCH RETAIL (Malaysia) SDN BHD

(Formerly known as Dairy Farm Giant Retail Sdn Bhd)

An established local based retailer also known as ‘Giant’ was founded by the Teng family and has
been successful since 1942. In 2001, an international retailer, manufacturer and wholesaler known
as Dairy Farm International Holding Limited and since then had achieved steady growth and have
expanded rapidly through Malaysian retail business.

Currently, GCH Retail has a total of 90 stores which comprises of hypermarkets, super stores,
supermarkets and Cold Storage. They also own approximately 180 Guardian pharmacy outlets
throughout Malaysia and overseas ventures such as in Brunei, Indonesia, Singapore and Vietnam.

April 2008 – Dec 2009 : Store Manager, KLCC Store

Reporting to the Operations Director and manages a team of 130 staff including 7 external tenants
who are renting the store’s retail spaces. With footage of 28,000 sq feet, the stocks and equipments
in the store were worth approximately RM8.0 million. (The responsibilities mentioned in both KLCC
and The Mall are rather similar in nature but may differ in some other aspects).

Responsibilities:

 Managing effective operation and efficiency of the store.

 Managing the sales target and business plan objective. The monthly sales target are
organized and implemented to meet the business plan objective.
 Managing and driving the mechanisms of Key Performance Indicators from budgeted
sales, budgeted margin, operating within budgeted labor cost and within budgeted
department expenses.

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 Managing and performing day to day multi store management tasks including managing
P & L, sales budget, wages, shrinkages and other related expenses
 Monitoring and driving the division sales and gross profit of each department by checking
the Top 1000 SKU status, stock management, inventory management and shrinkage.
 Executing promotional plans effectively. All marketing, promotional activities and
products are identified and action in line with the promotional objectives. All brand
specific promotional items are implemented in the store were ensured to be setup on time
 Overseeing the day to day operations comprising of stocks availability, sales, pricing
reviews or change, machinery and equipments, attending to customer inquiries, in-store
promotion, staffing, hygiene and housekeeping, security and safety of the store.
 Controlling and coordinating the inventory management comprising of ordering
procedure, product knowledge, executing monthly and daily stock take activities,
preparing post stock take reports.
 Managing and ensuring that the mechanics of Priority Processing and Priority Shelf Filling
are according to standard labeling and operating procedures, merchandising principals
and food safety and hygiene considerations.
 Managing and ensuring that Display Items maintains the standard display techniques i.e.
Planogram management and maintenance, price integrity of merchandise, periodic quality
control on display and products.
 Overseeing and maintaining an efficient storage handling according to product category,
receiving dates, temperature control and overall capacity.
 Overseeing and improving the effective visual store layout / merchandise in line with
Cold Storage branding standard.
 Performing daily stock management, inventory control and drafting monthly budget by
division.
 Train and develop a strong and cohesive organization that is committed to quality of
product, facilities and unsurpassed services in order to achieve sales targets.
 Providing analysis and action plan to develop and increase sales & profits.
 Ensuring that each department achieved its budgeted sales and margin forecasted every
month.
 Controlling and ensuring that all products are sold within a specific time frame known as
‘Stock Holding Days’ to minimize the retention of old stocks.
 Approving that stock was ordered according to the ordering schedule in the SOS System
(Stock Ordering System).
 Overseeing the operations and compliance of the Receiving department in their pre-
receiving duties by highlighting the importance of pitfall and proper receiving.

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  Overseeing staff management comprising planning of duty roster and working hours,
annual and medical leaves, staff development and training, disciplines and punctuality,
and performing yearly staff appraisal.
 Negotiating cost price with suppliers/vendors for promotion purposes.
 Preparing quarterly and yearly promotional program to increase sales of the store.
 Formulating various improvement plans consisting of sales, promotion, budget, staffing
etc.
 Approving and controlling price margins of goods to increase sales GP.
 Maximizing stock productivity, implementing store improvement plan.
 Presenting store plan and budget during annual sales conference
 Motivation, training & leadership of a team of division heads and department heads
 Sourcing new customers/accounts and new corporate clients for home delivery services
and implementing home delivery services to customers.
 Constantly enhancing and improving good customer service support throughout the store
to ensure the store’s continuous delivery of “Customer Service” to exceed customer’s
expectation.
 Evaluating local market competition and analyze pricing strategies / markdown

Other Key Features:

 Managing and delivering the Brand Average Transaction Value and Units/Transactions to
achieve the Business Plan objectives.
 Store’s standard are kept at highest standard especially on the hygiene, housekeeping and
maintenance are in line with the company’s standard, policies and procedure. This is to
ensure a pleasant shopping environment to uphold the brand and company’s image.
 Stock management - ensuring adequate stock and products are available at the sales floor.
Unpacking of all products received has to be displayed in an orderly manner.
 Loss and prevention procedures are ensured to be implemented to protect the goods and
assets from any form of loss, including theft. Daily cash sales and reconciliations are
ensured to be submitted to the headquarters every end of the day.
 Staffs of the store are constantly motivated to ensure effective daily store operations that
are met to maximize productivity. Continuous training and development are organized to
store staff to be in line with the company’s standard. Scheduling their working schedule
are performed to ensure sufficient staff at the store at all time.

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Special Projects Undertaken:

 In September 2009, I was entrusted to lead and manage a team consisting of 3 Division
Heads and 5 operational staff to setup a new outlet at “Wangsa Walk”. The floor size of the
new store is approximately 35,000 sq feet with managed stocks worth RM8 million. The
new setup was completed within 2 weeks.
 In June 2008, I was entrusted to lead and manage a team consisting of 2 Division Heads
and 4 operational staff to setup a new outlet at Subang Jaya, The Subang Parade. The floor
size of the new store is approximately 23,000 sq feet with managed stocks worth RM4.5
million. The new setup was completed within 2 weeks.
 The set up phase included sourcing and managing of product listings from headquarters
distribution centre, shelf displays, ensuring adequate stocks for displays including local
and imported product range, ensuring effective visual store layout etc.

Key Achievements:
 The store had exceeded its sales by RM 36.5 million against forecasted budget of RM 32.5
million in 2008 – exceeded the annual business plan objectives.

June 2006 – April 2008 : Store Manager, The Mall Store

Reported to the Operations Director and manages 40 staff. The stocks and equipments in the store
were worth approximately RM 3.8 million. (The responsibilities mentioned in both KLCC and The Mall
are rather similar in nature but may differ in some other aspects)

Was promoted and transferred to Cold Storage KLCC to spearhead different portfolio.

Responsibilities:
 Motivation, training & leadership of a team of division heads

 In line with brand standard oversees the effective visual store layout / merchandise

 Overseeing the customer service levels in store ensuring a truly amazing customer
experience

 Dealing with customer complaints effectively.

 Directing, coaching, supporting and monitoring the team’s performance to achieve store
targets.

 Motivating the team and develop their potential.

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 Ensuring that the high standard and image of merchandising, stocks presentation, and
professional conduct are maintained.

 Communicating effectively with the team, passing on all relevant information at the right
time.

 Maximizing sales promotion and brand activities, including mall podiums through
effective planning and preparation to meet sales targets.

 Seizing new opportunities to drive and create additional sales.

 Developing monthly and annual strategy for the store to meet sales targets, develop the
team and increase business.

 Ensuring accurate and timely reconciliation of tills, cash floats, petty cash as well as to
monitor cash flow and the daily work of cashiering department

 Managing the ordering system, POS system and retailing system including amendments,
trouble shooting and error logging

 Maintaining optimum stock levels in store through monitoring stock, placing orders, daily
/ monthly stock movement and stock holding

 Ensuring goods received and dispatched from store are checked and discrepancies are
resolved.

 Ensuring policies and procedures are implemented, improved and monitored in store

 Analyzing available data, prepare and submit reports to the area manager and operations
director, relating to sales figures, promotional activities and customer feedback

 Gathering market intelligence and provide feedback to enable the Operations Director to
plan future strategies and action plans to stay ahead of competition, increase sales and
capture a large share of the market

 Interacting with the logistic (internal and external) to organize delivery from warehouse
and also organize home delivery according to company polices & standard operating and
procedure.

 Maintaining the brand integrity through corporate display standards and ensuring the
display reflects and support the product suitability for the promotional calendar.

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  Constantly reviewing sales improvement policies, practice, plans and initiatives.

 Minimize costs in all department through coaching and performance management of

department management in control of salary, shrinkage and all controllable costs.

 Maximizing the potential of store management and staff through coaching and
performance management. Ensure all vacancies are filled with appropriately qualified
individuals.

 Ensuring stores offer optimum levels of customer service at all times through regular
meetings and training for staff.

 Setting goals for the divisions heads in accordance to the chain goals and ensue they are
pursued by providing regular feedbacks and guidance. Formalize a quarterly review for
the divisions and ensure performance is managed by the goals set for the staffs

Special Projects Undertaken:

 In January 2008, I was entrusted participate in the Special Project Team, with members
consisting of 2 Division Heads and 4 operational staff to setup a new outlet at Mont Kiara
The Solaris. The floor size of the new store is approximately 26,000 sq feet with managed
stocks worth RM5.0 million. The new setup was completed within 3 weeks.
 In June 2007, I was entrusted participate in the Special Project Team, with members
consisting of 2 Division Heads and 4 operational staff to setup a new outlet in Subang
Jaya, The Summit Subang. The floor size of the new store is approximately 24,000 sq feet
with managed stocks worth RM3.0 million. The new setup was completed within 2 weeks.
 The set up phase included sourcing and managing of product listings from headquarters
distribution centre, shelf displays, ensuring adequate stocks for displays including local
and imported product range, ensuring effective visual store layout etc.

Key Achievements:
 The store had exceeded its sales by RM 14.6 million against forecasted budget of RM 12.5
million in 2007.
 Successfully turned around the store from dormant to a profitable store within a year.

Dec 2003 – June 2006 : Division Head – Grocery and Chill & Frozen
Great Eastern Mall Store

Reported to the Store Manager and manages 3 department heads (Grocery and Chill & Frozen), 20
operational and floor staff.

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Was promoted to Store Manager and transferred to Cold Storage The Mall.

Responsibilities:

 Assisting the Store Manager in overseeing the day to day operations comprising of stocks
availability, sales, pricing reviews or change, machinery and equipments, attending to
customer inquiries, in-store promotion, staffing, hygiene and housekeeping, security and
safety of the store.
 Assisting the Store Manager that each department achieved its budgeted sales and margin
forecasted every month.
 Monitoring the mechanisms of Key Performance Indicators from budgeted sales, budgeted
margin, operating within budgeted labor cost and within budgeted department expenses.
 Monitoring and driving the division sales and gross profit of each department by checking
the Top 1000 SKU status, stock management, inventory management and shrinkage.
 Monitoring and coordinating the inventory management comprising of ordering procedure,
product knowledge, executing monthly and daily stock take activities, preparing post stock
take reports.
 Monitoring and ensuring that all grocery items are sold within a specific time frame known
as ‘Stock Holding Days’ to minimize the retention of old stocks.
 Verifying and approving that stock was ordered according to the ordering schedule in the
SOS System (Stock Ordering System).
 Monitoring the operations and compliance of the Receiving department in their pre-
receiving duties by highlighting the importance of pitfall and proper receiving.
 Monitoring and maintaining an efficient storage handling according to product category,
receiving dates, temperature control and overall capacity.
 Monitoring and ensuring that the mechanics of Priority Processing and Priority Shelf Filling
are according to standard labeling and operating procedures, merchandising principals and
food safety and hygiene considerations.
 Monitoring and ensuring that Display Items maintains the standard display techniques i.e.
Planogram management and maintenance, price integrity of merchandise, periodic quality
control on display and products.
 Overseeing and monitoring staff issues comprising of planning the duty roster and working
hours, annual and medical leaves, staff development and training, disciplines and
punctuality, and performing yearly staff appraisal.

Special Projects Undertaken:

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  In January 2006, I was entrusted participate in the Special Project Team, with members
consisting of 1 Store Manager, 4 Division Heads and 10 operational staff to setup a new
hypermarket outlet at Senawang, “Giant Senawang”. The floor size of the new
hypermarket is approximately 60,000 sq feet with managed stocks worth RM18.0 million.
The new setup was completed within 4 weeks.

JUNE 2003 – DEC 2003 : Division Head, Fresh Market

Setiawangsa Store – Giant Outlet

Reported to the Store Manager of Giant supermarket and manages 2 Department Heads and 12
operational staff.

Was promoted and transferred to Division Head of Grocery, Chill & Frozen department in Cold
Storage Great Eastern Mall after 4 months.

Responsibilities:

 Assisting the Store Manager in overseeing the day to day operations comprising of stocks
availability, sales, pricing reviews or change, machinery and equipments, attending to
customer inquiries, in-store promotion, staffing, hygiene and housekeeping, security and
safety of the store.
 Ensuring that each section of the Fresh Market (comprising of F&V, Meat, Seafood, Bakery,
Ready-To-Eat and Chill & Frozen) achieved its budgeted sales and margin forecasted every
month.
 Managing and driving the mechanisms of Key Performance Indicators from budgeted sales,
budgeted margin, operating within budgeted labour cost and within budgeted department
expenses.
 Monitoring and driving the division sales and gross profit of each section of Fresh Market
by checking the freshness of the product, stock management, inventory management and
shrinkage
 Verifying and approving that stock was ordered according to the ordering schedule in the
SOS System (Stock Ordering System).
 Ensuring the cold room temperature and operating condition is in good working order.
 Liaising with supplier and Category Manager on issues concerning cost, quality and
delivery of fresh products to ensure highest standard is maintained at all time.
 Ensuring all receivables are checked for quality, freshness and meet the standard
specifications.

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  Ensuring all fresh products at the selling floors followed the standard set by the store i.e.
First In First Out (FIFO) concept by date coding and rotating the stocks.
 Ensuring proper merchandising of the fresh products by the display according to
Planogram arrangement, proper labels, pricing and replenishment, proper ticketing on
promotional items

June 2001 – June 2003 : Department Head, Chill & Frozen

Reported to the Division Head and manages 4 operational staff based in Cold Storage in Bangsar
Shopping Centre.

Was promoted and transferred to Giant supermarket in Setiawangsa as a Division Head of Fresh
Market.

Responsibilities:

 Assisting the Division Head on day to day operation

 Ensuring correct display and merchandising of products
 Negotiating with suppliers on pricing, delivery and promotional items
 Training new staff on co procedure, policies and department management
 Promotion planning on new products
 Placing ordering and ensure order arrive timely
 Quality control of stocks
 Merchandise planning & Management
 Buying function & Planning process
 Stocks, space management

Apr 1999 – Dec 2000 : SIS DISTRIBUTIONS (M) SDN BHD

Senior Credit Control Executive

An established IT hardware and software distribution company servicing international clients like
Compaq, IBM, Intel, Canon and Microsoft related application licenses.

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Reported to the Business Development Manager and supervised 4 Customer Service Executives and
4 Tele-Sales Officers. Primary responsibilities are to assist the Business Development Manager in
managing the credit collections department while performing credit analysis and control,
collections and administration of the department’s operation.

Reports to the Business Development Manager with primary functions and responsibilities in a
supervisory role in credit analysis and control, collections, administration and maintenance of
clients database.

Responsibilities:

 Overseeing the credit control function and overall operations of the Collection Department.
 Supervising staff to ensure collection procedures and processes are adhered to accordingly.
 Responsible for controlling, analyzing and monitoring monthly collection to minimize credit
losses.
 Reviewing and monitoring staff collection report to ensure collection target is achieved.
 Verifying purchases documentation and approves on new and current customers credit
facilities.
 Contacting customers and identifying problems relating to invoices and collections.
 Ensuring that debtor over 60 days must not exceed 10% of total debtors.
 Issuing reminder letters and letter of demand to customers and negotiate on overdue
payment.
 Approving and liaising with customers and dispatch staff on delivery of consignment.

Projects Handled:
 Debt Recovery Process, Policy and Procedure
 Planning and setting up the new Credit Collection Department.
 Assisting the Marketing team during the PC Fair for two consecutive year (1998 & 1999).

Key Achievements:
 Reviewed and implemented the credit collection business process and workflow to enhance
productivity and efficiency.
 Implemented credit collection’s policy and procedure.

Jan 1996 – Jan 1999 : TIME WIRELESS (M) SDN BHD

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 Customer Service Consultant

Responsibilities:

 Attending to customer’s inquiry and complaints on problem handset, handset features,

existing and new ADAM products, coverage and monthly promotion.
 Providing up-to-date information to existing and potential subscribers and dealers.
 Responding accurately, timely and responsively to all inquiries or complaints. Ensure replies
to customers are made either verbally or in writing.
 Follow up on all non-resolved inquiries/complaints which are referred by units within
customer service or other department. Closing all complain on complaint management system
upon resolution within specific time frame.
 Producing daily and monthly report on daily progress of all the divisions by highlighting
problem areas.
 Assisting team members in the refund unit in refunding customers deposit by reviewing
termination account and correspondence.
 Liaising with the accounts department in tracking customer’s refund that were prepared by
cheque and ensuring it is delivered to the customer.
 Participated in the ISO 9002 project, whereby all procedures of the Back End unit and refund
unit process and procedures are written, tested for compliance and successfully implemented.

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