Unrluy Case Studies - Beer

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CASE STUDIES – BEER

Chang Beer Performance Overview
Thematic TH
46.3% 74.8%
Q2 2017 Desktop Benchmarks Campaign Results
Campaign Screenshots
Targeting: MF A20-44 Men Details (In-Page)
2 Sec Video In-View % 2 Sec Video In-View %
Date Range: 23/11/2017 – 20/02/2018
Video Length: 60s LisaGuru (In-Article)
2 Sec Video In-View Rate: The percentage of measurable impressions where the ad played for at least
Siamzone (In-Page) two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 2,006,040 Siamsport (In-Article) Media Rating Council (MRC) accredited metric
Awareness Action Campaign Dates:

36% of all shares
2,029,860 0.16% 23/11/2017
Total 30” Completed Views Share Rate
24% of all shares
to
164,128 8.09%
Click-throughs Click-through Rate
20/02/2018
0.16% Share Rate exceeds Unruly’s benchmark of 0.06%! 19% of all shares
8.09% Click-through Rate exceeds Unruly’s benchmark
of 1.91%!
Completed Views to
Creative Name Click-throughs Click-through rate Interactions Interaction Rate Completion Rate Shares Share rate
30” (Billable Event)
เพื่อนซี ้รู้ดีสดุ PHASE 1:
420,334 18,051 4.29% 19,026 4.53% 45.47% 415 0.10%
(23 November - 30 November)
่
พือนซีรู้ ้ดีสุด PHASE 2: 759,735 73,216 9.64% 83,201 10.95% 43.13% 1,450 0.19%
(1 December - 31 December)
่ รู้ ้ดีสุด PHASE 3:
พือนซี 422,012 52,400 12.42% 61,064 14.47% 42.87% 857 0.20%
(1 January - 31 January)
่ รู้ ้ดีสุด PHASE 4:
พือนซี 427,779 20,461 4.78% 22,183 5.19% 41.95% 584 0.14%
(1 February - 20 February)
Total 2,029,860 164,128 8.09% 185,474 9.14% 43.36% 3,306 0.16% www.unruly.co | @unrulyco
Chang Beer - January Performance Overview
58.5% 90.0%
mThai (Chang #oursong)
Targeting: M A20-35 2 Sec Video In-View % 2 Sec Video In-View %
Sanook (Chang #oursong)
Date Range: 05/01/2017 – 03/02/2017
Video Length: 60s, 30s TimeOut (Chang #oursong)
Autospinn (London 30s) two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 499,445 Goal (Romance 30s) Media Rating Council (MRC) accredited metric
Awareness Action
38% of all shares
876,009 0.07%
Total Views Share Rate Campaign Dates:
16% of all shares
523,358 2.62% 05/01/2017

Total 30” Completed Views Click-through Rate
13% of all shares to
2.62% Click-through Rate exceeds Unruly’s benchmark of 1.85%!
0.07% Share Rate exceeds Unruly’s benchmark of 0.03%!
03/02/2017
Completed Views to 30”
Creative Name Click-throughs Click-through rate Interactions Interaction Rate Shares Share rate
(Billable Event)
Chang #OurSong 380,952 18,880 2.87% 24,969 3.79% 528 0.08%
London 30s 71,025 1,920 1.76% 5,158 4.73% 59 0.05%
Romance 30s 71,381 2,112 1.95% 5,392 4.97% 56 0.05%
Total 523,358 22,912 2.62% 35,519 4.05% 643 0.07%

www.unruly.co | @unrulyco
Chang Football Performance Overview
- February Campaign Screenshots
58.5% 90.9%
Targeting: M A20-35 Campaign Screenshots
Date Range: 02/02/2017 – 28/02/2017
Video Length: 76s Siam Sport
Sanook Football two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 155,555 Mthai Sport Media Rating Council (MRC) accredited metric
Awareness Action
33% of all shares
309,164 0.03% Campaign Dates:

Total Views Share Rate 21% of all shares
02/02/2017
157,427 1.80% to
18% of all shares
28/02/2017

(Billable Event)
Chang Football 7 project 157,427 5,568 1.80% 6,272 2.03% 102 0.03%
Total 157,427 5,568 1.80% 6,272 2.03% 102 0.03%

Chang Beer - March Performance Overview
58.5% 83.7%
Thairath (Concert)
SMM Sport (Concert)
Boxza Racing (Concert)
Date Range: 01/03/2017 – 31/03/2017
Video Length: 30s mThai Men (New York)
Kapook Car (New York) two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 249,723 Siam Sport (New York) Media Rating Council (MRC) accredited metric
Awareness Action
29% of all shares
477,980 0.08%
Campaign Dates:
Total Views Share Rate
16% of all shares
01/03/2017
309,252 2.61%
Total 30” Completed Views Click-through Rate to
16% of all shares
2.61% Click-through Rate exceeds Unruly’s benchmark of 1.85%!
0.08% Share Rate exceeds Unruly’s benchmark of 0.03%! 31/03/2017
(Billable Event)
Concert 30s 154,803 6,299 2.64% 7,622 3.19% 188 0.08%
New York 30s 154,449 6,160 2.57% 7,424 3.10% 191 0.08%
Total 309,252 12,459 2.61% 15,046 3.15% 379 0.08%

Chang Beer - March Performance Overview
58.5% 81.7%
Date Range: 01/03/2017 – 31/03/2017
Video Length: 60s Kapook Men
Sanook Men two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 300,000 Media Rating Council (MRC) accredited metric
Awareness Action
33% of all shares
517,498 0.06%
Total Views Share Rate Campaign Dates:
19% of all shares
305,855 1.62% 01/03/2017

31/03/2017
(Billable Event)
#OurSong แก๊ งเพื่อน ตะลุยลอนดอน 305,855 8,376 1.62% 10,741 2.08% 286 0.06%
Total 305,855 8,376 1.62% 10,741 2.08% 286 0.06%
Chang Beer - April Performance Overview
58.5% 83.9%
Autospinn (Hat)
Post Today (Hat)
SMM Sport (Hat)
Date Range: 01/04/2017 – 30/04/2017
Video Length: 30s Coconuts (Shop)
Goal (Shop) two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 249,723 mThai (Shop) Media Rating Council (MRC) accredited metric
Awareness Action
29% of all shares
386,513 0.13%
17% of all shares Campaign Dates:
258,733 5.63% 01/04/2017
15% of all shares
to
5.63% Click-through Rate exceeds Unruly’s benchmark of 1.85%
30/04/2017
(Billable Event)
Open Hat 30s 130,134 10,678 5.52% 12,337 6.37% 233 0.12%
Open Shop 30s 128,599 11,086 5.74% 12,696 6.58% 254 0.13%
Total 258,733 21,764 5.63% 25,033 6.48% 487 0.13%

Chang Beer – May Performance Overview
58.5% 89.7%
Autospinn (Hat)
Post Today (Hat)
SMM Sport (Hat)
Date Range: 01/05/2017 – 31/05/2017
Video Length: 30s Autospinn
mThai two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 249,723 SMM Sport Media Rating Council (MRC) accredited metric
Awareness Action
34% of all shares
369,044 0.11%
14% of all shares
Campaign Dates:
252,840 3.77% 01/05/2017

31/05/2017

(Billable Event)
Marathon 30s 252,840 13,896 3.77% 18,621 5.05% 423 0.11%
Total 252,840 13,896 3.77% 18,621 5.05% 423 0.11%

Chang Mineral Water Performance Overview
- May Campaign Screenshots
58.5% 88.6%
Date Range: 11/05/2017 – 30/06/2017
Video Length: 32s Autospinn
Goal two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 450,000 mThai Media Rating Council (MRC) accredited metric
Awareness Action
34% of all shares
880,797 0.05%
15% of all shares
Campaign Dates:
496,533 1.26%
15% of all shares
11/05/2017
to
Completed Views to
30/06/2017
Creative Click-throughs Click-through rate Interactions Interaction Rate Completion Rate Shares Share rate
30” (Billable Event)
Phase 1:
สิง่ ที่มีคณ
ุ ค่า…ต้ องใช้ เวลาเสมอ 250,412 7,690 1.79% 8,292 1.93% 28.73% 281 0.07%
(11 May - 31 May)
Phase 2: สิง่ ที่มีคณ

ุ ค่า…ต้ องใช้ เวลาเสมอ
(1 June - 30 June) 246,121 3,423 0.76% 3,748 0.83% 22.65% 159 0.04%
Total 496,533 11,113 1.26% 12,040 1.37% 25.66% 440 0.05%

Chang Beer - June Performance Overview
58.5% 91.0%
Autospinn (Hat)
Post Today (Hat)
SMM Sport (Hat)
Date Range: 05/06/2017 – 05/07/2017
Video Length: 30s Boxza Racing
mThai two continuous seconds with at least 50% of the player visible and the page in-focus.
Booked Completed Views: 249,723 Sanook Media Rating Council (MRC) accredited metric
Awareness Action
34% of all shares
357,651 0.15%
16% of all shares Campaign Dates:
253,505 4.71% 05/06/2017

11% of all shares
to
05/07/2017
(Billable Event)
Chang #OurSong 253,505 16,847 4.71% 22,465 6.28% 526 0.15%
Total 253,505 16,847 4.71% 22,465 6.28% 526 0.15%

Campaign overview
Heineken x F1 2016
Campaign Dates: 27.09.2016 – 02.10.2016
Targeting: MF A18+, Malaysia
Video Length: 60s & 87s
Client challenge Unruly strategy Unruly results
• In September 2016, Heineken launched a campaign • Use Unruly’s interactive In-Page player to ensure your • 121,858 views delivered across targeted
promoting its beer products and its partnership with content looks amazing and to maximize viewer publishers such as Cinema Online, Oh Bulan! and
Formula 1. engagement. Gentlemen’s Goods.
• The objective of the campaign was to drive • Target a demographic of Males and Females in • Excellent Moat viewability rate of 85.7% exceeds
Awareness via 120,000 views Malaysia aged 18+ the industry benchmark of 58.8%
• Hold Attention via full completes of the videos • Customise sharing options on the Unruly Player to • 65,214 Full Completes of the videos!
• Promote Action through Clickthroughs increase reach, advocacy and earned media • 3,262 Clickthroughs on the Unruly player
HEINEKEN CITIES:
Title position here
Your title sit over it
JULY 22 – AUGUST 22
TARGETING: MY, A18+
CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

• In July 2016, Heineken launched a campaign to • Using Unruly’s Reach package and optimizing • 110,007 views were delivered across targeted
inspire people to express their creativity and performance by using a blended mix of formats publishers such as TimeOut KL, Expatriate
motivate them to come “Shape Your City” and maximizing Completes Lifestyle and EDM Droid among many others
• The objective of the campaign was to drive • Create a tailor made Unruly brand bar to boost • An excellent MOAT viewability metric of 90.1% far
Awareness via 110,000 Unruly Reach views engagement metrics and garner attention exceeded industry standards of 58.8%
• Garner Attention with the video being viewed to • Utilizing the span of Unruly’s publisher network to • Viewers completed the video 82,462 times during
100% Completion target a broad demographic of non-Muslims in the course of the campaign
Malaysia above the age of 18 years old • 4,476 unique Clickthroughs directed viewers to
Heineken’s
CARLSBERG
Title position here
DATES: 14TH OCTOBER TO 3RD NOVEMBER

TARGETING: M18-40

• In October 2015, Carlsberg launched a campaign • Use the breadth of Unruly’s publisher network to • 231,543 views secured across target publishers
showing you what it would be like if Carlsberg did identify sites with high video consumption and including Today Online, EX Magazine, and Kaven
fitting rooms. (They would probably be the best entertainment portals, in alignment with the You.
in the world) target demographic of males ages 18 to 40 in • 14,394 unique clicks on the Unruly Player,
• The objective of the campaign was to drive Singapore across various verticals. redirecting viewers to the Carlsberg Facebook
Awareness via 130,030 booked In-Page views and • Create a BrandBar in order to overlay the Unruly page.
86,688 booked In-Stream views across Singapore. Player and deliver viewers through to the • The campaign was over delivered by 6.84%, which
• Deliver Action by directing video consumers to Carlsberg Facebook page. resulted in a total Media Added Value worth
the Carlsberg Facebook page. SGD$2,816.75.
CAMPAIGN OVERVIEW:
Title position here
DATES: 15TH DECEMBER TO 14TH JANUARY

TARGETING: LDA

• In December 2015, Tiger Beer launched the “Tiger • Create a BrandBar to overlay the Unruly Player to • 67,417 views secured across target publishers
White” campaign to introduce Asia’s new wheat deliver viewers through to the Tiger White Brand including Hype MY, Max Mayo, and Tech Crunch.
beer by Tiger. Video Youtube page. • 4,536 unique clicks on the Unruly Player,
• The objective of the campaign was to drive • Use the breadth of Unruly’s publisher network to redirecting consumers to the Tiger White Brand
Awareness via 64,706 booked views across identify sites with high video consumption and Video Youtube page.
Malaysia. entertainment portals, in alignment with the • An overdelivery of 2,711 views totals to
• Deliver Action by directing video consumers to target demographic of LDA compliant people in SGD$352.43 worth of Media Added Value.
the Tiger White Brand Video Youtube page. Malaysia across various verticals, avoiding Malay
language and cultural or religious sensitive sites.
TIGER WHITE:
Title position here
27TH MAY TO 1ST JUNE

TARGETING: LDA COMPLIANT

• In May 2016, Tiger White launched a short • Use Unruly’s interactive In-Page player to ensure • 111,365 views were delivered on target publishers
campaign, “It All Starts With White.” your content looks epic and to maximize viewer including Straits Times, Time Out KL, and The
• The objective of the campaign was to drive engagement Star Online
Awareness via 110,000 booked views across • Create a bespoke Unruly brand bar to boost • 7,633 unique clicks on the player were directed
Malaysia engagement metrics and drive action to the landing page
• Drive Action through clicks directing viewers to • Deploy Unruly Dynamic Optimisation technology • The campaign was shared 264 times with over 50%
the Tiger White webpage to programmatically promote the strongest video of all shares through StumbleUpon and Tumblr
based on the Clickthrough Rate
TIGER UNCAGE -MALAYSIA
Title position here
MAY 2015
TARGETING: MALE/FEMALE 18+
• In May 2015, Tiger Beer launched a • Use the breadth of Unruly’s APAC • 171,809 views delivered across
series of 3 videos as part of their publisher network to identify sites Malaysia
Uncage campaign. The videos showed that aligned with Tiger Beer’s target
short exerts from people who have demographic to ensure effective • 6,261 visits recorded to the Tiger
uncaged their passion and dared to exposure Beer Uncage web page, an overall
dream! • Create a bespoke campaign brand bar CTR of 3.64%
• The objectives of the campaign were to overlay the Unruly player and • 134,209 completed views across both
to raise Awareness via 124,500 views encourage viewers to visit the Tiger video formats
across the Malaysian market, and Beer Uncage website • 1 sponsored post secured with key
drive Advocacy & Action through • Implement a sharing end frame placements on lifestyle sites such as
sponsored posts, shares of the video encouraging people to share the
and clickthroughs Billboard and Entertainment Weekly
content post view
TIGER UNCAGE THAILAND
Title position here
SEPTEMBER - OCTOBER 2014

TARGETING: LDA MALE AUDIENCE IN THAILAND
• In September 2014, Tiger Beer launched • Create a BrandBar to overlay the • 94,863 views delivered across the UK
a campaign based on the idea that Unruly Player to deliver viewers • 9,224 unique visits recorded to the
people lives in cages, made of rules and through to the Uncage page on the Uncage page on the official Tiger
conventions, and that there is always a official Tiger Beer website
way to free yourself from this cage
Beer website
• Use the breadth of Unruly’s publisher • 21.48% player interaction rate seen
• The objectives of the campaign were to
network to identify Sports, Lifestyle, on the Unruly player
drive Awareness via 76,974 views across
the Thailand market, deliver Action Fashion and Entertainment sites that • A great 1.00% share rate seen on this
through delivering viewers to the official matched Tiger Beer’s target campaign
Tiger Beer Uncage page and Advocacy demographic
• Target audience reached through
and Appreciation through shares of the
videos and sponsored post
sites such as iUrban, Goals Arena and
Tep Ball
GUINNESS -OPTIMUS
Title position here
13TH OCTOBER TO 8TH NOVEMBER

TARGETING: M18+, LDA & CULTURAL SENSITIVITY

• In October 2015, Guinness launched the • Optimise clickthrough rates to ensure maximum • 252,548 views secured across target publishers
“Together We Are More” campaign to celebrate exposure of Guinness Optimus. including The Star, Soya Cincau, and The Sun
Guinness Malaysia’s 50th Anniversary. • Use the breadth of Unruly’s publisher network to Daily.
• The objective of the campaign was to drive identify sites with high video consumption and • 6,927 unique clicks on the Unruly Player,
Awareness via 250,000 booked views across entertainment portals, in alignment with the redirecting viewers to the Guinness Facebook
Malaysia and delivering Action by directing video target demographic of males ages 18+ across page.
consumers to Guinness’ Facebook page. entertainment, lifestyle, outdoors, and travel
verticals, while complying with LDA standards and
cultural sensitivity.
GUINNESS
Title position here
DECEMBER 2014
TARGETING: LDA - ADULTS AGED 18-39 YEARS
• In November 2014, Guinness • Create a BrandBar to overlay the • 79,883 views delivered across
launched a video for its campaign Unruly Player to deliver viewers Malaysia
#BoldConfessions where people through to the official Malaysian • 9,212 visits recorded to the official
confess their deepest secrets Guinness Facebook page Malaysian Guinness Facebook page
• The objectives of the campaign were • Use the breadth of Unruly’s publisher • 12.11% player interaction rate on the
to drive Awareness via 67,500 views network to identify entertainment In-Stream format, an 80% uplift on
across Malaysia, and deliver Action and Food & Drinks sites that matched the Unruly category average of 6.71%
through delivering video consumers Guinness target demographic • Target audience reached through
to the official Malaysian Guinness sites such as Chef de Home, Gourmet
Facebook page Chick and Kitchen delights
HEINEKEN BOND
Title position here
DATES: 26TH OCTOBER TO 16TH NOVEMBER

TARGETING: A25-40

• In October 2015, Heineken launched the “The • Use the breadth of Unruly’s publisher network to • 215,941 views secured across target publishers
Chase” campaign where James Bond unwittingly identify sites with high video consumption and including Max Mayo, The Star, and The Sun.
draws a bystander into the action as he tries to entertainment portals, in alignment with the • 5,930 unique clicks on the Unruly Player,
throw off his pursuers. Viewers can unlock target demographic of people above the legal redirecting viewers to the Heineken Bond
exclusive content on the Heineken Bond website. drinking age in Malaysia across various verticals. website.
• The objective of the campaign was to drive • Create a custom BrandBar in order to overlay the • The campaign saw an excellent completion rate
Awareness via 215,540 booked views across Unruly Player and deliver viewers through to the of 70.83%, an uplift by 139% in comparison to
Malaysia and deliver Action by directing video Heineken Bond website to unlock exclusive Unruly’s benchmarks
consumers to the Heineken Bond website. content from Spectre.

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CASE STUDIES – BEER

Awareness Action Campaign Dates:

523,358 2.62% 05/01/2017

Chang #OurSong 380,952 18,880 2.87% 24,969 3.79% 528 0.08%

London 30s 71,025 1,920 1.76% 5,158 4.73% 59 0.05%

Romance 30s 71,381 2,112 1.95% 5,392 4.97% 56 0.05%

Total 523,358 22,912 2.62% 35,519 4.05% 643 0.07%

309,164 0.03% Campaign Dates:

Completed Views to 30”

Total 157,427 5,568 1.80% 6,272 2.03% 102 0.03%

Concert 30s 154,803 6,299 2.64% 7,622 3.19% 188 0.08%

Total 309,252 12,459 2.61% 15,046 3.15% 379 0.08%

305,855 1.62% 01/03/2017

Total 305,855 8,376 1.62% 10,741 2.08% 286 0.06%

Total 258,733 21,764 5.63% 25,033 6.48% 487 0.13%

252,840 3.77% 01/05/2017

Completed Views to 30”

Marathon 30s 252,840 13,896 3.77% 18,621 5.05% 423 0.11%

Total 252,840 13,896 3.77% 18,621 5.05% 423 0.11%

Phase 2: สิง่ ที่มีคณ

Total 496,533 11,113 1.26% 12,040 1.37% 25.66% 440 0.05%

253,505 4.71% 05/06/2017

Chang #OurSong 253,505 16,847 4.71% 22,465 6.28% 526 0.15%

Total 253,505 16,847 4.71% 22,465 6.28% 526 0.15%

Client challenge Unruly strategy Unruly results

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

DATES: 14TH OCTOBER TO 3RD NOVEMBER

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

DATES: 15TH DECEMBER TO 14TH JANUARY

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

27TH MAY TO 1ST JUNE

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

SEPTEMBER - OCTOBER 2014

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

13TH OCTOBER TO 8TH NOVEMBER

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

DATES: 26TH OCTOBER TO 16TH NOVEMBER

CLIENT CHALLENGE UNRULY STRATEGY UNRULY RESULTS

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