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CERTIFICATE OF EXAMINATION
This is to certify that the project entitled.. 3M…submitted by NITISH RAJ of 6th semester ,
Ranchi, is accepted as partial fulfillment of requirements for the degree in Bachelor of
Business Administration, under SBS College, Ranchi.
Examiner Internal
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CERTIFICATE
This is certify that NITISH RAJ.. student of BBA, Dr. C.V. RAMAN
UNIVERSITY, session 2016-2019.. has completed the project work successfully
at Miss . Kumari Menka, Management Co-ordinate , SBS College,
RANCHI
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CERTIFICATE
This is to certify that the project entitled..3M.. has been done and submitted by …NITISH
RAJ… student of BBA( 2016-2019) SCHOOL OF BUSINESS STUDIES, Ranchi, has
been examined by us.
To the best of my knowledge this work has not been submitted for the award of
any other degree.
Management Co-ordinator
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DECLARATION
To the best of my knowledge, this work has not been submitted or published
anywhere for the award of any degree.
NITISH RAJ
Regd. No: - B1071602072
BBA 3rd Year
ACKNOWLEDGMENT
NITISH RAJ
CONTENT
1 EXECUTIVE SUMMARY
2 OBJECTIVE OF STUDY
3 RESEARCH METHODOLOGY
4 INTRODUCTION : -
ABOUT 3M COMPANY
5 MARKETING MIX
6 POSITIONING
7 COMPETITORS
8 MARKET SHARE
9 SWOT ANALYSIS
10 DATA ANALYSIS
11 SUGGESTIONS
12 CONCLUSION
13 BIBLIOGRAPHY
14 APPENDIX
EXECUTIVE SUMMARY
The 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American
multinational conglomerate corporation operating in the fields of industry, worker safety, health care, and
consumer goods. The company produces a variety of products, including adhesives, abrasives, laminates,
passive fire protection, personal protective equipment, window films, paint protection films, dental and
orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care
products,electronic circuits, healthcare software and optical films.It is based in Maplewood, Minnesota, a
suburb of St. Paul.
Over 50,000 patents extended over 13 technology platforms ranging from abrasives to polymers ¦ Global
company – companies in over 60 countries and 139 plants worldwide ¦ Strong recognition for standard
innovations with practical applications ¦ Operational efficiencies – cost of sales declining and margin %
increasing over the years.
Access to experience and knowledge pool of the worldwide organization and profiting
from close connection in the marketing strategies of over 50 divisions in 3M
If distributors have predictable buying patterns, salespeople could work with them to place blanket orders to
ensure that inventory will always be available and their products will be pulled from stock. The last risk
involved is that there are a handful of national distributors and if they were to lose business of one
distributor, their sales would drop drastically. To overcome these risks, 3M should build close relationships
with their distributors, always pledge to have open communications and avoid any risks mentioned above.
Research Type
My research is based on the primary and secondary data has been usesd to understand the scope of 3M
business in India and then to make suggestion useful for the company under study in 3M.
SAMPLE DESIGN:-
To collect the data, I am working in 3M Authorised distributor named Needs Services & solutions at the post of Sales
and Marketing Executive for all districts of Jharkhand.
Due to which I everyday deals with B2B and B2C marketing and I got lots of data from the customers as well as
dealers.
Sample Size :- 10
PRIMARY DATA:-
Primary data collection method used was personal interview of the person in change of the income. Though self
administrated questionnaire. The aim of this questionnaire to gather the information of brand 3M reach among
the sami urban consumers and what are the benefits of products and accordingly the perceptions of consumers.
This help to look at the retail business from different perspectives and better suggestion could be given to the
company under study to improve upon the same.
SECONDRY DATA:-
Secondary data was collected though magazines, research papers and Internet .
Questionnaire Design:-
As questionnaire is self administered one, the survey is kept simple and user friendly. Words used in questionnaire is
easily understandable to all respondent and technical jargons avoided to make it most worthwhile without any
confusion to respondents.
LOGO OF 3M
8
Introduction
3M Company
3M wordmark.svg
Formerly
Type
Public
Traded as
NYSE: MMM
DJIA Component
Industry
Conglomerate
Founded
June 13, 1902; 116 years ago (as Minnesota Mining and Manufacturing Company)
Founders
John Dwan
Hermon Cable
Henry Bryan
William A. McGonagle
Headquarters
Area served
Worldwide
Key people
Mike Roman
Revenue
Operating income
Increase US$7.820 billion (2017)[1]
Net income
Total assets
Total equity
Number of employees
93,516 (2018)[2]
Website
3M.com
In 2017, 3M made $31.7 billion in total sales,[3] and the company ranked No. 97 in the 2018 Fortune 500 list of
the largest United States corporations by total revenue.[7] The company has 91,000 employees[8] and has
operations in more than 70 countries.[3]
MARKETING MIX
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the
market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the
marketing mix increasingly includes several other Ps like Process, People and Physical Evidence as vital mix
elements.
PRODUCT
Adhesives.
Abrasives.
laminates
Window films.
Medical products.
Home care.
12
13
14
15
16
17
22
PRICE
It contains Premium price for the High income group and economic persons. Such as Car care .Below is the
pricing strategy in 3M marketing strategy:
3M products have a value and competitive based pricing strategy. Their prices depend on countries owing to
the various taxes applicable as well as transaction costs. The product prices of 3M products tend to rise
owing to innovation and competition in the market. The new innovative products are priced at premium rates
whereas older ones vary. Being such a big brand, 3M often dictates the market pricing as it has huge volumes
of products which are being manufactured. This gives an overview of the pricing strategy for 3M marketing
mix.
Premium Pricing :- 3M targets all income groups. For high Income groups 3M launches self 3M Care
washing Centre and many other Products with at high price.
As compare to its competitor price is comparatively High and quality is so good due to which its demand
increases day by day.
PLACE
3M is present globally with operations in more than 65 countries and retailers, distributors in 200 countries
worldwide. Besides stores they are also present online. Being a conglomerate brand they cater to the needs of every
target market they are based in. They have their largest customer base in Europe followed by America and Middle
East. Every 3M customer loves their products and have remained loyal inspite of competition.
They used create new sub-dealers ,dealers and customers. 3M never deals with its end customer and all leads forwaded
to its distributot,dealers and sub dealers. In all the places even in all the districts of India have more then 20+ its
dealers and sub dealers.
The 3M Product uses in according their needs ,offices,Home care , Doctor,Road safety,etc.. and all the sectors where
need to.
PROMOTION
24
3M having a vast range of products focuses a lot on shelf space at stores or supermarkets to attract as many customers
as possible. Their advertising campaign on TV and social media was very successful in attracting millions of
customers’ world over. 3M focuses on marketing its products so as to acquire the best customers in the markets and
this is not only through their ad campaigns but also through the various offers they provide. Before launching any new
product they always focus on protecting the environment and also engage their employees to work for green projects.
The employees also donate a lot of items like books, clothes, etc. to charities annually. Hence, this concludes the
marketing mix for 3M.
He distributes large no. of catalogue to their clients , and customers also with product specification . In internet he
provide all details regarding its product . These days 3M promotes its product in youtube mostly.And provide many
technical helping video.
PEOPLE
Man power is the factor without which no one can grow any company. 3M have 300+ employees with high
remuneration and satisfactory.All human actors who play a part in service delivery and thus influence the buyers’
perceptions; namely, the firm’s personnel, the customer, and other customers in the service environment.
People are the most important element of any service or experience. Services tend to be produced and consumed at the
same moment, and aspects of the customer experience are altered to meet the individual needs of the person
consuming it.
3M provides technical and marketing persons for every states who guides the dealers and distributors regarding
training of marketing and technicals skills.
They focus best services to their customers . The marketing person responsible for sales and technical person for
technical support.
PROCESS
PRODUCT
DISTRIBUTOR
DEALER CUSTOMER
The process indicates that how the 3M products reach at its customer .
Its Products unit made in U.S ,after all products it sends to its authorized distributor in India and after that product
send to dealers and customers.
PHYSICAL EVIDENCE
It shows the body of the product ,its colour,its ,size due to which it will be attractive towards customers .
Its body is of thermo plastic,its Products qualityis very long lasting as compare to its competitor.
POSITIONING
Positioning contains how the product keep on the mind of the customer.3M approx all products name by its use so
customer remember
3M products USP is that it is very long time to maintaining quality product,which indicates 3M is Good product
COMPETITORS OF 3M
Waxpol
Moto Max
Vistra
STRENGTH1. WEAKNESS
1.Strong research and development capability with 1.Few Service Centre :- In India 3M have few no. of
over 80,000 employees worldwide authorised dealer due to which customers have to bear
extra delivery charge to send any products to other places
2. Diversified business with over 55000 products in its
portfolio .2.Environmental issues and litigations have sometime
affected the image
3. It has operations in over 65 countries and
commands a strong brand name
4.Its product reach through retailers and 3.Being a market leader, any mistake hurts the brand
distributors is in nearly 200 countries image world over
OPPORTUNITY THREATS
Maximum users of 3M have not any issue in their products,sometimes only there is punching issue and
Pricinghandling issue . The report is up to the mark but due to Pricing
And maximum of its competitor have quality issue,but this issue is very less in 3M Products and also it fulfills the
customers requirements.
SUGGESTIONS
3M must have to improve in their Pricing ,which can easily buy a economic people .
It should finished the users limitation in their that high range product will be purchased by the customers.
It must have to open more authorised centres as required ,so that servicing work can be easily done within a
short duration of time and customers have not bear extra charges.
CONCLUSION
In this data analysis I found that 3M product is more demanded as compare to its competitors.
It have a wide range of products as compare to another due to which its sale is also more.
All car care products are satisfactory and uses in all car polish
Now a days as a major projects it is used in various places for cleaning services such as airport,Railway
stations, Metro cities etc.
Glass cleaner are also very useful for car,office ,Corporate,Schools and Colleges for cleaning glass window
,door ,table glass.etc..
BIBLIOGRAPHY
Websites:-
WWW.3m.com
www.wikipidia.3m.com
WWW.google.com
http://marketstrategy.com
http://marketshare.com/3m
Catalogue of 3M
APPENDIX
If others …………………..
If others……..
a. Yes b. No
9. 3M Is it easy to Use?
a. Yes b. No
a. Yes b. No