CURRICULUM

Department of Allied Hospitality

Studies
Welcomgroup Graduate School of
Hotel Administration
Phase First Year – First Semester
Course Title Research Methodology
Course Code HTM 509
Number of Credits 3 Credits
Academic Year 2019-2020
Course Prerequisite Basic arithmetic, reasoning and analytical ability and skill
Course Synopsis The aim of this course is to impart knowledge about various stages of
the research processes and their application in hospitality and tourism
business decision making.
Course Outcomes At the end of the course student shall be able to: -
 Explain the various terminologies used in hospitality and tourism
research (C2)
 Demonstrate knowledge in different types of research methods and
techniques (C3)
 Undertake research using a recognized methodology and
framework(C5)
 Apply theory, synthesize literature, gather, analyze, and interpret
data(C5)
 Display skills in employing various statistical methods to analyse
research data(C3)
 Able to develop technical reports used for managerial decision
making(C2)
 Design and execute the research projects following the ethics in
hospitality, tourism and event management research. (C5, A3)
Learning Strategies,
Contact Hours and LEARNING STRATEGY CONTACT HOUR SLT
Student Learning Lecture 20
Time (SLT) Seminar 2
Small Group Discussion
(SGD)
Self-directed learning (SDL)
Problem Based Learning 20
(PBL)
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 Assessment
TOTAL 42
Assessment
Methods Continous Evaluation SUMMATIVE
Class Tests -MCQ One Mid-term Examination
Problem Based Learning – End term summative
Group Research Project examination

Feedback Methods 1. Course feedback

2. One to one feedback sessions after the class assignment and
tests
3. Feedback after sessional exam
Main Reference 1. Cooper, D., & Schindler, P (2012)., Business Research
Methods, New Delhi, Tata Mc Graw Hill, 9th Edition
2. Bryman, Alan &Bell,Emma (2007)., Business Research
Methods , New Delhi, Oxford University Press.
3. C.R.Kothari (2013). Research Methodology, New Delhi, New
Age Publications.

Course learning outcomes – mention term wise for both theory and practical with hours

Units Topics Contents Hours

1 Introduction  Explain the meaning of research and the 5 Hours
to Research process of research(C2)
 Choose and describe the application of
research methods in hospitality and
tourism(C3)
 List the features of a good research study (C1)
 Construct the research problem in a scientific
manner (C5)
 Describe the components of the research
problem and (C2)
 Formulating the research hypothesis (C5)
 Describe the nature, role and importance of
ethics in research(C2)
 Demonstrate the ethics in conducting and
reporting the research finding in tourism and
hospitality research(A3)
2 Research  Explain the Nature and Classification of 5 Hours
Design Research Designs; (C1)
 Compare various research designs (C2)

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  Explain the technical terms used in research
(C2)
 Choose the right research design for a
study(C3)
 Illustrate the difference between operational,
sampling, observational and analytical
design(C2)
 Design an experiment for the research in
hospitality and tourism(C5)
3 Sampling  Explain the concept of sampling, its importance 5 Hours
in research (C3)
 Distinguish between Sample vs Census,
Probability and Non Probability Sampling;(C3)
 Estimate the sample size for a research study
based on population mean and population
proportion (C5)
4 Primary and  Classify the research data (C3)
Secondary  Outline the nature of secondary data, its use,
Data advantage and disadvantage (C1)
 Utilise various sources for research data(C3)
 Design an Attitude Measurement and Scaling
(C5)
 Operationalise theoretical constructs(C5)
 Explain the criteria for good measurement
scale(C1)
5 Data  Edit, code, classify and tabulate the research
Processing data(C2)
 Make use of Univariate and Bivariate Analysis
of Data(C3)
 Estimate and test the measure of central
tendency, measure of variation(C5)
 Apply the suitable descriptive analysis for
research study(C3)
6 Testing of  Explain the concepts in testing of
Hypotheses: Hypothesis(C2)
 Outline the steps in testing of hypothesis(C2)
 Apply the hypotheses testing using population
mean and population proportion(C3)
7 Research  Develop a technical research reports (C5)
Report  Demonstrate the mechanics of writing a
Writing: technical report(C3)
 Interpret the technical and popular report of
research finding (C4)

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