Universidad de Zamboanga - Ipil

School of Business and Management

Business Administration Department
SYLLABUS in ELECTIVE 6

Course Title : Elective 6

Course Credit : 3
Descriptive Title : Special Topic in Marketing Management
Prerequisite Subject/s : Management 1
Semester/School Year : 1st Semester, S.Y. 2018-2019
Curricular Year : 4th year
Degree : BACHELOR OF SCINECE IN BUSINESS ADMINISTRATION

Program Educational Outcomes (Business Administration program):

Upon completion of the BSBA program, students should:

1. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management and
strategic management)
2. Apply information and communication technology (ICT skills as required by the business environment)
3. Plan and implement business related activities
4. Demonstrate corporate citizenship and social responsibility.
5. Analyze the business environment strategic direction
6. Innovative business ideas based on emerging industry
7. Manage a strategic business unit for economic sustainability
8. Conduct business research

Course Description: The course covers range of major issues impacting on human resource management in organizations including demographic and social change, ethics in HRM,
managing diversity, assessment center techniques, the impact of Government Legislation on HRM, the contribution of HRM to improving productivity, managing outsourcing,
career development and mentoring.
Course Requirements:
Pre-Mid : Case study in how marketers use demographic information
Midterm : Research paper about the relationship between customer satisfaction and customer loyalty
Pre-Final : Case Study in international marketing
Final : Conduct a seminar related to marketing management topic

Grading Criteria:

Premid to Pre-Final Term Final Term

Quizzes …………………………………………….. 30% Exit Assessment (Seminar on Consumer Education)……………………………………50%
Recitation …………………………………………….. 20% Major Exams ……………………………………50%
Major Exams …………………………………………….. 50% Total ……………………………………100%
Total …………………………………………….. 100%

Course Outcomes:
At the end of the course, the students should be able to:
a. display familiarity with the major concepts and tools in current theory and practice
b. apply academic theory to the discussion and explanation of reap-word situation
c. demonstrate critical and creative thinking in being able to formulate and justify appropriate recommendations and/or solutions to service problems;
d. recognize the importance that businesses should place on being able to measure and evaluate the effectiveness of their decisions ad expenditures;
e. show improved communication skills in various formats (e.g. written and oral) and for various purposes (e.g. informing, persuading, justifying); and
f. exhibit improved information literacy skills in being able to source, evaluate and summarize appropriate information on a given subject or topic in marketing

Course Policy:
a. There will be no cellphone or text use during class, computers, and tablets are acceptable if they are used to do research in order to participate in class discussion.
b. If emergencies arise, it is expected that you will meet with the instructor during the office hours or by appointment via email to work-out a realignment of the grading protocol,
including providing verifiable documentation for emergency-based missed deadlines. There will be no realignment of the grading protocol for any student unless it is due to
unforeseen emergency.
c. Attendance is required. Ten (100 consecutive absences without notice means dropped.
d. No special quiz and special exam, students are required to take exam on the scheduled date and time except for an extreme cases, specially related to life threatening reasons,
there only can excuse be considered.
e. No late submission of assignments or homework. If the student will be absent of for one reason or another won’t be able to attend, find ways or means so that the assignments
or homework will reach the professor on that day or session.
f. I will be expecting that the students will come to class prepared by having thoroughly read and understood the lesson(s) for the day of session.
g. researches and reports may from time to time be required and assigned on an individual or group basis on topics relative to the subject course.
h. Quizzes are announced or unannounced.
i. If the students is late for 15minutes and above will be considered absent. However, he may still enter the classroom.
j. Unless the teacher will announce or a notice is posted at the Bulletin Board of the School. We will have classes every meeting date whether it will be a holiday, double red alert,
stormy or otherwise.

Course References:
Textbooks:
a. Robert G. Medina Ph.D (2008) Principle of Marketing; Rex Book Store
b. E. Jerome McCarthy, PhD and William D. Perreault Jr. Oh.D (1993) Basic Marketing A Global-Managerial Approach 11thEdition:Irwin Inc.

Other References:
a. William F. Schoell and Joseph P. Guiltinan (1988) Marketing Edition: Allen and Bacon Inc.

Internet:
a. https://books.google.com.ph/books?isbn=9712346927
b. www.powershow.com/...?specialtopicinmarketingmanagement
c. www.centerfornewspecialtopicinmarketing.org/
d. https://boooks.google.com.ph/books?
e. www.aup.edu.ph
f. http://oll.libert
g. http://cameronestsspecialtopicinmarketingmanagement.com/tullock%201967.pdf
Learning Plan
Term Learning Outcomes
Pre-mid 1. Discuss the meaning of consumer
education
2. Identify the different objectives of
consumer education
3. Describe and apply the basic
cooperative principles
4. Identify the types of consumers
cooperative and present examples
5. Discuss and apply the forms of
directing marketing
6. Discuss and describe telemarketing
Content/Topics
Consumer Education within
Philippine Context
 Consumerism
 Objective of Consumer
Education
 Guidelines from companies
in response to consumer
education
 Common Frauds committed
against the consumer
Teaching Methodologies Assessment Tool
a. Lecture discussion  Quiz 1: Consumer education
within the Philippine Context
b. Cooperative Learning (Pen and Paper)
c. Think, pair, share  Quiz 2: Consumer Cooperative
(Pen and Paper)
d. Group Presentation
 Quiz 3: Relationship marketing
e. Individual presentation and marketing communication
(pen and paper)
f. Case study
 Activity 1: Group Presentation
on common frauds committed
against the consumer (Rubric
on individual presentation)
 Activity 2: Individual
presentation on common
frauds committed against the
consumer (Rubric on Individual
presentation)
 Output: Case study on
consumerism (Rubric on case
study)
 Pre-mid Examination
 Term Learning Outcomes Contents/Topics
Midterm 1. Discuss in their own word the Service Marketing
meaning off service marketing  Service-Profit Chain
2. Identify the types of service branding  Service encounters and
Service Quality
3. Evaluate the relationship process
management  Service Branding
4. Compare and contrast the  Relationship Management
relationship process management from
relationship experience design  Complaint and Recovery
Management
5. Illustrate the business model
innovation and market innovation Customer Value Management
 Relationship Process
Management
 Relationship Experience
Design
 Customer Asset
Management
 Business Model Innovation
 Market Innovation
Teaching Methodologies Assessment Tool
a. Lecture discussion Quiz 1: Service Marketing (pen and
paper)
b. Individual/Group
Presentation Quiz 2: Customer Value Management
(pen and paper)
c. Cooperative Learning
Activity 1: Group presentation Service
d. Brainstorming encounter and service quality (rubric
on presentation)
e. Case study
Activity 2: Individual presentation on
f. Think, pair, share Customer asset management (rubric on
presentation)
g. Research
Output: Research Paper
Mid-term Examination
 Term Learning Outcomes
Pre-final 1. Describe the nature and characteristic
of service marketing
2. Identify and discuss the importance of
marketing in service business
3. Recognize and analyze the ways of
entering foreign market
4. Identify and describe the steps in
internal market
Content/Topics
Service Marketing and non-business
Marketing
 Nature and Characteristics
of services
 Types of service production
 The importance of
Marketing in Service
business.
International Marketing
 Ways of entering foreign h. Seminar/Training
market
 Identifying Opportunities in
International Markets
 Steps in Analyzing Internal
Market
Teaching Methodologies Assessment Tool
a. Lecture discussion Quiz 1: Service marketing and non-
business Marketing (pen and paper)
b. Consultation
Quiz 2: Internal Marketing (Pen and
c. Cooperative learning Paper)
d. Brainstorming Activity 1. Group Presentation on
Types of Service Production (rubric on
e. Think, pair, share Group Presentation)
f. Individual Presentation Activity 2: Select article on Identifying
opportunities in international markets
g. group Presentation
(rubric on article selection)
Output: Case Study in international
marketing (rubric on Case study)
Pre-final
Term Learning Outcomes Content/Topics Teaching Methodologies Assessment Tool
Final 1. Discuss in their own word the importance Marketing Planning and Control a. lecture discussion Output: Seminar (Consumer
of marketing planning Education)
 Importance of b. Cooperative learning Exit Assessment: Conduct a seminar
2. Discuss and apply the concept of social marketing Planning related to marketing management
responsibility c. Research topic
 Marketing Planning
3. Relate to real life situation the social d. Consultation Final Examination
issues that affect marketing
 Approaches to
4. Discuss and share the meaning of Marketing Control
environmentalism
ASSESSMENT PLAN

Terms Assessment Methods Assessment tools Performance Target

PREMID TERM Quiz Pen and paper test Students are expected to gain knowledge on Pre-midterm topics with 75%
level of proficiency
Performance Assessment Rubric on Case Study The BSBA students are expected to perform the task assigned on them with
75% passing
Pre-Mid major Exam Pen and Paper Test The students are expected to achieve 75% level of proficiency on topics
covered for pre-mid term
MIDTERM Quiz Pen and paper test Students are expected to gain knowledge on midterm topics with 75% level
of proficiency
Performance Assessment Rubric on Research paper The BSBA students are expected to achieve 75% proficiency in compilation
Midterm Major Exam Pen and paper test The students are expected to achieve 75% level of proficiency on topics
covered for midterm
PREFINAL Quiz Pen and paper test Students are expected to gain knowledge on midterm topics with 75% level
of proficiency
Output Training/Seminar The BSBA students are expected to achieve 75% level of proficiency in the
strategic plan writing
Performance assessment Rubric on Case Study The BSBA students are expected to perform the task assigned on them with
75% passing
Pre-Final Examination Pen and paper The students are expected to achieve 75% level of proficiency on topics
covered in Final
FINAL Output Seminar Students are expected to gain knowledge on covered in the Pre-final with
75% level of proficiency
Exit Assessment Rubric on Conducting Seminar The BSBA students should submit reflection paper on selected article with
75% passing
Final Major exam Pen and paper The students are expected to achieve 75% level pf proficiency on topics
covered in Final

Prepared by: Reviewed by: Noted by: Approved by:

CHRISTINE H. LEAL NEMIA B. HULAGNO, MBA MARGIE ROSE B. CUNDIMAN GERALDINE R. TABLATE, ED.D
Instructor Program Chairperson, BSBA, BSA Librarian Staff School Administrator