Getmyuni Private Limited, Bangalore: Ramaiah Institute of Management

SUMMER INTERNSHIP PROJECT REPORT
AT
GetMyUni Private Limited, Bangalore

A Project Report Submitted in Partial Fulfilment of the Requirements
For the Award of the
POST GRADUATE DIPLOMA IN MANAGEMENT
TO
RAMAIAH INSTITUTE OF MANAGEMENT
BY
PRATYAY MAJEE
REG.NO. 171337
BATCH 2017-19
Under the guidance of

Prof. Debolina Gupta
RAMAIAH INSTITUTE OF MANAGEMENT NEW BEL ROAD,

BANGALORE-560054 July 2018
2017-19 batch (PGDM) Ramaiah Institute of management

CERTIFICATE
This is to certify that the Project Report undertaken by Pratyay Majee

(Registration No: 171337) conducted at GetMyUni Pvt Ltd.
Submitted in partial fulfilment of the requirements for the award of the

TO
Is a record of bonafide internship carried out under my supervision and

guidance. He has attended the required guidance sessions held. This report
has not been submitted for the award of any other degree/diploma/fellowship
or similar titles or prizes.
Guide’s Signature:
Name: Prof. Debolina Gupta

Qualification: MA(English), Marketing.

STUDENT’S DECLARATION
I hereby declare that the Project Report conducted at GetMyUni Pvt Ltd.
Under the guidance of Prof. Debolina Gupta
Submitted in Partial fulfilment of the requirements for the

TO
Is my original work and the same has not been submitted for the award of any
other Degree/Diploma/Fellowship or other similar titles or prizes.
Place: Bangalore Pratyay Majee

Date: 29-07-2018 Reg. No: 171337

ACKNOWLEDGEMENT
I extend my special gratitude to our Dean Dr. H. Muralidharan, Academic Head

Prof. Purnima Ramaswamy & Program Head Dr. Savitha Rani Ramachandran
for inspiring me to take up this project and also for their able guidance and support
in completing this internship.
I wish to acknowledge my sincere gratitude and indebtedness to my project guide
Prof. Debolina Gupta of RAMAIAH INSTITUTE OF MANAGEMENT,
Bangalore for her valuable guidance and constructive suggestions in the
preparation of project report.
STUDENT NAME: Pratyay Majee

Register Number: 171337

Contents
SL. NO. TOPIC PAGE NO.
Chapter I – Industry Analysis 1
1.1 Introduction 2
1.2 History 3
1.3 Market Overview and Trends 5
1.4 Future Growth Prospects of Educational Industry In India 7
1.5 Notable Trends and Strategies Adopted 8
1.6 Govt. Policies Related to the Educational Industry 8
1.7 Major Players in The Educational Portals Industry 10
1.8 Application of Michael E. Porter’s Model to The Industry 15
Chapter II – Company Analysis 17

2.1 About the Company 18
2.2 Vision 20
2.3 Mission 20
2.4 Objectives of The Company 20
2.5 Services Offered 21
2.6 Environment 21
2.7 Service Portfolio 23
2.8 Sales Force 23
2.9 Pricing 24
2.10 Promotion Strategies 24
2.11 Market Share 24
2.12 Competition 25
2.13 Measurement Metrics 26
2.14 Customers 27
2.15 Competitors 27
2.16 Technology 31
2.17 Human Resources 34
2.18 Operations 35
2.19 Organizational Hierarchy 38
2.20 SWOT Analysis of the company 39
Chapter III – Task accomplished during internship 40
3.1 Roles and Responsibilities 41
3.2 Description of tasks handled 41
3.3 Contribution to the organization 41
Chapter IV - Analysis of the research undertaken 43
4.1 Introduction 44
4.2 Research Design 46
4.3 Statement of the Problem 46
4.4 Objectives of the Research Problem 46
4.5 Scope of the Problem 46
4.6 Research Methodology 47

4.7 Data Analysis 49
4.8 Findings 66
4.9 Conclusions 67
4.10 Recommendations 68
List of Figures
Figure No. TOPIC PAGE NO.
Chapter I – Industry Analysis
1.1 Education Sector in India 2
1.2 Growth in Number of Universities 4
1.3 Market Overview & Trends 5
1.4 Michael E. Porter’s Five Forces Model 16
Chapter II – Company Profile
2.1 About the Company 19
2.2 Technology 32
Chapter IV - Analysis of the research undertaken
4.1 Introduction 45
4.2 Introduction 46

Executive summary
All what we learn in classroom pays off when applied in the practical field. Wise application
of concepts learnt in management studies is what makes a potential manager. Every concept is
practiced in a different way in the industry. And the study on the subject practiced in the
organization gives a deep insight into the practical aspect of the functioning.
The project titled “Customer perception towards educational consultancy sector and ways to
increase revenue” was chosen to understand where GetMyUni stands in the education
consultancy sector, and factors affecting its revenue. Revenue generated by the company falls
short of the expected revenue, so a set of questionnaires was floated to understand the
reasons behind that, and ways to overcome the shortfall.
For my research work I have done extensive secondary research, and primary research in the
form of interviews of managers at the company and a survey to students who wish to seek
admission in colleges.

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CHAPTER 1- INDUSTRIAL ANALYSIS

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1.1 INTRODUCTION:
Education Sector in India
Latest update: June, 2017
Figure 1.1
India holds an important place in the global education industry. The country has
more than 1.4 million schools with over 227 million students enrolled and more than
36,000 higher education institutes. India has one of the largest higher education
systems in the world. However, there is still a lot of potential for further development
in the education system.
India has become the second largest market for e-learning after the US. The sector is
currently pegged at US$ 2-3 billion and is expected to touch US$ 40 billion by 2017.
The distance education market in India is expected to grow at a Compound Annual
Growth Rate (CAGR) of around 34 per cent during 2013-14 to 2017-18. Moreover,
the aim of the government to raise its current gross enrolment ratio to 30 per cent by
2020 will also boost the growth of the distance education in India.

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1.2 BRIEF HISTORY OF GROWTH AND DEVELOPMENTS

IN THE EDUCATIONAL INDUSTRY
In the present day globalized world India and China are two countries which are redefining the
world equation in-terms of population, political power, economy and volume of consumption of
natural resources. Development and progress of the citizens of the two countries are defined by
the Knowledge society and skilled manpower. Education is the key factor in shaping the
budding superpowers. Higher education in these two countries has centuries old history which is
trying to re-invent with the changing times with respect to technology.
A country with history of 5000 years and growing population of 1.2 billion is slowly changing at an
elephant pace. The consistent growth rate of India in last two decades has been attributed to the
higher education system which has been able to generate skilled manpower for the rapid
industrialization and knowledge based economy. India has become the hub of Information
Technology (IT) & IT enabled services industry and manufacturing industry. Though education
system has been able to support service industry Research & Development (R &D) at Universities
and industries have not kept pace with developed countries which has created huge divide within the
society. The progress which has been made in last two decades has not reached all sections of the
society. The present crisis in environment, energy, poverty, security concerns within India has been
mainly due to lack of indigenous cost effective technology to address these issues. This directly
correlates to quality of higher of education in India especially quantity and quality of R & D in
higher education systems. Universities and colleges have become training centers for the service-
based industry of the country with short term economic development of the society rather than
focusing on long term development of a society which is reliable, stable and prosperous. India has
one of the fastest growing education sectors in the world. The country has more than 1.5 million
schools with over 260 million students enrolled and about 751 universities and 35,539 colleges. The
education sector in India is poised to witness major growth in the years to come as India will have
world’s largest tertiary-age population and second largest graduate talent pipeline globally by the
end of 2020. The education market in India is currently valued at US$ 100 billion and is expected to
nearly double to US$ 180 billion by 2020. Higher education contributes 15 per cent of the market
size which comes out to be around US $15 billion. Currently, India’s higher education system is the
largest in the world enrolling over 70 million students while in less than two decades, India has
managed to create additional capacity for over 40 million students. It witnesses spending of over Rs
46,200 crore (US$ 6.93 billion).

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Figure 1.2
Educational services industry has picked up pace in recent years. With the increasing number of
students and institutions across India, the need for reliable information about courses and
colleges is ever increasing. The companies that form this sector are rigorously competing to be
the best in every aspect. They are trying to help students take informed career decisions. Some
of the companies that stand out in the sector are Careers360, Siksha.com, htcampus, GetMyUni,
Collegedunia, and collegedekho. These companies provide consultancy services to various
institutions across India by generating leads through academic counselling. Most of the revenue
comes from consultancy. Consultancy services also include branding and advertisements for
various institutions across India. There lies a humongous opportunity for educational services
companies in India since the market penetration is little. The opportunity lies in increasing
number of internet users who wish to seek information online, and ease of access of internet.
Most of the players in the sector are still growing in terms of revenue and resources. And those
struggling for revenue are in dire need of marketing research to understand where the problem
lies. Research should start with a problem that a company is facing and should end with an
action.

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1.3 MARKET OVERVIEW AND TRENDS:
Figure 1.3
The Indian education market is expected to almost double to $180 billion by 2020, buoyed by the
rapid expansion of the digital learning market and the world’s largest population in the age
bracket of six to 17 years even as the sector continues to be plagued by poor infrastructure and a
shortage of trained teachers.

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 According to a 2016 report by management consulting firm Technopark, India’s
education market is valued at $100 billion currently while the digital learning market is
estimated at $2 billion.

 The digital learning market is expected to reach $5.7 billion by 2020 as the number of
internet users is increasing. India’s internet user base is estimated to reach 550 million by

2020 with an approximately 40% penetration, a significant increase from the
35% currently, the report compiled in partnership with Simplilearn said.


 The K-12 segment is valued at $52 billion with a market share of 52%. With the
current enrolment of 260 million, the K-12 segment offers the largest and most
attractive segment for digital learning providers in India, the report noted.
Private investment in education

 The number of private investments in the education sector so far in 2016 was 42, the
lowest in the last five years, according to News Corp VCCEdge, the data and research
platform of VCCircle. The deal value, however, is the second highest in the last five
years helped by two big funding rounds in Byju’s, incorporated as Think & Learn Pvt.

Ltd.

 It even beat the 2015 deal value at $166 million coming from a deal volume of 81
deals, the highest in the last five years. The deal value was the highest in 2014 at $243
million on the back of the $143 million investment in Bengaluru-based Manipal Global
Education Services.

 Mergers and acquisition activity in the education space has seen 16 deals so far this
year, just a deal lower than 17 deals struck last year. The deal value at $47 million is the
highest in the last five years.

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1.4 FUTURE GROWTH PROSPECTS OF

EDUCATION INDUSTRY IN INDIA:
Market Size:
The education sector in India is poised to witness major growth in the years to come as India will
have world’s largest tertiary-age population and second largest graduate talent pipeline globally
by the end of 2020. The education market in India is currently valued at US$ 100 billion and is
expected to nearly double to US$ 180 billion by 2020. Currently, the school segment is valued at
US$ 52 billion and contributes 52 per cent to the education market in India, higher education
contributes 15 per cent of the market size, text-book, e-learning and allied services contribute 28
per cent and vocational education in manufacturing and services contributes 5 per cent. Higher
education system in India has undergone rapid expansion. Currently, India’s higher education
system is the largest in the world enrolling over 70 million students while in less than two
decades, India has managed to create additional capacity for over 40 million students. It
witnesses spending of over Rs 46,200 crore (US$ 6.93 billion).
Investment/Recent developments:
The total amount of Foreign Direct Investments (FDI) inflow into the education sector in
India stood at US$ 1.67 billion from April 2000 to December 2017, according to data released
by Department of Industrial Policy and Promotion (DIPP).
The education and training sector in India has witnessed some major investments and
developments in the recent past. Some of them are:
 The Indian Institute of Technology, Delhi has been ranked 145 in the Global
 University Employability Ranking 2017, based on hiring by top companies.
 India has signed a loan agreement with World Bank under 'Skills Acquisition and Knowledge
Awareness for Livelihood Promotion' (SANKALP) Project to enhance institutional
 mechanisms for skills development.
 Singapore is going to open its first skill development Centre in Assam, which will provide
 vocational training to youth in the region.
 Dabur India Ltd has opened a skill development Centre for women in Dhekidol village in the
state of Assam that will provide rural women with improved employment and self-
employment opportunities.

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1.5 NOTABLE TRENDS AND STRATEGIES ADOPTED:

As higher education systems grow and diversify, society is increasingly concerned about the
quality of programmes, public assessments and international rankings of higher education
institutions. However, these comparisons tend to overemphasize research, using research
performance as a yardstick of institutional value. If these processes fail to address the quality of
teaching, it is in part because measuring teaching quality is challenging (Hernard, 2008) India has
been always been a land of scholars and learners. In ancient times also, India was regarded all over
the world for its universities like Taxila, Nalanda, Vikramshila and its scholars. By independence
India had 20 universities, 500 colleges enrolling about 2,30,000 students. Since independence India
has progressed significantly in terms of higher education statistics. This number has increased to
659 Universities and 33023 colleges up to December 2011-12. Central Government and state
Governments are trying to nurture talent through focusing on the number of Universities and
Colleges for expansion of higher educations. There is no doubt to the fact that much of the progress
achieved by India in education has come from private sector. In fact, the public sector and private
sector is not in opposition to each other but they are working simultaneously in Indian education
sphere. UGC is the main governing body that enforces the standards, advises the government and
helps coordinate between center and states.
1.6 GOVT. POLICIES RELATED TO THE EDUCATIONAL

INDUSTRY
The National Policy on Education was framed in 1986 and modified in 1992. Since then several
changes have taken place that calls for a revision of the Policy. The Government of India would
like to bring out a National Education Policy to meet the changing dynamics of the population’s
requirement with regards to quality education, innovation and research, aiming to make India a
knowledge superpower by equipping its students with the necessary skills and knowledge and to
eliminate the shortage of manpower in science, technology, academics and industry.
For the first time, the Government of India is embarking on a time-bound grassroots consultative
process, which will enable the Ministry of HRD to reach out to individuals across the country
through over 2.75 lakh direct consultations while also taking input from citizens online.
Investment/Recent developments.
The total amount of Foreign Direct Investments (FDI) inflow into the education sector in
India stood at US$ 1.67 billion from April 2000 to December 2017, according to data released
by Department of Industrial Policy and Promotion (DIPP).
The education and training sector in India has witnessed some major investments and
developments in the recent past. Some of them are:

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
 Indian education sector witnessed 18 merger and acquisition deals worth US$ 49 million in 2017.
 The Ministry of Human Resource Development, Government of India is also planning to raise
around Rs 1 lakh crore (US$ 15.52 billion) from private companies and high net worth individuals to
 finance improvement of education infrastructure in the country.
 India has signed a loan agreement with World Bank under 'Skills Acquisition and Knowledge
Awareness for Livelihood Promotion' (SANKALP) Project to enhance institutional mechanisms for
 skills development.
 Singapore is going to open its first skill development centre in Assam, which will provide vocational
training to youth in the region.
Government Initiatives
Some of the other major initiatives taken by the Government of India are:
 The allocation for school education under the Union Budget 2018-19 is expected to increase by 14
 per cent, to focus on accelerating existing schemes and quality improvement.
 In order to boost the Skill India Mission, two new schemes, Skills Acquisition and Knowledge
Awareness for Livelihood Promotion (SANKALP) and Skill Strengthening for Industrial Value
Enhancement (STRIVE), have been approved by the Cabinet Committee on Economic Affairs
(CCEA), Government of India, with an outlay of Rs 6,655 crore (US$ 1.02 billion) and will be
 supported by the World Bank.
 The Government of India has signed a Financing Agreement with the World Bank for IDA credit of
US$ 125 million for the “Skills Strengthening for Industrial Value Enhancement Operation (STRIVE)
 Project”.
 NITI Aayog is launching the Mentor India Campaign which will bring leaders and students together
at more than 900 Atal Tinkering Labs in India, as part of the Atal Innovation Mission. As of June
2018, 5,441 schools have been selected across India for establishing Atal Tinkering Labs (ATLs)
 under the Atal Innovation Mission (AIM).
 The Government of India will spend around Rs 20,000 crore (US$ 3.10 billion) to build six new
Indian Institutes of Technology (IITs) by March 2024, of which Rs 7,000 crore (US$ 1.08 billion)
 will be spent by March 2020.
 The Ek Bharat Shrestha Bharat (EBSB) campaign is undertaken by Ministry of Human Resource
Development to increase engagement between states, union territories, central ministries, educational
 institutions and general public.
 Prime Minister Mr. Narendra Modi launched the Skill India initiative – ‘Kaushal Bharat, Kushal Bharat’.
Under this initiative, the government has set itself a target of training 400 million citizens by
2022 that would enable them to find jobs. The initiatives launched include various programmes
like: Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Policy for Skill Development and
Entrepreneurship 2015, Skill Loan scheme, and the National Skill Development Mission.
List of themes for consultation on Higher Education
I. Governance reforms for quality II. Ranking of institutions and accreditations III. Improving the quality
of regulation IV. Pace setting roles of central institutions V. Improving State public universities VI.

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Integrating skill development in higher education VII. Promoting open and distance learning and
online courses VIII. Opportunities for technology enabled learning IX. Addressing regional disparity
X. Bridging gender and social gaps XI. Linking higher education to society XII. Developing the best
teachers XIII. Sustaining student support systems XIV. Promote cultural integration through language
XV. Meaningful partnership with the private sector XVI. Financing higher education XVII.
Internationalization of higher education XVIII. Engagement with industry to link education to
employability XIX. Promoting research and innovation XX. New knowledge.
1.7 MAJOR PLAYERS IN THE EDUCATIONAL PORTALS INDUSTRY
1.JAGRANJOSH.COM
JagranJosh is the leading educational website in India, which is owned by Jagran Prakashan Limited.
JagranJosh is a multidimensional website that offers information related to different sectors like
Banking, Civil Services, MBA Entrance, SSC, etc. The website also provides study material to prepare
for exams like CBSE, JEE, IAS/PCS, SSC etc.
Apart from Exams, JagranJosh also provide Latest Job Information, Current Affairs and
Previous Year Question Papers. Its Mobile App is also available for Android Smartphones that
makes the availability of useful contents at your finger tip.
2. INDIABIX.COM

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IndiaBix is another popular educational site that provides a complete preparation solution for
Quantitative Aptitude, Verbal Ability, Reasoning and General Knowledge. This site offers a large number
of questions for practice on any subject, which helps you in gaining the command over that section.
Apart from questions, the website also provides Placement Papers, Group Discussion Topics and
Interview Tips which helps an individual to prepare for an exam or interview.
3. SHIKSHA.COM
Shiksha.com is ranked 3rd in the list of top 10 best educational websites in India 2016. Started in the year
2008, Shiksha.com is a popular educational website that provides complete guidance regarding different
courses and streams available in various colleges of India.
The website also offers a facility to students to ask their career related questions to experts through a
community known as Shiksha Cafe. Apart from Indian institutes, the website also offers guidance for the
courses in abroad.
4. AGLASEM.COM

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Next on this list is aglasem.com, an educational website that offers guidance and study material for
students of CBSE and ICSE board. The website also offers guidance for the entrance exams of
various fields like Engineering, Management, Medical, etc.
5. CACLUBINDIA.COM
caclubindia.com is a leading educational website which is specialized in the subject of commerce,

accounts and finance. The website was launched in the year 1999 and offers guidance for professional
courses including CA, CS and ICWA.
The website also provides useful articles on various subjects like Income Tax, Corporate Law, Accounts,
etc. Along with that, it also encompasses a forum where users can ask questions directly from the experts.
6. MERITNATION.COM

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Meritnation is 6th in the list of top 10 best educational websites in India 2016. This site provides videos,
study material, text book solutions for students of CBSE Board. The material is designed specifically for
the students of Class 1 to 12.
7. PAGALGUY.COM
pagalguy.com provides guidance on Competitive Exams, Courses and Entrance Exams with major
focus in the field of MBA. Banking, UPSC, Engineering and SSC are some of the exams, whose
information gets frequently updated on the website.

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8. HTCAMPUS.COM
htcampus.com is ranked number eighth in the list of top 10 best educational websites in India 2016.
The website is an encyclopedia providing immensely informative stuffs about Indian colleges, exams,
courses, career, discussions & articles etc. The website holds reliability of colossal of readers and
thus, has been acting as a guiding light to students of the nation.

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1.8 APPLICATION OF THE MICHAEL E PORTER’S FIVE

FORCES MODEL TO THE INDUSTRY:
1. Competition in the Industry - The companies that form this sector are rigorously competing
to be the best in every aspect. They are trying to help students take informed career decisions.
Some of the companies that stand out in the sector are Careers360, Siksha.com, htcampus,
GetMyUni, Collegedunia, and collegedekho etc.
2. Potential of new entrants into Industry - These companies provide consultancy services to
various institutions across India by generating leads through academic counselling. Most of the
revenue comes from consultancy. Consultancy services also include branding and advertisements
for various institutions across India. There lies a humongous opportunity for educational services
companies in India since the market penetration is little. The opportunity lies in increasing
number of internet users who wish to seek information online, and ease of access of internet.
3. Power of Suppliers: Documentation Center, Faculty, Facilities, ACCIO.
4. Power of Customers: Educators have globalized the student pool in the past decade, and
while the influx of foreign students have lifted the bottom line.
5. Threat of Substitute Products: Trainees, Internships, Working in start-ups, Language

courses, Other types of training.

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Figure 1.4

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CHAPTER 2- COMPANY ANALYSIS

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2.1 COMPANY ANALYSIS
2. ABOUT THE COMPANY:

GETMYUNI is an EdTech startup. It is a global student community driven college
review portal. Essentially, it is a TripAdvisor for colleges where students can share their
own experiences by reviewing their college on highly relevant key criterion and help
aspiring students make the right choice.
Additionally, GetMyUni serves as a social networking platform for aspiring students to

meet, ask questions and network with existing students and alumni.
Getmyuni is a search engine that allows students to get fees, placements, admissions, reviews,
exams and scholarships information of various colleges. Getmyuni was founded in January
2015. Getmyuni's Headquarters are located at 48 Rue De Pata, Paris, FR 75013.
Founded in February 2015 by Hardik Thakkar and Upneet Grover, Bengaluru-based GetMyUni is an
education hub which helps aspirants make the right education choice via student reviews and data
insights. The startup enables them to get valuable industry experience via student challenges on a skill-
based hiring platform. It helps students during their complete lifecycle i.e. from finding a college
till graduation and beyond. The company also helps colleges to recruit the right students via its analytics
driven recruitment and marketing solutions.

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Figure 2.1

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2.2 VISION:
GetMyUni aims to bridge the gap between Universities and students.
2.3 MISSION:
GetMyUni ambitiously aims to remove hurdles and aspires to be a catalyst in providing an online
boutique for students who just don’t want to settle for a mediocre career by helping them find the
right course and the University.
For Universities and Colleges: Work hand in hand with the best players in the Education Industry to
offer them highly screened student leads by mapping the generated leads with universities through data
dissociation by skilled team of data scientists.
For Parents: The necessary tools to choose a university has been specifically tailored to the site to
cater to students enabling them to get on to the track of getting into their dream University.
For Students: GetMyUni acts as a highly interactive platform giving students the best
assortment of colleges and universities with multiple reviews and comparing options.
2.4 OBJECTIVES OF THE COMPANY:
1. To do the growth hacking of the company.

2. To attract/engage more users on the site for capturing more leads from them.
3. To increase revenue or profitability of the company.
4. To increase the company loyalty and brand.
5. To help in the maintenance and development of the company.

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2.5 SERVICES OFFERED:
GetMyUni is an education hub which helps aspirants make the right education choice via student reviews
and data insights. The startup enables them to get valuable industry experience via student challenges on a
skill-based hiring platform. It helps students during their complete lifecycle i.e. from finding a college till
graduation and beyond. The company also helps colleges to recruit the right students via its analytics
driven recruitment and marketing solutions.
2.6. ENVIRONMENT:
PESTEL Analysis of Education Industry

PESTLE analysis is an important tool in the educational sector has it makes it
possible to improve the process of decision making. This is especially true if you take
into consideration world demands are changing and there is a need to ensure
education matches up to these changing needs. It also helps focus on the bigger
picture of future education.
In the education sector, this analysis also makes it possible to determine environment
changes that might impact the planning, management and future financing of the
industry. The following is an outline of the political, economic, social, technology
and environment factors that affect and influence the education industry.
Political factors
▪
Privatization of schools.
▪
Changes in skills needed for one to become a tutor or teacher.
▪
The expectations to become self-financing.
Economic factors
▪
Cost of resources such as books or papers, teaching and support staff and
technology solutions such as laptops etc.
▪
Material shortage on international and national markets.
▪
Risk of high valued staff members moving from the low
performing schools/institutions to high performing ones.

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Social factors
▪
Birth rate decline which reflects national trends.
▪
Changes in the local population. This can either be an increase or decrease in the
numbers.
▪
Inability for the industry to attract qualified staff.
Technological factors
▪
Shift from paper based to e-book readers.
▪
Out of date computer hardware.
▪
New computer viruses that affect the operations of the industry.
Legislative factors
▪
New legislation that creates non-compliance with law and also creates
administrative burdens.
▪
Child protection changes.
▪
Raise in the age of those leaving school.
Environmental factors
▪
Reduction in green space that is availed for activities.
▪
Use of huge amounts of photocopier toner and paper to deliver printed information.

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MARKETING:
2.7 SERVICE PORTFOLIO:
•
•
Debut
•
•
GMU •
Prologue
•
•
•
•
Process
Knowledge
•
•
•
Assessment
2.8 SALES FORCE:
The company has now reached its heights with 1.6M views per month and a revenue generation of 4
crores per year from that of 2.5 crores last year. Many colleges like Sharda University, LPU, Jain
University and various other prestigious college have joined hands with GetmyUni and are now listed
under the client college.
There has definitely been a change in the attitude of the students as looking for colleges no more feel
like finding a needle in the haystack. With GetmyUni providing a peer to peer informative platform with

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legitimate and reliable reviews, the process has only become easier. There is definitely a rising
competition in the market, but GetmyUni has proved triumph in the combat with its hardworking team
thriving to raise the company where it is today and the future lies totally on Google because who knows
how SEO works.
2.9 PRICING:

 Premium fees due to brand image.

 Flexible pricing depending on the campaigns.

 Special concession scheme on the courses.

 Special concession on integrated courses.

 Scholarships to merit holders.

 Discounts on fees to students with economically weak background.
 Standardized on division basis.
2.10 PROMOTION STRATEGIES:
Student Leads - Generating and selling High quality, verified, student leads to colleges which are
right fit.
Ads - Both vanilla and native advertisements to boost visibility and branding.
Student Enrollments - Having a student fill out applications directly via our platform and taking
a fee per student enrollment.
2.11 MARKET SHARE:
Getmyuni claims to have over 11,000 colleges listed and over 40,000 student-written reviews on its platform.
Since its inception the team claims to have over one million sessions, growing at 60 percent month-on-month.
Their revenue run rate is at Rs 10 lakh. The revenue model of the platform includes generating and selling high
quality, verified student leads to colleges that are the right fit, and also ads and

P a g e | 25
student enrollment. The team is looking for its next round of funding. The aim is to fortify its position as
the best college search destination and kickstart sales for domestic colleges.
Getmyuni is also looking to tap into the market for students wishing to study abroad.
“We aim to build the strongest college recommendation tool. We believe that currently a lot of students
are being misguided by offline consultants to suit themselves, and if there is a fair portal, which bases a
student's background, marks and abilities, using advanced algorithms, to present them with the right set of
college recommendations, that product will be a super success,” says Upneet Grover, the founder.
2.12 COMPETITION:
1.JAGRANJOSH.COM
2. INDIABIX.COM
Quantitative Aptitude, Verbal Ability, Reasoning and General Knowledge.
3. SHIKSHA.COM
4. AGLASEM.COM
5. PAGALGUY.COM

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6. HTCAMPUS.COM
2.13 MEASUREMENT METRICS
2014
2015 - 2016
2018 .
2.14 CUSTOMERS:
GetMyUni is a social college search platform and is currently helping students choose the right
college via exhaustive student given ratings and reviews, engaging forums and alumni connect.
The company has covered more than 11K colleges and has more than 40K students written reviews.
The company is considered as the India’s largest student review portal and also generates 1000
student leads on daily basis.
Some of the clients i.e. colleges with which the company works currently- Mitcon Institute of
Management (MITB), Techno Institute of Management Sciences, Techno India (Salt Lake),Asia Pacific
Institute of Management, Centurion University of Technology and Management, Adamas University,
KCC Institute of Technology and Management, New Horizon College of Engineering (Bangalore),
Adarsh Institute of Management and Information Technology (Bangalore), Garden City University
(Bangalore),GITAM University (Vishakhapatnam), Amity University (Lucknow),KR Mangalam

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University (Gurgaon), Pearl Academy, Hindustan Institute of Technology and Science ( HITS),
ITM University (Gwalior), Avantika University (Ujjain)
Some of the courses on which the company works – Bachelor of Technology (B. Tech), Bachelor of Social
Work (BSW), Master of Arts (MA), MBA, Distance MBA, BBA PGDM, Bachelor of Journalism and Mass
Communication (BJMC), Master of Philosophy (M.Phil.), Bachelor of Homeopathic Medicine
& Surgery (BHMS), Bachelor of Fine Arts (BFA), Bachelor of Mass Media (BMM), Bachelor of
Engineering (BE), Bachelor of Arts (BA), Design courses, Fashion courses, Animation courses.
2.15. COMPETITORS:
1.JAGRANJOSH.COM
2. INDIABIX.COM

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Quantitative Aptitude, Verbal Ability, Reasoning and General Knowledge. This site offers a large number
of questions for practice on any subject, which helps you in gaining the command over that section.
3. SHIKSHA.COM
4. AGLASEM.COM

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5. CACLUBINDIA.COM
caclubindia.com is a leading educational website which is specialized in the subject of commerce,

accounts and finance. The website was launched in the year 1999 and offers guidance for professional
courses including CA, CS and ICWA.
6. MERITNATION.COM
Meritnation is 6th in the list of top 10 best educational websites in India 2016. This site provides videos,
study material, text book solutions for students of CBSE Board. The material is designed specifically for
the students of Class 1 to 12.
7. PAGALGUY.COM

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8. HTCAMPUS.COM
The website is an encyclopedia providing immensely informative stuffs about Indian colleges, exams,
courses, career, discussions & articles etc. The website holds reliability of colossal of readers and
thus, has been acting as a guiding light to students of the nation.

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2.16. TECHNOLOGY:
GetMyUni aims to help students during their lifetime – from finding the right college to getting the
right industry exposure via internships and fresher jobs. It helps students choose the right college with
the help of following features:
 Student Reviews: They can read the opinion of the students enrolled with the particular college. It
 provides over 25,000 student reviews from over 5,000 colleges across 7 different countries.
 Data Insights: Students can obtain useful information like cut-offs, accommodation and hostel costs,
placement opportunities and stipends transparently directly from their peers.
Student Networking Platform: Students can freely communicate with current/past students to get answers
to all their queries and make an informed education choice.
ACQUISITION CHANNELS
VOICE ACQUISITION
Figure 2.2

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DIGITAL ACQUISITION-
Data acquisition is the process of sampling signals that measure real world physical conditions and
converting the resulting samples into digital numeric values that can be manipulated by a computer.
CHANNELS USED FOR DIGITAL ACQUISITION
SMS AFFILIATES EMAILS PUSH NOTIFICATIONS
Figure 2.3
SMS AFFILIATES : SMS is a direct, immediate marketing channel that support & integrate with
other channels thereby increasing subscriber engagement.

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Personalized SMS
Call to action Link
EMAILS:
Graphic rich content,

with no
Character limitation; all
info is
conveyed.
Branding
Figure 2.4
Push Notifications:
Push is sent those users who opt for Push Notifications when they visit one’s Website.
A push notification is a message that pops up on a mobile device. App publishers can send them at any
time; users don't have to be in the app or using their devices to receive them.

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Snippet of Push notification
Figure 2.5
2.17. HUMAN RESOURCES:
Senior management-
1. Upneet Grover. (Founder)

2. Hardik Thakkar. (Co-Founder)
3. 3.Manish Chandra Gupta. (Head-Database and Clients Delivery)
4. Nirmanyu Arora. (Technical Lead)
5. Rubini M. (Team Leader-voice processing executive)
6. Pravat Ranjan. (Head of UI/UX-Graphic Design)
7. Juhaina Javed (HR & Talent Acquisition Manager @The College Monk
8. @GetMyUni.)
9. Sumanth BN (Operations Manager & Brand Co-Ordinator)
10. Mahesh Gorle (Software Developer)
11. M.Latheesh Yadav (Content Manager)
12. Ashish Joshi (Senior Operation Manager)
13. Vignesh Jayaprakash (Content & SEO Analysis)

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2.18. OPERATIONS:
LEADS FLOW
1. User Searches query in Google

Visits GetMyUni Page.
2. User Clicks Here to Visit GETMYUNI
1.An Auto-
Popup asks to fill his/her details.

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2. User Verifies the OTP sent to his/her Mobile Number

If the user verifies his/her lead It is an OTP VERIFIED LEAD.
3. When a Candidate clicks on “Interested” the course is pulled automatically while other
information are asked.

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4. If students want to talk to expects to know details about the college. Student clicks on “talk
expect” An Auto-Popup to asks to fill his/her details.
5. Lead dash board is where the leads are extracted.

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2.19 ORGANIZATIONAL HIERARCHY:
Tech BD CONTENT BUSINESS SEO HR
Nirmanyu Divya Jeevan Ashok Himanshu Juhaina
Priya - Exams Client Account Harshith

Devt Satvinder Shameer + Sunil -US
• Mahe • Heading Ajmal – Admission + Manager
sh Raj. + Reviews
• Merw Punjab Sachin – Govt
in Nutan Exams
Kajal – College
Design • Karnataka
Content
• Prava Barun
t • Delhi
[with Manish JP
Divya]
Surashree Sachin
• WB
Darshan
• Chennai
Deepak
• TBD
Voice Acquisition Digital Acquisition
Rubini TL DMM DME
Academic counselors New Hire Sumanth New Hire

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2.20. SWOT ANALYSIS OF THE ORGANIZATION:
STRENGTHS
•Easy to target and reach more WEAKNESSES
audience at a cheaper price. •A challenge to reach the
•Campaigns can be easily population which is still not using
customized and made more the internet.
targeted as per our business •Confusion due to the
requirement. availability of many different
•As the world is more dependent marketing options.
on the internet, it helps the •Keeping pace with new trends and
business to reach out and connect technology.
with the people on a larger scale. •Need of deep understanding
•Saves a lot of money as compared of changing human behavior
to the traditional way of marketing and requirements.
as it is cheaper and efficient. •The chance of getting bad reviews
•Being recognized as a brand has in public is very high, which in
become much easier. turn might damage.
•Promotion of small business is
easy as it is cost effective
OPPORTUNITIES
•A challenge to reach the
population which is still not using THREATS
the internet. •If it doesn’t work perfectly then
•Confusion due to the chances of back fire is higher i.e.
availability of many different it might damage the brand name.
marketing options. •Due to ever changing trends of
•Keeping pace with new trends and different marketing areas and ever
technology. changing rules of search engine for
•Need of deep understanding optimizing the content, continuous
of changing human behavior awareness is required, which is
and requirements. very difficult.
•The chance of getting bad reviews •Storage of data with full security
in public is very high, which in is still a big question mark
turn might damage.

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CHAPTER 3 – TASKS ACCOMPLISHED

DURING INTERNSHIP

P a g e | 41
3.1 ROLES AND RESPONSIBILITIES:
1. Reaching out to the students from different colleges.

2. Researched on those colleges and collected the information regarding the various courses
that were offered by the colleges.
3. Creating and maintaining a database of prospect of clients or students.
4. Counselling students through phone calls and make them understand about the courses
offered by different colleges.
5. Explaining the admission policies of various courses to the students.
6. Referring the interested leads to the senior academic counselors.
3.2 DESCRIPTION OF TASKS HANDLED:

1. My job was in the Inside Sales & Client management department of the company during the
internship. Inside sales is the sale of products or services by personnel who reach customers by phone
or online, rather than by meeting them in person. Inside sales relies on the phone, email and the internet
to reach customers and is common in the retail industry.
2. A list of clients was given through a live Excel sheet. Those were the students who
showed interest in the colleges for certain courses. I had to explain all the details about the college
and then explain about the course on which the client showed their interest.
3. Generated CIL i.e. Campaign Interested Lead for the company. On a daily basis there was a target
of 160 calls per day and out of them I had to convert 16 CILs per day.
4. Worked on different college campaigns like MARC, Techno India college, Upgrad, Centurion
college, Avantika University, Adamas college, KCC Institute, Pearl Academy, MITCON Institute etc.
5. Convinced the students and converted them as hot leads & warm leads.
6. The leads which were generated by the inside sales department were forwarded to the
senior academic counselors for the final approach.
7. Attended a workshop on the policies of the customer acquisition through Digital Marketing.
8. Attended a workshop on Effective & Efficient Use of MS-Excel in business.
3.3 CONTRIBUTION TO THE ORGANIZATION:
1st week:
• Generated 10 CILs on an average per day on college campaigns like MARC, Techno India.

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2nd week:
• Generated 14 CILs on an average per day on college campaigns like Centurion, Avantika
University etc.
3rd week:
• Generated 16 CILs on an average per day on college campaigns like Avantika University,
Adamas college.
4th week:
• Generated 18 CILs on an average per day on college campaigns like MITCON institute, KCC institute.
5th week:
• Generated 18 CILs on an average per day on college campaigns like MITCON institute, UPGRAD.
6th week:
• Generated 20 CILs on an average per day on college campaign of UPGRAD.
7th week:
• Generated 24 CILs on an average per day on college campaign of Pearl academy.
8th week:
• Generated 24 CILs on an average per day on college campaigns of Pearl academy & UPGRAD.
Above 1200 leads were generated both hot leads & warm leads. Each lead produced revenue to
the company. The online vocational course provider UPGRAD was given 40 leads by me and
for each leads Rs 600 was assigned to the company turning a revenue of Rs 14000 in 2 months.

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CHAPTER 4- ANALYSIS OF THE

RESEARCH UNDERTAKEN

P a g e | 44
4.1 INTRODUCTION
Gounaris and Dimitriadis, (2003) have tried to study the dimensions which underlie the notion
of quality of web portals, and to examine whether these dimensions vary across portal users so
as to become a useful segmentation instrument. The different variables that they used to evaluate
the portal were: design of pages, speed at which pages load, timely information, reliability,
volume of information covered, etc.
Figure 4.1
The authors’ research reveals three key quality dimensions:
(1) Customer care and risk-reduction benefit - These covers aspects such as concern for the
user, ease of communication with the portal’s service personnel, prompt response to
queries and emails, and the security of transactions and of personal information.
(2) Information benefit- The information provided should be reliable, complete, up to

date, and cover the personal interests and lifestyle of the user.
(3) Interaction facilitation benefit - This embraces the portal’s technology, design, speed and
functionality.

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Richard A. Pickett, William B. Hamre, (2003) have explained that portals are the first “killer”
applications of knowledge management due to their versatility, broad technical and functional
capabilities, and ease of use. Well-designed portals allow institutions to create and implement the
knowledge management strategy of their choice. They have presented the elements, components,
and processes involved in setting and maintaining portals. It uses Santa Barbara City College as a
case study of a portal implementation with the purpose of supporting knowledge management,
and it underscores the role played and benefits gained by institutional research and the college as
a result. They have explained that there is one major reason for portals, efficiency. Portals help
make more efficient use of an individual’s time, one of the most important organizational
resources. With the ever-increasing glut of data, it is essential to provide an organization’s
constituencies with focused information that can facilitate better decision making.
Diana Oblinger and Larry Goldstein, (2002) have explored e-business trends that may have an
impact on traditional higher education institutions. They have discussed various uses of e –
business applications like in improving operating efficiencies, eliminating cost due to paper
work etc.
Figure 4.2

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4.2 Research Design
Title: A study on customer perception towards educational portal,GetMyUni organization,

Bangalore.
4.3 Statement of the problem
After having a detailed discussion with the decision makers of GetMyUni, it was learnt that the
company is falling short of the expected revenue. One of the important factors that affect the
company’s revenue is the service quality. So, as an objective of my project I have tried to
assess the quality of service that GetMyUni offers to its clients
4.4 Objectives of research problem

➢
To study the customers perception towards GetMyUni.
➢
To understand the parameters to increase revenue from customer acquisition
through voice and digital media.
➢
To evaluate and analyze the quality of services offered by the company that impacts
revenue.
4.5 Scope of the study
 It will start with an exploratory research basically to estimate the key variables
effecting the customer perception as well as revenue. Secondary data available in
various sources from existing research papers, journals, and data bases will also
be analyzed 



 Descriptive cross-sectional survey will be conducted to find the following-

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▪
Who – Students and colleges
▪
Why – To know what should GetMyUni do increase its revenue from customer
acquisition?
▪
When – During the months of admission in colleges across India
▪
Where – Online (through social media apps like WhatsApp, Gmail, outlook)
4.6 Methodology
Sampling Plan
 Population Universe: Students (customers) and colleges (clients) across India


 Sampling Frame: Clients of GetMyuni (to assess the quality of leads)

 Sampling Unit: Colleges and high schools

 Sampling Element: Students who are looking forward for graduation and
post-graduation courses, and colleges.

 Convenience and judgmental non-probability sampling methods would be used.
Data collection
❖ Primary Research – The primary data will be collected from selected consumers on
Simple Random sampling techniques, with the help of questionnaires. Questionnaire was
based on Likert five-point scale. Data has been collected from students who have visited
the company’s website, and colleges which are GetMyUni’s clients. Convenient sampling
technique was used in collecting data. Total 550 questionnaires were mailed to students,
and around 200 questionnaires were mailed to colleges. Of the 550 questionnaires mailed
to students, around 128 responses were received, and of the 200 questionnaires mailed to
colleges, around 64 responses were received.
❖
Secondary Research – The Secondary data will be collected from various sources
from existing research papers, journals, and data bases.

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Scaling and Measurement
Itemized scale along with paired comparison, and rank-order method for the purpose of scaling
and measurement has been used. I have also used Itemized scaling - Likert scale: appropriate to
be used in the questionnaire. The variables we will be measuring are:
For Customer Perception (from students):
 Reliability

 Timely information

 Quality of information or content

 Entertainment (the degree to which navigating through the site is amusing
or humorous)

 Brand Name

 Interactivity

 Time taken to load pages in the website or response time

 Website appearance or organization (site’s structure)

 Volume of information (number of colleges and courses covered)

 Advertisements on website

 Audio-visual elements

 Helpful features like exam score calculator, college/course comparison etc.
For assessing the quality of leads (from colleges)-
 Communication

 Price

 Target fulfillment or timely service

 Preferable media – digital or voice

 Conversion rate

 Reliability

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4.7 Analysis of Data

The present study is mainly survey in nature and data has been collected through already constructed
questionnaire. Questionnaire was based on Likert five-point scale. Data has been collected from
students who have visited the company’s website, and colleges which are GetMyUni’s clients.
Convenient sampling technique was used in collecting data. Total 550 questionnaires were mailed to
students, and around 200 questionnaires were mailed to colleges. Of the 550 questionnaires mailed to
students, around 128 responses were received, and of the 200 questionnaires mailed to colleges,
around 64 responses were received. Secondary data covers the conceptual part of the study and main
source of the secondary data are official website
of GetMyUni, research papers, article, text book etc.

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4.7.1 Frequency of Age:
Age of respondents Frequency Percentage

15-20 35 29.20%
21-26 68 56.70%
27-30 12 10%
Above 30 years 5 4.16%
TABLE 4.1
Interpretation:
From the above table it shown that 56% of the respondents were of 21-26 age,10% of the
respondents were of 27-30 age limit, 29% of the respondents were of 15-20 age limit.
Above 30 Age of respondents

years
4%
15-20
29%
27-30 15-20
10%
21-26
27-30
Above 30 years
21-26
57%
Inference:
From the above chart it shows that majority of the respondents were of twenty one to twenty six
years age limit.

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4.7.2 Frequency of Qualification:
Qualifications of respondents Frequency Percentage
Graduate 58 48.30%
Post-graduate 26 21.70%
Higher secondary 31 26%
Doctorate 5 4.16%
TABLE 4.2
Interpretation:
From the above table it shown that 48% of the respondents were graduate, 22% were post-
graduate, 26% were higher secondary passed & 4% were doctorate.
FREQUENCY
Doctrate
4%
Higher
secondary
26%
Graduate
48%
Post-
graduate
22%
CHART 4.2
Inference:
From the survey it shows that majority of the respondent’s highest qualification was graduation.

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4.7.3 Frequency of Field of study:
Field of study Frequency Percentage

Engineering 22 18.60%
MBBS 10 8.30%
Science 29 24%
Arts 9 7.50%
Design 12 10.00%
Commerce 18 15.00%
LLB 12 10.00%
Medicine 8 6.60%
TABLE 4.3
Interpretation:
From the above table it is shown that about 18% of the respondents were interested for
Engineering course, 8% were interested for MBBS, 7.50% were interested for Arts course,
10% were interested for Design course, 15% were interested for Commerce course, 24% of the
respondents were interested for science course.
MedicineFREQUENCY
7% Engineering
LLB 18%
10%
MBBS
Commerce 8%
15%
Design
Science
10% Arts
8% 24%
CHART 4.3
Inference:
From the chart it can be inferred that majority of the respondents were interested for
science courses and engineering course.

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4.7.4 Frequency of Attributes:

Below is the rank of attributes from best to less that students want in a website:
Reliability - 1, Brand Name-2, Interactivity-3, Bias free information-4, Website’s appearance - 5
Attributes of respondents Frequency Percentage

Reliability 84 38.30%
Brand name 35 15.98%
Interactivity 31 14%
Bias Free Information 34 15.52%
Website's Appearance 35 15.98%
TABLE 4.4
Interpretation:
According to the table, 38% of the respondents wants Reliability as the main factor in the
company’s website,16% wants Brand name, 14% wants Interactivity,15% wants Bias
free information as the main factor.
Attributes of respondents
100
Frequency
84 38.30% 35 15.98% 31 14% 34 15.52% 35 15.98%

0
Reliability Brand name InteractivityBias Free InformationWebsite's Appearance
Percentage
Frequency Percentage
CHART 4.4
Inference:
From the above chart it can be inferred that students feel reliability is the top most attribute
amongst the attributes taken when they visit a website to get information about colleges,
and courses.

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4.7.5 Frequency of Brand image:
Scale of Brand image Frequency Percentage

Very poor 2 1.83%
Poor 64 58.71%
Neutral 23 24%
Good 14 12.80%
Very good 3 2.66%
TABLE 4.5
Interpretation:
The above table shows that 59% of the respondents felt that the company has a poor brand
image,24% were neutral,13% felt it is good & other 3% felt that it is very good.
Scale of Brand image

70 64
60
50
FREQUENCY
40
30 23
20 14
10 2 1.83% 58.71% 24% 12.80% 3 2.66%
0
Very poor Poor Neutral Good Very good
PERCENTAGE
CHART 4.5
Inference:
From the above chart it shows that majority of the respondents have given a poor rating
to GetMyUni as a Brand. This means they do not feel GetMyUni has a good brand image.

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4.7.6 Frequency of Interactivity:
Scale of Interactivity Frequency Percentage

Very poor 1 1.83%
Poor 51 58.71%
Neutral 27 24%
Good 17 12.80%
Very good 13 2.66%
TABLE 4.6
Interpretation:
The above table shows that 58% of respondents felt that the company has a poor interactivity
24% were neutral, 13% felt it is good, 3% felt company has very good interactivity.
Scale of Interactivity
60
51
50
FREQUENCY
40
27
30
17
20 13
10
1 1.83% 58.71% 24% 12.80% 2.66%
0
PERCENTAGE
CHART 4.6
Inference:
The above chart shows that majority of the respondents feel that GetMyUni’s website’s
interactivity is poor.

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4.7.7 Frequency of time taken to load pages:
Time taken to load pages in the

website Frequency Percentage
Very poor 0 0.00%
Poor 12 11.10%
Neutral 26 24%
Good 64 59.30%
Very good 6 5.60%
TABLE 4.7
Interpretation:
The above table shows that 59% of the respondents have rated good to the attribute,11% felt it
has a poor attribute,24% were neutral and 6% felt it is very good.
Scale of Time taken to load the

page
100 64
FREQUENCY
26
50 0 12 6
0
PERCENTAGE
CHART 4.7
Inference:
The above chart shows that most of the respondents feel that GetMyUni’s website’s pages do
not take much time to load.

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4.7.8 Frequency of Advertisements:
TABLE 4.8
Interpretation:
From the above table it is shown that 54% of the respondents felt that the advertisements are
not helpful,26% of the respondents felt that it is very poor,13% were neutral.
Scale of helpful advertisements

70 58
60
FREQUENCY
50
40 28
30
14
20
10 26% 54% 12.80% 3 2.75% 5 4.58%
0
PERCENTAGE
CHART 4.8
Inference:
From the above diagram it is inferred that majority of respondents feel that the advertisements
that appear in the website are not helpful

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4.7.9 Frequency of years of association:
Years of association Frequency Percentage
Less than six months 26 44.10%
Six months to a year 33 55.90%
TABLE 4.9
Interpretation:
The above table shows that 44% of the respondents have been client of the company since
last one year and other 44% of the have been client for less than six months.
Frequency
Six months to Less than six
a year months
56% 44%
Less than six months
Six months to a year
CHART 4.9
Inference:
The above chart shows that majority of the respondents are GetMyUni’s clients since the last six
months to a year, and the rest have been associated with the company since the last less than six
months.

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4.7.10 Frequency of Satisfaction levels:
Satisfaction level of respondents Frequency Percentage

Very satisfied 9 15.30%
Somewhat satisfied 9 15.30%
Neither satisfied or dissatisfied 36 61%
Somewhat dissatisfied 5 8.50%
Very dissatisfied 0 0.00%
TABLE 4.10
Interpretation:
The above table shows that 61% of the respondents were neither satisfied nor dissatisfied
with the services,15% were somewhat satisfied and 9% were somewhat dissatisfied.
Frequency Very dissatisfied

0%
Somewhat
dissatisfied
9% Very satisfied
15%
Somewhat
satisfied
Neither satisfied 15%
or dissatisfied
61%
Very satisfied Somewhat satisfied
Neither satisfied or dissatisfied Somewhat dissatisfied
Very dissatisfied
CHART 4.10
Inference:
From the above chart it can be inferred that most of the respondents were neutral in terms of
satisfaction level. Few of the respondents were very satisfied with the services.

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4.7.11 Frequency of Clients feedback:
Clients feedback Frequency Percentage

Reliable 32 54.20%
High quality 6 10.20%
Useful 7 12%
Good value for money 3 5.08%
Overpriced 7 11.82%
Unrealistic 2 3.40%
Ineffective 1 1.70%
Poor quality 0 0.00%
Unreliable 1 1.70%
TABLE 4.11
Interpretation:
The above table shows that 12% respondents felt that the services are overpriced,10% felt
services were of high quality,12% felt services are useful,5% felt services are good value
for money.
Scale of services
32
40
FREQUENCY
30
20 6 7 7
3 2 1 0 1
10
0
PERCENTAGE
CHART 4.11
Inference:
From the chart it shows that majority of respondents think that GetMyUni’s services are reliable.

P a g e | 61
4.7.12 Frequency of reliability of services:
Scale of reliability of services Frequency Percentage

Highly Unreliable 1 1.70%
Unreliable 1 1.70%
Neutral 24 41%
Reliable 32 54.20%
Highly Reliable 1 1.70%
TABLE 4.12
Interpretation:
The above table shows that 41% of the respondents were neutral reliability of the services and
54% felt services are reliable.
Scale of Reliability of services

40
32
FREQUENCY
30 24
20
10
1 1.70% 1 1.70% 41% 54.20% 1 1.70%
0
Highly Unreliable Neutral Reliable Highly Reliable
Unreliable
PERCENTAGE
CHART 4.12
Inference:
From the above chart it shows that GetMyUni scored pretty well in reliability score. Most of
the respondents think services are reliable.

P a g e | 62
4.7.13 Frequency of Conversion Rate:

Scale of conversion rate Frequency Percentage
Very poor 0 0.00%
Poor 12 20.30%
Average 38 64%
Good 9 15.30%
Very good 0 0.00%
TABLE 4.13
Interpretation:
The above table shows that the conversion rate of the 64% leads are average 20% were poor
and 15% were good.
Scale of Conversion rate

38
40
30
FREQUENCY
20
12
9
10
0 0.00% 20.30% 64% 15.30% 0 0.00%
0
Very poor Poor Average Good Very good
PERCENTAGE
CHART 4.13
Inference:
From the above diagram it can be concluded that the conversion rate of the leads generated looks
average.

P a g e | 63
4.7.14 Frequency of Price of the service:
Scale of price of the service Frequency Percentage

Very overpriced 7 11.90%
Overpriced 31 52.50%
Average 21 36%
Cheap 0 0.00%
Cheapest 0 0.00%
TABLE 4.14
Interpretation:
The above table shows that 53% of the respondents felt that the price of the services of
the company are quite high, other 12% felt services are overpriced.
Scale of price of the services

40
31
FREQUENCY
30
21
20
7
10
11.90% 52.50% 36% 0 0.00% 0 0.00%
0
Very Overpriced Average Cheap Cheapest
overpriced
PERCENTAGE
CHART 4.14
Inference:
The above chart shows that most of the respondents feel that the price is not satisfactory or
the services are overpriced.

P a g e | 64
4.7.15 Frequency of Pitching of services:
Scale of pitching services Frequency Percentage

Highly dissatisfied 0 0.00%
Dissatisfied 1 1.70%
Neutral 22 38%
Satisfied 35 60.40%
Very satisfied 0 0.00%
TABLE 4.15
Interpretation:
The above table shows that almost 60% of the respondents are satisfied with the
pitching services of the company,38% of the respondents were neutral.
Scale of pitching services

35
40
FREQUENCY
30 22
20
10 0 0.00% 1 1.70% 38% 60.40% 0 0.00%
0
Highly Dissatisfied Neutral Satisfied Very satisfied
dissatisfied
PERCENTAGE
CHART 4.15
Inference:
The above chart shows that the company’s communication with its clients looks satisfactory

P a g e | 65
4.7.16 Frequency of Recommendation:
Scale of recommendation Frequency Percentage

Highly unlikely 0 0.00%
Unlikely 0 0.00%
Neutral 33 56%
Likely 26 44.10%
Highly likely 0 0.00%
TABLE 4.16
Interpretation:
From the above table it is shown that 56% of the respondents are neutral on recommending
GetMyUni to others and 44% of the respondents are likely to recommend.
Scale of recommendation
40 33
26
30
FREQUENCY
20
10
0 0 0
0
Highly unlikely Unlikely Neutral Likely Highly likely
PERCENTAGE
CHART 4.16
Inference:
The above chart shows that most of the clients feel positive about recommending GetMyUni’s
services to others. This shows there is a positive word of mouth for the company.

P a g e | 66
4.8 Findings:
 The major attributes of the website that affect the satisfaction level of students are –
Reliability, Brand Name, Interactivity, Bias free information, and time taken to load pages.

 Reliability, brand name, and interactivity are the top three attributes that students look
for when they access an education portal.

 GetMyUni’s score in brand name and interactivity is not satisfactory, which means students
feel the company has a poor brand image, and the website is not interactive enough.

 In terms of satisfaction level, only around 30% of the clients who responded were satisfied
with the services of the company.

 42 respondents out of 59 said they would use the word reliable to describe GetMyUni’s
services. However, 17 respondents think that services are overpriced and 2 think the
services are not reliable.

 Of the different attributes that were taken to access the quality of services, the ratings were
poor for timeliness of services and price.

P a g e | 67
4.9 Conclusions:
 There is severe competition in the field of consultancy services in the recent years.




 By making their unique selling point GETMYUNI organization is making profit.


 They give importance to service quality and client satisfaction.


 Overall rating of the services based on the quality, accessibility, timing, and dealing
of the services is found to be average or good in the opinion of the clients.


 As it is a start-up company but still is doing good compare to the other companies.

 The firm must develop the vision stating for what it stands for and what it wants
to become.

P a g e | 68
4.10 Recommendations:
 Company needs to enhance interactivity in the website that is it should try and make
navigation through the website more amusing;



 The results of the survey suggest that the visibility of the company among students is low (band
image). Therefore, the company should work on enhancing its visibility among students.



 The results of the survey suggest that the majority of the clients are not satisfied with the
services, the major reasons behind which are untimeliness of services and price. Therefore, the
company needs to change its pricing strategy, and become more efficient in terms of delivery
of service.



 Monitoring the employ while doing the Tele calling.




 Adopt the two-way communication with the staff at all level.




 Redefine the business according the client needs.




 7. Deliver not client satisfaction but client delight.

P a g e | 69
BIBLIOGRAPHY & REFERENCES:
• www.getmyuni.com
 Diana Oblinger and Larry Goldstein (2002). Article on Web Portals and Higher



 Education Technologies to Make IT Personal.




 Richard A. Pickett, William B. Hamre (2002). Article on Building Portals for Higher
Education.



 Gounaris and Dimitriadis, (2003). Article on Assessing service quality on the
Web: evidence from business-to-consumer portals



• www.ibef.org

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SUMMER INTERNSHIP PROJECT REPORT

GetMyUni Private Limited, Bangalore

Under the guidance of

RAMAIAH INSTITUTE OF MANAGEMENT NEW BEL ROAD,

2017-19 batch (PGDM) Ramaiah Institute of management

This is to certify that the Project Report undertaken by Pratyay Majee

POST GRADUATE DIPLOMA IN MANAGEMENT

Is a record of bonafide internship carried out under my supervision and

Name: Prof. Debolina Gupta

2017-19 batch (PGDM) Ramaiah Institute of management

POST GRADUATE DIPLOMA IN MANAGEMENT

Place: Bangalore Pratyay Majee

2017-19 batch (PGDM) Ramaiah Institute of management

I extend my special gratitude to our Dean Dr. H. Muralidharan, Academic Head

STUDENT NAME: Pratyay Majee

2017-19 batch (PGDM) Ramaiah Institute of management

Chapter II – Company Analysis 17

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

CHAPTER 1- INDUSTRIAL ANALYSIS

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

1.2 BRIEF HISTORY OF GROWTH AND DEVELOPMENTS

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

1.3 MARKET OVERVIEW AND TRENDS:

2017-19 batch (PGDM) Ramaiah Institute of management

 According to a 2016 report by management consulting firm Technopark, India’s

35% currently, the report compiled in partnership with Simplilearn said.

Private investment in education

highest in the last five years.

2017-19 batch (PGDM) Ramaiah Institute of management

1.4 FUTURE GROWTH PROSPECTS OF

2017-19 batch (PGDM) Ramaiah Institute of management

1.5 NOTABLE TRENDS AND STRATEGIES ADOPTED:

1.6 GOVT. POLICIES RELATED TO THE EDUCATIONAL

2017-19 batch (PGDM) Ramaiah Institute of management

List of themes for consultation on Higher Education

2017-19 batch (PGDM) Ramaiah Institute of management

1.7 MAJOR PLAYERS IN THE EDUCATIONAL PORTALS INDUSTRY

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

caclubindia.com is a leading educational website which is specialized in the subject of commerce,

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

1.8 APPLICATION OF THE MICHAEL E PORTER’S FIVE

5. Threat of Substitute Products: Trainees, Internships, Working in start-ups, Language

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

CHAPTER 2- COMPANY ANALYSIS

2017-19 batch (PGDM) Ramaiah Institute of management

2.1 COMPANY ANALYSIS

2. ABOUT THE COMPANY:

Additionally, GetMyUni serves as a social networking platform for aspiring students to

2017-19 batch (PGDM) Ramaiah Institute of management

2017-19 batch (PGDM) Ramaiah Institute of management

GetMyUni aims to bridge the gap between Universities and students.

2.4 OBJECTIVES OF THE COMPANY:

1. To do the growth hacking of the company.

2017-19 batch (PGDM) Ramaiah Institute of management

2.5 SERVICES OFFERED: