iCIMS | 19 Recruiting Tips for 2019

Recruiting
Tips for 2019
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iCIMS | 19 Recruiting Tips for 2019

Achieve Your 2019

Recruiting Goals
Recruiters are constantly challenged to find and hire top talent
despite a dynamic, ever-changing recruitment landscape. Today’s
new technologies, developing job seeker behaviors, and the
rise and fall of in-demand skills requires more than traditional
recruiting strategies.

In this eBook we’ll explore 19 key tips to achieve your 2019 recruiting goals.

2 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

table of contents
Ch. 1 Take Your Efforts to New Heights with Mobile, AI, and Beyond
Tip #1: Master Mobile Recruiting 5
Tip #2: Change the Game with AI 5
Tip #3: Capitalize on Video Screening 6
Tip #4: UNIFi All Processes into ONE System of Record 6
Ch. 2 Find Top Talent, Even in High Volume Recruiting
Tip #5: Define Your Ideal Hires 8
Tip #6: Get the Right Recruitment Marketing Tools 8
Tip #7: Stay Ahead of Skills Gaps 9
Tip #8: Watch Labor Trends 9
Ch. 4 Differentiate with a Strong Candidate Experience
Tip #12: Treat Candidates Like Customers 14
Tip #13: Embrace Application Strategy 14
Tip #14: Inspire New Hires Before Day One 15
Tip #15: Create a Coaching Culture 15
Tip #16: Be More Visible 16
Ch. 5 Work Smarter with Big Data
Tip #17: Let Data Drive Your Recruiting 18
Tip #18: Ensure Data is Secure 18
Tip #19: Share Support & Value with Executives. 19

Ch. 3 Create a Great Recruitment Brand

Tip #9: Engage with Job Descriptions 11
Tip #10: Invest in Employee Referrals 11
Tip #11: Get Your Name Out in Front of Contingent Workers 12

3 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Chapter Take Your Efforts

to New Heights with
one Mobile, AI, and Beyond

4 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Tip Tip
Master Mobile Recruiting Change the Game with AI
#1 #2
Increasingly, people search and apply for jobs on their Advances in AI can accelerate your time-to-hire by allowing candidates
phones. Lean into mobile tools and technologies and to engage with customized chatbots through text messaging.
see your recruitment efforts take off.
Recruiters can save themselves time and ensure candidates receive
the ongoing updates and communication they need throughout the
Nearly 70% of highly skilled application process.
potentials said they are more drawn
to organizations with a mobile
recruitment option.1
Don’t miss out on these candidates.

iCIMS provides mobile-optimized career

portals, mobile-enabled job applications, Solutions like TextRecruit, an iCIMS company, are mobile-
automated communication and mobile native, leverage the power of AI and automation, and keep
recruiting applications. communications with candidates organized into one system
of record, thereby ensuring compliance.

1. SHRM, The Most Sought-After Talent Prefer Mobile Recruitment, 2016.

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iCIMS | 19 Recruiting Tips for 2019

Tip Tip UNIFi ALL PROCESSES INTO ONE

Capitalize on Video Screening
#3 #4 SYSTEM OF RECORD
Some 67% of Americans express worry The talent acquisition
Going with a dedicated
landscape is complex. On
rather than enthusiasm about algorithms average, businesses use up to talent acquisition
that can make hiring decisions without 24 talent acquisition and HR platform enables
technologies, with the number companies like yours to
any human involvement.2
one challenge being poor adapt with speed to the
Tech doesn’t have to be impersonal. Video screening offers job integrations.3  rapidly evolving trends
seekers a time to shine, letting them know early that they are being of recruitment. Turnkey
heard – all while saving recruiters time, resources, and enabling When your integrations are
bad, it’s hard to see the big
integrations allow you
them to make better hiring decisions. to dynamically manage
picture when it comes to your
data. When your data is bad, all TA tools under one
it’s hard for leadership to make view, and plug that rich
informed decisions. recruitment data into
your HCM of choice.
iCIMS offers a Platform-as-a-
Service (PaaS) approach: UNIFi.
In fact, employers can do The single talent acquisition
about 20 video screens in
the time it takes to do one system of record brings all
phone screen. talent acquisition tools and
technology together for
companies of all sizes.

2. Pew Research Center, Automation in Everyday Life, 2017. | 3. HRWINS, The Future of HR Technology, 2016.

6 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Chapter Find Top Talent, Even in

two High Volume Recruiting

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iCIMS | 19 Recruiting Tips for 2019

Tip Tip Get the Right Recruitment

Define Your Ideal Hires
#5 #6 Marketing Tools
Understanding who your ideal hires are allows you to become 84% of employers agree that recruitment marketing is a
more strategic in reaching them. When companies share honest worthwhile investment, and 76% of HR professionals said their
information, candidates who feel they fit the vision and culture companies received a strong ROI from using a recruitment
apply for open positions.  marketing automation or CRM tool.5

Prepare for future hiring needs and avoid talent

shortages by thinking like marketers.
Reportable recruitment
Through the use of automation tools, sourcing, and big data,
analytics within iCIMS
makes it possible to identify recruiters who create an engaged talent pipeline can decrease the
best-fit talent. time necessary to fill even the most highly skilled openings, many
of which are also the most difficult to fill.

Most important factors for job seekers when looking for a new role:4
90% Compensation

88% Stability Create powerful recruitment

marketing campaigns
85% Benefits with an advanced CRM to
engage passive candidates.
85% Work-Life Balance

72% Growth Opportunities

53% Company Culture

4. iCIMS, Recruitment Marketing: Fad or Future?, 2016. | 5. iCIMS, Recruitment Marketing: Fad or Future?, 2016.

8 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Tip Tip
Stay Ahead of Skills Gaps Watch Labor Trends
#7 #8
59% of HR professionals report some
level of basic skills and knowledge
deficits among job applicants over the
previous 12 months.6
From STEM to leadership, skills gaps are only expected to increase.

Integrating assessment providers helps organizations like yours

more accurately screen candidates to see if their skills align with
business needs.

Hiring people who have the right skills for the roles you’re looking
to fill fuels your company’s success.

The hiring landscape is not always predictable.

Staying up to date on the latest research – like job seeker

iCIMS Marketplace offers access behaviors – can help companies be proactive in their recruitment
to a large ecosystem of proven, efforts. iCIMS Hiring Insights is one such data trove of valuable
talent acquisition providers.
insights and information.

iCIMS Monthly Hiring Indicator – another resource – is a leading

indicator of job openings and new hires, and is generated by
system data and user activity within the iCIMS platform.

6. Bersin by Deloitte, Bersin Report: A Look Ahead at Talent Acquisition 2016/2017, 2016.

9 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Chapter Create a Great

three Recruitment Brand

10 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Tip Tip
Engage with Job Descriptions Invest in Employee Referrals
#9 #10
Job descriptions stand out when they include inviting titles and A company’s best employees often know the best candidates.
details. Where it makes sense, include photos, videos, listed
88% is the average satisfaction rating referred employees feel
benefits and opportunities for growth.
towards their ability to fulfill their job duties. Likewise, 88% of
iCIMS gives candidates a chance to learn about a company’s employers rate employee referrals above all other sources for
team through branded content and embedded video. quality hires.8

Job seekers want to know about your company’s values Ask your employees to participate and allocate budget towards
and culture. Keep your website content updated and leverage software that enables them to easily submit a referral.
social media as a way to give candidates an inside look into
what they really care about – why your company is somewhere
they want to work.

Candidates report that the most valuable

marketing content includes:7

42% Company Values

41% Employee Testimonials

38% Products and Services Information

For employees who opt-in, iCIMS automates job postings
35% Answers to “Why” People Want to Work Here
across their social networks, sharing your brand and
enabling you to reach potential new hires.

7. Talent Board, 2017 North American Candidate Experience Research Report, 2017. 8. iCIMS, The Impact of Successful Employee Referral Programs, 2015.

11 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Tip
Get Your Name Out in Front of Contingent Workers
#11
Contingent workers are professionals that work for an organization but are Contingent works can be used strategically in order to meet your business
not considered permanent employees. These workers work independently, objectives on a temporary or ongoing basis. With iCIMS Recruit, you can
often seasonally, as freelancers, consultants, or contractors, and many send your jobs to hundreds of niche job sites with the click of a button.
choose to do so for the flexibility it provides.

Almost ¾ of organizations say their contingent workforce is effective or very

effective, and more than 70% believe the use of contingent labor is strategic to
specific business functions or to the business as a whole.9

9. Brandon Hall Group, Contingent Workforce Study, 2017.

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iCIMS | 19 Recruiting Tips for 2019

Chapter Differentiate with a Strong

four Candidate Experience

13 © 2018 iCIMS Inc. All Rights Reserved.

iCIMS | 19 Recruiting Tips for 2019

Tip Tip
Treat Candidates Like Customers Embrace Application Strategy
#12 #13
If one of your customers called saying they were concerned about 43% of companies reported that social professional networks were
your services, would you wait days before returning their call? their top source of quality hires.11

Probably not. The same should hold true for your candidates. Provide candidates with a quick and easy way to apply for a job by
parsing relevant information from their social profiles, like LinkedIn,
51% of candidates will share their positive into their job application fields.
experiences and 35% will share their Already logged in, there’s no need to re-enter a password, saving a job
negative experiences publicly online.10 seeker time to do what they want to—apply for your open position.
Good or bad, candidate experience has a The easier the experience, the better chance a candidate completes
direct impact on your brand. an application, and moves through your hiring process.

iCIMS lets users personalize every part of the candidate experience.

Adding a personal touch can help candidates feel valued.

10. Talent Board, 2017 North American Candidate Experience Research Report, 2017. | 11. LinkedIn, Global Recruiting Trends 2016, 2016.

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iCIMS | 19 Recruiting Tips for 2019

Tip
Inspire New Hires Before Day One
#14
Have your new hires fill out necessary paperwork and familiarize
themselves with what to expect when they arrive – before they
step foot in the office on their first day.
Tip
Create a Coaching Culture
#15
Many of today’s candidates won’t consider a position if training,
coaching, or mentoring is not offered. Providing these options
also gives your new hires a reason to stay.

This is a simple way to make your new hires feel both welcomed
Those with mentors are twice as likely to
and valued while also setting the stage for introductions with
other employees. stay with a company more than 5 years
77% of new hires who hit
(68% vs 32%).13
their first performance If your company does not yet have the resources to provide
milestone had formal formal in-house trainings or the funds to send employees to
onboarding training.12 industry events, then consider a company-wide subscription to
an online video training platform.

iCIMS offers a
personalized onboarding
experience, displaying
targeted content.

12. Urban Bound, The Onboarding Statistics You Need to Know, 2015.
13. Deloitte, One Foot Out the Door, 2016.

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iCIMS | 19 Recruiting Tips for 2019

Tip
Be More Visible
#16
For over a decade, more
than 70% of job searches
started on Google.14
Google for Jobs makes it easier
for candidates to find and apply to
jobs quickly and on the go. iCIMS’
partnership with Google can also help
reduce recruitment advertising costs
by ensuring job postings are visible in
search results.

Optimizing for Google’s search fields

makes it easier for your business to get
seen by job seekers, who can refine
their search with specific criteria from
within Google’s search engine.

14. Career Builder, Candidate Behavior Research, 2015.

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iCIMS | 19 Recruiting Tips for 2019

Chapter Work Smarter

five with Big Data

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iCIMS | 19 Recruiting Tips for 2019

Tip Tip
Let Data Drive Your Recruiting Ensure Data is Secure
#17 #18
When talent acquisition teams used data to hire, they Talent acquisition solutions hold an incredible amount of
were more likely to reduce costs and improve their sensitive data and unfortunately, data breaches do happen.
recruiting efforts.
40% of CEOs report that cyber threats
Companies know that analytics are important to their
business success when it comes to their products and have them ‘extremely concerned’ about
solutions, so why should it be any different with hiring? the impact on their organizations’
The ability to report on recruiting performance, such as growth prospects.15
time-to-fill, cost-per-hires and candidate quality can help
Don’t leave your company’s information vulnerable to hackers
you hire better and faster.
or to major outages. Ensure that your talent acquisition provider
has necessary protection in place.

iCIMS offers a certified and secure hosting environment using

advanced encryption and regular data back-ups.

iCIMS offers users insightful

standard and customizable
reports that do everything
from tracking email campaign
effectiveness to ensuring
compliance and understanding
event success.

15. PricewaterhouseCoopers, 21st Century CEO Survey, 2018.

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iCIMS | 19 Recruiting Tips for 2019

Tip
Share Support & Value With Executives
#19
According to PwC, finding the right talent is one of
the top concerns of CEOs, so offer executives a high
level overview of how your recruiting efforts are doing.
Where possible, make it known just how valuable and
impactful your talent acquisition efforts have been to the
company’s success and how valuable they could be with
additional support.

93% of CEOs find that they need to

change their strategy for attracting
and retaining talent. However, 61%
don’t know where to start.16
Recruiting metrics can provide a clear picture of how
quickly positions were filled and how you plan to
decrease your average cost-per-hire.

iCIMS enables organizations to easily track important

KPIs in real-time. Any field, whether standard or custom,
can be used for searches and reports and these reports
can be saved to the user’s dashboard for easy access.

16. PricewaterhouseCoopers, 21st Century CEO Survey, 2018.

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iCIMS | 19 Recruiting Tips for 2019
How İCIMS Can Help
iCIMS is the leading provider of talent acquisition solutions that help
businesses win the war for top talent. iCIMS empowers companies to
manage their entire hiring process within the industry’s most robust
Platform-as-a-Service (PaaS). Built on the foundation of a best-to-
market talent acquisition software suite, iCIMS’ PaaS framework,
UNIFi, allows employers to expand the capabilities of their core talent
To learn more about iCIMS go to www.icims.com today!
20 © 2018 iCIMS Inc. All Rights Reserved.
acquisition technology by integrating with the largest partner
ecosystem in talent acquisition to help them attract, find, screen,
and manage candidates. Offering scalable, easy-to-use solutions
that are backed by award-winning customer service, iCIMS
supports more than 3,500 contracted customers and is one of the
largest and fastest-growing talent acquisition solution providers.