The Jersey Advantage

More Milk Solids

Fewer Problem Calvers

Higher Fertility

Increased Herd-Life

Efficiency of Production

And So Much More!!!

Rexlea Perimeter Iola EX 90 - 3E

5-4 305d. 9863 kg M 532 F (5.4%) 423P (4.3%) BCA: 290-286-328
 Notes from the President
I am pleased to introduce this
marketing outsert, which is being
sent to dairy producers across
Canada.
Together we continue to face
challenges such as BSE, and
must now educate ourselves on new payout structures
which are meant to deal with the structural surplus.
With this in mind, please take a moment to read the
articles contained in this publication, showing how the
Jersey cow can help you maximize profit in a variety of
ways, not the least of which is the new pricing environ-
ment.
Further information can be obtained online at
www.jerseycanada.com, from the Jersey Canada office
in Guelph, or any of the contacts listed on the back of
this publication.
Yours Truly,
Wayne Boswell
President
Jersey Canada
What Can Jersey Canada Do For You?
Registry Services

Recordation/Registration/Identification

Electronic/Online Registration

Online Database of pedigrees, pro-
duction, and genetic evaluations

Extended Pedigree Preparation
Promotional Services

Canadian Jersey Breeder Magazine

Jersey Insider Newsletter

Jersey Promotional Items Check us out at:
www.jerseycanada.com
This page sponsored by:
Unique Stock Farm
Heifers, Cows and Embryos
Available For Sale At All Times
Still “the best kept secret
in the industry?”
We often hear the above state-
ment with relation to Jerseys.
Usually it is uttered a couple of
years after another dairy pro-
ducer “hoes into” adding
Jerseys to their dairy enterprise. They’re pleasantly
surprised by the ease of handling, the ease of calving
and following reproductive superiority, the enthusiasm
of fellow Jersey owners, the feed efficiency of their
Jerseys, and the surprising productivity of the modern
Jersey cow. Often, the next comment is: “I wish I had
added Jerseys earlier.”
In a time of challenge, it is stimulating to be part of
a vibrant, exciting, positive and downright thrilling seg-
ment of the agriculture industry! This publication is
your springboard. Learn all about Jerseys and spring
into action and change your personal expression to:
“I’m so glad I invested in profit-making Jerseys when I
did!” The secret is out - Jerseys are your answer to
improved profitability!
Mega-Cheers!
Russell G. Gammon
Executive Secretary
Jersey Canada
russell@jerseycanada.com
Additional Services

Access to embyro listing, and assis-
tance finding cattle

Information and Consultation on
Breeding, Feeding, and Managing
Jerseys

Classification Service

Youth Programs

Online Discussion Board
David & Tracy, Casey and Lee Morey
Rochester, Alberta
Ph/Fax: (780) 698-2267
email: uniquestock@telusplanet.net
 Unique Stock Farm
David & Tracy Morey & Family
Nowhere have Jerseys become more front-and-centre
in the dairy industry than through the efforts of David and
Tracy Morey and family of Rochester, Alberta. Though nei-
ther David or Tracy grew up with Jerseys (David had
Holsteins, Tracy was involved with Angus), the couple
decided that after an expansion of their existing dairy herd
in 1994 that the evolution of milk pricing changes in Alberta
might warrant the addition of some Jerseys to the herd.
Well, from those first five Jerseys purchased ten years
ago, the Morey’s now milk about 180 Jerseys, out of a total
milking herd size of 200, in a freestall environment. Why? David and Tracy cite one of the main reasons for
more Jerseys is more Jersey calves! They have continued to have more Jerseys calves born per service, per
cow, and per year than with the Holsteins. Also, fewer Jerseys have been culled for reproductive problems, feet
and leg problems, or udder breakdown. The Morey’s are also implanting many animals in the bottom portion of
the herd with Jersey embryos, helping to increase the genetic quality of the cattle in a rapid fashion.
This is a first generation, heavily financed farm in very much of a “commercial” production system, with eco-
nomics dictating all on-farm decisions. Meanwhile, Jerseys have thrived in this environment for ten years at
Unique Stock Farm, so the decision was made to expand the Jersey herd once again...but from the top of the
genetic pool! This past spring saw the purchase of the famed Valleystream Jersey herd of John and June White,
St. Thomas, Ontario, with the subsequent movement of all cattle, embryos, semen, the herd manager, and even
the herd name to Unique Stock! A trial run was made with the additional purchase of 35 Jerseys from John
Taylor of Ontario before the movement of Valleystream cattle. In total, 110 Jerseys were brought west, proving
that it is indeed possible to move high quality Jerseys across the country to perform! With their expansion of
the herd now complete, the Morey’s have shifted to the continued breeding of high quality Jerseys for type and
production, and the marketing of genetics both domestically and internationally.
If you would like more information on Jerseys from David and Tracy Morey, they can be contacted by phone
at 780-698-2267 and by email at uniquestock@telusplanet.net

The Jersey Advantage: Workability & Health Traits

Previous studies have shown Jerseys to
have faster milking speeds than other
breeds, enabling you to get your chores
done more quickly!

Jerseys are a very docile breed, with a quiet

temperament appreciated by all dairy pro-
ducers, regardless of production system or
herd size.

Jerseys have been shown to have less inci-

dence of many diseases and disorders
affecting dairy cattle, including ketosis,
retained placenta, and culling due to feet
and leg problems.

This page sponsored by: The Sheardowns, Schomberg, ON

Rexlea
...the name says it all..
Master Breeder Herd
Ph: (905) 939-8293
Fax: (905) 939-0978
Email: rexlea@istar.ca
 The Jersey Advantage: Reproductive Efficiency
According to new research from the Canadian Dairy Network (see table below), Jerseys
have been shown to have a non-return rate level 4% greater than Holsteins overall, and a
7% higher level for cows! This means fewer days open and fewer breedings per cows, with
more money remaining in your pocket!

The same study also shows Jerseys to have a one-month advantage in age to first breed-
ing, meaning you can get your Jerseys into production sooner!

Other studies have shown Jerseys to have substantially fewer cases of culling due to repro-
ductive disorders, fewer stillbirths, fewer cases of dystocia, and fewer breedings per cow!
This results in lower vet bills, more live calves, and greater longevity for your cow herd!
Brown
Holstein Ayrshire Jersey Guernsey
Swiss
Age at 1st Insemination (months) 16.4 16.9 15.5 16.7 16.5
Calving to 1st Insemination (days) 90 88 92 93 93
NRR in Heifers (%) 76 68 75 74 68
NRR in Cows (%) 61 59 68 65 60
Overall Breed NRR (%) 66 62 70 68 63

Ferme Cavalait
Alain & Claudine Poirier and Family
Another herd that has successfully incorporated Jerseys into a profitable production system is Ferme
Cavalait, owned by Alain and Claudine Poirier of Lefaivre, Ontario, east of Ottawa. The current operation began
when they purchased the farm from Claudine’s father in 1989, which then consisted of 250 acres and 60 head
of Holsteins.
The Poirier's first exposure to Jerseys was through a Joint Classification Board classifier, Tom Barnes,
who spoke with them on some of the advantages that Jerseys might have in their herd. The first Jerseys were
purchased in 1999 through the Jersey Ontario New Member program. Since then, the herd has grown to 40
Jerseys, with the other portion being Holstein. However, despite
the growth in herd size and overall production, they are still farm-
ing the same land base. Alain and Claudine attribute this to the
feed efficiency of Jerseys, saying “we found that the Jerseys
require less feed to produce the same amount of components. In
turn, we require less land to produce the feed we need.” They
have also been quite impressed with the added components,
gentle temperment and overall efficiency of their Jerseys.
The Poirier's have also seen a great deal of breed-
ing success in few years they've been involved with Jerseys,
including a top seller at the Ontario Invitational Sale and the
purchase of some exciting embryos from Bridon Farms in Paris,
ON, which has yielded a young sire for sampling by ABS
Global. If you'd like to learn more about Jerseys from the
Poiriers, you can reach them by phone at 613-679-2519 or
by email at poirier.cavalait@sympatico.ca

This page sponsored by:

Wayne & Linda, Matthew and Amanda Boswell

Marshfield Jerseys 14290 St. Peters Hwy, Marshfield, PEI C1A 7J7
Ph: (902) 629-1580 Fax: (902) 566-5164
Visitors Always Welcome! email: wboswell@islandtelecom.com
 Ferme Hautpre
Denis Massé & Isabelle Roy and Family
Home to some of the breed's top indexing animals is
Ferme Hautpre, the long-established herd of the Massé family of
Louisville, Quebec. For years, this herd has been known for high
quality and high producing Ayrshires, but has been recently
developing a reputation for outstanding Jersey cattle.
Their first contact with Jerseys was at the Outdoor Farm
Show in Woodstock, Ontario in 1996, when after seeing some
quality display animals and literature on the advantages of
Jerseys, they were convinced of the merit of the breed.
According to Isabelle, “The reason we decided that Jersey was for
us was that we wanted to increase our milk components, and for us, the only cow who produces more com-
ponents than the Ayrshire is the Jersey. “
High component levels are not the only reason Jerseys are performing well at Hautpre. Denis and
Isabelle are impressed with the quality of feet and legs the Jerseys possess, which is important in their pro-
duction system, where the cattle are in the barn 365 days a year. Also, they think that the Jersey is the most
efficient feed converter, remarking that “the Jersey cow produces with less, as she eats 4.5% of body weight
in dry matter, compared with 3.6% for the Holstein.”
Currently at Hautpre, total herd size is 125 head (85 Ayrshire, 40 Jersey), after Jerseys only being
introduced in 1997. Despite only having Jerseys in the herd for seven years, the farm features six of the top
ten LPI Jersey cows in Canada, including the #1 cow Hautpre Montana Farrel. They also bred the highest
indexing heifer in Canada, who was the high seller at the recent BBQ Bellechasse Sale in St. Alselme,
Quebec! If you would like more information on Jerseys from Denis and Isabelle, you can reach them by
phone at 819-228-4203 or by email at hautpre@sympatico.ca.

The Jersey Advantage: Productive Life

Recent figures from the Canadian Dairy
Network (see table) have quantified the age at
culling and productive life for Canadian dairy
cattle. Jerseys are on average half a year
older than Holsteins at culling, producing for an
additional half a lactation!

Increased levels of longevity have many bene-

fits, not the least of which is the ability to get
more calves out of one cow, diminishing the
need for purchased replacements. The picture
to the right is of three generations of Excellent
cows at Grayclay Farm in Ontario!
Age at Culling Productive Life
Not only are Jersey cows producing for more (Yrs) (Yrs)
days, but higher levels of longevity are associ-
ated with many other valuable traits, such as Holstein 5.63 3.08
structural soundness, reproductive efficiency, Ayrshire 5.91 3.22
and many of the workability traits! Jersey 6.22 3.61

This page sponsored by:

2041 248th St., Aldergrove, BC V4W 2B7
Valtallina Jerseys Bob & Sue Anderlini - (604) 856-8947
Frank & Boni Datema - (604) 856-1985
Master Breeder Herd
13 Time Winner of President’s Trophy for Lifetime Production Fax: (604) 856-8952 Email: fdatema01@shaw.ca
 The Jersey Advantage: The Structural Surplus
The Jersey breed and average Jersey milk are
excellent solutions for dairy producers seeking to
produce milk with the right balance of components
for today’s consumption trends. Our industry is now
dealing with a surplus of solids non-fat (SNF) or
skim milk powder of over 60 million kilograms! A
portion of this surplus has resulted from policies and
practices that encouraged lowering of butterfat per-
centages and optimization of protein production on
dairy farms. The cost of disposing of the surplus
SNF equates to over $2.50 per hectolitre of milk for
all producers!
Milk marketing agencies across the country have
been taking steps to reduce the portion of the sur-
plus created on-farm. On a national level, the goal
is to reduce the ratio of SNF to fat from the current
level of 2.3465 to 2.30 by July 006. If the national
ratio is reduced to this level, the amount of excess
SNF being produced will be reduced by 15 million
kilograms.
In most provinces, the first step in reducing
growth of the SNF surplus is to alter values/prices
paid for components. The common approach in
numerous provinces has been to reduce the price
paid for protein by approximately $3.00 per kilo-
gram, while increasing the price paid for butterfat by
$2.50. On occasion, provinces have chosen to
require minimum levels of butterfat in shipments. In
at least one case, they have required all producers
to reduce their SNF/Fat ratio by the same amount as
the provincial annual target for reduction.
One province, Quebec, has shifted component
values, but has also done more! As of November
This page sponsored by:
Your Solution to the SNF Surplus!
2004, any producer whose herd exceeds a ratio of
2.36 SNF/Fat will not be paid for excess SNF. This
approach is a truly effective means of halting surplus
SNF/protein production.
Consider the example of a herd with 40 kilograms of
butterfat quota and a high SNF to Fat ratio 2.61 (ie.
low fat herd, maintaining protein levels)
Impact of increasing butterfat price and lowering
protein price:
Drop in Income of 1.7% or over $4300
Impact of not paying for SNF over 2.36 ratio:
Drop in Income of 6.7% or over $17,000
Cumulative loss in income: 8.4% or $21,000!
Extrapolated to larger herd sizes:
Kgs of Quota Loss in Income
80 kgs $42,000
120 kgs $63,000
160 kgs $84,000
So how do Jerseys factor into this equation? Very
positively!! Many producers will have to look at
stronger measures to effectively reduce their
SNF/Fat ratio. Jersey milk is an effective solution to
this current challenge! Jerseys and Jersey milk
have not been helping to grow the SNF surplus, as
seen in the table provided. In fact, Jerseys could be
called the “SNF Surplus Busters!”
Adding Jerseys to your dairy herd is a fast, easy,
and effective way of ensuring a lower SNF to Fat
ratio, and keeping more money in your pocket!
Ratios of SNF/Fat for Dairy Breeds
Holstein 2.35
Canadienne 2.26
Ayrshire 2.22
Brown Swiss 2.20
Jersey 1.92
Source: PATLQ 2004
Background information obtained from a presen-
tation by Mr. Jean-Luc LeClair, CIAQ & Quebec
Milk Producers Federation board member
President: Marcel Choinière
Ph: 450-776-7879 Cell: 450-776-0033
Fieldperson: Marie-Claire Girod girodm@ciaq.com
Ph: 450-774-1141 ext. 2300 Cell: 450-779-8558
Did You Know That...

nine out of ten Jersey cows calve with-
out assistance!

Jerseys can yield heavily - national
average exceeds 6,300 kgs, with numer-
ous herds over 7500 kgs milk, 350 kgs fat,
and 275 kgs of protein!

Jerseys can flourish in mixed-breed
freestall operations - they are feisty and
know how to fend for themselves!

Implanting Jersey embryos in your
heifers means easy calvings!

There are numerous large herds
milking over 1500 Jerseys in California!

Most Jersey herds will average over
75 cents per litre for their milk!

Now is the perfect time to add Jerseys
in your quest for profit! Act Today!!!

The Jersey Advantage: Jerseys and Youth

The combination of Jersey docility and

smaller body size makes the Jersey the
ideal 4-H project animal!!

Jersey Canada has a very active youth

membership, with an abundance of activi-
ties for a range of ages

There are Jersey breeders near you that

would love to lend a calf to an energetic
young 4-H member!

This page sponsored by: Gary and Maureen Bowers

LENCREST JERSEYS 1530 Chemin May RR#5, Coaticook, Quebec J1A 2S4
Ph: 819-849-3196 Cell: 819-820-4029
Fax: 819-849-4799 email: lencrest@abacom.com
Quality Embryos and Cattle of All Ages For Sale At All Times!
 Who do I contact for more information on Jerseys?
British Columbia: Lisa Browne
39682 Nicomen Slough Rd, Deroche, BC V0M 1G0
Ph/Fax: (604) 826-7274 herbada@telus.net
Joni de Witt (Interior Rep)
2150 Cambie/Solsqua Rd, Sicamous, BC V0E 2V0
Ph/Fax: (250) 836-4206 dairydelitefarm@yahoo.ca
Alberta : Linda Rush (Secretary)
RR#1 Crossfield, AB T0M 0S0
Ph/Fax: (403) 946-5400 djrush@allstream.net
Saskatchewan: Fran J Edwards (Secretary)
Box 277, Nokomis, SK S0G 5H0
Ph: (306) 528-4444 Fax: (306) 528-2264
dale.carolyn@sasktel.net
Manitoba: Ann Arthur (Secretary)
Site 110, Box 10, RR#1 Brandon, MB R7A 5Y1
Ph: (204) 728-5364 Fax: (204) 728-6922
gentrice@mb.sympatio.ca
Janna Remond (Producer)
Box 847, Grunthal, MB R0A 0R0
Ph: (204) 434-5030 ajrem@mts.net
Ontario: Kerry Alexander (Secretary)
9-350 Speedvale Ave W., Guelph, ON N1H 7M7
Ph: (519) 766-9980 Fax: (519) 766-9981
ontario@jerseycanada.com
Ph: (519) 821-1020 Fax: (519) 821-2723
Free One-Year Subsciption to the
Think
Jerseys
This page sponsored by:
Jersey Embryo Program:
$200, $400, or $600 price ranges
Jersey Embryos = Easy Calvings!
Contact us for details today!
Quebec: Marie-Claire Girod (Fieldperson)
3459 Rue Sicotte, CP 518 St-Hyacinthe, QC J2S 7B8
Ph: (450) 774-1141 Fax: (450) 774-9318
girodm@ciaq.com
Sandra Berthiaume (Administration)
2460 du Couvent de Lorette, St-Hyacinthe, QC J2T 4P4
Ph: (450) 774-2775 sberthiaume@cqrl.org
New Brunswick: Mary Lou Beckett (Secretary)
12 Parklyn Ct., Fredericton, NB E3B 2T5
Ph: (506) 458-5657 mlbk@webtv.net
Jamie MacLeod (Producer)
20 MacLeod Rd, Tower Hill, NB E5A 3N3
Ph: (506) 465-8409 acparker@nb.sympatico.ca
Nova Scotia: Jack Gammon (Secretary)
RR#2 Pictou, NS B0K 1H0 Ph: (902) 485-5276
Fax: (902) 485-1315 shirleegammon@yahoo.ca
David Cole (Producer)
RR#3, Middle Musquodoboit, NS B0N 1X0
Ph: (902) 384-2403 dh.cole@ns.sympatico.ca
Prince Edward Island: Linda Boswell
14290 St. Peter’s Hwy, Marshfield, PEI C1A 7J7
Ph: (902) 629-1580 Fax: (902) 566-5164
wboswell@islandtelecom.com
Newfoundland & Labrador: Robert O’Gorman
PO Box 38, Doyles, NF A0N 1J0
Ph: (709) 955-2864 rsogorman@yahoo.com
Jersey Canada
9-350 Speedvale Avenue W
Guelph, Ontario N1H 7M7
info@jerseycanada.com
Contact Us Today!
First 25 Responses Recieve a
Jersey Breeder Magazine!!
Today!
Want to increase your butterfat?
Embryos are a great way to start!!
Ph: 519-766-9980 ontario@jerseycanada.com
www.jerseycanada.com/ojc