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1. Advantage of questionnaire
-Questionnaires are one of the most affordable ways to gather quantitative data.
Especially self-administered questionnaires, where you don’t have to hire
surveyors to perform face-to-face interviews, are a cost-efficient way to quickly
collect massive amounts of information from a large number of people in a
relatively short period of time.
-Questionnaires are also a practical way to gather data. They can be targeted to
groups of your choosing and managed in various ways. You can pick and choose
the questions asked as well as the format (open-ended or multiple choice). it offer
a way to gather vast amounts of data on any subject. it can be used in a wide
variety of ways.
-It’s quick and easy to collect results with online and mobile tools. This means
that you can gain insights in as little as 24 hours (or less!), depending on the scale
and reach of your questionnaire.
2. Disadvantage of questionnaire
-Some questions are difficult to analyze, for example too much open-ended
question it makes difficult to analyze.
3. Advantage of Interview
-Keep focus. The interviewer is the one that has control over the interview and can
keep the interviewee focused and on track to completion.
4. Disadvantage of Interview
- Quality of data by interviewer. The quality of data you receive will often depend
on the ability of the interviewer. Some people have the natural ability to conduct
an interview and gather data well.
- Limit sample size. The size of the sample is limited to the size of your
interviewing staff, the area in which the interviews are conducted, and the number
of qualified respondents within that area. It may be necessary to conduct several
interviews over multiple areas, which again can increase costs.
-Manual data entry. If the interview is administered on paper, the data collected
will need to be entered manually. Data entry and scanning of paper questionnaires
can significantly increase the cost of the project. A staff of data entry personnel
will need to be hired.