D1: Justify the choice of content and the re-purposed formats

Unit 23 – Personal Media Profile

1. Suitability for Audience:

The audience for my personal media profile is people that I would like to see me to have my services,
some of these services are graphic designs and web design and also movie editing. My audience would be
people that are older and both genders works fine. I will work with both an independent company and
individuals that would like a professional digital product.

I have created a logo for my personal media profile and I have tried to make it
different from other logos that companies have made. My logo is made with a
variety of different colours, I have done this because I want it to be stylistic and be
eye-catching to a number of audiences. I wanted my logo to be representing me
so I have included my initials in the logo.

The images that I have used in my personal media profile are suitable for the audience that I am aiming
for because I have not used anything that is childish and made sure that the images are all mature to the
audience. I have used a range of different pictures and I have also not been biased toward any gender
with the pictures.

The colour scheme that I have used for my personal media profile is that I have made the colours bright
and colourful. I want the colour scheme to be like this because it will add a positive vibe to the profile, I
want this because it will be good for the audience to see, I would also like them to think that JK
Productions is a cheerful place and trusting.

My audience feel suitable for my target audience. There has been some feedback for the suitability of the
content that I have made and there is more positive reviews than negative reviews.

Suitability for Purpose:

The purpose of my personal media profile is that I would like to advertise myself and then become more
popular. I would advertise my portfolio that I have made and this would include things such as the
different types of designs that I use. This would be thing such as movies and picture editing. I think that
making this personal media profile will help me promote myself and then gain more customers that would
like to use my services. My audience feel that my profile was suitable and that it is suitable for the
intended purpose.
 D1: Justify the choice of content and the re-purposed formats
Unit 23 – Personal Media Profile

2. Professionalism:

The work that I have made is professional and it is also aesthetic and my own original work. I have used a
variety of different software to make the content, but the main software that I used was Photoshop, I
used Photoshop because it is easy to use and I have the right skills to be able to use it, this means that I
am able to make content on it and be able to edit to make it look better. I have compared my work to
other professional work and I think that it looks equally good as a professional piece of work.

My Portfolio Professional Portfolio

Discussion:
I think that my work is not bad and that it has some similarities with a professional piece of work this is a
good thing because it means that it looks trusting. There is a clear difference that could be improved with
my work, and I could make the layout look better.

I have used a background that is plain because it is good to look at and it is the consistent colour scheme
that I have been using when making all of my other work. I have also used fonts that are easy to read and I
have also made sure that they are a different colour to the background so that it will be clear to see. I have
made the font more mature so that it will suit to the older audience, this is important because if the text is
not mature then the audience will not appreciate the writing that I have used, if I use mature writing then
that will mean that I will earn a better reputation.
 D1: Justify the choice of content and the re-purposed formats
Unit 23 – Personal Media Profile

3. Use of Social Media

When I was making a personal media profile I was also advertising myself on other social media
profiles. I was using social media for advertising because it has a lot of advantages and it is
completely free to use and advertise on. Social media will also allow me to make groups for my
products and ask them what they think of the content we are producing.

Using social media will also mean that I will be able to be the first thing seen if the name of the
profile is typed in. the social media profile that I have chosen to use is Instagram, I have chosen this
over the other types of social media because Instagram allows me to share images and videos on it
and also make a caption for them posts.

I will be able to advertise my short video on Instagram and then that will allow others to see it who
are interacted with me, this means that there will be a large audience for the social media posts that
I am making. People will also be able to share the posts that I am making and this will mean that I
will gain a larger audience.

My Social Media Account Professional Social Media Account

Discussion:
This is my social media account, I think that it needs to be improved, especially when compared to a
professional account. I have not included as many things on my account as a professional account and this
is an important thing when making an account because you will need to make sure that the audience are
interested in your account.

However I have made an interesting post relating to my leaflet. The colour scheme that we use on our
personal media profile is professional and is not far away from being a professional piece of work. I would
like to have my account on more than one social media because it will allow me to gain more exposure,
this is a good thing because it means that I will be reaching out to a larger audience.
 D1: Justify the choice of content and the re-purposed formats
Unit 23 – Personal Media Profile

4. Repurposing of media

As a graphic designer I am often required to repurpose and reuse products I have developed for
different reasons. I will go through some examples:

A: Word Documents:

Original Purpose:

I was using word documents to create client briefs and other pre-production documents that will be
needed when making a movie, I researched all of the documents that I needed to create and gained
a full understanding of them. This was important because the forms will need to be perfect so that
they make sense. It will also contain all of the requirements that the client requested. I would
present these documents to the client to make sure that they are correct and what the client asked
for.

Repurposing:

I repurposed all of the documents that I had

created, an example of this is when I repurposed
my word documents, I done this by changing the
format to a PDF file. I done this because a PDF is
a file that can be accessed anywhere and can be
opened in a web browser. This means that they
can be accessed by a client if they have the
permission to. I have changed them so that I can
place them on my personal media profile.

Advantages:

 Can be opened on any platform and by any client.

 It is quicker to download and open up.
 The work can’t be altered by anyone who does not own the product.

Disadvantages:

 It could take time to change the format of the documents.

 The layout of the document could be changed when the file type is changed.
 D1: Justify the choice of content and the re-purposed formats
Unit 23 – Personal Media Profile

B: PowerPoint Presentations:

Original Purpose:

I used PowerPoint presentations for the client so that I could show them the ideas that I have
though up, I used PowerPoint presentations to show things such as my moodboards and
storyboards. This would allow the client to interact with the presentations by selecting what slide
they would like to see.

Repurposing:

I then changed the slides format so that they were JPEG’s. I done this so that they were easier to
open and can be used by everyone. When changing the format to a JPEG it automatically makes
each slide a separate slide, this means that it will be quicker to make them inserted and uploaded.

Advantages:

 This is also universal and can be used by anyone.

 There is only a visual way to see it so that means that my work will not be changed
 It is quicker to process and open up.

Disadvantages:

 There is a loss in resolution when you change your files to a JPEG.

 The JPEG s only visual and it will not be able to be edited without the original document.
 Images may appear blurry and the images may not appear on different platforms.

C: Videos

Original Purpose:

I made a video and it contained a range of different purposes, the main purpose was to stop
smoking. I recorded a video for the client. The video was very clear and was at a high quality so it will
look visually pleasing for the client and the audience.

Repurposing:

To repurpose the videos I saved them as a compressed file. However this reduced the picture and
make the sound a little distorted, but there wasn’t any major differences. I placed the completed
videos on my personal media profile so that the audience will be able to see them.

Advantages:

 Anyone will be able to access the video.

 It is quicker to upload when it is in its compressed file form.
 D1: Justify the choice of content and the re-purposed formats
Unit 23 – Personal Media Profile

Disadvantages:

 It took a long time to convert the videos and upload them.

 I had to upload them to YouTube so that I could place them on the website, this took even
more time to do.
 There was a reduction in quality and sound when they were being compressed.

B: Posters/JPEGS:

Original Purpose:

I have made a large amount of posters and JPEG’s. I needed a large size so that they were able to be
displayed, and I had to also make sure that the quality of the image would stay the same. This is an
important thing since the images would have to be clear.

Repurposing:

I had to repurpose the images on my personal media profile, I had to reduce the image dimensions
and the resolution. This allowed me to preview the images quicker and upload them quicker.

Advantages:

 Anyone can access them.

 It is quicker to preview, upload and download.

Disadvantages:

 There is a reduction in quality with the images.

 The posters are more eye-catching in a physical form