0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
28 Ansichten3 Seiten
The document contains a list of 22 questions for clients to answer when onboarding for digital marketing services. The questions seek to understand objectives, metrics, budget, stakeholders, personnel, referral programs, testimonials, media presence, partnerships, monitoring, pricing, competitors and digital assets. Answers will help define expectations and strategy for the digital marketing engagement.
Originalbeschreibung:
Questions to Ask When On-Boarding Digital Marketing Clients
Originaltitel
Questions to Ask When on-Boarding Digital Marketing Clients
The document contains a list of 22 questions for clients to answer when onboarding for digital marketing services. The questions seek to understand objectives, metrics, budget, stakeholders, personnel, referral programs, testimonials, media presence, partnerships, monitoring, pricing, competitors and digital assets. Answers will help define expectations and strategy for the digital marketing engagement.
The document contains a list of 22 questions for clients to answer when onboarding for digital marketing services. The questions seek to understand objectives, metrics, budget, stakeholders, personnel, referral programs, testimonials, media presence, partnerships, monitoring, pricing, competitors and digital assets. Answers will help define expectations and strategy for the digital marketing engagement.
Questions to Ask When On-Boarding Digital Marketing Clients
1 Describe your organization in as few
words as possible.
2 What are the objectives of the Digital
Marketing Strategy? Be as specific as possible.
3 On what parameters would the
performance of the Digital Marketing Strategy be measured? e.g. Mailing list subscribers, Facebook fans, revenue, online sales etc. 4 What is the budget and time-scale of the Digital Marketing Strategy?
5 Have all stakeholders agreed to these
objectives, parameters, budget, and time-scale?
6 Define the personnel who will be
working on implementing the Digital Marketing Strategy. How many man- hours can the organization devote to implementing the Digital Marketing Strategy? 7 Does the organization have a referral/affiliate program? If yes, provide details. If not, explain why not.
8 Does the organization collect and
display testimonials? If yes, provide details. If not, explain why not.
9 Does the organization showcase
feature clients? If yes, provide details. If not, explain why not. 10 Does the organization receive media mentions? If yes, provide details. If not, explain why not.
11 Does the organization use celebrity
endorsements? If yes, provide details. If not, explain why not.
12 Does the organization issue press
releases? If yes, provide details. If not, explain why not.
13 How does the organization prove its
credibility?
14 Has the organization entered into
strategic partnerships or marketing marriages and alliances? If yes, provide details. If not, explain why not.
15 Is the organization currently using any
monitoring platforms? If yes, provide details. If not, explain why not.
16 Is the social media output currently
being released on-the-fly or in a scheduled manner?
17 How does the organization position its
products and services in the customers mind?
18 Can the organization have differential
pricing for different audiences?
19 Where do the customers speak about
the organization and/or its products and services? (e.g. review sites, social media platforms etc.)
20 List of your direct competitors #1
#2 #3 #4 #5 21 List of your indirect competitiors #1 #2 #3 #4 #5 22 List of your digital assets (website, #1 webstore, marketplace account, social #2 media account) #3 #4 #5
Marketing Management: 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development & Mobile Marketing