Baker Hill® LinkedIn Playbook

A guide to optimizing LinkedIn to increase exposure, drive leads, and improve sales
 Why does LinkedIn matter?
LinkedIn is the world’s largest professional network with hundreds of millions of members. It is
one of the most powerful tools to increase exposure to potential customers, drive more leads,
and increase sales.

Your participation can enhance Baker Hill’s reach:

Content shared by employees receives eight times more
engagement than content shared by brand channels.
(source: Social Media Today)
Brand messages reach 561% further when shared by
employees than the same messages shared via official
brand social channels. (source: MSLGroup)
Increases opportunities for your network who is job
seeking to find us. 47% of referral hires have greater job
satisfaction and stay longer at companies (source: Jobvite)

Staying up-to-date on LinkedIn also helps you personally

and professionally:
86% of employees who share company content had a
positive effect on their career. (source: LinkedIn)
Interacting on LinkedIn will also enhance your personal
network by increasing your visibility
An increase in sales due to increased visibility can result in
higher bonuses and profit sharing

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 Best Practices
Every social media platform plays a different role and should be treated differently. Let’s break them down:

 Facebook: Personal platform to connect with friends and family.

 Twitter: A mixture of professional and occasional personal posts.
 LinkedIn: 100% professional platform where you’re promoting yourself as a brand.

Post Baker Hill content regularly. Each time you share a Baker Hill post, you expand our
1 outreach efforts beyond anything we could do ourselves. Always tag Baker Hill and use our
hashtags: #BakerHill and #BakerHillNextGen (you can find directions on the FAQ page)

Update your profile. Just like in person, you have five seconds to make a first impression on

2 LinkedIn. Make sure you have a headshot, banner, summary, and job description filled out.
See following pages for content and banner updates.

3
Be authentic. LinkedIn is not the place to share photos of your dog or your dinner, but
you can still make it fun. Sharing professional content does not have to be stiff and dull.
Show your personality in each post!

Follow the “What’s In It For Me Model.” Your connections only want to interact with your

4 posts if it benefits them. They want to know “what’s in it for me?” Before posting,
commenting, or sharing content, ask yourself: 1) Who is my audience? 2) How will my
content benefit them?

Proof read your posts. Spelling and grammatical errors are the fastest way to ruin good

5 content. Before posting, take a few seconds to look over your post for any typos you
missed the first round.

Suggestion: Spend 3-5 minutes each day sharing Baker Hill content
Spent!
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 Profile Makeover Content

We want to help you successfully utilize LinkedIn. The following pages include content
suggestions based on best practices that we’ve put together to help you get started.
You are welcome to use this content directly or customize it yourself.
The following pages include:
Headlines
Banners
Summary Content
Job Description Content
FAQ
Profile Examples

Suggestion: Add the Baker Hill LinkedIn page link to your Email signature
Spent!
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 Headline Content:

[Job title] | Enhancing financial institution profitability and data-driven decisions

[Job title] | Increasing financial institution efficiency and profitability

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[Job title] | Empowering financial institutions to drive more profitable relationships

Banners:

Our banners can be found on The ROCK at:

Baker Hill > Marketing > Logos > LinkedIn Banners

Suggestion: Update your headshot to a recent, professional photo of yourself

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 Summary Content:

At Baker Hill, we equip financial institutions with a single unified platform with modern solutions that
streamline loan origination and portfolio risk management for commercial, small business, and consumer
lending. Banks and credit unions, partner with us to:

• Reduce risk by making informed decisions

• Identify opportunities to build and sustain profitability
• Strengthen relationships with customers
• Automate and streamline the entire lending process
• Drive growth through targeted marketing

2
Baker Hill empowers financial institutions to generate growth, increase profitability, mitigate risk, and
strengthen customer relationships using a single unified platform. We deliver the industry’s expert cloud-
based solution for:
• Commercial, Small Business, and Consumer (Direct and Indirect) Lending
• Portfolio Risk Management
• Analytics & Marketing

3
Baker Hill empowers financial institutions to generate growth, reduce risk, and improve productivity &
profitability. As the expert solution for lending, risk management, and analytics, we equip banks and
credit unions to:

◾️ Respond faster and more effectively to customer needs

◾️ Spend more time building profitable relationships and serving customers
◾️ Improve decisions with comprehensive data and predictive analytics

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Suggestion: Add a link to a Baker Hill YouTube video!
 Job Description Content:

Baker Hill empowers financial institutions to work smarter and drive more profitable relationships. At Baker Hill,
we deliver a single unified platform with modern solutions that streamline loan origination and portfolio risk
management for commercial, small business, and consumer lending. The Baker Hill NextGen® platform also
delivers sophisticated analytics and marketing solutions that support sound business decisions to mitigate risk,
generate growth, and maximize profitability. Baker Hill is the expert solution for loan origination, portfolio risk
management, and analytics for financial institutions in the United States.

2 Baker Hill empowers financial institutions to work smarter and drive more profitable relationships. We provide the
industry’s expert solution for loan origination, portfolio risk management, and analytics for financial institutions in the
United States, delivering a single unified platform with modern solutions that:

- Identify opportunities to build and sustain profitability

- Strengthen relationships with customers
- Automate and streamline the entire lending process
- Drive growth through targeted marketing

3 Built on more than 30 years of industry experience and insight, Baker Hill delivers leading-edge cloud-based banking
solutions that empower financial institutions to generate growth, reduce risk, and improve productivity and
profitability.

Our solution drives financial institutions to respond faster and more effectively to customer needs, spend more time
building profitable relationships and serving customers, and improve decisions with comprehensive data and predictive
analytics.

Baker Hill delivers sophisticated services and solutions to help financial institutions successfully navigate the dynamic
financial services marketplace. From shifting demographics and changing business models to shrinking yields and
mounting regulatory requirements, our solutions help you solve your most pressing business challenges.

• 30+ years leadership in financial services technology

• 2.2 million small business loan applications originated
• $18.8 billion loans approved last year
• 20,000+ loan origination users’ solution of choice
• 20%+ top 150 bank partnerships in the U.S.

Suggestion: Add a link to a Baker Hill resource!

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 FAQs

Can I auto share Baker Hill’s posts on LinkedIn?

LinkedIn no longer allows auto sharing on personal pages (only company pages). Websites like Buffer and
Hootsuite allow you to auto share twitter or Facebook posts to LinkedIn, however this can only be performed
through automation sites and leaves an inauthentic and impersonal feel that we want to avoid. If you’d like to
schedule posts ahead of time, you can set up an account with Buffer.com or Hootsuite.com, however you will
have to manually add each post.

Where can I find Baker Hill content to share?

Our website is full of sharable content. If you click on the ‘Resources’ tab located at the top of each page,
you’ll find our recent news updates, case studies, product feature sheets, blog posts, videos, and upcoming
events.

How do I create hashtags?

When creating a post, simply type “#” followed by the appropriate hashtag. Hit the space bar and your hashtag
will appear in bold. Please use these when sharing our content to further our reach:

#BakerHill – use this when referencing Baker Hill, blog posts, videos, and general information
#BakerHill NextGen – use this when referencing our NextGen solution

Hashtags are growing in popularity on LinkedIn. It is recommended to use no more than three per post.

How do I tag Baker Hill in a post?

When creating a post, type “@Baker Hill” and our company page should appear. Click on our company logo and
your tag should appear in bold.

Note: You can only tag Baker Hill in original posts you’ve created. If you are sharing a post created by Baker Hill,
it will not allow you to tag us.

Is it okay for me to endorse partners, vendors, or individuals at other companies?

Yes. As long as your review is authentic, and not purchased or used as a bargaining tool, there is no issue shining
a positive light on other companies and individuals.

Suggestion: Set up a 30-miniute meeting with the Marketing department to answer any additional questions  7
 Summary Examples:

Suggestion: Add personal information and accomplishments to your summary

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Suggestion: Fill out your entire LinkedIn profile until you hit All-Star status 9
Suggestion: Follow industry publications and Baker Hill clients 10
 Job Description Examples:

Suggestion: Personalize your LinkedIn URL

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Suggestion: Write a personal message with each connection request 12