Beruflich Dokumente
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Question 1
The majority shareholders of MSL Limited desire to sell their holdings to Influx Funds.
The following information has been provided by MSL Limited:
₹ in lacs
(i) The valuation of tangible assets has been done by a professional valuer and increase
of 10% in year 2011-12 and 2012-13 and 12.5% in 2013-14 is estimated over the given book
value.
(ii) The inventories have been valued at ₹ 6.32 lacs as on 31 st March 2012, ₹ 8.47 lacs as
(iv) The balance of Profit and Loss account and General Reserve on 1 st April, 2011 was ₹
2.18 lacs and ₹ 4.25 lacs respectively.
(vi) The goodwill shall be revalued based on 4 years purchase of average super profits of
last three years.
Question 2
Rough-use Ltd. has hired a Marketing Consultancy Firm for doing market research and
provide data relating to Tyre Industry for the next 10 years. The following were the
observations and projections made by the consultancy firm:
1. The Tyre Industry in the target area i.e. whole of India is expected to grow at 5% per
annum for the next 3 years, and thereafter at 7% per annum over the subsequent seven
years.
2. The market size in terms of unencumbered basic sales of tyres was estimated at ₹
8,000 crores in the last year, dominated by medium and large players. This includes
roughly 10% of fake brands and locally manufactured tyres. Market share of this
segment is expected to increase by 0.5% over the decade.
3. Cheap Chinese Imports accounted for 40% of the business (but 60% of the volume)
last year. This is expected to be increase by 0.25% over the next decade.
4. The other large players accounted for roughly 34% of the business value last year,
which is expected to go down by 0.5% over the next ten years, due to expansion of
Rough-use Ltd.’s product portfolio.
5. The Company is in the process of business process re-engineering, which will start
yielding results in 2 years time, and increase its profitability by 3% from its existing 8%.
What is the Brand Value of Rough-use Ltd., under Market Oriented Approach, if the
appropriate discount rate is 10%? (9 Marks)