Beruflich Dokumente
Kultur Dokumente
ISSN 1392-1142
ORGANIZACIJŲ VADYBA:
Rita BENDARAVIČIENĖ
SISTEMINIAI TYRIMAI: 2011.59 Ričardas KRIKŠTOLAITIS
Zigmas LYDEKA
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Keywords:FNQMPZFSTPSHBOJ[BUJPOBMBUUSBDUJWFOFTT
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Irena BAKANAUSKIENĖ, Rita BENDARAVIČIENĖ,
8 Ričardas KRIKŠTOLAITIS, Zigmas LYDEKA
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3FTFBSDIPOPSHBOJ[BUJPOBMDIPJDFPS + & 4MBVHIUFS
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UIFQSFNJTFTPGPSHBOJ[BUJPOTBUUSBDUJWF Dominance
ThriftBOEStyleBSFSFMBUFEUP
OFTT BT BO FNQMPZFS IBT CFFO HJWFO B PSHBOJ[BUJPOBMBUUSBDUJPOBOEFYQMBJOEJG
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DISCOVERING AN EMPLOYER BRANDING: DENTIFYING DIMENSIONS
OF EMPLOYER’S ATTRACTIVENESS IN UNIVERSITY 11
Corporate
identity
Employer brand: Quality and
attractiveness to numbers of
outsiders potential recruits
Organizational culture
Employer brand
reputation
Employer brand
Instrumental
image
Symbolic
Insider
identification with Organizational
Organizational performance
employer brand
identity
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CSBOE LOPXMFEHF PO QPUFOUJBM BOE DVS TPNFZFBSTIBTCFFOQSFEPNJOBOUMZIJS
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FNQMPZFSCSBOEFRVJUZJTBOBOUFDFEFOUPG SharpnessJTEFOPUFEJOTFOTFUIBUJEFO
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PO PSHBOJ[BUJPOBM BUUSBDUJWFOFTT BOE NBM TUSVDUVSF
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resonance
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authenticityJT
Irena BAKANAUSKIENĖ, Rita BENDARAVIČIENĖ,
14 Ričardas KRIKŠTOLAITIS, Zigmas LYDEKA
Table 1
Content Validity Index by Dimensions
Frequency of reference to
Dimension CVI
dimension in 8 methodologies
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3FQVUBUJPO 0.600 2
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Table 2
Labelling Dimensions the Categories of Workplace Satisfaction
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Irena BAKANAUSKIENĖ, Rita BENDARAVIČIENĖ,
18 Ričardas KRIKŠTOLAITIS, Zigmas LYDEKA
References
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20 Ričardas KRIKŠTOLAITIS, Zigmas LYDEKA
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