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Thenmala Ecotourism: India’s first planned ecotourism destination. Major activities & zones
in this scenic spot situated 72 kms away from Trivandrum are a) Adventure zone, b) Boating c)
Butterfly safari, d) children’s park, e) Deer Rehabilitation Centre, f) Leisure zone g) Musical
dancing fountain, & h) Nakshatravanum.
Latest contribution by Thenmala Ecotourism Society (TEPS) is barrier free access for hearing
& visually challenged visiting this pioneer ecotourism destination in country lunched in
march 2019.0.
Rural Tourism has certain typical characteristics like it is experience oriented locations are
sparsely populated, it is pre- dominantly in natural environment, it meshes w/essentiality &
local events & is based on preservation of culture, heritage & tradition.
Agricultural Tourism
Cultural Tourism
Nature Tourism
Adventure Tourism
Food Routes
Ethno Tourism
RT helps to remove myths about rural lifestyle that may exist in urban minds, like villages are
unhygienic rural life is unsafe etc.
RT will help a person to explore vast diversity that breathe in interiors of India.
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Some popular Rural Tourism Destinations
§Ecosphere Spirit
1. Visits to Buddhist monasteries yak safaris, treks to villages, village homestays & cultural
performances are some of possible activities.
Lachen, Sikkim
1. Located at 8500 feet against backdrop of snow capped peaks, glaciers & rock cliffs, amidst
mixed conifer & Rhododendron forests.
1. Santhal Adivasi tribal community in pastoral beauty of rural Bengal. Sonajhuri forest lies
to east & Ballarpur Avayaranya forest area & bird sanctuary is to its south
Majuli in Assam
Pochampally, Telangana
RT presents both opportunities & challenges for women, which makes gender equality
perspective highly relevant.
Draft tourism policy 1997 sees emergence of tourism as an important instrument for
sustainable human development including poverty alleviation, employment generation,
environment regeneration & advancement of women & other disadvantaged groups in India.
Tourism sector definitely provides various entry points for women’s employment &
opportunities in small & medium sized income generating activities for creating self
employment.
1. RT can create long term employment & provides skilled unskilled training & career
development opportunities for women.
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women entrepreneurs.
3. RT will promote local production, education, art & architecture, community self
2. RT has potential of developing new professional profiles in form of local tour guides
escorts, Manager of Accommodation, Production House, Food Joints, Souvenir Shops &
Services. Women can be hires for such services.
Challenges
1. Rural women & farmers have inadequate knowledge, education & exposure which
construct problem in understanding & management of travel & tourism sector which is
most dynamic & vibrant.
Traditional handloom & handicrafts of any place is matter of pride for local people thru
tourism visitor can have benefit of directly buying finished products from local people. Turn
will have a positive impact on overall economy.
This entails increasing interest in education, preventive health care, modern gadgets, etc.
that will help in universal literacy.
Instead of having more hotels or guest houses in rural areas, better to encourage homestay.
Tourist can have a taste of traditional practices along w/local recipes prevalent in rural India.
Rural sustainable tourism is defined as one which can reinvigorate convectional concepts &
views on tourism & bring a new dimension to sustainable development concept.
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Sustainable tourism leads to betterment of local environment as eye grabber for people from
outside.
First mention of sustainable tourism can be traced back to Sargent Committee report of 1946,
which said that Indian culture promotes sustainable way of living.
As per a scheme to promote RT, in which thrust is given to promote village tourism to new
geographic areas.
Under this scheme a convergence committee headed by district collector is formed &
activities like improving environment, hygiene & infrastructure are taken up. Focus is to
converge various rural development schemes to provide village tourism in a sustainable
manner.
Sustainable Tourism
Definition of sustainable tourism which leads to management of all resoirceces in such a way
that economic, social & resources in such a be fulfilled while maintaining cultural integrity,
essential ecological processes, biological diversity & life support systems.
Second most of India’s around 700 wildlife habitats fall in remote areas, eco tourism can help
in providing protection to wildlife there.
Forth promotion of non-intrusive tourism meaning those coming from outside should not
hurt cultural, religious & societal ethos of locals.
Benefits
Sustainable RT creates urban facilities for locals in rural areas & develop a large umber of
semiskilled jobs for local population in not only local hotels & catering trades but in other
fields like transport, retailing, heritage, interpretation etc.
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Agri -tourism is a from of tourism which involves agriculture based operation that brings
visitors to farms. Helps person understand & appreciate work done by farmer.
Thru Agri- tourism farmer benefits by increasing his earrings & this benefit could percolate
to village community increased earning is possible thru following methods:
2. This strategy is seen in tourist places like in Mahabaleshwar where one of leading juice
manufacturers has created a “see thru glass” enclosure thru which tourist is able to see
how various fruit juices are prepared.
4. Creating an improved farm living conditions working areas & farm recruitment
opportunities
5. Allowing tourists to either plough fields or harvest products for a price. This would
however depend on farming cycle.
6. Creation of museum where farming equipment are demonstrated & tourist gains
knowledge of evolution of these equipment over years.
7. Generating additional revenue for local business & service from tourist.
10. Helping in diversifying & strengthening rural economy thru hob creation
11. Empowering women in villages. Interacting w/urban tourist could help in reducing impact
of social ills like superstitions etc.
Agri tourism can take several forms. Some of products that can be offered are:
Farmers’ Market
§Here farm products can be purchased by tourist at any time & in any quantity.
Gere tourist can be encouraged to enter farms & pick up products directly.
Typical village breakfast, lunch or dinner may be offered, for instance in Maharashtra ”
kandapoha” is offered for breakfast. Tourist may sit on floor or on charpoy & have breakfast,
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lunch etc.
Participation
Tourist may be requested to try lighting choolah & cook simple food
1. A conducted tour around village may give insight about rural life. In Mumbai for example
one of world’s largest slums is located at a place called Dharavi.
Tourists may be offered animal Rides education training camps can be arranged so as to
make stay interesting.
§Agri tourism involves working together of both private & public organizations in tandem.
Farmer who is at center of Agri tourism network of stakeholders is key to success.
§Stakeholders who are part of this Agri tourism network is given below:
1. Farmer
2. Medical facilities
3. Transportation Network
4. Safety Aspects
6. Tourism organizations
Public Awareness
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3. Need for a well defined strategy both at national as well as state level.
2. Government supported policy structure. There is a need for govt. to develop & implement
policy measures in this regard.
3. Education of farmer & farm owner for implementation of Agri tourism at village level.
Inters free loan to be given to such cooperatives for development of Agri tourism. Product
& service quality improvement training programs
Rural economy needs to be revitalized as there is over dependence om agriculture & w/lack of
forward linkages, agro based industries have not grown at required pace.
Analysis of role of rural tourism in rural economy requires defining term “rural” & ” rural
tourism”.
Term rural has different connotation for diff. countries & there is no consensus on its
definition.
In India as per census of 2011 rural area is defined as an area which has population less than
10000. in same survey it is said that there are about seven lakh villages & around 69 % of
population resides in these villages.
62 % of total population depends on Agri culture for their livelihood. Rural tourism any form
of tourism that showcases rural life, culture, traditions, folklore, handicrafts, heritage at rural
locations.
Main focus is on giving tourists a firsthand experience of rural life & its various dimensions.
Objectives is to connect people w/their roots as there are families who have lived in urban
spaces for generation.
Less pollution, less density of people, natural produce, less technological interventions &
cheap facilities are some of pull factors for rural tourism.
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Direct contribution of tourism sector to GDP was 3.7 % in 2017 which was expected to
increase to 7.6 % in 2018 & by year 2018, it would be 3.9 % of GDP.
RT was first introduced in India in National Tourism Policy whereby 103projects were
sanctioned by govt. during Tenth Five Year Plan.
Jammu & Kashmir has highest number of rural tourist sites (26).
Sustainable development is core of all developmental policies across world since it was first
mentioned in Brundtland Report in 1987.
All around world rural tourism deals w/using local resources both physical & human & using
it to market place for tourism.
When a village gets selected to be a part of rural tourism destinations the state machinery
helps in developing these amenities.
Secondly it draws attention of local residents on heritage & culture that they uniquely posses
which needs to be showcased to world.
Thirdly there is capacity building in these sites in terms of culinary skills, soft skills
Fourthly local business gets boost as number of consumers go up making it beneficial for
local consumers as well as they get more variety of products.
Fifthly employment goes up but it may not be permanent in nature but there is
diversification from agriculture which is a positive sign for rural economy.
There is huge infusion of investment in core & periphery of village there by improving over
all economic health of villages.
Case Studies
Hodka is named after a jheel (lake) by same name. as part of Endogenous Tourism Project of
UNDP, this village was selected for rural tourism in 2004. known for its rich embroidery &
art work mostly done by women.
Basic idea of tourism here was to give feel of rural life amidst rural set up & for this villagers
built mud houses which blended w/local landscape.
Annual income has increased from one lakh per annum to 45 lakhs per annum which is used
for development of region.
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A major achievements gave a formal outlook to Banni breeders association which led to
recognition of Banni buffalo as eleventh breed of buffalo of India.
Closen as one heritage sites for rural tourism under Endogenous Tourism Project of UNDP.
Famous Russian painter Nicholas Roerich called it his home after he settled here.
Weaving of Naggar is famous & that is used as an unique selling point to attract tourists.
RT aims at including & benefitting rural communities, which preserving their environmental
in rural areas by creating additional income & employment.
3. Senior citizens
4. Urban youth
Provides alternate & novel employment opportunities in village they live. Rural tourism
increases faith in their traditions/occupations & motivates them to stay at village
RT will lead to creation of several supporting services where enterprising villages transform
them selves into service providers.
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Enterprising youth in villages get new career opportunities suited to their energies &
enthusiasm. RT provides a chance to sharpen their creative skills w/respect to product design
& improvement.
For instance, handlooms, pottery, wood carvings &several other region specific in villages are
on way out in modern market economy.
RT is only way to sustain & preserve folklore, music, dance & drama which form part of rural
cultural heritage & legacy.
RT is easiest way to provide gainful employment to women folk in villages as Indian women
are know for their hospitality.
w/revenue that village will get from tourists thru entry fee, parking charges & cess levied on
local services providers.
As alternative tourism produced like RT are promoted market mechanism brings down over
heads at popular/conventional destination which in turn is a big relief to tourists.
w/deep pockets & a strong desire for an exclusive experience, rural tourist’s affordability of
trip cost is quite high. As such profit per tourist to various tour operators in supply chain,
namely tour operators, transport providers, tour escorts, etc. is impressive.
Scope of tourism industry could be enhanced as product mix gets enriched w/inclusion of
rural tourism in product basket.
In view of need to showcase local heritage & culture, villages take initiatives to preserve local
buildings inherited form past, abandoned places & castles, old canal water ways, etc.
RT acts as a tool w/minimum cost to bridge psychological & emotional gap b/w urban & rural
populace, as consumers of product & marketers of products respectively.
Few RT destinations which have gained visibility in RT map of India. Banavasi in Karnataka
where wood carving, artifacts, musical instruments & stone cuttings ensures tourists.
Raghurajpur in Odisha is know for Pattachitra painters & Gotipua dance troupes precursor to
Indian classical dance form of Odissi.
Hodka village in Gujarat is another popular RT destination where finest leather craft artisns
& embroidery craftsmen arouse lots of curiosity.
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Pochampalli has found place in UNESCO tentative list of World Heritage Sites as part of
“Iconic saree weaving clusters of India”.
About 68.84 % population lives in rural areas of India & majority of them are dependent on
subsistence agriculture w/o any alternative means of livelihoods.
RT has a great capacity to create large scale employment for both skilled & unskilled labor
force including youths residing in rural areas.
Provides a national/international platform for rural art & handicraft made by rural folk
Food festival dress. RT can promote cultural identity of tribal & other community
Top 5 destination States in 2016 for domestic tourist were Tamilnadu, Utter Pradesh, Andhra
Pradesh, Madhya Pradesh & Karnataka while top 5 destinations for international tourist were
Tamilnadu, Maharashtra, Utter Pradesh, Delhi & West Bengal during 2016.
Region having eight States w/7.98 % of Country’s landmass & 3.76 % of Country’s total
population is primarily rural. More than 81 % of region’s population is inhabitants of rural
areas.
State tourism Policy covers entire territory of respective State & it is basically a RT Policy
because it would very difficult to draw a line b/w rural & urban areas in all states.
Review of North Eastern States Tourism Policy & Plan for Rural Tourism
Arunachal Pradesh Tourism Development Plan is to harness direct & multiplier effects of
tourism for employment generation, economic development & providing impetus to rural
tourism.
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Tourism policy of Assam focuses plentiful natural & cultural resource to form basis for very
lucrative tourism industry, creating employment & generating income not only in urban
centres but in rural areas.
Focus on its rich cultural heritage & natural beauty, State of (Meghalaya tourism policy)
states rural tourism will ensure dispersal objective of policy is to harness vast untapped RT
perspective of state so that their multiplier benefit filters out directly to rural communities.
Mizoram’s tourism policy proposed to develop & promote diff. village ecotourism package for
diff. target groups w/potential village after carrying out micro planning exercises.
Nagaland has farmed policy to promote tourism w/a special focus on promoting of rural,
ethnic, cultural, eco & adventure tourism in state based on thorough understanding of local
resources, social & economic factors & other characteristics.
Sikkim tourism policy strongly focuses on promotion of RT to showcase Sikkim’s Vibrant &
diverse culture.
Kurukshetra
↩P
Kurukshetra April 2019 : a Journal on Rural
Development (Part-1)
-Examrace Team
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