Beruflich Dokumente
Kultur Dokumente
David Zheng
Vice President, Huawei SmallCell Product Line
4st March 2015
3. Successful Cases
Page 2
Changing of Service & Behavior Leads to Traffic Pulse
360P video
480P video
384 Mall
256 300 2.4Mbps 5.4Mbps
Gaming
17hr
7hr
M-blog
WWW
128
Music
Subway
VOIP
SNS
16hr
8hr
Office
15hr
9hr
Bad Good Other
14hr
10hr
Excellent 13hr
11hr
12hr
School
From voice era to data era: 4000 times traffic growth per unit
Page 3
On Demand Digitization Enterprise
Macro Capacity
Capacity
/Traffic Traffic Demand
Hotspot
Weak
coverage spot
Shenzhen, China
Massive weak coverage points(red) after 10,000+ LTE Coverage
macro sites deployed in Shenzhen City
Micro is needed for quick and cost effective deployment to guarantee user experience
Page 4
On Demand Digitization Enterprise
1665* airport
Capacity demand
Capacity
2250 train station
of DAS
12400 stadium
Indoor
Peak time Peak time
…… hospital/campus..
Page 5
Indoor coverage solution need to be redefined
On Demand Digitization Enterprise
With the development of smartphone, BYOD More and more employees Prefer to BYOD
is becoming the main work style for work
90%
74%
75%
70%
65%
60%
Smartphone
55%
50%
choose own smartphone for work choose own tablet for work
3. Successful Cases
Page 7
Increase ROI by Increasing Revenue and Decreasing TCO
Revenue - TCO
ROI =
TCO
Page 8
On Demand Digitization Enterprise
Page 9
On Demand Digitization Enterprise
Hot-Spot Coverage
Higher Coverage & Capacity efficiency
• Multi-RAT & multi-band box for site &
backhaul saving Higher Capacity
• Improving ROI with higher power • Higher Integration & heat dissipation for
transmission for larger coverage deployment in confined space
• Powerful baseband for higher capacity • Lower power transmission for limited coverage
• Optimizing for wired backhaul
Page 10
On Demand Digitization Enterprise
Page 11
On Demand Digitization Enterprise
Digitization Releases Indoor Traffic Demand
Revenue - TCO
ROI =
TCO
Page 12
On Demand Digitization Enterprise
LampSite Captures Traffic in Indoor Hot Zone: Flexible Cell Split for
Traffic Pulse and Smooth Evolution
PCell2 PCell3
PCell1 Dinner
Cell 1 Hours
PCell 4
Cell 1
Cell Split Cell 2 Office Area Office Area
Cell 5
Cell 3
Cell 6 ü Real-time tide traffic monitoring
BBU BBU ü Dynamic capacity adjustment
ü Dynamic share of baseband resource
ü Reduce initial investment
Page 13
On Demand Digitization Enterprise
Pico BTS Captures Traffic in Indoor Hot Spot: Fast Fill “Capacity Not spot”
Left by High Band LTE
Poor deep indoor coverage with Macro due “Capacity Not spot” due to the gaps between
to high band LTE requirement and coverage
12kbps XMbps
Page 14
On Demand Digitization Enterprise
Revenue - TCO
ROI =
TCO
Page 15
On Demand Digitization Enterprise
Page 16
On Demand Digitization Enterprise
Wireless
Solution
App Telecom
Operator Enterprise Subscriber
Supplier Vendor
Equipment
fees
Pay for Value-added service Pay for service or product
App fees
Page 17
Content
1. Industry & Market Trend
3. Successful Cases
Page 18
On Demand Digitization Enterprise
33%
Traffic
on
load
33%
53.18
(Gbit)
• Onload
33%
traffic
60%
Micro
/
macro
in
2013
92.22
69.38 • Offload
43%
for
macro
• Reduce
congesBon
risk
Number
of
Micro
will
Surpass
Macro
in
2014
before after
Micro
macro only Hetnet macro
Volume
Hetnet micro
Macro
Page 19 Page 19
On Demand Digitization Enterprise
60.0
50.0
340%
40.0
10.0
0.0
Page 20
On Demand Digitization Enterprise
RTMap Application
BBU
RHUB