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Fageda, X., Fernández-Villadangos, L., 2009. Triggering competition in the Spanish

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Soriano (2008) revealed in his study that the most notable among the problems in
marketing management of the small and medium businesses in Western Tarlac is low price,
followed by unresponsiveness of the products to customer needs, no customer, high
promotional cost, stiff competition, and declining demand because of the presence of many
firms and continuous increase in prices of products.

Soriano, Jerome D. “Management Strategies of the Small and Medium Enterprises

(SMEs) in Western Tarlac: An Evaluation”.

Wang ,Ma , Yue , Mukhopadhyay (2013)

In order to address the interplay between price and demand, it is furthered propose a differentiated compensation
strategy to improve the basic model. We then compare the differentiated compensation strategy to the basic pricing
strategy when both are feasible. It was found out that selection of the optimal strategy is independent of composition
of consumers but is dependent on the seller’s budget level and the difference between the two search costs. If the
budget is large enough and the difference between the search costs is small enough, a differentiated compensation
strategy can further improve the seller’s profitability. In addition to these findings, there is a proposed on the
differentiated compensation strategy to further enhance the firm’s profit. The optimal strategy is to implement the
improved differentiated compensation strategy when all three strategies are feasible. Interestingly, the firm may
benefit from paying a high compensation to the consumers.

A capacitated firm’s pricing strategies for strategic

consumers with different search costs
Mingzheng Wang · Mengru Ma · Xiaohang Yue ·
Samar Mukhopadhyay
Published online: 11 December 2013
© Springer Science+Business Media New York 2013

Rick Wetzelaer (2013). Airliner’s Pricing Strategies and Perceived Price

Fairness. 1stIBA Bachelor Thesis Conference, June 27 th, 2013, Enschede, the Netherlands.

Pricing strategies of low-cost airlines: The Ryanair case study

Paolo Malighetti
a,
*
, Stefano Paleari
a
, Renato Redondi Journal of Air Transport Management 15 (2009) 195–203
b