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Structure:
1.1 Introduction
Objectives
1.2 Definition of Performance Evaluation
1.3 Evolution of Performance Management
1.4 Definitions and Differentiation of Terms Related to Performance
Management
1.5 What a Performance Management System Should Do?
1.6 Importance of Performance Management
1.7 Linkage of Performance Management to Other HR Processes
1.8 Summary
1.9 Glossary
1.10 Terminal Questions
1.11 Answers
1.1 Introduction
The process of identifying, evaluating and developing the work performance
of employees in order to achieve the goals and objectives of an organisation
is called Performance Management (PM). Effective performance
management is designed to identify performance requirements, enhance
performance, provide feedback relevant to those requirements and assist
with career development. In this unit, we will learn about the evolution of PM
and understand various terms associated with it. We start with a general
definition of Performance Evaluation (PE) to set the context for discussion of
its evolution and then go on to see the subtle differences between
performance evaluation, appraisal and management. By understanding how
the concept of performance evaluation evolved into performance
management, we will in this section be able to differentiate between
Performance Evaluation or Performance Appraisal (PA) and Performance
Management. This understanding is important to manage work performance
in the modern context.
Objectives:
After studying this unit, you should be able to:
define performance management
With these insights we can understand that PM has evolved and has to
evolve with the evolution of business. We can describe PM in separate
phases based on the general trend for convenience. However, please
remember that each company’s PM evolves depending on the life cycle of
the company.
Stage I: India was transitioning from an agrarian economy to a
manufacturing economy in the 1960s. During this period, a concept called
Employee Service Record (ESR) came into vogue. It was also called Annual
Confidential Report (ACR). True to the name ‘annual confidential report’, the
performance evaluation (PE) was done once a year. It is the legacy of
government bureaucracy such as the Indian Administrative Service,
Defence Services, etc., but private industry followed suit and adopted the
method. The document gave a lot of information about an employee’s
performance starting from his punctuality to productivity in general terms
and from social finesse to interaction with the manager. It was basically a
report of the employee’s behaviour and anything adverse in it affected the
employee’s career seriously. The most popular method was to draw up a list
of traits and comment on them or mark each of them out of ten. Knowledge,
sincerity to job, punctuality, dynamism, loyalty, leadership etc., were the
common traits used. The endorsement that the evaluating officer made on
these traits was never communicated to the employee (the confidentiality
was strict and only select members of the management had access to the
information). The employee had no knowledge of the content and could only
guess that he had favourable or unfavourable remarks in the ACR based on
whether he had got a promotion or missed it.
Stage II: This era perhaps started in the late 1960s and made the earlier
system semi-transparent. Here the employee came to know of his
performance, and if he had done badly he could improve himself. As a
guideline, if a trait had ten points and the employee scored less than four,
then he would be given a formal written communication about his
weaknesses so that he could better his performance. In addition to this, a
concept called Reviewing Officer (RO) was introduced. RO was an officer
superior to the one who initiates the ACR (one who initiates was called
reporting officer). The role of the RO was to moderate the adverse
comments made by the reporting officer. However, even now, an employee
who has performed well had no clue about his performance and hence
managers could mark him arbitrarily.
Stage III: This phase perhaps can be traced to the late ’70s and the ’80s,
when ACR was replaced by Performance Appraisal (PA). The most
important change was that the employee was given a voice and s/he could
record his/her accomplishments in the appraisal. In addition to the traits on
which the reporting officer continued to report, many new components which
could measure productivity were included, for example, targets achieved.
Some organisations dared to include the training needs of the employee
which was determined jointly by the employee and the reporting officer. But
the confidentiality element was still present and the process was control
oriented rather than development oriented.
Stage IV: While the third phase was in existence, sometime by the late
1970s, organisations such as Larsen & Toubro and State Bank of India
shifted towards a development oriented PA. It was target based,
participative, open and, most importantly, the issue of confidentiality
diminished. The focus was on performance planning through a systemic
approach. In this era, the ‘appraisee’ (or the employee) and the reporting
officer discussed and mutually decided on the objectives to be achieved
during the year and the Key Performance Indicators (KPI) which would
support the argument that a performance standard has been achieved.
Usually there was an interim review after six months or, at times, as often as
necessary. The training needs of the employee were always discussed and
often, new targets were set. This was a collaborative process in which the
employee had as much, if not, a bigger role than the reporting officer. These
standards shifted the PE into a PA process and laid the foundation for PM.
Concurrently, the HR departments also got strengthened and they were
directly held responsible for development of the employee.
Stage V: This cannot be strictly spoken of as a phase, but was the
continuation of Stage IV. Here the system became more mature and the
emphasis was on planning performance, organising training and other
development programmes in a systemic way to include on-the-job training,
job rotation, etc., so as to ensure the development of the employee. Teams
became the norm in many places and, therefore, team appraisal also crept
into companies. All these enhanced employee productivity.
delivered;
Ensuring that employees are aware of what contributes to high
performance and how they need to behave to achieve it;
Enhancing motivation, engagement and commitment by providing a
means of recognising effort and achievement through feedback;
consultants at a huge cost to the company is less urgent than if the firm
was to get into consulting in six months. In the former case, we may plan
to train some people internally to come up to the expected performance
level in the next five years.
On-boarding. PM is important in the on-boarding process. Through PM,
we are able to clearly express the needs of the organisation, its norms
and such other parameters which are required for performance so that
the candidates come mentally tuned for the job. Using the PM
knowledge, it becomes easy for an HR manager and the candidate to
match his/her competencies to the appropriate job which in turn
enhances not only efficiency but also trust, job satisfaction, motivation
and so on. This scientific match-making further enables the career
progression of the employee because s/he is able to perform well, the
job being one that matches his/her ability and aptitude.
Organisational performance. PM is the process by which we define
what portion of the organisational goal a person should deliver. Hence
PM traces the individual competencies and deliverables to the
organisational strategy. In the earlier sections, we had seen how PM is
more holistic and integrated. What this means is that PM enables an
organisation to extract meaningful work from an individual. The
importance of PM in doing this in a manufacturing, service and
Information economy vary. In a traditional manufacturing context, it
would be possible to lay down the exact performance requirements in
terms of productivity in a defined time. In the modern manufacturing
system where a lot of customisation is done, it is a little more difficult,
since the employee has to be innovative in addition to being productive.
Let us say take the case of a mason who joins bricks and also makes
some intricate work in the lobby of your house. It is possible to lay down
that you should lay 1000 bricks a day and so on, but it is not possible to
make such a performance target when it comes to making some artistic
work out of cement and concrete in the lobby. This analogy illustrates
how the work place has changed even in manufacturing, thus creating
newer challenges for PM. In the case of services, there is a concept
called co-creation, which you may have studied in marketing. By co-
creation, we mean that the service provider and the customer create the
value together. For example, you go to book a hotel room for an
important client from abroad. You then ask for the food to be included,
the office support to be included, a city tour and a cultural activity to be
included and so on. Here, the employee (say front office manager or the
sales executive) and you are involved in creating this value, and this
would differ very much from providing only a room. The performance
definition in the former case is more complex. This is true for several
services such as insurance, a bank deposit which has to be customised,
an airline booking and so on. Come to the information economy and
performance becomes even more tacit and complex. In information
economy, the value is created by the knowledge transfer of an
employee. Take, for example, a professor or a doctor who has to impart
knowledge to a student or a junior doctor. How do we define
performance in their case? And how do we manage this anyway? This is
true for a scientist who can transfer knowledge to a team and have a
successful innovation also. This underscores the importance of
performance management in defining the performance required once
the on-boarding is completed.
Learning and Development (L&D). If we join a company and are not
able to perform to the required standards, then we need to learn the
same. This is done through training. We should also develop some new
skills so that we can do a job of higher value. If not, we stagnate in the
same job. This is done through development. This automatically leads
us to the question “what should one learn?” and “what skills should one
develop?” Of course, this is defined by what the organisation would
require one to do in future. Take the example of a young manager who
joins a retail company like ‘MORE’. They may be planning to open
several branches in the city and other states. He may be required to
head one such branch in next three years. Then, the organisation would
lay down his/her performance requirement as the ability to administer a
branch under supervision and support the manager in achieving sales
target of, say, ` 2 lakh per day, learning basic accounting methods,
learning about the supply chain and merchandising and learning to run a
sales promotion campaign. This implies not only on-the-job training but
also sending him for a course on ‘accounting for non-finance managers’,
a short course on supply chain management, on-the-job training in the
supply chain network for two to three months, some training on sales
Sikkim Manipal University Page No. 13
Performance Management and Appraisal Unit 1
promotion and so on. Some of these are on-the-job and some off- the-
job. Armed with this, he will be able to create a branch with high
productivity. Now this learning and development is the function of the
organisational performance need ‘to head a branch independently’
defined by the company. Therefore, both training and development are
for the purpose of performance and hence the linkage of PM and L&D is
intimate.
Reward and motivation. Here we cover both intrinsic and extrinsic
rewards. Let us go back to the case of our young manager. Imagine he
does all these and he does not get any reward and is waiting for that
wonderful day when he will become the manager and earn a lot.
Chances are that he will get so de-motivated that he may resign and go
away before that. While he may have learnt and gained, the organisation
would lose. Therefore PM links this performance (usually counted on an
annual basis) and rewards him with an extrinsic reward, i.e., money.
There may be other extrinsic rewards such as appreciation, awards, etc.
The true intrinsic motivation runs through these three years, i.e., to
become a branch manager in his own right. Now if we do not give him
that as the performance target he should achieve in three years, but
merely give him targets and financial rewards every year, though he
gets extrinsic rewards, he will not get any intrinsic reward and therefore
motivation of a higher level will not be possible. Let us say that we
promise him the job of a manager, but do not facilitate the learning, he
will find himself unable to handle the job of a manager independently
and hence his intrinsic motivation will also be low, because he will feel
that he will fail in the higher job. Of course there will always be some
people with high internal locus on control and self confidence that they
will take up the job and do well without any L&D that the organisation
provides; but we are not talking of such exceptional cases here. Let us
also consider a situation where a person is given all the L&D facilities
but since the company is not expanding, he will never be an
independent manager in the near future (say 10 years or so). Though
you may be providing him with extrinsic rewards and L&D which should
increase his intrinsic motivation, since there is no real reward at the end
of a reasonable period, he may not show any keen interest in L&D
(unless of course he plans to use it for getting a better job elsewhere).
1.8 Summary
In this unit, we saw how PM evolved through roughly five stages. From
confidentiality driven, one-way method of assessing a person, the
organisations have not only embraced transparency but also collaborative
spirit by jointly setting up objectives and jointly executing them. We also saw
how the terms such as PE, PA and PM is often interchangeably used but
how they are clearly distinct. We also saw how PM is a more holistic
concept and connects the other HR processes and that PA is a sub-
component of PM and further that PE is a sub-component of PA. This unit
thus puts us on solid ground to understand the concept and method of PM.
In the units that lie ahead, we will also discuss how PA, feedback, etc., are
to be done so that it leads to an effective PM. We also had a glimpse of how
strategy is executed in an organisation through performance of the
individuals. This unit would have convinced you of the centrality of PM in
creating sustained competitive advantage and in organisational success.
1.9 Glossary
Performance Evaluation: A method of awarding a numerical figure or
qualitative comment to traits or levels of achievement, usually as perceived
by the superior.
Performance Appraisal: A method of jointly identifying the performance
requirement and whether these have been achieved in a given period of
time usually known as PA period.
Performance Management: A method of using performance appraisal to
enhance the individual and organisational potential by taking a long-term
view, relevance to the organisational goals and potential of the employee or
subordinate. Though there is a PM period, it becomes a roll-on process with
a long-term perspective.
On-boarding: The method of joining a job in a company by assigning the
right job, team, induction into the organisational culture, etc.
1.11 Answers
Answers to Self Assessment Questions
1. Semi-transparent
2. Larsen & Toubro and State Bank of India
3. Fifth
4. False
5. True
6. True
7. False
8. Coaching, feedback
9. Key result areas
10. Know and understand
11. Agreed objectives and standards
12. Communicating
13. False
14. False
15. False