Introduction:

As businesses across the country help drive positive economy, entrepreneurship is

definitely something people are opting for. With the increase in success stories of
variety of new ventures, most of the young minds today seem to have a “new idea”
that will “change the world”. And with the sudden increase in inflow of
entrepreneurs, comes a flick of a doubt that will traditional knowledge, training and
education be enough to sustain a venture.
Some feel if the traditional knowledge, Graduation and education has got them this
far, they are better off without an MBA degree. However, others seem thoughtful of a
doubt that once a venture is set up, will the knowledge be sufficient to keep the
business afloat? But then most people have a predisposition towards earning huge
sums of money and select entrepreneurship as a means to achieve this goal. Hence
people who enrol in MBA programs tend to have risk aversive approach towards
entrepreneurship and may even let go of their entrepreneur dreams. This is
particularly pertinent to immediate management graduates. This observed
phenomenon may be a consequence of a particular type of MBA institute or an
Institute persona.
Hence with this research, we aim to identify the reasons of why immediate
management graduates in India don’t pursue entrepreneurship as a career path. The
research is aimed at students and graduates from diverse management institutes
within India and is open to changes in the research statement based on the findings
via Surveys and In-depth Interviews.

Management Decision Problem (MDP):

Why such small population of management students take entrepreneurship as their
career option right after graduating?
Marketing Research problem (MRP):
1. Determine what are the alternative career options that students choose.
Q1. What they really want to do after graduating?
Q2. What salary are they expecting from it?
Q3. Why they wanted to do management in the first place?
Q4. Does college helps in influencing the career decisions?
2. Determine the background of the students to understand their mindset.
Q1. What is their parents’ occupation?
Q2. What are their family income (Amount and Sources)?
Q3. Are their siblings or relative an entrepreneur?
3. Understand the mindset of the student and learn about their nature.
Q1. What was their academic background before management school?
Q2. Evaluate their risk-taking abilities and instances where they acted as a leader
and see if these factors matter.
Q3. Does age and past work experience influence the decision.
Q4. Does gender and marital status make a difference.
Q5. Do they have prior exposure of a start-up.