Beruflich Dokumente
Kultur Dokumente
Proponents:
2018
TABLE OF CONTENTS
CHAPTER 1
Executive Summary
1.1. Introduction 1
1.2. Company and Management 1
1.3. Logo 1
1.4. Mission Statement 2
1.5. Vision Statement 2
1.6. Objectives 2
1.7. Product Overview 3
CHAPTER 2
Target Customers and Consumers
Primary and Secondary Users 4
CHAPTER 3
Product Description and Positioning
3.1. Business Problem 5
3.2. Product History and Concept 6
3.3. Features, Functions, and Benefits 7
CHAPTER 4
Documentation
Canvassing of Materials 8
Meetings and Paper Writing 9
CHAPTER 5
Product Team
Different Departments and Positions 10
CHAPTER 6
Product FAQs
Questions and Answers 12
1.1. Introduction
Tatlong Bituin, Isang Araw Co. is a start-up business based in Manila, Philippines, a
location providing extremely high visibility and with a high concentration of the company’s target
market. The owners of the company are elite students hailing from the Polytechnic University of
the Philippines Senior High School, from the Science, Technology, Engineering, and
Mathematics (STEM) Strand. Having a background in both technology and business, the
owners of the company aim to present a fresh and innovative product that will change the phone
accessory business as we know it.
1.3. Logo
The official logo of Tatlong Bituin, Isang Araw Co. is the symbol that will represent the
company as it progresses. The color scheme of the logo follows that of the Philippine National
Flag. It contains three stars and a sun incorporated with an engraving of the product name,
SolCa (supposedly SolKa), in Baybayin. The name of the company is located on the bottom of
the sun, thus creating the very first face of the company in the corporate and social world.
Tatlong Bituin, Isang Araw is a environment-advocate company that will support the local
technological industry by creating innovative products that promotes an eco-friendly lifestyle
through the use of solar energy.
In five years, Tatlong Bituin, Isang Araw Co. envisions to promote green source of
energy for power bank phone cases that will meet the economic and environmental global
standards.
1.6. Objectives
To create eco-friendly products in order to promote the use of solar power, and to
support the local technological industry.
With a focus on both functionality and convenience, SolCa offers its users a unique
experience by seamlessly combining three products into one while promoting an eco-friendly
lifestyle. By integrating solar energy into the design, SolCa allows its users to go off the power
grid and utilize renewable energy wherever they go. Tatlong Bituin, Isang Araw Co. aims to
establish SolCa as a game-changer in the phone accessory industry by providing a cost-
effective alternative to the traditional phone case and power bank.
Once established, the company aims to expand the compatibility of SolCa to cater to
both Android and Apple devices, with the goal of making this technology universally compatible.
As of now, the device features a 20,000 mAh energy capacity, a built-in charging cable,
and a 5V solar panel housed in shock proof casing available in three metallic designs. SOLCA
as a product has the competitive advantage of having a low cost to high value ratio, by offering
the functionality of three devices for one product.
The product, being a solar-powered charging unit merged with a phone case for
convenient carrying, is marketed towards all phone users, specifically people who are always
on-the-go. In our technology-centered society, it is becoming more important to individuals to be
able to maximize the use of their devices; as a result, the demand for more efficient sources of
power has increased. Nowadays, the market for power banks has increased drastically which is
why the company decided to create an innovation that will fulfill the need for power while also
integrating a green power source such as solar power. The increased functionality of the solar
power bank allows users to charge on the go, even without a stationary power source.
Therefore, this product is targeted towards those who need an emergency source of energy for
their devices. Examples of these are travelers who need to charge even in remote areas and
students in rural areas who do not have readily available sources of electricity.
Using a broad definition of the market, everyone is a potential user of the product.
SolCa’s main target market are the following: travelers, students, and professionals. Travelers
are people who constantly crave for a steady power source because they are always on-the-go.
Students, nowadays, heavily rely on the internet and mobile devices. Since they are in school
most of the time, they also need a power source to maximize their work efficiency.
Professionals, on the other hand, have active lifestyles. Their works are not limited within the
confines of their own offices. Most of the time, they have to take their work out of the office.
Therefore, they are more in need of a constant power source compared to other potential users.
The use of portable chargers, more commonly known as power banks, started out as a
worldwide trend. As a matter of fact, the primary purpose of a power bank is to offer a
sustainable alternative power source for people whose mobile devices run on built-in batteries,
which have very limited battery time. An iPhone, for example, an older version of the popular
smartphone, typically ran up to only four hours. Thus, the creation of portable chargers
somewhat became a mobile device user’s lifesaver. As years pass by, the trend slowly became
a necessity as the market for smartphones and mobile devices grew relatively larger than
before. The booming market of portable chargers could then be attributed to the ever growing
demand and dependence of people for smartphones and mobile devices.
SolCa will face a moderate competition with other portable chargers in the technological
industry of the Philippines, like Romross, a well-known brand in the country. SolCa will be a
unique product in the market since it will feature, not only a built-in charging cable and solar
panels that harness energy, but it will also be a phone case wherein the portable charger itself
is built-in, thus making it much more convenient for users to carry around. The company is
confident that the product will be successful in placing itself among existing similar products in
the market, especially given the uniqueness and target market of the product.
The concept of using cell phone cases originated from the need to protect our electronic
devices. Gradually, aside from protection, phone cases are now a popular way of personalizing
our devices. Earlier models of the mobile phones were customizable by replacing the housing
of the phone with varying colors and styles. This method of personalization was expensive
since you need actual parts to customize. Also, not all models of phones have replaceable
housings—an example of this is the iPhone which comes with a non-replaceable body. With the
evolution of mobile phones and invention of smart phones, the companies that produce these
phones try to make personalization much more efficient and accessible. This has led to the
invention of phone cases which has made personalization much easier and cheaper. The
purpose of phone cases is not just for phone customization, but it also protects it from scratches
and lessens damage from falls. Today, there are many variations of phone cases and the
material that they are made of such as plastic or leather and other durable materials. Some
cases include one or more of the following: pouches and sleeves, holsters, shells, skins, safety
straps, bumpers, flip cases and wallets, screen protection and body films, drop and shock
protection, and leather case.
The concept of the power bank first came to light when it was assembled in 2001 with a
few AA batteries and a control circuit. It first appeared at the Las Vegas International Consumer
Electronics show in 2001. In 2007, Apple launched the iPhone, a smart phone with powerful
functions. However, the device had only four hours of battery life. Therefore, the demand for
the custom mobile power banks had increased. In 2009 – 2012, power banks market grew like
the wind. More than 500 new brands became the part of this industry. The power bank market
is now competitive, and you have different brands and power options to choose from. To meet
the various needs of different customers and to win a larger market, power bank manufacturers
now offer more features and functions for their product. They are gradually equipped with other
functions such as USB ports, emergency flashlight, or even Wi-Fi. What’s more, to improve the
conversion rate and charging efficiency, some of the power banks have two or more ports and
apply smart technology, which can automatically identify the input of connected devices and
charge them accordingly at full speed.
In the pursuit to maximize the efficiency and functions of a simple, bland phone case,
Tatlong Bituin, Isang Araw Co. devised a way to incorporate the basic necessities of a phone
Functions:
Protects phone – its durable material will protect the phone from damage
Recharges phone – the built-in power bank provides the power for charging
Solar powered power source – eco-friendly and renewable source of energy for
customer convenience
Features:
20,000 mAH battery bank as a portable power storage
5 Volt Solar Module for eco-friendly and convenient charging on the go
Shock-proof phone casing for optimum phone protection
Available in 3 colors to choose from (Black, Silver, Gold)
Uses a USB to micro-USB connection that is compatible with most Android
devices
Micro-USB port for charging
LED light indicator for power level
Benefits:
Great for travelling and charging on the go
Promotes an eco-friendly lifestyle
Convenient carrying because the power bank and solar panel are built-in with the
phone case
Useful in the event of power emergency
The Product Manager is the head of the product team. He is responsible for
overlooking the entire formulation of product. He should set the product mission and vision.
The Engineering Department is responsible for the planning of the design and
construction of the product. This department will overlook and supervise the entire duration of
product construction/manufacturing.
The Sales Department is tasked to create a forecast of sales in relation to the revenues
and reports gathered.
The Operations Management Department has the responsibility of studying the use of
raw materials and ensuring minimal waste occurrences. The department has the job to overlook
the production and materials to be used.
The Marketing Department’s job is to devise a strategy and position the product in the
market, as well as identify the target market.
Q: How long does SolCa take to full charge with solar energy?
A: 8 hours