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KEY INSIGHTS:
1. If you break down a problem to find a solution for parts of the problem and you’ll
find a solution for the problem as a whole.
3. You can never reach “too great” – always strive for more and better.
4. Think futuristically to find undiscovered goals and solutions you didn’t even realize
you wanted or could achieve.
5. You can generate any idea at any time, even if you’re starting from scratch. The
important thing is to have a problem that needs a solution, or have a goal to begin with.
PRACTICAL APPLICATION:
2. Think of a possible new solution from scratch rather than dwelling on the obvious
solutions you have already found which have not been feasible.
3. A “problem” isn’t always seen as a problem. You can always improve anything and
you should never assume that something is as good as it can get.
MEANINGFUL QUOTES
- Change the way you look at things and the things you look at change.
- If you act like an idea person, you will become one.
- Just do a little bit at a time and get started.
- Sometimes, assumptions seem so basic that we never think to challenge
them.
- Non experts do not have enough expertise to draw borders.
Divided into four parts over 38 chapters, this meaty bible of creativity, deals first
with Linear Thinkertoys. Here you will find exercises that are further divided into three
groups.
Group A: False Faces, Slice and Dice, Cherry Split, Think Bubbles and Scamper. In
the words of the author, Michael Michalko, "this group reorganizes known information in
different ways by listing, dividing, combining, or manipulating it to give you new entry points
for solving problems. Proceeding from these entry points, you can jump from one idea to
another until you find the one you need."
Group B: Tug-of-War, Idea Box, Idea Grid, Toothache Tree, Phoenix, The Great
TransPacific and Storm Door Company, and Future Fruit.
The third part, Group Thinkertoys, covering just two exercises in Chapters 34 and
35, details the classic creativity exercise: Brainstorming and the lesser known Japanese
exercise TKJ, known as Rice Storm.
Part four, Endtoys, closes up the book with Worrie Willie's Guide to Prioritizing,
MurderBoard (a way of spotting and killing off 'bad' ideas, and Backbone (a technique of
associating disparate ideas to form new ones).