NMIMS Solved Assignment September 2019 Call 9025810064

NMIMS Solved Assignment September 2019 Call 9025810064
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

coaching / MBA Assignment help and MBA Project help. Many clients national
and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail
him at palaniappanmail@gmail.com. He does help/guide for the below question. If
urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
(whatsapp available) or do mail on palaniappanmail@gmail.com. He does
help/guide for the below question
Management Theory and Practice
1. Mr. Rathi, a Tax consultant has advised you to invest in property to save money
in taxes. You have been paying a lot of money through taxes, so you take his
advice and now plan to buy a new house for investment purpose. Explain various
steps that you will go through in making a decision for purchasing a new house.
2. There are three models of decision making, explain the model that will apt for
purchasing a house. Explain the same with reason. Also, suggest the reason for not
accepting the remaining models for purchase of the house
3. a. As per Maslow’s need of hierarchy model where do you stand in the model if
you are:
Situation A: Purchasing the house for your personal stay and usage.
Situation B: Purchasing the house for investment purpose.
Explain the above given points with detail reasons.
3. b. As per Alderfer’s ERG Model where do you stand in the model if you are:
Situation A: Purchasing the house for your personal stay and usage.
Situation B: Purchasing the house for investment purpose.
Explain the above given points with detail reasons.


subject coaching.
Business Communication and Etiquette
1. Give examples of the following types of Biases in a sentence: Gender bias,

Racial bias, Age bias, Disability bias. How can they be avoided?
2. FashionStation.com is an online apparel store. You are the Online Customer

Service Manager. A disgruntled customer has written a rude email complaining
that the chiffon blouse she purchased a month ago has torn and shrunk, after just
machine-washing it once. Your website clearly mentions that delicate materials
like chiffon can only be hand-washed. She is asking for a replacement or a
complete refund of Rs. 2000. How would you respond to this complaint? Draft an
email.
3 a. You’ve just finished the first document draft of a crucial proposal you are to
send out next week. Explain the different tactics you may use to proofread it.
b. You’ve been shortlisted for an interview at your dream company. What are the
different common types of Interviews you should mentally prepare yourself for?


subject coaching.
Information Systems for Managers
1. The Government of India has planned to harness the benefits of the cloud and
has undertaken the ambitious initiative "GI Cloud" which has been named as
"MeghRaj". The aim of this initiative is to facilitate quick delivery of e-services in
the country to the citizens while optimizing ICT spending of the Government. This
will ensure optimum utilization of the infrastructure and speed up the development
and deployment of eGov applications. Meghraj will provide services to the
government departments, citizens and businesses through internet as well as
mobile connectivity. What are the expected benefits from this initiative to the
citizens? What could be the challenges in this initiative?
2. The Indian Banking scenario has undergone a radical change in the last two
decades. While it was once necessary to visit the branch to carry out various
transactions, customers today have an access to multiple platforms to conduct
various transactions. Royal Bank of India, a leading bank in India is facing several
challenges with their existing approach of systematically engaging with their
customers and making the correct product offering. As a result, it is failing to boost
its revenues. In order to address this challenge, the bank plans to use analytics to
analyze customer requirements and journey better. How in your opinion can Royal
Bank of India use analytics to engage better with customers by predicting their
behaviour?
3. A food-tech start-up plans to use Enterprise Resource Planning (ERP) software

to help automate all the tasks within the organization. As the Chief Technology
Officer (CTO) to this start-up,
a. What factors will you consider when you select the right ERP vendor for your
start-up?
b. Would you select an open source ERP software or an on premise solution for
your implementation? Give justification for your answer.

subject coaching.
Organisational Behaviour
1. Rajesh and Karan are peers and they are working as sales executive in a pharma
company. While Rajesh loves his work and find it very interesting but under same
circumstances Karan detests his job, also finds it to be very taxing. Select the best
school of thought on stress to explain that with the same working condition and
same treatment why Rajesh and Karan are feeling so differently.
2. Sana is finding it very difficult to make friends at her workplace. She stays aloof
and does not bond with anyone. Her performance is also not great. She proactively
met a psychologist to understand herself better. The facts which unraveled were
associated with her young age that she was raised by a caretaker who used to beat
her from infancy. Also no one supported her for the decisions she took. Sana’s
family never understood her and also her childhood friend betrayed. Imagine you
are Sana’s psychologist and hence need to explain her the Freudian Stages of
personality development and how it had impacted her. Conclude by giving your
suggestion to Sana to overcome this issue.
3. Sameer is working as Vice President (IT) and Jatin is Advisor to the CEO.
Sameer never arrives for any meeting on time and also delays the work given to his
team. He likes to make people wait for him as he knows with the input of IT head
the meeting would never be successful.
Jatin on the other hand is very friendly with the people and also makes ally with
other heads and influential people in order to get things done from Sameer.
Whenever he discusses any topic with Sameer he makes minutes of it and marks a
copy to the CEO. All these activities done makes sure that Sameer completes his
work on time
Based on the above scenario, answer these
a. What is the source of power for Sameer? Discuss the same.
b. What are the power tactics being used by Jatin? Explain


subject coaching.
Business Economics
1. What is Demand forecasting? Explain different qualitative methods of demand

forecasting. State which of the methods described is most suitable for forecasting
the demand for “newspaper” and why?
2. Complete the hypothetical table below and explain in brief, the law of variable
proportions.
Quantity Total Average Margina

Product Product l product
1 10
2 30
3 48
4 56
5 56
6 52
3. a. Explain the types of elasticity of demand. Calculate elasticity of demand for

the following data.
Price of Apple Quantity
(Rs.) demanded (KGs)
20 100
21 96
3. b. Distinguish between the features of perfect competition and monopolistic

competition. Give real world examples of each of these types of markets.


subject coaching.
Corporate Social Responsibility
1. Pick & choose a Sustainability report of an Indian company in the Services

domain only & choose any one Water Management initiative & any one Rural
Management initiative being undertaken by the organisation. Analyze and explain
the initiative’s qualitative and quantitative data in the form of a case, such that it
showcases all the benefits, financial and non-financial that accrue to the company.
2. Chhatrapati Shivaji Maharaj International Airport, Mumbai (CSIA) has offered a

job role to you in the capacity of a CSR Head. The Airport has created this position
recently & has no previous experience in CSR. Describe in brief atleast 10
innovative initiatives that you will implement & drive in this new organization of
yours.
3. One of United Nations Sustainable Development Goal is ‘Zero Hunger’. The

primary objective behind this goal is to ensure availability & sustainable
management of food for all.
a. What according to you are five compelling reasons behind the existence of
Hunger issues in India?
b. Suggest five strategies/action plan that can be adopted by businesses to make

Zero Hunger an achievable target in India in the coming years.

subject coaching.
Essentials of HRM
1. Discuss the process of induction (not a traditional one) being followed in any
organisation. (It should not be the traditional way of induction, please cite only
those which are different from traditional methods)
2. Kiara Enterprises is a very small organisation dealing with export rejected

clothing. They are growing slowly but steadily. Kiara, the owner now wants to
expand it a bit more and hence opts for Human Resource planning. It is advised to
them to go for qualitative methods for demand forecasting as they have limited
funds. Discuss all three qualitative methods of demand forecasting. Conclude by
suggesting the best method suited for Kiara’s organisation.
3. Swati and Prashant are both working as sales managers. Swati was chosen for
Assessment Centre whereas Prashant for Development Centre, of which they were
not clearly aware. Few months later Swati got promoted which agitated Prashant as
he thought his performance was also good. Prashant went to the HR head to
discuss the same. In context of the case answer these questions:
a. Explain to Prashant why Swati got promoted.
b. Explain to Prashant what a Development Centre is.


subject coaching.
Strategic Management
M/s Swadeshi is planning to start up a new business for Indian traditional clothes.
The product will be sold online and there will be few retail outlets in major metro
cities. The founder Mr. Ashish is of the opinion to do a detail and through market
scanning before entering into the market.
Mr. Ashish appoints you as a consultant for M/s Swadeshi that deals in
manufacturing and selling clothes online and offline stores. The company plans to
give competition to brands like Manyavar and Mohey. The company plans to
provide quality product at lower price. The company plans to save lot of cost
because of online selling. The website URL is www.swadeshi.com. The Company
differentiates itself by selling only Indian Traditional clothes for all age groups.
1. As a consultant you have been asked to prepare a STEEP analysis report and
present the findings to the top management.
2. Analyze the business www.swadeshi.com from Porter’s approach to industry

analysis perspective.
3. Answer the below questions:
a. Prepare a SWOT Analysis for www.swadeshi.com.
b. Explain any two types of forecasting techniques that company should use for
analyzing future demand. Explain the same with reason.

subject coaching.
Marketing Management
M/s Tikhalal sells pickle and spices across the country and wants to enter into the
international market. The company is known for their quality ingredients. The
company sells the product at higher price but customers don’t hesitate to pay the
price as the quality is premium. Their brands Mr. Tikha, Mr. Hara, Mr. Laal, which
are various pickles and spices are a hit brand in the Indian Market. The company
has decided to enter in US Market as it has a major market for Indian pickles and
spices.
1. Explain various Micro and Macro environment factors that the company should
analyze before entering into the international market. Explain the points with
reason.
2. The company is planning to take Mr. Tikhalal online in India. Explain various
ways to promote the brands of pickles and spice on Social Media Platforms.
3. M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp.
The company is planning to sell papads at a price higher than its competitors. The
company also plans to launch various variety of papads with different shapes and
sizes.
a. How should company segment the consumer market for Paapads?
b. To introduce the product in the market what are the various sales promotion
techniques that should be used for the brand Mr. Crisp?


subject coaching.
Business Law
1. Explain the mechanism of a Digital Signatures which is recognized under the
Information Technology Act, 2000 and state at least two (2) of its applications
2. Explain in details two (2) real-life instances of Anti-Competitive Agreements

which have been prohibited by the Competition Commission of India.
3. Abhay and Seema have entered into a commercial agreement to license content.
However, Abhay did not deliver the content to the satisfaction of Seema. Hence,
there are disputes arisen between Abhay and Seema. Abhay and Seema do not
want to go through a protracted litigation process in Indian courts. Can you advise
them on:
a. What should be done to conduct an arbitration between Abhay and Seema to

resolve their disputes
b. The difference between Arbitration, Conciliation and Mediation? What is the

advantages and disadvantages of each of these


subject coaching.
Business Statistics
1. What is sampling distribution? An automobile manufacturer claims that a

particular model gets 28 KM per liter of petrol, but the Environmental Protection
Agency, using a sample of 50 automobiles of this model, finds the sample mean to
be 26.8 km/ltr. From previous studies, the population standard deviation is known
to be 5 km/ltr. Could we reasonably expect (within 2 standard errors) that we could
select such a sample if indeed the population mean is 28 km/ltr? Justify.
2. Raj studios a Tollywood casting company, is selecting a group of extras for a

movie. The ages of the first 30 men to be interviewed are.
50 56 55
54 55 61
49 52 57
60 51 59
56 57 56
62 52 54
55 49 52
61 60 51
57 56 59
52 54 49
The director of the movie wants men whose ages are grouped around 50 years. The
director suggests that a standard deviation of 3 years would be acceptable. Does
this group of extras qualify to the director’s requirement?
3. Historically, diesel has mostly been cheaper than petrol in South Africa, though
this has not always been the case, and not a trend seen around the world. One of
the key differences in the pricing of diesel versus petrol, is that diesel prices reflect
wholesale prices, not the price you would pay at the pumps. For example, the
wholesale inland diesel price for August was at R10.96 at the beginning of the
month, while Caltex’s retail version – Caltex 50 diesel with Techron – sells at
R11.33 per litre. Over the past decade, both the petrol and diesel prices have seen
some significant fluctuations, but petrol (95 grade) has seen the biggest overall
increase, having jumped 75.4% since 2006.
The graph and table below show how the prices have changed year-on-year,
between August 2006 and August 2016.
Year Petrol- Petrol- Diesel 0.05%
Unleaded 93 Unleaded 95
2006 R6.92 R7.04 R6.54
2007 R6.88 R7.01 R6.51
2008 R10.20 R10.40 R11.27
2009 R7.52 R7.69 R6.65
2010 R8.02 R8.17 R7.38
2011 R9.91 R10.09 R9.30
2012 R10.83 R11.04 R10.25
2013 R13.32 R13.55 R12.48

2014 R14.08 R14.33 R12.84
2015 R13.01 R13.26 R10.94
2016 R12.08 R12.35 R10.96
Source: Department of Energy; Inland prices, August
The fuel price is affected by two major components: the global oil price, and the
currency exchange rate between the rand and the dollar. Between 2014 and 2016,
fuel prices (both diesel and petrol) have shown a year-on-year decline, boosted by
a much lower global oil price, which has dropped below $50 a barrel, with little
hope that it will balloon past that level in the near future. However, much of the
benefit delivered by lower oil prices has been undone by weakness in the rand –
brought about by a struggling economy, poor growth policies and a number of
political scandals involving president Jacob Zuma.
(Source: https://businesstech.co.za/news/energy/134400/petrol-vs-diesel-prices-in-
south-africa-2006-2016/)
a. Explore the trend in the petrol price (for both unleaded 93 and unleaded 95)
using regression trend analysis. Using the data, forecast the petrol price for 2017,
2018 and 2019.
b. Explore the trend in the diesel price using regression trend analysis. Using the
data, forecast the diesel price for 2017, 2018 and 2019. Out of the three regression
models, which model is the strongest in predicting the fuel price?


subject coaching.
Financial Accounting & Analysis
1. A dealer of Mobile TV has the following items in inventory as on March 31,

2018
PLEASE FIND THE TABLE BELOW
Item Quantity Cost Price Market price

per unit per unit
Nokia 50 100000 98000
Samsung 70 88000 90000
Sony 100 120000 115000

Motorola 80 75000 76000
Discuss the accounting standard which talks about inventory valuation. Also, find
out and define the overall value of inventories as per the applicable accounting
standard.
2. Define and Discuss the concepts of prepaid expenses and outstanding expenses
and their impact on the income statement and Balance Sheet of an Entity? In case
of firm A which largely has the balance of prepaid expenses and another firm B
which largely has the balance of outstanding expenses, what does this reflects?
Discuss
3. a. A logistics company sold a car of Rs 2.5 lacs. The company had purchased the
car three years back for Rs 10 lacs and had depreciated the same using straight line
method of depreciation, assuming its useful life to be five years and a residual
value of Rs77760. Calculate the WDV after charging depreciation for third year,
accumulated depreciation for three years and profit on sale, if any.
b. Consider the following transaction pertaining Ammar’s business-
1. started business with cash Rs 3 lacs
2. Purchased goods for cash Rs 1.2 lacs
3. purchased goods on credit Rs 60000
4. purchased furniture for cash Rs 20000
5. deposited RS 50000 in the bank
Perform transaction analysis for each transaction undertaken and present

accounting equation for these transactions.

subject coaching.
B2B Marketing
1. Fortis Hospitals wants to increase its sales by focusing the Business markets
where Organizations would buy preventive health check-up packages for their
employees. They have developed various packages to attract business markets.
Propose a suitable pricing strategy that Fortis should use for its organizational
customers.
2. Excellent Roller, company are the famous rubber roller manufacturers in India.
They have got into a technical collaboration to produce Teflon rollers which are
used in coating and printing machines. Rubber rollers which is used generally are
prone to damages compared to Teflon rollers. ERPL is planning to launch product
using advertisements. Do you agree for an advertisement campaign for an
industrial product? If so why? What are the ways in which ERPL can advertise?
What are alternate methods?
3. Read the following Case & solve the questions given:
Mr. Sunil Mathur, Director, Raj Doors Pvt Ltd, was not sure what kind of
marketing strategies, segment and target market he should use in order to achieve
the company goals on sales and profitability. The sales and profits were not
growing as per expectations of Mr. Mathur.
Sunil Mathur joined the family business in 2006 after completing graduation in
Electronics engineering and MBA from a reputed institution in India.
The company manufactures and markets plastic doors (GTEX brand) for
bedrooms, bathrooms, office rooms, balcony etc. These non-wood doors can be
used for residential houses, institutions like schools, office, hospitals as well as
commercial shops, malls etc. The market for plastic doors was growing at the rate
of 50% annum. Raj Door was having a market share of 14% in the year 2008.
Kintex and Aptak were the leading players with market share approximately 28%
and 20% respectively. Balance market was dominated by smaller players as well
the players in the unorganized sector. The market was overall dominated by
wooden doors. The market was highly fragmented with no player commanding
more than 4% of the market. Unorganized sector was the dominant player in the
wooden door market. Mr. Sunil was determined to make the company as market
leader of the overall door market (both wooden and plastic) in the next ten years.
The company had segmented its market into the following segments(a)
government organizations like CPWD, Ministry of Defence, Railways etc.;(b)
Residential house built by builders ;( c) commercial organizations and institutions
;( d) individual house owners built by individuals ;( e) fabricators. ‘We have
targeted all the above market segments for plastic doors, excepting those who want
wooden doors’ said Sunil Mathur. He further added that their sales personnel
regularly contacted contractors who get business from government organizations,
where lowest price and good after-sales-service are the key buying factors.
However, when sales personnel call on builders for residential and commercial
complexes for getting orders, Superior product quality and services are the most
important factors that they have to keep in mind. For house owners and fabricators
indirect channel of dealers are used. They mostly look for low prices and delivery
service. The company developed three sub-brands under GTEX brand. These are
Solidex, Fibrex and Lightex. Solidex brand was suitable for government firms,
institutions, individual houses with medium quality and medium to low prices.
Fibrex brand with high quality was suitable for builders and a few individual house
owners. Lightex brand offered lower quality and low prices for replacement market
and a few individual house owners.
a. Evaluate how the buying behavior is likely to be different in the Commercial

offices from individual households.
b. Develop a marketing strategy with focus on: Strategic orientation (whether you
would like to be leader, challenger or follower)? Discuss its implications.


subject coaching.
Consumer Behaviour
1. Parachute is known for its range of coconut-based hair products, manufactured

by Marico. While their flagship product is their Parachute coconut hair oil, over the
years they have extended the brand to make Parachute Advansed Oil for
specialized hair care needs and Parachute Advansed Body Lotion for skin care
needs. What is Stimulus Generalization? How has Parachute generalized the
stimulus of “goodness of coconut” into its brand extensions?
2. Consider you are in the market for a luxury watch. Enumerate the steps in this
purchase using the Consumer Decision Making Model: Input, Process, and Output.
3. a) Explain the different adopter categories in the Innovation adoption process,

taking the example of any innovative product of your choice.
3. b) What are membership groups and symbolic groups? Discuss 1 membership
group and 1 symbolic group from your life.


subject coaching.
Integrated Marketing Communications
1. You have just opened your own Restaurant. You have planned an inaugural rate
for customers to visit and taste the food. Describe the P’s of marketing mix.
Describe the Promotion plan on How would you market your brand to maximize
your sale?
2. You are the brand manager of a Toddler’s toys Brand. Your company has tied
up with a kid’s movie to attract the toddler’s. How will you leverage this
association to build equity for your brand?
3. Case Study
Increase Market Share for Online Pharmacy
Source: PTI feed India Today
The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to
grow at 20% as more and more people move into buying online medicines. Metlife
offers the medicines at a 20% lower rate. While it has been growing, the overall
share of all the top players put together is only 2%. Metlife aims to increase its
market share thereby increasing the volume of medicines bought online.
a. In a growing market with other serious players, how would you approach IMC
to increase the market share?
b. Metlife has created an audio visual ad for creating awareness about authentic
medicines delivered at the doorstep. Explain the 9 elements of communication for
the ad.

subject coaching.
Marketing Research
1. 40 years back, Sita Travels was a renowned brand in Delhi, in the travel and
tourism industry. The company boasted of a loyal clientele, competitive travel
packages, efficient and motivated employees and a vision to become the No. 1
player pan India. In those days, the industry comprised few players hence there
wasn’t too much competition to be faced. However, in recent times, with the online
platform and players emerging such as Makemytrip, Trivago, Yatra etc. offering
packages at throwaway prices and reaching out at minimal costs to the mobile
savvy, internet savvy consumer, it is indeed giving the traditional companies a run
for their money. Loss of clientele, revenue and market shares have made Sita
Travels sit up and wonder as to what needs to be done to address this issue.
Towards this management problem, state the research objective(s) and propose a
research design for this study; describing the secondary and primary sources of
data, research design, research method, target respondent, contact method etc.
2. The beauty care industry comprising make-up, personal care, skin and hair care
product categories, grapples with a lot of controversy around the safety of
products, rampant use of colour and chemicals, products being carcinogenic and
unsafe for us. While some marketers have seen this as a market opportunity to
sneak in with so-called natural, herbal, ayurvedic products, for the larger majority,
this still remains a challenge. The Beauty Care Industry Association is planning to
conduct a research to examine the consumer psyche: her consumption and
purchase habits, her attitude, satisfaction levels, perception about different
products, opinion about carcinogenic elements and unsafety etc. It has been
decided to conduct a quantitative, questionnaire- based survey among women from
all socio-economic sections. The industry wants to identify the key factors
associated with the decision-making of products among women; based on
advanced analytical tools. Design a questionnaire keeping in mind all the research
objectives of this survey and the appropriate scales that should be used for
advanced analysis.
3. A national chain of casual and formal men’s wear is interested to understand the
preferences of men when it comes to the purchase of clothing. The objectives of
the research are:
To understand the preferences of clothing by occasion
To understand differences in preferences by income group and geographical area
To understand satisfaction of customers with their brand vis-à-vis other

competitor brands
In particular, the management wants to understand the as to how the buying
behaviour or preferences of men for clothing are influenced by variables such as
(1) occasion of use (2) geography of the customer (3) income group of the
customer and (4) competition
A list of customers has been procured from internal company records. Their
personal records also include information on their personal income and geography.
a. Assuming that the management has entrusted you with this research, if a sample
has to be drawn from this sampling frame, which sample selection method would
you choose and why? Suggest any two methods and justify your answer.
b. If you have to prepare an Analysis Plan for this research, which simple and
advanced analytical tools will you recommend for analyzing the data ? Suggest
atleast three tools and support with a justification.


subject coaching.
Sales Management
1. What is your understanding of Product Related Policies? Please advise a

company manufacturing and selling Cosmetics on new product development.
2. Mr. Verma, who comes from a technical background, has started a new business
of manufacturing Pharmaceuticals products, please help him in preparing his Sales
targets and sales budgets. Keep in view the market segments he wants to cater.
3. Case Study
Mr. Sharma of Spark Detergent was a worried person; another competitor had
launched a special pack of a Detergent with a very competitive price and very
aggressive advertisement and Sales promotion schemes. The flagship brand of the
company SPARK was taking a beating in the market and sales were going down.
The company Spark is an old company existing for more than 60 years and has a
strong brand equity in the market. The products of the company are well known
and command a premium and have a niche place in the market. There are also
other products like Soaps, Shampoos and other consumer goods the company
offers.
The new company does not have the wide range of products Spark has but is strong
on raw materials buying and thus offers very low prices to attract customers; this
according to Mr. Sharma is their biggest strength.
Mr. Sharma is sitting in his office trying to find a new marketing strategy to regain
the lost market share
a. Please help Mr. Sharma in his endeavor to regain the lost share and increase
brand equity.
b. Should Mr. Sharma drop prices of the brand SPARK? If not what alternative
does he has?


subject coaching.
Services Marketing
1. A woman entrepreneur is planning to set up an e-shop for a range of costume

jewelry made of silver and semi-precious stones. Saira’s is the jewelry brand which
is being targeted at girls and women aged 13-50 years. Since she doesn’t have
lavish budgets to promote Saira’s, she is evaluating the following routes:
Home shopping networks offered by cable operators and digital TV operators.
Word-of-web through social networking sites such as Facebook and Twitter,

consumer blogs etc.
Online stores such as Amazon, Flipkart, Snapdeal, Myntra and also setting up
company’s website
Home-parties or kitty parties of women; an option based on word-of-mouth and

consumer referrals
Exclusive outlets in prime locations of the city
What are the various strategic, tactical and locational considerations / factors that
she should keep in mind for deciding the most appropriate channel (s)?
2. V4kids.com is a recently launched online / e-tailing store which sells a wide

variety of kids products for the age-group 2-12 years, ranging from stationery and
school supplies, clothes, shoes, toys, board games, gaming apps, sports equipment,
books, magazines, e-book readers, tablets, notebooks / mini-laptops, ipods, etc.
Currently, V4kids.com faces competition from online stores such as Amazon,
Snapdeal, Flipkart, Babyoye, Firstcry etc. besides the traditional retail brands such
as ShopperStop, Hamleys, The Toy Store, Child Junction etc. and also the retail
counterparts of online stores such as FirstCry store - which offer a wide range of
children’s products.
To reach out to the market, V4kids.com is planning to create awareness about its
online store, the range of products, membership programs and its weekly hot deals
– all in one go. For this purpose, V4kids.com is planning a slew of advertising
campaigns across different media.
Discuss the 5W’s of the Integrated Service Communication Model for V4kids
3. One classic advertising and service recovery strategy used by companies

involves turning a disadvantage into an advantage. For example, a small car rental
company who did not meet customer expectations, ran a campaign “we are trying
harder”.
Recently, the Domino’s pizza chain took such an approach to the extreme.
Marketers developed an advertising program to address the problem of slowing
sales in a declining economy. The first wave of television commercials featured
clips of consumers in focus groups, discussing Domino’s, providing statements
such as “Worst pizza I ever had; totally devoid of flavor”, “Domino’s pizza crust is
to me like cardboard” and “The sauce tastes like ketchup”.
Domino’s had been able to maintain its market share during the economic
downturn. At the same time, employees and company managers were concerned
about the quality of the products being offered. The advertising program was
created to apologize for poor quality pizza with the promise to do better by
creating pies with improved ingredients and better recipes, which lead to a
complete menu overhaul during a 4-year period beginning in 2008. “We think that
going out there and being this honest really breaks through to people in a way that
most advertising does not” explained the CEO Patrcik Doyle.
Some marketing experts expressed concern that consumers would not listen
carefully to the message. They would hear the part about poor quality but not the
part about improving. Doyle believed that the risk was worth taking. When the
roll-out of new and improved pizzas at bargain prices commenced, a new
advertising campaign was launched, featuring the comment, “We are only as good
as our last pizza. So tell us how yours was” followed.
Domino’s had already introduced the pizza tracker feature to its website, which
allows customers placing an online order at the Domino’s website to follow the
progress of the order from the shop to the front door. Users receive an email
directing them to the order tracking page within seconds of placing an order and
without having to refresh the page, are told precisely when their pie is placed in the
oven, checked for quality assurance and dispatched to their home. The pizza
tracker informs the customer who was responsible for an individual pizza during
preparations and delivery.
Following the completion of the transaction, the customer can provide feedback
directly to the store where the pizza was made, which opens lines of
communication with individual stores and managers rather than the larger
corporation. The pizza tracker program insists that individual store owners will
listen when customers are dissatisfied. By naming the actual individual responsible
for any service failure, the store manager can improve operations on an employee-
by- employee basis. Over the course of the next apology campaign and new
emphasis on customer feedback, sales increased dramatically during the next two
quarters.
The company once again was willing to risk customer backlash, even mildly
taunting the pubic with the “Oh yes, we did” tag line. Time will tell if these two
maneuvers will generate long-lasting, positive effects for the company.
a. Evaluate the Service Recovery System of Domino’s and suggest few other
innovative methods to recover the customers
b. Create a Service Blueprint for Domino’s home delivery operations covering all
the various methods of placing an order


subject coaching.
Business: Ethics, Governance & Risk
1. The ubiquitous cctv cameras are everywhere and meant to monitor as well as
protect you in your workplace. What according to you are the pros and cons of
using video surveillance in work place for monitoring employees (two each)?
2. In your organization, ‘Smart Solutions’, a midsize IT services company, one of

your senior team member has turned whistle blower, blowing whistle on
malpractices employed by the business. While discussing the issue of
‘Whistleblower versus organizational loyalty’, informally with your other team
members, what according to you are the four important points that need to be
addressed in this discussion? List those four points and explain your point of view
on each of them
3. a. You are Business Head of Ben & Jerry ice cream in Sri Lanka. One day you
discover that the most senior officer of your company’s venture in Sri Lanka has
been ‘borrowing’ equipment from the company and using it in his other business
venture. When you confront him, the Sri Lankan partner defends his action. After
all, as part owner of both the companies, isn’t he entitled to share in the equipment.
How will you deal with such cross cultural gray areas and what tools will guide
your decision making process?
3. b. ‘Professionals such as accountants and lawyers have duties and obligations

that other people do not.’ Why is that so? Discuss your point of view and its
supporting arguments. (two points of view with explanation is good enough)

subject coaching.
Taxation- Direct and Indirect
1. Mr Bob is a resident of London. He visits India to understand the business

environment. He is keen to start up a business in India. However, he is not aware
of the tax structure prevalent in India. As a tax consultant, discuss with him the tax
structure in India post the introduction of Goods and Service Tax Act.
2. Income from house property is the only income that is charged on the notional
basis. It means that the incidence of tax depends not only on the income earned
from the property, but also on the inherent potential of the property to earn income.
Tax has to be paid even in cases where no income is being earned. Discuss the
Cases where income from house property is not chargeable to tax under the head
‘Income from House Property and thus chargeable under any other head.
3. Following information is available for Mr. Saurabh Pandey for Assessment Year
2019-20 with respect to the premium paid of life insurance during Financial Year
2018-19.
PLEASE FIND THE TABLE BELOW
Policy Issue In the name Capital % Insurance

of Sum Restriction Premium
Date
Assured of Sum Paid in
Assured Financial
Year
2018-19
May 01, Spouse 1.5 lacs 10% Rs 20,000

2015
May Self 2 lacs 20% Rs 50,000

31,2012
June Daughter 3 lacs 15% Rs 60,000

01,2015 with a
disease
specified
under
section
80DDB
Jan 01,2013 Son with a 2 lacs 10% Rs 40,000

disease
defined
under
Section
80DDB
May 01, Parents 5 lacs 10% Rs 75,000

2015
a. Calculate the total eligible deduction, as per Section 80C, with reasons for each
payment inclusion and exclusion, for Mr. Saurabh Pandey
b. Discuss, briefly the eligibility norms and provisions for claiming deduction
under the said section.


subject coaching.
Organisational Theory, Structure and Design
1. As the HR head of a Jubiliant Hospitalities, you have to create an

Organizational Structure. Jubiliant has a pan India presence with an employee
strength of 5000. They own three-star properties and cater majorly to corporate
houses. Their key departments are business development, operations and Guest
management teams. The company believes in empowering employee and is
looking at creating an inclusive and transparent work culture. Explain the elements
to be considered while finalizing the structure.
2. Healthcare Pharma wants to conduct an internal analysis to understand the future

of the company. Top management wants to conduct an internal environment
analysis for effective planning. Suggest some techniques that can be considered for
this exercise.
3. Arunam works for Hitech Solutions, a software development company.

Organization wants him to improve the diversity score of the company. Arunam
feels that the company has been very close-group in the past. Diversity was not a
part of the DNA of the company. He fears that old employees may feel threatened
or become skeptical of these changes. He believes that the company should
systematically introduce this change and plan for it.
a. What could the Factors that have prompted the company to focus on
Organisational Diversity. Do you think the company will benefit from this move?
b. Using the Kotter’s Eight-step Model, enumerate the steps needed for
implementing change in Hitech solutions.


subject coaching.
Operations Management
1. Explain how the operations strategies are different when applied to a service
company such as “Indigo Airlines” versus an aircraft manufacturing company such
as Hindustan Aeronautics Limited (HAL). (10 Marks)
2. What are the key factors that firms consider while choosing a location to
operate? List five major reasons, why any Pharmaceuticals manufacturing firm
should operate (locate its factory) in India. (10 Marks)
3. Bhanji has spent nearly two decades working at Metro Brands, which was
started by her grandfather as a stand-alone store in Colaba in 1947 and has since
grown to over 500 stores across the country. She radiates enthusiasm for retail.
“I’ve only ever worked here. I came here straight after my undergraduation. It’s
not like a business where you don’t see an end result. You put something in the
store, within a week you know how that shoe is working. You see new creations,
you see new ranges," she says.
Keeping in touch with the ground realities of retail is essential to corporate

strategy. “From being purely a product brand, we have become a retail brand.
When you walk into the Colaba Metro store, the collection will be different from
the Linking Road store. We curate the product for each store. I want the best
collection for a customer who walks into a store," she says.
Two years ago, Bhanji and her team implemented Eli Goldratt’s Theory of
Constraints (TOC), a management philosophy that leads to profit improvement
through greater efficiency in business processes.
“Theory of Constraints brought efficiency to our front end, helping the way we sell
go from art to science. For example, 40 new designs are introduced into our system
every week. After four weeks, we address how they have sold. We had thumb rules
to check what happens, and decide if a design worked. It is like an art, but applying
TOC helped us make it a science."
The project came with management challenges for Bhanji, including getting on
board the front line supply chain teams who had to adopt the new technology.
“TOC wasn’t so tough from a technology angle, but it was supremely difficult
from our mindset angle. How do you tell someone that the computer may know
some things better than you?" she says, as the legacy brand has a number of long-
time employees.
(Source: https://www.livemint.com/mint-lounge/business-of-life/how-science-and-
art-meet-in-shoe-retail-1558365780350.html)
a. Explain the concept of “Theory of Constraints (TOC)”.
b. What all possible challenges Bhanji might face with the TOC?


subject coaching.
International Business
1. George Bush gave Chinese Premier Li Peng a gift of cowboy boots

embroidered with the American and Chinese flags in it. This act was criticized
widely by many diplomats on account of a significant miss on the part of
administration protocol experts. Discuss the above case highlighting the
importance of culture in international business.
2. Discuss how McDonald illustrate the blend of product standardization and

Product adaptation strategy in international business.
3. Corporate social responsibility has been widely accepted and practiced in most
of the organizations throughout the world.
a. Discuss any one company’s CSR Initiatives which has inspired you for all these
years. Highlight the initiatives with respect to CSR Activities.
b. Enumerate the Benefits of CSR.


subject coaching.
Corporate Finance
1. The risk free Rate of return is 6 %, Return on market is 11% and the Beta of
Michelllo Private limited is 1.1. Estimate the cost of Equity and also mention the
steps to calculate the opportunity cost of capital as per the CAPM Model.
2. Mehta & Mehta constructing company wants to make an investment worth 500
crores in certain real estate projects. As a financial advisor to the company discuss
the capital budgeting process with them, covering suitable points.
3. Anna dude Enterprises has Rs 5lacs in assets that are financed with 100%
equity. Fixed cost are Rs1.2lacs. The EBIT of Anna dude Enterprises for the year
is Rs80000. The applicable tax rate is 40%. In case its EBIT increases by 10%and
reduces by 10%
Define, calculate & interpret the
a. Net income
b. Return on equity


subject coaching.

NMIMS Solved Assignment September 2019 Call 9025810064

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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Management Theory and Practice

Situation B: Purchasing the house for investment purpose.

Explain the above given points with detail reasons.

Situation B: Purchasing the house for investment purpose.

Explain the above given points with detail reasons.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Business Communication and Etiquette

1. Give examples of the following types of Biases in a sentence: Gender bias,

2. FashionStation.com is an online apparel store. You are the Online Customer

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Information Systems for Managers

3. A food-tech start-up plans to use Enterprise Resource Planning (ERP) software

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Based on the above scenario, answer these

a. What is the source of power for Sameer? Discuss the same.

b. What are the power tactics being used by Jatin? Explain

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

1. What is Demand forecasting? Explain different qualitative methods of demand

Quantity Total Average Margina

3. a. Explain the types of elasticity of demand. Calculate elasticity of demand for

3. b. Distinguish between the features of perfect competition and monopolistic

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

1. Pick & choose a Sustainability report of an Indian company in the Services

2. Chhatrapati Shivaji Maharaj International Airport, Mumbai (CSIA) has offered a

3. One of United Nations Sustainable Development Goal is ‘Zero Hunger’. The

b. Suggest five strategies/action plan that can be adopted by businesses to make

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

2. Kiara Enterprises is a very small organisation dealing with export rejected

a. Explain to Prashant why Swati got promoted.

b. Explain to Prashant what a Development Centre is.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

2. Analyze the business www.swadeshi.com from Porter’s approach to industry

3. Answer the below questions:

a. Prepare a SWOT Analysis for www.swadeshi.com.

analyzing future demand. Explain the same with reason.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

a. How should company segment the consumer market for Paapads?

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

2. Explain in details two (2) real-life instances of Anti-Competitive Agreements

a. What should be done to conduct an arbitration between Abhay and Seema to

b. The difference between Arbitration, Conciliation and Mediation? What is the

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

1. What is sampling distribution? An automobile manufacturer claims that a

2. Raj studios a Tollywood casting company, is selecting a group of extras for a

2006 R6.92 R7.04 R6.54

2007 R6.88 R7.01 R6.51

2008 R10.20 R10.40 R11.27

2009 R7.52 R7.69 R6.65

2010 R8.02 R8.17 R7.38

2011 R9.91 R10.09 R9.30

2012 R10.83 R11.04 R10.25

2013 R13.32 R13.55 R12.48

2015 R13.01 R13.26 R10.94

2016 R12.08 R12.35 R10.96