Beruflich Dokumente
Kultur Dokumente
LESSON 1
Communication derived from the Latin word “communis” meaning “commonness” can be defined
broadly as the process of transmitting knowledge, ideas, information, attitudes, feelings and the like.
According to:
• Comeaux (1996) – “A transaction in which the participants are mutually engaged in the process
of creating meaning.”
• Hill Watson (1997) – “ The communication process begins when by a message is conceived by a
sender. It is encoded-translated to a signal or a sequence of signals and transmitted by a
particular medium or channel to a receiver who then decodes it and interprets the message,
returning a signal in some way that the message has or has not been understood.”
• Julia Scherba de Valenzuela – “ Any act by which one person gives to a receiver from another
person information about that person’s needs, desires, perceptions, knowledge or affective
states. Communication may be intentional or unintentional, may involve conventional signals,
may take linguistic or non-linguistic forms, and may occur through spoken or other modes.”
Importance of Communication
• Communication is just as important in other fields: lawyers interview clients and speak in court,
medical practitioners work with patients and colleagues, teachers face students, ministers
preach, and social workers counsel.
Value of Communication
• It is the essential process through which we develop our individual humanity and our
relationships with others. Communication is basically tied to a person’s concern about
individuality and to a person’s needs for social relationships.
Communication is Everywhere
• Different racial, ethic, and cultural groups have different customs and beliefs. This is particularly
important to remember for speeches. But if your speech class includes international students, it
will be a factor in classroom speeches.
• Cross-Cultural Communication deals with the comparison of how the commonality from
different cultures relate. A good example is how the Christian community deals with the Muslim
community.
• 2. It is how the receiver gives meaning based on values, beliefs, desires, experiences,
educational background, motivations, and apprehension to the sender of the message.
Evaluation/ Application
• Groupings