PlanetM - Informatoin

24%

29%

TV Commercial
News Paper
FM Radio
Internet
Any Other

7%

3%

37%
 PlanetM - Informatoin

24%

29%

TV Commercial
News Paper
FM Radio
Internet
Any Other

7%

3%

37%
Merritial Status
Total Customer Married Single

100 21 79

Education
3%
18%

Under-
Graduate
Graduate
Post Graduate
Professional
Degree
48%

31%

Age Group
Total Customer 15-20 21-25
100 3 50

Age Group
3%
17%

50%

30%
 Education
Professio
Education Under- Post nal
Graduate Graduate Graduate Degree
Total % 3 48 31 18

Merritial Status
21%

e
e
Married
duate
Single
onal
%

79%

25-30 31 &above
30 17 100

Group
3%

15-20
21-25
25-30
31 &above
50%
 Gender Annually Income

Annually Income
Gender Male Female
100 Total % 83 17 Below 1 Lac.

Annually Income

27%

Below 1 Lac.
1 Lac. To 2 Lac.
Married
2 Lac. To 3 Lac.
Single
Above 3 Lac.

7%
63%
3%
Income

Below 1 Lac. 1 Lac. To 2 Lac. 2 Lac. To 3 Lac. Above 3 Lac.

63 3 7 27 100

Gender
c. 17%
Lac.
Lac.
c.
Male
Female

83%
 Occupation

Occupation Business Govt. Job Private Job Student

Total % 14 9 14 63

Occupation
14%

9%
Male Business
Female Govt. Job
Private Job
Student
14%
63%
Business
Govt. Job
Private Job
Student
%
 Rate
1 Price
2 Sales Promotion Activity
3 Advertisements
4 Availability of Product
5 Variety of Collections
6 Brand Image
7 Location
8 Behavior of staff
9 Ambiance

Rate
Price

Rate
Advertisements

Rate
Variety of Collections
Rate
Location

Rate
Ambiance
 5 – Most Influence 4 – Very Influence
13 16
7 2
34 13
43 21
64 18
80 12
40 16
9 14
21 16

5 – Most Influence 4 – Very Influence

13 16

5 – Most Influence 4 – Very Influence

34 13

5 – Most Influence 4 – Very Influence

64 18
5 – Most Influence 4 – Very Influence
40 16

5 – Most Influence 4 – Very Influence

21 16
 3 - Influence 2 - Less Influence
12 47
23 29
15 9
16 12
9 6
6 1
12 11
35 19
23 18

3 - Influence 2 - Less Influence

12 47

3 - Influence 2 - Less Influence

15 9

3 - Influence 2 - Less Influence

9 6
3 - Influence 2 - Less Influence
12 11

3 - Influence 2 - Less Influence

23 18
 1 - Least Influence
12 100
39 100
29 100
8 100
3 100
1 100
21 100
23 100
22 100

1 - Least Influence
12

1 - Least Influence
29

1 - Least Influence
3
1 - Least Influence
21

1 - Least Influence
22
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence

Rate
Sales Promotion Activity

Rate
Availability of Product

Rate
Brand Image
Rate
Behavior of staff
5 – Most Influence 4 – Very Influence
7 2

5 – Most Influence 4 – Very Influence

43 21

5 – Most Influence 4 – Very Influence

80 12
5 – Most Influence 4 – Very Influence
9 14
3 - Influence 2 - Less Influence
23 29

3 - Influence 2 - Less Influence

16 12

3 - Influence 2 - Less Influence

6 1
3 - Influence 2 - Less Influence
35 19
 Price
12% 13%
5 – Most
Influence
4 – Very
16%
Influence
3 - Influen
2 - Less
Influence
1 - Least
47% 12%
Influence

Advertisements

29%
34%

1 - Least Influence
39
9%

13%
15%

1 - Least Influence
8 Variety of Collections
6% 3%
9%
5
In
4
1 - Least Influence In
3
1 18%
2
In
64%
1
In
 4
In
18% 3
2
In
64%
1
In

1 - Least Influence
23 Location
21%

5
In
40%
4
11% In
3
2
In
12% 1
16% In

Ambiance
22% 21%

16%
18%

23%
 Price Sales Promot
12% 13%
5 – Most
Influence
4 – Very 39%
16%
Influence
3 - Influence
2 - Less
Influence
1 - Least
12%
Influence

vertisements Availability
8%

34% 12%
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
16%
1 - Least Influence

13%
15% 21%

ty of Collections Brand I
6% 3% 6% 1%

12%
5 – Most
Influence
4 – Very
Influence
3 - Influence
2 - Less
Influence
64%
1 - Least
Influence
 4 – Very
Influence
3 - Influence
2 - Less
Influence
64%
1 - Least
Influence

Location Behavior
%
23%

5 – Most
Influence
40%
4 – Very
Influence
3 - Influence
2 - Less
Influence 19%
% 1 - Least
16% Influence

Ambiance
21%

5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
16% 1 - Least Influence

23%
Sales Promotion Activity
7%
2%

5 – Most
39% Influence
23%
4 – Very
Influence
3 - Influence
2 - Less
Influence
1 - Least
29% Influence

Availability of Product
8%

12%
5 – Most
Influence
43%
4 – Very
Influence
16% 3 - Influence
2 - Less
Influence
1 - Least
21% Influence

Brand Image
6% 1% 1%
5 – Most
12% Influence
4 – Very
Influence
3 - Influence
2 - Less
Influence
1 - Least
Influence
80%
 Influence
3 - Influence
2 - Less
Influence
1 - Least
Influence
80%

Behavior of staff
9%
23%
14%
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence

19%

35%
(a) TV Commercial
(b) News Paper
[c] FM Radio
[d] Internet
[e]Any Other

Visiting PlanetM
a
b
c
d
TV Commercial 29
News Paper 3
FM Radio 37
Internet 7
Any Other 24
100

Sometimes 12
Occasionally 24
Frequently 20
Very Often 44
100
PlanetM - Informatoin
24%
29%
TV Commercial
News Paper
FM Radio
7% Internet
Any Other
3%

37%

Visiting PlanetM
12%

Sometimes
44% Occasionally
24%
Frequently
Very Often

20%
TV Commercial 29
News Paper 3
FM Radio 37
Internet 7
Any Other 24