TABLE OF CONTENT

TITLE PAGE

ABSTRACT

TABLE OF CONTENT ......................................................................................... i

LIST OF TABLE ................................................................................................. vi

LIST OF FIGURE ............................................................................................... ix

APPENDIX LIST............................................................................................... x

CHAPTER I INTRODUCTION...........................................................................1

1.1 Background .................................................................................................1

1.2 Problem Identification ................................................................................5

1.3 Objective of the research ............................................................................5

1.4 Contribution of Research ............................................................................6

1.5 Scope of Research ......................................................................................6

1.6 Outline of Research ....................................................................................7

CHAPTER II LITERATURE REVIEW .............................................................8

2.1 Female Muslim traveller ...........................................................................8

2.2 Muslim Tourist Satisfaction ....................................................................10

2.3 Muslim Tourist Perceived Value ( MTPV ) ............................................11

2.4 Destination Experience in non-OIC Countries .......................................14

2.5 Conceptual Framework and Hypothesis Development ...........................15

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 2.5.1 Muslim tourist perceived cognitive value influence

tourist satisfaction and destination experience as mediation ..........15

2.5.2 Muslim tourist perceived affective value influence

tourist satisfaction and destination experience as mediation ..........17

2.5.3 Muslim tourist perceived Islamic Value influence tourist

satisfaction and destination experience as mediation .....................19

2.6 Theoritical Framework ............................................................................23

CHAPTER III RESEARCH METHODOLOGY .............................................25

3.1 Research Design ......................................................................................25

3.2 Location of Research...............................................................................25

3.3 Source of Data .........................................................................................25

3.4 Population, Sampling, and Sampling Technique ....................................26

3.4.1 Population .....................................................................................26

3.4.2 Sampling .......................................................................................26

3.4.3 Sampling Technique .....................................................................26

3.5 Conceptualization and Operationaloation of Variables ..........................27

3.5.1 Independent Variable ....................................................................28

3.5.2 Dependent Variable ......................................................................28

3.5.3 Mediating Variable .......................................................................28

3.6 Operational Definition ............................................................................29

3.7 Measurement Variable ............................................................................32

3.7.1 Data Collection Method................................................................32

3.7.2 Data Processing ............................................................................33

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 3.8 Descriptive Statistic ................................................................................34

3.9 Test of Instrumental (Outer Model) ........................................................34

3.9.1 Validity Testing .............................................................................35

3.9.1.1 Convergent Validity ...................................................................35

3.9.1.2 Discriminant Validity ................................................................36

3.10 Reliability Testing .................................................................................36

3.11 Structural Model Test (Inner Model) ....................................................37

3.12 Hypothesis Testing ................................................................................38

CHAPTER IV ANALYSIS AND DISCUSSION ..............................................39

4.1 Profile of Respondent.............................................................................39

4.2 Characteristics of Respondent .................................................................40

4.2.1 Respondent Characteristic Based on Screening Process ................40

4.2.2 Respondent Characteristic Based on Country Destination ............41

4.2.3 Respondent Characteristic Based on Frequency of travel..............42

4.2.4 Respondent Characteristic Based on Appearance ..........................42

4.2.5 Respondent Characteristic Based on Frequency of Year

of Travelling ...................................................................................43

4.2.6 Respondent Characteristic Based on Lifestyle...............................44

4.2.7 Respondent Characteristic Based on Accompanioship ..................47

4.2.8 Respondent Characteristic Based on Job .......................................48

4.2.9 Respondent Characteristic Based on Self Description ...................48

4.2.10 Respondent Characteristic Based on Status .................................49

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 4.2.11 Respondent Characteristic Based on Education...........................50

4.2.12 Respondent Characteristic Based on Information ........................50

4.2.13 Respondent Characteristic Based on Itinerary .............................51

4.2.14 Respondent Characteristic Based on Age ....................................52

4.2.15 Respondent Characteristic Based on Income ...............................53

4.2.16 Respondent Characteristic Based on Criteria

Choosing Destination ...................................................................53

4.3 Descriptive Analysis ...............................................................................55

4.3.1 Response of Respondents on Muslim Tourist Perceived Value ....55

4.3.2 Response of Respondents on Destination Experience ...................62

4.3.3 Response of Respondents on Muslim Tourist Satisfaction ............64

4.4Test of Instrumental (Outer Model) .........................................................65

4.4.1 Validity Testing..............................................................................65

4.4.2 Reliablity Testing ...........................................................................73

4.5 Structural Model Test (Inner Model) ......................................................74

4.5.1 Assesment of R-Square ..................................................................74

4.6 Hypothesis Testing and discussion .........................................................75

4.6.1 H1-H6 : There is a significant relationship

between Muslim Perceived Value on Muslim Tourist Satisfaction. .......76

4.6.2 Discussion ......................................................................................78

4.6.3 Ha - Hf : The effect of Muslim Tourist Perceived Value on

Muslim Tourist Satisfaction is mediated by Destination Experience ....80

4.6.3.1 Mediating Variable Testing..................................................80

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CHAPTER V CONCLUSION ............................................................................86

5.1 Conclusion of the Research .....................................................................86

5.2 Implication of the Research ....................................................................89

5.3 Limitation of the Research ......................................................................90

5.4 Recommendation of the Research ...........................................................90

REFERENCE .......................................................................................................91

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 LIST OF TABLE

Table 2.1 Summary Previous Research .................................................................20

Table 3.1 Definition Operation ..............................................................................29

Table 4.1 Response Rate ........................................................................................39

Table 4.2 Respondent Screening of female Muslim ..............................................40

Table 4.3 Respondent Screening of Minimum Year Travelling ............................40

Table 4.4 Respondent Characteristic Based on Country Destination ....................41

Table 4.5 Respondent Characteristic Based on Frequency of Travelling ..............42

Table 4.6 Respondent Characteristic Based on Female that Using Hijab..............42

Table 4.7 Respondent Characteristic Based on Female that Using Hijab When

Travelling ..............................................................................................43

Table 4.8 Respondent Characteristic Based on Year of Travelling .......................43

Table 4.9 Respondent Characteristic Based on Total Shopping ............................44

Table 4.10 Respondent Characteristic Based on Total Ticket ...............................45

Table 4.11 Respondent Characteristic Based on Total Accommodation ...............46

Table 4.12 Respondent Characteristic Based on Total Meal .................................47

Table 4.13 Respondent Characteristic Based on Accompanioship ........................47

Table 4.14 Respondent Characteristic Based on Job .............................................48

Table 4.15 Respondent Characteristic Based on Self Description .........................49

Table 4.16 Respondent Characteristic Based on Status .........................................49

Table 4.17 Respondent Characteristic Based on Education...................................50

Table 4.18 Respondent Characteristic Based on Information ................................51

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Table 4.19 Respondent Characteristic Based on Itinerary .....................................52

Table 4.20 Respondent Characteristic Based on Age ............................................52

Table 4.21 Respondent Characteristic Based on Income .......................................53

Table 4.22 Respondent Characteristic Based on Criteria on Choosing .................54

Table 4.23 Respondent Characteristic Based on Things Makes Worries ..............55

Table 4.24 Response of Respondents on Muslim Tourist Quality Value ..............56

Table 4.25 Response of Respondents on Muslim Tourist Price Value ..................57

Table 4.26 Response of Respondents on Muslim Tourist Emotional Value .........58

Table 4.27 Response of Respondents on Muslim Tourist Social Value ................59

Table 4.28 Response of Respondents on Muslim Tourist

Halal Physical Value ...........................................................................60
Table 4.29 Response of Respondents on Muslim Tourist
Halal Non-Physical Value ...................................................................61
Table 4.30 Response of Respondents on Destination Experience .........................63

Table 4.31 Response of Respondents on Muslim Tourist Satisfaction ..................64

Table 4.32 First Running of Outer Loading ...........................................................67

Table 4.33 Average Variance Ectracted.................................................................68

Table 4.34 Final Run of Outer Loading in Validity ...............................................69

Table 4.35 Final Run of Average Variance Extracted ...........................................70

Table 4.36 Cross Loading ......................................................................................71

Table 4.37 Fornell Lacker’s Criterion ....................................................................72

Table 4.38 Cronbach’s Alpha and Composite Reliability .....................................73

Table 4.39 R-Square...............................................................................................74

Table 4.40 Path Coefficients ..................................................................................75

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Table 4.41 Path Coefficients Direct Effect ............................................................76

Table 4.42 Hypothesis 1-6 .....................................................................................80

Table 4.43 Hypothesis Testing Without Including Mediating Variable ................80

Table 4.44 Path Coefficients ..................................................................................82

Table 4.45 Hypothesis Testing ..............................................................................85

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 LIST OF FIGURE

Figure 2.1 Theoritical Framework .........................................................................23

Figure 4.1 First Outer Loading Model ...................................................................66

Figure 4.2 Final Outer Loading Model ..................................................................70

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 APPENDIX

Appendix A Research Questioner ..........................................................................98

Appendix B Kuesioner Penelitian ........................................................................106

Appendix C Respondent Characteristics ..............................................................116

Appendix D Responses to Each Research Variable .............................................123

Appendix E Output SPSS Result .........................................................................131

Appendix F PLS Result ........................................................................................142