TEXMEDIN

COMMUNICATION PLAN

Draft as of 28 October 2009

 ABBREVIATIONS

ACTE - European Textile Collectivities Association

CLOTEFI - Clothing Textile and Fiber Technological Development
CMDT - Documentation Centre and Textile Museum
CP - Communication Plan
CS - Communication Strategy
EURATEX - The European Apparel and Textile Organisation
IAF - International Apparel Foundation
JTS - Joint Technical Secretariat
LP - Lead Partner
MA - Managing Authority
PA - Public Authorities
PFF - Pelopponesian Folklore Foundation

TEXMEDIN Communication Plan

MED Programme .................................................................................................................... 4
TEXMEDIN Project .................................................................................................................. 5
Partnership ............................................................................................................................ 5
Duration: ............................................................................................................................... 5
Budget: ................................................................................................................................. 5
Communication Strategy ......................................................................................................... 6
1. Objectives of the communication ...................................................................................... 6
2. Targets/beneficiaries: ...................................................................................................... 7
3. Communication tools and actions ......................................................................................... 8
3.1. Tools........................................................................................................................... 8
3.1.1. Logo and visual identity manual .............................................................................. 8
3.1.2. Internet web site including the access to the Database of T&A Heritage ..................... 9
3.1.3. Newsletters ......................................................................................................... 11
3.1.4. Brochures/leaflets ................................................................................................ 11
3.1.5. Thematic reports and/or Publications ..................................................................... 12
3.1.6. Event specific materials and promotional gadgets ................................................... 12
3.1.7. Media and press releases/conferences ................................................................... 12
3.2. Actions ...................................................................................................................... 13
3.2.1. Kick Off Meeting .................................................................................................. 13
3.2.3. Workshops and study visits ................................................................................... 14
3.2.4. Exhibitions........................................................................................................... 15
3.2.5. Final Conference .................................................................................................. 15
4. Publicity obligations .......................................................................................................... 16
5. Budget plan...................................................................................................................... 17
6. Contact details for the implementation of the Communication Plan........................................ 18

TEXMEDIN Communication Plan

MED Programme

The MED programme is a transnational programme of European territorial cooperation. It takes

place within the objective «European territorial cooperation» of the period 2007-2013 and it is
financed by the European Regional Development Fund (ERDF), as an instrument of the European
regional policy.

It continues the tradition of the European programmes for cooperation (previously named
Interreg). With a budget of more than 250 billion euros, the programme covers the coastal and
Mediterranean regions of nine EU Member States (Cyprus, Spain, France, Greece, Italy, Malta,
Portugal, United Kingdom and Slovenia). The Mediterranean countries which are candidates or
potential candidates to the European Union are also invited to participate.

The objectives of the program are founded on the basic orientations of Lisbon and Gothenburg
Agendas. The aim is to build strongly competitive regions thus creating growth and employment
for next generations. Moreover it supports territorial cohesion and active involvement in
environmental protection in order to promote sustainable development of MED territory.

The priority axes defined according to the general objectives of MED Programme are:

Axis 1: Strengthening innovation capacities

Axis 2: Protection of the environment and promotion of a sustainable territorial development

Axis 3 : Improvement of mobility and territorial accessibility

Axis 4 : Promotion of a polycentric and integrated development of the Med space

TEXMEDIN Communication Plan

TEXMEDIN Project

The TEXMEDIN (TEXtile and apparel EuroMEDiterranean heritage for INnovation) project falls
under the Axis 1: Strengthening innovation capacities, Objective1.1: Dissemination of innovative
technologies and know-how of the MED Programme.

The aim of the project is to increase the competitiveness of the T&A sector in the Mediterranean
area through the improvement of quality and design of products and by safeguarding and
exploitation of the rich textile heritage and extensive industrial know-how of the partners’
territories. In order to promote high levels of technological and non-technological innovation and
to enhance design patterns in T&A clusters the project activities will be directed towards the
creation of new approaches and methodologies. The aim is to activate whole territory and build
strong collaboration with social and economic stakeholders to valorise the sectoral know-how and
creative background.

The two thematic components of the project are Integrated knowledge base and The Inspiring Lab
Cluster for Innovation. Integrated knowledge base component has the objective to develop an ICT
Database of the Mediterranean T&A know-how and creative heritage. It will be made available to
young stylists, designers and enterprises to increase the value of T&A products and creations. On
the other hand the Inspiring Lab Cluster is meant to be knowledge-based and training centre for
young designers and entrepreneurs with an enhanced focus quality, design, innovation and
technology.

Partnership

Municipality of Prato - lead partner (Italy)

Textile Museum of Prato Foundation (Italy)
Hellenic Clothing Industry Association (Greece)
Foment of Terrassa (Spain)
Documentation Centre and Textile Museum (Spain)
Clothing Textile and Fiber Technological Development (Greece)
French Institute Textile Clothing (France)
Peloponnesian Folklore Foundation (Greece)
Carpiformazione (Italy)

Duration:
1st April 2009 – 30th September 2011

Budget:
1,901,750.50 € (FESR contribution: 1,426,312.50€)

TEXMEDIN Communication Plan

Communication Strategy

An effective communication strategy is needed to establish clear channels of communication with

the partners, stakeholders and general public in the light of the two thematic components of the
project. The CS defines objectives, tools, actions, implementation and budget plan for the
communication component of the Project.

The Lead Partner will manage a series of communication activities in close cooperation with all
partners to promote the Project across the partners' territories and all EU area. The
communication plan will adopt a network approach to reach as many target groups as possible. In
this regard the LP will collaborate with MED Programme authorities, in particular the JTS, regional
and national bodies as well as with a vide range of stakeholders at local level in order to achieve
the multiplier effect when it comes to information and publicity efforts. In particular, ACTE,
EURATEX and IAF networks will be involved from the very beginning of the project to ensure a
widespread information flow towards T&A sector organizations and their members.

1. Objectives of the communication

The activities of the communication component have the main purpose to help achieve objectives
and to give visibility to the TEXMEDIN project, therefore they will widely disseminate activities and
results among various groups of targets.

Specific objectives of the CP are:

Inform partners of their obligations in terms of publicity and information

involve existing networks and create new ones to improve dissemination of
information

establish a network of knowledge and procedures

build a shared space for cultural comparison

to develop innovative form of communication and content delivery

to product communication content in a multi medial logic

TEXMEDIN Communication Plan

 2. Targets/beneficiaries:
The targets of communication activities are divided in four groups depending on information to be
disseminated and tools used. Information targeted to different groups will be adapted to their
particular needs:
TARGET
TARGET
GROUP
Municipality of Prato,
Textile Museum Prato,
CLOTEFI, Foment of
Partners of Terrassa, CMDT, Hellenic
the project Clothing Industry
and MED Association,
Authorities CARPIFORMAZIONE,
French Institute Textile
Clothing, PFF, JTS, MA,
National Contact Points
T&A related SMEs,
entrepreneurs and
business service
providers, etc; fashion
Social and
and design schools and
economic
universities, T&A-related
stakeholders
researchers and research
centres, young T&A
students and designers,
etc
local, regional, national
and EU public
Public authorities, with
authorities particular regard to
relevant networks:
ACTE, IAF, EURATEX
National, regional, local
General
media, specialized
public and
magazines and internet
media
portals, general public
TEXMEDIN Communication Plan
DISSEMINATED
OBJECTIVES TOOLS/ACTIONS
INFORMATION
Internal
communication of
To facilitate
the project,
communication Web site reserved area, e-
obligations and
between partners and mails, partnership
responsibility terms
create synergies, to meetings (operative
of information and
create a shared meetings and steering
publicity, financial
workspace, to foster committee meetings),
management of the
the achievement of workshops, study visits,
project, project
projects objectives
reports and other
working documents
To share approaches
and methodologies,
to valorise creative Internet web site,
Structured
background and newsletters, press
information about
sectoral know-how, to conferences and releases,
project’s results,
involve existing seminars and conferences,
developed
networks and create information brochures and
methodologies,
new ones, to foster a leaflets, project reports,
thematic reports
non-technological publications
innovation, design
and creativity
To demonstrate Internet web site,
positive impact of the newsletters, press
Information about
project, to share conferences and releases,
the project,
examples and good audio visual media specials
progress of the
practices, to improve or reports, seminars and
activities, results
networks and crate conferences, information
and impact on the
new ones for better brochures and leaflets,
territory
dissemination of project reports,
results publications
Internet web site, press
To emphasize the
conferences and releases,
importance of EU
General information articles, audio visual media
fundings, to show the
about the project specials or reports,
potentials and
and about the MED seminars and conferences,
benefits of territorial
Programme, participation on festivals,
cooperation, to rise
dissemination of fairs and thematic
awareness about T&A
the results conferences, information
Heritage and know
brochures and leaflets,
how of the territories
promotional material
3. Communication tools and actions

Tools and actions implemented by the communication plan will enhance and improve the
achievement of project's objectives and serve as a means of dissemination of results. The activities
have a twofold direction and are segmented with this regard in actions of internal communication
and actions of external communication.

Internal communication activities should facilitate cooperation and promote information exchange
and synergies between project participants thus assuring an effective implementation of project
activities and information flow among project partners. External communication has the objective
to maximise the value and awareness of the project outcomes to a wide range of social and
economic stakeholders, local, regional, national and EU public authorities, general public and
media.

3.1. Tools

a) = 3.1.1. Logo and visual identity manual

b) = 3.1.2. Internet web site including the access to the Database of T&A Heritage
c) = 3.1.3. Newsletters
d) = 3.1.4. Brochures/leaflets
e) = 3.1.5. Thematic reports and/or Publications
f) = 3.1.6. Event specific materials and promotional gadgets
g) = 3.1.7. Media and press releases/conferences

3.1.1. Logo and visual identity manual

The logo represents the visual identity of the project and it will be used on all project documents
together with the MED Programme and EU logos. The visual identity manual - provided with the
project logo and the basic information about its use – also contains a draft of the graphic elements
for the production of the project documents and other graphic material.

TEXMEDIN Communication Plan

3.1.2. Internet web site including the access to the Database of T&A Heritage
(http://www.texmedin.eu)

Web site is the main tool for communication of the TEXMEDIN project towards social and
economic stakeholders, local and EU level Authorities as well as general public. Its main objectives
are to increase awareness between potential beneficiaries and target groups about the project
activities and to build a shared space that gathers knowledges, innovative and creative ideas. It is
updated on a regular basis about the progress and achievements of the project.
The sections of the web site are dynamic in order to secure the complete autonomy for the
administrator to publish all necessary data at any time and to reduce maintenance costs.

The website is built on two levels:

1. General project area - provides information about the project, its activities and partners. News,
meetings and events, newsletters, documents, FAQ, multimedia, links and contacts pages are also
included and regularly updated. A multimedia page enables project operators to upload photos,
audio and video files produced within project activities thus exploring innovative and interactive
ways of communication.
2. Reserved area - dedicated to the exchange of internal work documents and communication
between partners.

A page will be dedicated to the Database of the T&A Heritage. It will have an on line query
form where the final user will be able to insert search items and explore the database directly from
the project's web site.

TEXMEDIN Communication Plan

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TEXMEDIN Communication Plan

3.1.3. Newsletters

Newsletters represent a communication tool that help circulate information and ideas, as well as
report the progress of the TEXMEDIN project and will be published every 6 months in English. The
5 newsletters review past activities and outline future events in the light of the two Thematic
Components of the Project. All partners will contribute contents to the newsletters in accordance
with the activities that they implement in the framework of the project. Each newsletter will be
printed in 2500 copies.

3.1.4. Brochures/leaflets

Brochures and/or leaflets will be published and distributed widely on the partners territories during
the various phases of the project in order to inform the stakeholders and general public about the
project objectives, partner institutions, database of the T&A heritage and inspiring labs. This way,
main stages of the project's life will be followed by the publication of a brochure with the objective
to inform and disseminate the results achieved.

OBJECTIVE TIMESHEET QUANTITY LANGUAGES

English, possible
publication in Italian,
Presentation of the project July 2009 3000
French, Spanish and
Greek
English, possible
publication in Italian,
Presentation of the partnership July 2009 3000
French, Spanish and
Greek
English, possible
Presentation of the database of T&A Heritage publication in Italian,
February 2010 2500-3000
and designers contest French, Spanish and
Greek
English, possible
publication in Italian,
Presentation of the INSPIRING LABS July 2010 2500-3000
French, Spanish and
Greek

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TEXMEDIN Communication Plan

3.1.5. Thematic reports and/or Publications

Each thematic report and/or publication will sum up the results of the thematic workshops and
study visits in terms of practical lessons, good practices and related policy recommendations. A
final publication of project’s results including guidelines for policy makers and policy
recommendations will be published together with a multimedia DVD.

PUBLICATION TIMESHEET QUANTITY LANGUAGES

Publication on the Integrated Knowledge Base July 2010 To be decided English

Publication on the INSPIRING LAB February 2011 To be decided English

Final publication + DVD – capitalisation and

July 2011 To be decided English
dissemination of project results

3.1.6. Event specific materials and promotional gadgets

Conferences, seminars, exhibitions, workshops and other events will be publicised with printed and
multimedia materials (information packages, programs, presentations, web spots and other kind of
crossmedial material). Promotional gadgets like pens, USB sticks or bags will also be distributed on
occasions, especially during capitalization seminars and project’s final conference.

3.1.7. Media and press releases/conferences

During all project activities local, regional and national media (broadcast, press conferences and
printed media) as well as specialist magazines, web portals and other means of communication will
be used to inform about project activities. The information will be targeted towards specific
audience when possible and it will be transmitted mainly in local languages.

All partners of the project will be encouraged to interact with the media in their areas. A network
approach will be adopted to ensure a widespread circulation of news and main results and outputs
between stakeholders and general public.

As most efficient vehicle of information among general public local and regional, audiovisual media
will be involved. Specials about T&A Heritage of the partners territories, non-technological
innovation of products, young designers contest, creation of inspiring labs will be documented and
broadcasted.

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TEXMEDIN Communication Plan

 3.2. Actions

a) = 3.2.1. Kick Off Meeting

b) = 3.2.2. Events
c) = 3.2.3. Workshops and study visits
d) = 3.2.4. Exhibitions
e) = 3.2.5. Final Conference

Seminars and events - organized to give visibility to the project and its results - have the purpose
to reach a wide number of potential stakeholders. All TEXMEDIN conferences and seminars will be
documented through video, audio and photo records that will be published on the project’s web
site.

3.2.1. Kick Off Meeting

On the occasion of the TEXMEDIN Kick Off Meeting held in Prato on 6th and 7th of April 2009 the
first seminar of the project was organized. Its aim - besides starting the project activities - was to
present in detail all information regarding the project and give the public an insight into the
partners' activities and institutions. The event had a relevant impact on local and regional media
and through them on the territory.

3.2.2. Events

The project will also participate in and be presented at other external events – such as, those
organized by the JTS, the EU authorities, local, regional and national organizations and/or PA - as
well as on special international events taking place in the partners’ regions - such as the Greek
Fashion Week or Lyon Vision Mode.

Among possible events in 2009/2010 are:

FAIRS/FESTIVALS DATE PLACE WEB

Economia3 September 2009 Prato, Italy http://www.economia3.it/

Greek Fashion Week 22-25 October 2009 Athens, Greece

Lyon Vision Mode Lyon, France

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TEXMEDIN Communication Plan

The project will also participate in external CONFERENCES/SEMINARS, such as:

CONFERENCES/SEMINARS DATE PLACE WEB

AEDT (EU Association of Fashion

22 June 2009 Brussels, Belgium http://www.aedt.org/
Retailers) Board Meting

MED Programme Capitalization for 16-17 November

Naples, Italy http://www.programmemed.eu/
running projects and Annual conference 2009

3.2.3. Workshops and study visits

According to the action plan four workshops and/or study visits will be organised during the
project's lifetime. A half-day seminar open to the public will be programmed during these working
days in order to involve local social and economic stakeholders and to share achievements with
general public. At these events highlights of the outputs and good practices emerging from the
project will be presented.

WORKSHOP/STUDY VISIT DATE place

Development of the knowledge-base, exchange of experiences

24-25 September 2009 Athens
and good practices

T&A database and presentation of designers contest February 2010 To be decided

Implementation of the Inspiring Lab and exchange of

September 2010 To be decided
experiences among the participants of local training workshops

Presentation of results of experimentation of the Inspiring Lab

March 2011 To be decided
with young designers and local stakeholders

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TEXMEDIN Communication Plan

3.2.4. Exhibitions

The exhibition of the designers' project works will be the highlight of the project. It will be held for
a few months at the end of the project. The exhibition will deliver to the general public the
creative work developed by the young stylists and designers in the framework of the TEXMEDIN
activities. The exhibition will be heralded and publicised through press releases, TV and web
specials and other communication channels.

3.2.5. Final Conference

The final conference will be organized in Prato at the end of the project, in July 2011 with the aim
to present best practices, to report and disseminate project's results. It will also be the place to
discuss about emerging opportunities and future activities of the partners and of the created
networks. The conference will be promoted through all channels of communication and among all
target groups.

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TEXMEDIN Communication Plan

4. Publicity obligations

The LP and the partners will jointly implement a CP that ensures adequate promotion of the
operation both towards targeted groups and towards the general public.

The Regulation (EC) 1828/2006, art 2, 3, 4, 5 on information and publicity measures, carried out
by the beneficiaries receiving assistance from the Structural Funds must be followed in all
circumstances.

In conformity with the Art. 7 of the Subsidy Contract and Art. 8 of the Partnership Agreement, all
communication or publication regarding the project, including a conference or a seminar, must
state that it has received a subsidy from the ERDF through the MED Programme. In organising
information dissemination events (conferences, seminars, fairs, exhibitions, competitions…) related
to a project partly financed by the Structural Funds, the organizers must indicate the community
participation to these projects through the presence of the European flag in the meeting room, of
the European emblem and the logo of the programme on the documents. In general, the LP will
guarantee the respect of the Regulation (EC) 1828/2006 of the Commission for the information
and publicity actions on the European Structural Funds.

Any communication or publication related to the project, in whatever form and on whatever
medium, including the Internet, should specify that it reflects only the opinion of its author and
that the MED Managing Authority is not responsible for the use eventually made of the
information.

The partners agree that the Managing Authority and/or the Joint Technical Secretariat is
authorised in the framework of the MED Programme to publish, in any form and on any support /
media , including the Internet, the Application form approved and in particular the following
information:
- name of the Lead Partner and its partners,
- main purpose of the operation,
- ERDF funding approved and the total budget,
- geographical location of the operation,
- final report of the project,
- any prior publication of the project

Project cofinanced by European Regional Development Fund

Projet cofinancé par le Fonds européen de développement régional

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TEXMEDIN Communication Plan

 5. Budget plan

The total budget for the communication activities for all duration of the project is 300 000,00 Euro.
The bulk of communication activities will be organized and implemented by the LP.

The budget is divided between partners in the following way:

PARTNER BUDGET/€

Municipality of Prato 186 000.00

Textile Museum of Prato Foundation 22 250.00

Hellenic Clothing Industry Association 16 000.00

Foment of Terrassa 15 500.00

Documentacion Centre and Textile Museum 13 000.00

Clothing Textile and Fiber Technological Development 14 250.00

French Institute Textile Clothing 14 250.00

Peloponnesian Folklore Foundation 12 000.00

CARPIFORMAZIONE 6.750.00

TOTAL 300 000.00

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TEXMEDIN Communication Plan

6. Contact details for the implementation of the Communication Plan

Lorena Vidas, TEXMEDIN Communication Officer

Municipality of Prato, Department of Economic Development
Viale V.Veneto 9, 59100 Prato (Italy)
e-mail: info@texmedin.eu

Vanessa Visentin, TEXMEDIN Project Officer

Municipality of Prato, Department of Economic Development
Viale V.Veneto 9, 59100 Prato (Italy)
tel. 0039 0574 18359??; fax. 0039 0574 1835985
e-mail: info@texmedin.eu

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TEXMEDIN Communication Plan