Landing Pages

www.getwsodo.com
www.getwsodo.com
A landing page is a great way to broaden your message and get a commitment from
your audience towards your content. It is almost like a front door to your website.

It allows you to qualify people and get their information, giving you the chance to reach
back with more information, creating consistent engagement and communication.

Content pieces that have a landing page drive people to consume the information, this
is why the landing page is so powerful.

Outline of a landing page

1. Promise:
a) Pre-Head: Call-out to the right kind of people
b) Headline: big promise
c) Sub-Headline: Why you are the right person in the right platform for them
2. Sign-Up form
3. What will they learn (bullets)
4. About the Presenter / Author
5. Case Studies / Testimonials

When you write the bullet points of what you’ll be discussing in the content piece that
you’re offering, make sure that they are really powerful. They need to drive curiosity and
be specific.

First: Serve Module 7. Session Notes Ajit Nawalkha