A Project Report On Sales and Customer Survey For N.P.S. (National Pension System) Plan at Alankit Assignment

A
SUMMER INTERNSHIP PROJECT REPORT
ON
“A PROJECT REPORT ON SALES AND CUSTOMER SURVEY FOR N.P.S.

(NATIONAL PENSION SYSTEM) PLAN AT ALANKIT ASSIGNMENT”
SUBMITTED TO: L. J. Institute of Management Studies
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE

DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
In
Gujarat Technological University
UNDER THE GUIDANCE OF
Pro. Rutuja Brahambhat
Submitted on: 28-07-2014
Submitted by:
Hitesh Parmar
Enrolment number: 137290592097
MBA II SEMESTER
Batch No.: (2013-2015)
L.J Institute Of Management Studies

Page 1
Certificate
Certified that this comprehensive project report titled “A PROJECT REPORT ON SALES
AND CUSTOMER SURVEY FOR N.P.S. (NATIONAL PENSION SYSTEM) PLAN
AT ALANKIT ASSIGNMENT” is the bonafide work of Hitesh Parmar (Enr. No.
137290592097) who carried out the research under my supervision. I also certify further, that
to the best of my knowledge the work reported herein does not form part of any other project
report or dissertation on the basis of which a degree or a work was conferred on an earlier
occasion on this or any other candidate.
Date:
Place: Signature of the student
It is certified that the work mentioned above is carried out under my guidance.
Date:
Place: Signature of the faculty guide

Page 2
Students’ Declaration
Hitesh Parmar (137290592097) hereby declare that the report for summer
internship Project “A PROJECT REPORT ON SALES AND CUSTOMER SURVEY
FOR N.P.S. (NATIONAL PENSION SYSTEM) PLAN AT ALANKIT ASSIGNMENT”
is a result of our own work and our indebtedness to other work publications, references, if
any, have been duly acknowledged.
Date: Student Name:
Place:

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PREFACE
The project report is prepaid during the vocational training under taken at
Alankit Assignments Limited on a partial fulfillment of the educational requirement.
The career of the person depends upon many things. One of them is the
knowledge the person acquires through practical training. Theoretical knowledge isn’t
sufficient to develop our personality. Practical training is necessary to implement the theories,
so for this purpose our Gujarat technological University arranges training programmed in any
business organization for shaping our skills and to bridge to gap of the theory and practice. I
have completed my training at Alankit Assignments Limited.
After the completion of academic studies, most of the MBA students will serve
in public or private sector industries. The students should have an exposure to the Industrial
environment to get a better place in a company. The Industrial training develops
understanding about Administration, Planning Management, controlling, Directing. Training
develops:
 Awareness of industrial environment and work culture.

 Understanding of managerial skills, practices and process involved.
 Understanding of social, economic and administrative consideration and their
influence on the working of organization.
 Understanding about discipline, punctuality, teamwork, value of time and money,
dignity of labor and sense of responsibility.
 Last, but not least industrial ex posure helps creating a professional attitude
towards work.

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ACKNOWLEDGEMENT
“Every good works requires the guidance of some experts”
Here by we take an opportunity to thank each and every individual who has directly or
indirectly helped us in the completion of our project. We would like to express sincere thanks
to our Company Guide, Mr. Sudhir Sir for giving us a golden opportunity to pursue our
Summer Training from their esteemed organization.
We are highly obliged to our Dean, Dr. Siddharth Bist. who has made us capable to stand
and prove our self in this organization.
We are also thankful to our Faculty Guide, Prof. Rutuja Brahambhat for her support and
guidance, as and when required.
Hitesh Parmar

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TABLE OF CONTENT
Sr. No. Topic Page No.

1 Executive summary
1.1 Introduction of finance industry
2 Industry analysis
3 Introduction of company
3.1 History of company
3.2 Business objective and mission
3.3 Organization goals
3.4 Business strategy
3.5 Corporate and regional office
3.6 Groups of companies
3.7 Branches of Alankit
4 Products of company
5 Research methodology
6 Data analysis and interpretation
7 Limitation and findings
8 Suggestion
9 Bibliography
10 Conclusion
11 Annexure
Annexure-I- Questionnaire of NATIONAL PENSION
SCHEME

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EXECUTIVE SUMMARY
In India there are many investment policies and plans available. That’s why Alankit
provide a government project related to investment with a 100% surety because of the
government project. We have done promotion of the product called National Pension Scheme
and we have created awareness of the NPS. We have tried to convince to all the details about
the financial product to the customers. Ahmedabad In Some Area were visited by us.
The introductory part of the project contains the origin of promotion of the product.
We met around 100 customers and explained about the NPS. The project report
consist financial system and the nature of financial firm, it also contain the various type of
investment, principal of circulate money in the market.
We have tried to targeted lower class customers. The main objective of the project
training is to study the SUMMER PROJECT REPORT CONSIST OF FINANCE
PLANNING it contains both theoretical aspect as well as practical aspects.
To understand the summer project at Alankit Asignments Limited we have analysis

of various needs of customer study, customer service and different type product, etc. from
these calculations I have analyzed the project feasibility to my understanding. And at last
suggestion are being given as per my understanding and knowledge.

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INDUSTRY ANALYSIS
STRENGTHS
 Promoters with a proven track record.

 Experienced management team.
 Low rate of risk.
 Good infra-structure and advance technology is used by company.
 Experience of 48 year in the field.
WEAKNESSES
 Take more time in banking activity.

 Only few branches in the district.
 High Credit deposit ratio.
 No ATM facility is available.
 Satisfaction level is low in the employee.

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OPPORTUNITIES
 Chance to attract more customer as no other corporate finance are performing as well
as Alankit Assignments Limited.
 Corporate has good chance to open new branches and try to cover more customers.
 Firms can increase the volume of other loan then gold loan by making process of
system simpler and faster.
THREATS
 Global crises in the financial sector may also affect the different firms.
 High level of competition with nationalize and other privet sector.
 The Indian financial sector is very competitive and their growth strategy depends on
their ability to compete effectively.
 Financial corporate are more risky than any other firms so it’s very difficult to win the
customers trust.

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Introduction of Company
21st April, 2008 – A Hi-tech TIN Facilitation & PAN CENTRE operated by
Alankit Assignments Ltd was inaugurated in Ahmedabad by Mr. Kailash Gupta,
Managing Director, National Multi Commodity Exchange of India in the august presence
of Mr. Alok Kumar Agarwal, Chairman, Alankit Group of Companies. Tax Information
Network (TIN), established by NSDL on behalf of and initiative of Income Tax
Department (ITD), Government of India with the object to modernize system for
collection, processing, monitoring and accounting of direct taxes by using information
technology. Alankit, through its network of 650+ TIN-Facilitation centers all over the
country, offers the following services:
 Acceptance of PAN and PAN change applications;

 Acceptance of TAN and TAN change applications;
 Acceptance of electronic and physical TDS/TCS Returns;
 Acceptance of AIR;
 Registration by a PAN holder for viewing its annual tax statement (Form 26AS);
The above TIN FC and PAN Centre at Ahmedabad will have undernoted features:
 Advance appointment system through SMS / website : To save clients valuable

time, the clients can get appointment / time by way of SMS alert facility by sending
SMS to 53636 after typing alankit tin2299 followed by desired date and time of
appointment. The Clients can also get convenient appointment / time for visiting TIN
/ PAN Centre by merely filling up a short request on Appointment / feedback pop-up
form which will appear on our website, viz. www.alankit.com the system would
generate the reply for the client giving date and time by mail / SMS.
 No long queues, walk-in clients can take a token and simply wait & watch their token
number on large screen for their turn
 Separate counter for ladies and senior citizens.
L.J Institute Of Management Studies Page

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Speaking on the Occasion, Shri Kailash Gupta, Managing Director, National Multi
Commodity Exchange of India (NMCE), cherished NMCE relations with Alankit
Assignments Ltd., a leading financial services provider company and authorized franchisee of
NSDL, as it became its first member. He hoped that with the opening of Hi-tech Pan Card
Centre, the public would be benefited immensely as Alankit is providing hassle free services
for all especially to senior citizens and ladies. Mr Gupta thanked Alankit group for taking
such initiatives.
Mr. Alok Kumar Agarwal, Chairman, Alankit Group said that Alankit is fulfilling
its commitment of consolidating and maintaining its identity as an innovative service
provider and would continue to provide innovative and techno savvy services with customer-
centric approach.
Mr. Kailash Gupta, Managing Director, National Multi Commodity Exchange

of India (NMCE) is an eminent figure in Commodity Trading arena in India. During his
tenure in 1997-98 as the President of The Ahmedabad Commodity Exchange, recognized
under the Forward Contracts (Regulation) Act, 1952, he brought number of Democratic
Reforms in the Exchange and pushed forward Economic Progress.
Mr. Kailash Gupta has traveled extensively from the year 1997 onwards and
participated in various workshops, seminars and training programs in the field of Commodity
Trading. He was a member of the Study Tours sponsored by Govt. of India and the World
Bank aimed at studying the Best International Practices in Commodity Futures in various
countries. He was also one of the members of the Delegation of Govt. of India which very
recently visited China with an objective to explore possibility of China and India Commodity
Exchanges working together and exploring possibility of sharing the real time price trade and
information.
Mr. Kailas Gupta has in depth study of literature on commodity markets and is
well versed with crop patterns, grading, processing, testing, storage and logistics and other
aspects of commodity markets. He is now the Managing Director of National Multi-
Commodity Exchange of India Ltd., India’s first online demutualized multi-commodity
exchange promoted by public sector institutions.

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Mr Alok Kumar Agarwal, (Chairman - Alankit Group Of Companies), started
his first venture, Alankit Assignments Ltd. (AAL) in the year 1995 from a single room office
by establishing R&T Division with the approval of SEBI. Mr Agarwal’s personal passion has
helped to create a unique combination of enthusiasm with entrepreneurship in AAL / Alankit
Gruop. Over the years, various activities have been added in Alankit fold. Presently, Alankit
is providing services to over millions of clientele through its ten group companies in diverse
service sector

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HISTORY OF COMPANY
Alankit Group is a conglomerate of 10 Group companies. Some of the core activities

of the group are diversified into Financial Services, Wealth Management, e-Governance,
HealthCare, Insurance and POP (New Pension System). Alankit Assignments Ltd., the
flagship company was incorporated in 1991 by a talented visionary entrepreneur, Mr Alok K
Agarwal. Under his able guidance and management, the company has made unhindered
steady progress since then.
The Group has its headquarter in Delhi with 18 Regional Offices in Mumbai,
Kolkata, Chennai, Ahmedabad, Bengaluru, Hyderabad, Lucknow, Jaipur, Indore,
Chandigarh, Pune, Bareilly, Cochin, Amritsar, Ludhiana, Ranchi, Bhubaneswar and
Guwahati. The Group has expanded its footprint in global arena with its overseas offices in
London, Australia, Singapore, Dubai, and Muscat. With a consistent expansion of Alankit
business, the Group has evolved from largely Financial & Share Broking Company into a
diversified Business House.

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BUSINESS OBJECTIVE AND MISSION
Objective :
The objective of Alankit Assignments Limited to build sound and close

relationship with the individual household and to achieve a healthy growth in profitability,
consistent with the risk appetite. The bank is committed to do this while ensuring the highest
level of ethical standards, professional integrity, corporate governance and regulatory
compliance.
I. To increase the profit.

II. To increase the wealth.
III. To estimate of total financial requirement
IV. To utilization of finance.
V. To maintaining cash flow.
VI. To survival of the company.
VII. To create a reserve.
a. To proper coordinate of finance.
VIII. To create a goodwill.
IX. To increase an efficiency.
X. To maintain financial discipline.
XI. To reduce cost of capital.
XII. To reduce operating risk.
Mission
The mission of the Alankit Assignment Ltd is to provide the best customer services
and product innovation, with continuous up gradation with pace of time and technology.
Efficiency and effectiveness built on ethical practices.

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ORGANISATIONAL GOALS
The main goals of Alankit Assignment Ltd are to………
 Develop close relationships with individual households.
 Maintain its position as the premier housing finance institution in the ahmedabad.
 Transform ideas into viable and creative solutions.
 Provide consistently high returns to shareholders.
 Grow through diversification by leveraging off the existing client base.

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BUSINESS STRATEGY
The business strategy of Alankit Assignment Ltd emphasis the following:
 Increase market share and expanding investment and financial services industry by
following a disciplined growth strategy focusing on balancing quality and volume
growth while delivering high quality customer service;
 Leveraging technology platform and open scalable systems to deliver more products
to more customers and to control operating costs;
 Maintain high standards for asset quality through disciplined credit risk management;
 Continue to develop products and services that reduce our cost of funds; and
 Focus on healthy earning growth with low volatility.

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CORPORATE AND REGIONAL OFFICE
Corporate Office
Alankit House
2E/21 Jhandewalan Extension New Delhi -110 055
Web www.alankit.com
Email info@alankit.com (For Grievances)
Regional office
HYDERABAD
Address 1-8/54/1/1, Ist Floor, Prenderghast Road

( P.G.Road) Secundrabad-500003
Phone +91-40-4030 0800 - 824, +91-40-6617 8222 - 30
Mobile +91 – 9000063007
Fax +91-40-6617 8221
Email hyderabad@alankit.com
dphyderabad@alankit.com
abhishekr@alankit.com

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Group Companies
» Alankit Assignments Limited
 Financial Services
 Wealth Management
 E-Governance
» Alankit Imaginations Limited
» Alankit Health Care TPA Limited
» Alankit Life Care Limited
» Alankit Global Resources DMCC
» Alankit Technologies Limited
» Alankit Finsec Limited
» Alankit Management Consultancy
» Alankit Corporate Services (LLP)

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PRODUCTS OF COMPANY
I. Equities
II. Derivatives
III. Currency derivatives
IV. Commodities
V. Arbitrage
VI. RTA
VII. NATIONAL PENSION SCHEME
VIII. Depositary participant
IX. Mutual fund
X. Insurance
XI. Institutional equities
XII. PMS
EXPLANATION
I. Equities:
Investment in equities may accrue handsome return if the associated risk is managed
and minimized by seeking expert advice and research. We at Alankit are dedicated to ensure
development of investor's literacy beyond just short term trading and intraday trading.
We are increasingly widening the distribution network throughout the country to

attract the retail investors to the capital market. On the basis of sound reputation and excellent
contacts, we have attracted a sizable volume of retail, High Net worth Individuals (HNI) and
Corporate clients.

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II. Derivatives:
The term derivative indicates that its price is dependent upon or derived from one or
more underlying assets. The most common underlying assets include stocks, bonds,
commodities, currencies, interest rates and market indices. Futures contracts, forward
contracts, options and swaps are the most common types of derivatives.
Derivative is a contractual agreement between two different parties, where the worth
of commodity or the services offered, will be given to you by the other person. The best help
of this is - the risk gets minimized and transferred to both the parties. So, derivatives are
generally used to hedge risk.
Derivatives are also for speculative trading, where in you just speculates what could
be the possible cost of share or an asset. Apart from this speculation can be done based on the
volatility of the security/currency prices/interest rates.
Derivatives are good options to make money, but we need to be prudent while using
this form of financial investments. It can prove really beneficial to you, however; if you do
not make a good decision, it can also be the cause for a lot of troubles. There are certain times
it may do well for you, but the other time it can fall flat on your face.
III. Currency derivatives:
Currency Future is a standardized foreign exchange derivative contract. All Currency

Future contracts are traded (buy or sell) on recognized stock exchange.
Currency Futures are marked-to-market daily. Investors can, by closing out their
position, exit from their obligation to buy or sell the currency prior to the contract's delivery
date.
Currency Futures are issued for standard quantity of one currency against another
currency on a specified future date, at a price specified on the date of contract.

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IV. Commodities:
The year 2003 is a turning point in the history of commodity futures market when a
large group of prohibited commodities was opened up for forward trading and new national
commodity exchanges viz. MCX, NCDEX and NMCE were established. Commodity trading
is now available in agro products, metals, oil and oilseeds, food grains, pulses, vegetables,
fibers, spices, energy products, polymers, petrochemicals, carbon credits etc.
V. Arbitrage:
Arbitrage refers to the opportunity of taking advantage between the price difference
between two different markets for that same stock, commodity and derivative. Arbitrage is
also an opportunity to lend securities to the market and earn revenues.
Arbitrageur is the person who conducts and takes advantage of arbitrage in stocks,
commodities, interest rate bonds, derivatives and currency futures.
In India there are enormous Arbitrage opportunities between NCDEX, MCX in

commodities, between NSE, Cash and Future market and BSE, Cash and Future market.
To be an Arbitrageur, one must have speed and accuracy on software, immediate

decision making ability, speedy numerical analytical skill, concentration and patience.
To have Arbitrage business/trading, we provide training, infrastructure and necessary

assistance to the deserving clients and business associates.
VI. RTA(register and transfer agent):
Alankit is a SEBI Registered Category-I Registrar and Share Transfer Agent (RTA),
commenced its business in 1996. Today, Alankit is rendering services to over 250 corporate
clients, which inter-alia consists of PSUs and public limited companies. Alankit was the first
Registrar to start providing electronic connectivity with NSDL in the Northern parts of the
Country. With the establishment of CDSL Depository, it started providing the same services
for CDSL depository also.

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VII. NPS(National Pension System):
The New Pension System (National Pension Scheme) reflects Government’s effort to
find sustainable solutions to the problem of providing adequate retirement income.
NPS is open for all resident & non-resident Indian citizens aged between 18 and 60
years who can enroll themselves into it to make valuable contribution for post retirement
income.
NPS is regulated by Pension Fund Regulatory & Development Authority

(PFRDA) with transparent investment norms and regular performance review of fund
managers.
NPS Offers a choice of Investment options. Subscribers can choose investment

option as to how their pension wealth is to be invested.
Pension Fund Managers invest the pension wealth received from the subscribers
who have option to choose any one out of 6 funds managers appointed by PFRDA. Shifting
of PFM is permitted once a year.
National Securities Depository Limited (NSDL) appointed as Central

Recordkeeping Agency (CRA) acts as an operational interface between PFRDA and National
Pension Scheme intermediaries.
To enroll for National Pension Scheme, submit the Registration Form to any of
the Point of Presence –Service Provider (POP-SP). After your Permanent Retirement
Account (PRA) is opened, you will receive a Permanent Retirement Account Number
(PRAN) Card for future references.

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VIII. Depository Participants:
"Enjoy the Double Benefits of Depository and Trading Services from Alankit"
When Depository concept introduced by NSDL in 1996 was in its infancy stage in
India, Alankit became the first Depository Participant (DP) of NSDL outside Mumbai. Alankit
made this new and innovative concept accessible and comprehensible to investors/market
participants and soon became the leading DP operating from Delhi. Alankit is also one
amongst the initial DP of CDSL.
Being a registered DP of NSDL and CDSL and a Trading Member of BSE, NSE and
Commodity Exchanges – NCDEX, MCX and NMCE, Alankit offers risk free and prompt
trading and depository services. For providing hassle free and paperless delivery instructions
for sale of shares, NSDL Speed-e and CDSL Easiest facilities are also being provided.
IX. Mutual fund:
Many risk averse investors are switching over from bank deposits, government
bonds and post office saving schemes to capital market instruments - equities and debt
instruments which generally provide good post-tax return with reasonable safety. However, in
absence of adequate understanding of markets, they put their hard-earned money at risk. Here
Mutual Funds appear.
Mutual funds are investment vehicles that allow investors to pool their money for
investment through professional fund managers who allot units in lieu of the money.
Appreciation/reduction in value of investments is reflected in Net Asset Value (NAV), which
is declared on regular basis.
There are a lot of schemes offered by various mutual fund houses - Equity Funds
(growth, income and sector funds), Debt Funds (fixed income funds), Money Market Funds,
Gilt Funds, ETF and balanced funds. These schemes allow us a diversified portfolio at low
cost. Fund managers use their expertise for researching and analyzing current and potential
holdings.

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X. Insurance:
"Get Life Insurance for all those relations that you cherish the most"
Life Insurance
Life insurance works by determining the health, lifestyle and risk of the insured in
order to determine the price of a premium to pay for the insurance policy. Our insurance
advisory services determine the benefits for a life insurance. When we assist you, we make
sure you get the right coverage from the insurers who best fit your needs. We will help find
the life insurance policy that is exactly right for you- we assure you. To the inexperienced
obtaining the best quotes and finding the most suitable policy can be quite a daunting prospect
but our help is at hand. By using our resources you can arm yourself with the knowledge to
give yourself a basic grounding in the subject before contacting any firm directly.
XI. Institutional Equity:
"We Make Money after We Make Money for You"
As a leading finance service provider and a Trading Member of BSE and NSE, both for
Cash and F&O segments, we have the expertise and experience in equity research to help our
clients successfully achieve their investment objectives.
Our equity researchers, credit analysts and portfolio managers extend their internal
research capabilities and support investment decisions. Through institutional equity research,
they focused on industry-focused equity, company valuations, forecasts and industry
dynamics.
Alankit's institutional equity research teams use their expertise and extensive
experience in trend analysis, fundamental and technical analysis, timely stock picking,
arbitrage opportunities, stock and sector specific research and various economic variables.
Our dedicated sales, trading and specialized strategists work together to provide you
with the latest market views, themes and opportunities.
Over the years, Alankit has developed business relations with high networth clients,
corporates, professionals, industrialists and various other business tycoons with whom we
interact in meetings, conferences and other business platforms.

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XII. PORTFOLIO MANAGEMENT:
In today’s complex financial markets, successful investing demands time and expertise.
As financial complexity expands, managing own investments can become a daunting task.
Given the scenario, Portfolio management service (PMS) offers ideal vehicle to investors
looking for specialized investment strategies.
At Alankit, with an objective of ‘‘creating wealth for client in a sustainable, consistent

manner with ‘Safety First’ principle’” approach, we offer fee-based discretionary investment
advisory services.
 Focus on 'Preserving Capital'

 Value oriented buy and hold investment style.
 Buy stocks with a large margin of safety
 Focus on Absolute return rather than Relative return
 Stock specific selection procedure based on fundamental research
 Disciplined Investment Process to minimize risk

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INTRODUCTION OF NATIONAL PENSION SCHEME(NPS)
PFRDA (Pension Fund Regulatory and Development Authority)
PFRDA was established by Government of India on 23rd August, 2003. The

Government has, through an executive order dated 10th October 2003, mandated PFRDA to
act as a regulator for the pension sector. The mandate of PFRDA is development and
regulation of pension sector in India.
The National Pension System reflects Government’s effort to find sustainable

solutions to the problem of providing adequate retirement income. As a first step towards
instituting pensioner reforms, Government of India moved from a defined benefit pension to
a defined contribution based pension system by making it mandatory for its new recruits
(except armed forces) with effect from 1st January, 2004. Since 1st April, 2008, the pension
contributions of Central Government employees covered by the NPS (National Pension
Scheme) are being invested by professional Pension Fund Managers in line with investment
guidelines of Government applicable to non-Government Provident Funds.

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PENSION SCHEMES
i. NPA swavalamban
ii. National Pension Scheme for corporate
iii. National Pension Scheme architecture
NATIONAL PENSION SCHEME SWAVALAMBAN
NPS(National Pension Scheme) is an initiative of Pension Fund Regulatory and

Development Authority (PFRDA), the apex body established by Government of India to
regulate and develop the pension sector in India. NATIONAL PENSION SCHEME has been
extended to all citizens of India with effect from 1st May 2009. To extend the coverage of
NATIONAL PENSION SCHEME to the weaker and economically disadvantaged sections of
the society with their limited investment potential, PFRDA has launched NATIONAL
PENSION SCHEME- Swavalamban which specifically targets the marginal investors and
promotes small savings during their productive life. It aims at building up a corpus sufficient
enough to buy an annuity for their old age.
"National Pension Scheme-Swavalamban Model" is designed to ensure ultra-low

administrative and transactional costs, so as to make such small investments viable.
NATIONAL PENSION SCHEME-Swavalamban works on a "group" model. It also aims at
harnessing the outreach and capacity of the Government operated schemes, NGOs, MFIs,
NBFCs etc. in targeting and servicing the old age savings needs of low income workers. Each
eligible group or “Aggregator” in NATIONAL PENSION SCHEME Swavalamban model
will be responsible for grass-root level enrolments, ongoing collection, re-conciliation and
transfer of individual contributions as well as for ongoing services and information delivery.
“Swavalamban Scheme**” of Govt of India, which grants an incentive of Rs 1000 to

all eligible NATIONAL PENSION SCHEME accounts shall be available to all NATIONAL
PENSION SCHEME Lite accounts as well, if they meet the prescribed criteria.

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Distinguishing Features of National Pension Scheme
Swavalamban:
Ø Focussed- For economically disadvantaged sections of the society and marginal

investors
Ø Voluntary - Open to eligible citizens of India, in the age group of 18–60 years.
Subscriber is free to choose the amount he/she wants to invest every year.
Ø Simple – Eligible individuals in the unorganized work force can open an account through
their Aggregator and get an Individual subscriber (National Pension Scheme –
Swavalamban) Account.
Ø Safe - Regulated by PFRDA, with transparent investment norms and regular monitoring
and performance review of fund managers by National Pension Scheme Trust.
Ø Economical – Ultra-low cost structure with no minimum amount required per annum or
per contribution.
NATIONAL PENSION SCHEME FOR CORPORATES
Corporate model would be available to any of the entities under:-
Entities registered under Companies Act
Entities registered under various Co-operative Acts
Central Public Sector Enterprises
State Public Sector Enterprises
Registered Partnership firm
Registered Limited Liability Partnership (LLPs)

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NATIONAL PENSION SCHEME ARCHITECTURE
 The National pension system would be based on defined contributions. It will use the
existing network of bank branches and post offices etc. to collect contributions. There
will be seamless transfer of accumulations in case of change of employment and/or
location. It will also offer a basket of investment choices and Fund managers.
The National pension system will be voluntary.
 The system would, however, be mandatory for new recruits to the Central
Government service (except the armed forces). The monthly contribution would be 10
percent of the salary and DA to be paid by the employee and matched by the Central
Government. However, there will be no contribution from the Government in respect
of individuals who are not Government employees. The contributions and returns
thereon would be deposited in a non-withdraw able pension account. The existing
provisions of defined benefit pension and GPF would not be available to the new
recruits in the central Government service.
In addition to the above pension account, each individual can have a voluntary
tier-II withdraw able account at his option. Government will make no contribution
into this account. These assets would be managed in the same manner as the pension.
The accumulations in this account can be withdrawn anytime without assigning any
reason.
 Individuals can normally exit at or after age 60 years from the pension system. At
exit, the individual would be required to invest at least 40 percent of pension wealth to
purchase an annuity. In case of Government employees, the annuity should provide
for pension for the lifetime of the employee and his dependent parents and his spouse
at the time of retirement. The individual would receive a lump-sum of the remaining
pension wealth, which she would be free to utilize in any manner. Individuals would
have the flexibility to leave the pension system prior to age 60. However, in this case,
the mandatory annuitisation would be 80% of the pension wealth.
 There will be one or more central record keeping agency (CRA), several pension fund
managers (PFMs) to choose from which will offer different categories of schemes.

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NPA SWAVALAMBAN
I. NATIONAL PENSION SCHEME Lite

II. NATIONAL PENSION SCHEME Regular
NATIONAL PENSION SCHEME LITE:
The low cost model for groups
INTRODUCTION
 Regulated and monitored by PFRDA

 It reflects government’s effort to provide adequate retirement income for all
 Define contribution pension system in India
 Offered on voluntary basis for disadvantage sections of society
Who can join National Pension Scheme Lite ?
A citizen between 18 to 60 years of age who is
 Economically disadvantaged
 A member of an entity ‘Aggregator’ under PFRDA
 Complying with KYC process carried out by Aggregator
BENEFITS
I. Voluntary:
Open to all eligible Indian citizens. One can choose the amount one wishes to
save every year. Investment can be as low as 100 per month.
II. Uniform:
Single investment plan similar to one available for central govt employees.
III. Portable:
Account can be operated from anywhere in the country.
IV. Affordable:
Optimum for low investment potential subscribers. Available at ultra low cost.
V. Safe:
Regulated by PFRDA with transparent investment norms.

30
Minimum contribution requirement
 Minimum contribution amount at the registration 100.

 Minimum contribution requirement 1000 per annum
 Registration chares 35 has to be paid in addition to minimum contribution amount.
Swavalamban benefit
 Under the scheme, government will contribute 1000 per year to each National Pension
Scheme account for current year and next four years, that is 2011-12, 2012-13,2013-
14,2014-15 and 2015-16.
 Person will have to declare that he/she is eligible to be covered under Swavalamban
scheme.
Eligibility For Swavalamban
 The benefit will be available only to persons who join the National Pension Scheme
with a minimum contribution of 1000 and maximum contribution of 12000 per
annum
 Person should not be in regular employment with state or central government
 Person should not be covered by a social security scheme under any of the following
laws.
 Employees’ provident Fund and miscellaneous provisions Act,1952

 The Coal Mines provident fund and Miscellaneous provisions Act,1948
 The seamen’s provident Fund Act.1966
 The Assam Tea plantations provident fund and pension fund scheme Act,
1955
 The Jammu and Kashmir Employees’ provident fund Act,1961

31
National Pension Scheme Lite Vs National Pension Scheme
Regular
i. Account types:
National Pension Scheme Lite – swavalamban where, National Pension
Scheme regular – tire 1
ii. Minimum contribution required

National Pension Scheme Lite-1000 per annum where, National Pension
Scheme regular 6000 per annum in Tier 1 and 2000 per annum in Tier 2.
iii. Maximum contribution

National Pension Scheme lite-12000/50000 per annum where, National
Pension Scheme regular-no limit
iv. Account opened as

National Pension Scheme Lite-Aggregate where, National Pension Scheme
regular-POP-SP
v. Branch Share:
National Pension Scheme Lite-50 per Active Account per annum where,
National Pension Scheme regular-50 per new Account+ 50% sharing on other
transactions.
vi. Swavalamban Benefit

National Pension Scheme Lite-Available If Amount Invested Is Between
1000-12000 and person is not covered under provident fund where, National Pension
Scheme regular-Available if amt invested is between 1000-12000,swavalamban
Declaration is signed by subscriber and person is not covered under provident Fund.

32
RESEARCH METHODOLOGY
RESEARCH DESIGN:
A Research design specifies the methods and procedures for conducting a particular
study. It is a map (or) blue print to which the research is to be conducted. Descriptive
research design has been considered as a suitable methodology for present study and for data
analysis.
A DESCRIPTIVE RESEARCH
After the formulation of research objectives, the next step was to identify the tools and
procedures to collect and analyze data relevant to the research problem. A descriptive research design
was used since the data required was objective in nature. Descriptive research is the most widely used
in similar act finding approaches to a study of the present situation. Moreover, the constraints of time
did not permit the use of an exploratory method.
SAMPLING:
1) SAMPLE SIZE
 The sample size of the project is 150.
 The sample is taken from Ahmedabad.
2) SAMPLE METHODE
 We used both primary and secondary method in our research.
3) SOURCE OF DATA
There are basically two types of data
(A) Primary data

(B) Secondary data

33
(A)Primary Data:
 In this research, the primary data is collected through questionnaire and

discussions with local peoples. The study is mostly based on primary data.
(B) Secondary Data:
 Secondary data called the data which collected with the

different sources of data. Mainl y data which we take is someone
made one time and we take for a reference and take a past data
is called secondar y data. There are different sources of
secondary data like.
o Websites
o Newspaper
o Books
o Annual reports
o Past data
In our report we made more about primary research and less data
take trough secondary data. We are promoting the produc t called
NATIONAL PENS ION SYSTEM and make a awareness about the
investment plan after retirement.
OBJECTIVES:
 To understand The National Pension System as financial product.

 To know the investment Petén.
 To know why people’s don’t saving in N.P.S
 To know objective behind saving.

34
1.1 DATA INTERPRITETION:
1] Age
Options Frequency Percent
18- 28 years 27 18.0
29-38 years 48 32.0

39-48 years 51 34.0
49-60 years 24 16.0
Total 150 100.0
Interpretation
 As per analysis 34% people’s are between 39-48 years and 16% people’s are between
49-60 years .
 And also 18 % people’s are between 18-28 years

35
2] How many members’ are there in your family?
Options Frequenc Percent

y
<3 24 16.0
5 48 32.0
7 51 34.0
>7 27 18.0
Total 150 100.0
Interpretation
 As per analysis 34 % people’s have 7 members family out of 100 people
 And 16 % people’s have less than 3 member family.

36
3] What is your education qualification?

y
S.S.C 24 16.0
H.S.C 36 24.0
Graduation 54 36.0
Post
36 24.0
Graduation
Total 150 100.0
Interpretation
 As per analysis 36% people’s are Graduation and 24% people’s are H.S.C &
Post Graduation
 And also 16 % people’s are S.S.C education qualification

37
4] What is your Occupation?

y
Housewife 36 24.0
Pvt.Services 39 26.0
Business 36 24.0
Other 39 26.0
Total 150 100.0
Interpretation
 As per analysis 26% people’s are PVT. Services and Other Occupation
 And Also 24% people’s are Housewife & Business

38
5] What is your monthly income?

y
< 10000 24 16.0
10000-20000 39 26.0
20000-30000 12 8.0
> 30000 75 50.0
Total 150 100.0
Interpretation
 As per analysis 50% people’s are Monthly Income are more than 30,000
Where as 8% people’s are monthly income between 20,000-30,000
 There are 26% people’s are monthly income between 10,000-20,0000 where
as 16% people’s are monthly income less than 10,000

39
6] How many percentage of your income do you save?

y
0-10% 63 42.0
11-20% 39 26.0
21-30% 36 24.0
> 30% 12 8.0
Total 150 100.0
Interpretation
 As per analysis 42% people’s are Monthly savings are 0-10% Where as 26%
people’s are monthly savings between 11-20%
 There are 24% people’s are monthly savings between 21-30% where as 8%
people’s are monthly savings More than 30%

40
7] Are you aware about N.P.S (National Pension System)?

y
Yes 63 42.0
No 87 58.0
Total 150 100.0
Interpretation
 As per analysis 58% people’s are Not aware of N.P.S and 42% people’s are
aware of N.P.S

41
8] What is your preferable mode of investment for your savings? [Rank 1 to 7]
F.D Saving A/c P.F P.P.F E.S.I.C Insurance N.P.S

Rank 1 27 36 12 12 12 15 36
Rank 2 24 15 12 12 15 60 12
Rank 3 27 12 27 24 36 24 12
Rank 4 24 39 27 24 12 12 12
Rank 5 12 12 36 54 12 12 24
Rank 6 24 12 24 12 39 15 34
Rank 7 12 24 12 12 24 12 20
70
60
60
54
Rank 1
50
Rank 2
39 39
40 36 36 36 36 Rank 3
34
27 27 2727 Rank 4
30
24 24 24 24 24 2424 24 24 24
20 Rank 5
20 15 15 15 15 Rank 6
12 12 12 1212 1212 12 1212 1212 12 1212 1212 12 121212
10 Rank 7
0
F.D Saving A/c P.F P.P.F E.S.I.C Insurance N.P.S
Interpretation
 Out of 150 people’s 36 people’s given a First rank to Saving A/c and N.P.S
 60 people are given a second rank to Insurance.
 I observe that only 12 people’s given a seventh rank to F.D and Insurance.

42
9] What is your Objective behind Saving? [Tick multiple option]
Yes No
High Income 63 87
Safety 111 39
Future Welfare 87 63
Retirement
Protection 51 99
120 111
99
100
87 87
80
63 63
60 51 Yes
39 No
40
20
0
High Income Safety Future Welfare Retirement
Protection
Interpretation
 As per analysis 111 people’s think about the saving is the only for as safety
purpose & 39 people’s are not with this option.
 There are 87 people’s are about the saving is the only for as Future Welfare
 There are 63 people’s are about the saving is the only for as High Income

43
If Yes,
1] Since how long have you been saving in N.P.S?

y
1-3 years 18 28.6
3-5 years 27 42.9
5-8 years 9 14.3
> 8 years 9 14.3
Total 63 100.0
Interpretation
 As per analysis 42.86% people’s are already saving in NPS since last 3-5
Years & 28.57% people’s are already saving in NPS since last 1-3 years
respectively
 There are 14.29% people’s are already saving since last more than 5 Years

44
2] How Many members in your family have a N.P.S A/C?

y
<3 27 42.9
5 9 14.3
7 18 28.6
>7 9 14.3
Total 63 100.0
Interpretation
 As per analysis 42.86% people’s are have NPS account less than 3 members in
individual family.
 There are 28.57% people’s are have NPS Account 7 Members in individual
Family
 There are 14.29% people’s are have NPS Account More than 5 Members in
individual Family Respectively

45
3] How much amount do you save in individual N.P.S A/c?

y
1000-3000 18 28.6
4000-6000 18 28.6
7000-9000 27 42.9
Total 63 100.0
Interpretation
 As per analysis 42.86% people’s are have NPS account 7000-9000 amount in
individual
 As per analysis 28.57% people’s are have NPS account 1000-6000 amount in
individual

46
If No,
1] Why are you not saving in N.P.S?

y
Lack of knowledge 27 31.0
Goverment
18 20.7
Employement
Not interested 25 28.7
Other 17 19.5
Total 87 100.0
Interpretation
 As per analysis 31.03% People’s has selected Lack of knowledge Of NPS

 There are 28.74% People’s has selected Not Interested Of NPS
 There are 20.69% People’s has Government Employee So can’t open The NPS
Account.
 There are 19.54% People’s has selected Other option

47
2] Are you interested to save in N.P.S A/c in Future?

y
Yes 43 49.4
No 44 50.6
Total 87 100.0
Interpretation
 As per analysis 50.57% People’s are Not interested In NPS scheme & 49.43%
People’s are interested In NPS scheme.

48
Cross tabulation
1] Monthly Income And % Income Save
Income * incomesaving Crosstabulation
Options Incomesaving Total

0-10% 11-20% 21-30% > 30%
< 10000 24 0 0 0 24
10000-
3 36 0 0 39
20000
Income
20000-
12 0 0 0 12
30000
> 30000 24 3 36 12 75
Total 63 39 36 12 150

49
Limitations
 Sample size was small so it is difficult to promote our product.

 It is not openly trusted by the customer.
 Convincing to the customer was difficult.

50
Findings
 Hence 63 peoples are save that money between 0-10% so, it is very law
 Awareness about N.P.S product is not high
 Mostly 70% peoples are investment/saving in financial product only high return
 Most peoples are trust in Banks product like F.D, Saving A/c.
 N.P.S is not provide a safety like Family safety, Medical Safety.

51
Suggestions
Some suggestion from our side to the ALANKIT ASSIGNMENT LTD is as follow.
 A lot of documentation and formalities are for raising the policies, which requires a
lot of time so the procedure of raising the policies should be simplified to some
extent.
 Company is charging the same interest rate for the all the customers, whether
customer is old or new so company should provide different charges as per customer
credit and their profile so that old customers can be retained.
 Company should set up proper rotation system for employees which may reduce
conflux among the customer.
 company is become more popular in the district as corporate has completed 48 year
but company have only two branches in district. So company should go for branch
expansion.
 Company should include ATM facility for the customer for payments.
 Company may change rate of interest with inflation rates.
 NPL as a product is focusing only on lower middle and middle class customers, it
should also focus on upper class customers

52
Bibliography
 www.pfrda.org.in
 www.alankit.com
 www.google.co.in

53
Conclusion
First of all I would like to thank ALANKIT ASSIGNMENT LTD. to give me

chance to undertake the summer internship in their reputed organization.
 Many of the respondents are not aware about the N.P.S

 Most of the respondents think N.P.S is very long time consume
 It’s a helpful of middle class family.
 It is not more effective than other financial product.
 Educated peoples like to give a high premium in privet financial scheme
because he want to gate high rewards.

54
Appendix
Questionnaire
“A PROJECT REPORT ON SALES AND MARKET

RESEARCH OF N.P.S. PLAN AT ALANKIT ASSIGNMENT “
PERSONAL INFORMATION :
 Name :
 Contact no :
 Email id :
 Gender :
[ ] Male [ ] Female
1) Age Group
[ ] 18-28 [ ] 29-38
[ ] 39-48 [ ] 49-60
2) How many members’ are there in your family?
[ ]<3 [ ]5
[ ]7 [ ]>7
3) What is your education qualification?
[ ] S.S.C [ ] H.S.C
[ ] Graduation [ ] Post Graduation
4) What is your Occupation?
[ ] House wife [ ] Pvt. Services

[ ] Business [ ] Other

55
5) What is your monthly income?
[ ] < 10000 [ ] 10000-20000

[ ] 20000-30000 [ ] > 30000
6) How many percentage of your Income do you save?
[ ] 0-10 % [ ] 11-20 %
[ ] 21-30 % [ ] > 30 %
7) What is your preferable mode of investment for your savings? [Rank 1 to 7]
[ ] F.D [ ] Saving A/c

[ ] P.F [ ] P.P.F
[ ] E.S.I.C [ ] Insurance
[ ] N.P.S
8) What is your objective behind saving? [Tick Multiple options]
[ ] High income [ ] Safety

[ ] Future welfare [ ] Retirement protection
9) Are you aware about N.P.S (National Pension System)?
[ ] Yes [ ] No
If Yes,
1) Since how long have you been saving in N.P.S?
[ ] 1-3 years [ ] 3-5 years

[ ] 5-8 years [ ] > 8 years
2) How many members in your family have a N.P.S A/c?
[ ]<3 [ ]5
[ ]7 [ ]>7

56
3) How much amount do you save in individual N.P.S A/c?
[ ] 1000-3000 [ ] 4000-6000
[ ] 7000-9000 [ ] 10000-12000
If No,
1) Why are you not saving in N.P.S?
[ ] Lack of knowledge [ ] Gov. Employment

[ ] Not interested [ ] other
2) Are you interested to save in N.P.S A/c in future?
[ ] Yes [ ] No
THANK YOU

57

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A

SUMMER INTERNSHIP PROJECT REPORT

“A PROJECT REPORT ON SALES AND CUSTOMER SURVEY FOR N.P.S.

SUBMITTED TO: L. J. Institute of Management Studies

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE

MASTER OF BUSINESS ADMINISTRATION

Gujarat Technological University

UNDER THE GUIDANCE OF

Pro. Rutuja Brahambhat

Submitted on: 28-07-2014

Enrolment number: 137290592097

Batch No.: (2013-2015)

L.J Institute Of Management Studies

Place: Signature of the student

Place: Signature of the faculty guide

L.J Institute Of Management Studies

Date: Student Name:

L.J Institute Of Management Studies

 Awareness of industrial environment and work culture.

L.J Institute Of Management Studies

“Every good works requires the guidance of some experts”

L.J Institute Of Management Studies

Sr. No. Topic Page No.

L.J Institute Of Management Studies

To understand the summer project at Alankit Asignments Limited we have analysis

L.J Institute Of Management Studies

 Promoters with a proven track record.

 Take more time in banking activity.

L.J Institute Of Management Studies

L.J Institute Of Management Studies

 Acceptance of PAN and PAN change applications;

 Advance appointment system through SMS / website : To save clients valuable

L.J Institute Of Management Studies Page

Mr. Kailash Gupta, Managing Director, National Multi Commodity Exchange

L.J Institute Of Management Studies Page

L.J Institute Of Management Studies Page

Alankit Group is a conglomerate of 10 Group companies. Some of the core activities

L.J Institute Of Management Studies Page

The objective of Alankit Assignments Limited to build sound and close

I. To increase the profit.

L.J Institute Of Management Studies Page

The main goals of Alankit Assignment Ltd are to………

 Develop close relationships with individual households.

 Transform ideas into viable and creative solutions.

 Provide consistently high returns to shareholders.

 Grow through diversification by leveraging off the existing client base.

L.J Institute Of Management Studies Page

The business strategy of Alankit Assignment Ltd emphasis the following:

L.J Institute Of Management Studies Page

2E/21 Jhandewalan Extension New Delhi -110 055

Email info@alankit.com (For Grievances)

Address 1-8/54/1/1, Ist Floor, Prenderghast Road

Phone +91-40-4030 0800 - 824, +91-40-6617 8222 - 30

Mobile +91 – 9000063007

Fax +91-40-6617 8221

L.J Institute Of Management Studies Page

» Alankit Assignments Limited

» Alankit Imaginations Limited

» Alankit Health Care TPA Limited

» Alankit Life Care Limited

» Alankit Global Resources DMCC

» Alankit Technologies Limited

» Alankit Finsec Limited