DIGIMARCON 2018

Learning from across the SEA

 DAY 1

• Navigating my way from the airport to my

hotel without my own wifi - easy!

• Mastering the art of timer selfies - hard!

 DAY 2
IT’S CONFERENCE DAY!

• Prioritizing your Conversational

Marketing Strategy and the value of a
customer centric-approach

• The Psychology of Marketing:

understanding that fundamental human
behaviours do not change

• Video content marketing: moving on from

“virality”

• Linkedin Marketing: why NGP employees

need to have their personal linkedin profiles!
 DAY 3
IT’S CONFERENCE DAY!

• How to measure real business outcomes in

digital

• Next big marketing channel: Messenger

PSYCHOLOGY OF MARKETING
Fundamental human behaviours does not really change.
 We start by asking what is innate to us,
and we begin to understand how these behaviours affect marketing.

90% of the time humans react emotionally.

 Brands demand for participation,
and in the same way,

Customers are looking for a greater purpose.

They need to be part of something greater than themselves.
 To be able to connect with customers,
brands need to have DNA and personality.

We want to connect with brands that give us

more than just products. Strive to be of value.

Your marketing strategies and gimmicks may change,

but your brand’s core should not.
The Brand Story should not be “what you want”
but should be “what your customers need”.
CONVERSATIONAL MARKETING
The importance of a “customer-centric” approach and the
value of having “actual conversations”
“BUSINESS2HUMAN”
Buyers are far more educated.

Connect the online to the offline.

Communication nowadays is instant and interactive.
 Marketing should be seamless.
Marketing should be able to give customers knowledge while
helping them make the decisions.
 Conversations in the digital sphere:

Realtime
Delivering the right message, at the right time, at the right channel
Crafting the narrative first before building the bot
 “YOUR PARTNER STORYTELLER IN CREATING POSITIVE
DIFFERENCE THAT MATTER TO YOUR BUSINESS THROUGH THE
INTEGRATION OF ALL RELEVANT MEDIA.”

• NGP’s DNA = “storytellers”

• As storytellers, we should know how to create

the narrative for our clients/ brands who may
not be aware of their own DNA.
VIDEO CONTENT MARKETING
80% of the time is spent in educating clients about digital
services
CURRENT TRENDS
Using subtitles
Short social videos
Vertical videos
TRENDS CHANGE
We should move on from “viral videos”
We should focus more on consistent videos
KEY CONTENT CATEGORIES
HUMOUR (MORE THAN 50%)
INSPIRATIONAL (25%)
EMOTIONAL

Creating the right type of content for the right type of

audience
LINKEDIN MARKETING
Taking an effort in connecting with people
ESTABLISH A PERSONAL AND CORPORATE
BRANDING
Let’s update our Linkedin Profiles!
Build connections
Engage with professionals
Give recommendations
ESTABLISH THOUGHT LEADERSHIP
Increase engagement
Strive for personal and original content
 GENERATE LEADS
Find your business card contacts in Linkedin!
MEASURING BUSINESS OUTCOMES
Moving away from vanity metrics
INCREMENTALITY MEASUREMENT MODEL
The digital landscape is segmented - you cannot make confident assumptions because
there are too many users and different behaviours.
(ie. “what is a value of a like?”)