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a. Media Literacy-Media literacy encompasses the practices that allow people to access,
critically evaluate, and create media. Media literacy is not restricted to one medium.] The US-
based National Association for Media Literacy Education defines it as the ability to access,
analyze, evaluate, create, and act using all forms of communication. Media literacy education is
intended to promote awareness of media influence and create an active stance towards both
consuming and creating media.[3] Media literacy education is part of the curriculum in the United
States and some European Union countries, and an interdisciplinary global community of media
literacy scholars and educators engages in knowledge sharing through scholarly and professional
journals and national membership associations.
c. Technology Literacy- is the ability of an individual, working independently and with others,
to responsibly, appropriately and effectively use technology tools to access, manage, integrate,
evaluate, create and communicate information.
positive ways -for nowadays, social media is convenient for those people away from
home, you can easily just message and see each other through social media, We live in a time
and age where information is just a button press away. We are swayed by information all around
us, we can easily inform anytime and anywhere.
Social media allows the social growth of the society and also helps many businesses. It provides
tools like social media marketing that can reach a millions of potential clients. We can easily
access information and get news through social media. Social media is a great tool for creating
awareness about any social cause. Employers can reach out to potential job seekers. It can help
many an individuals to have social growth and interaction with the world without having any
hitch. Many people use social media to make themselves heard to the higher authorities. It can
also help you meet like-minded people.
It is a good tool for education.
It can create awareness for many social issues.
There is a fast transfer of information online and hence the users can stay well informed.
It can also be used as a news medium.
There are few social benefits as well like communication with long distance friends and
relatives.
It can provide great employment opportunities online
Negative ways- many feel it’s a boon but there is a majority who feels that it is a curse. Mostly
people feel that social media has destroyed human interaction with a rapid rate and has modified
modern human relationships,
Many physiatrists believe that social media is a single most factor causing depression and
anxiety in people. It is also a cause of poor mental growth in children. Increased use of social
media can lead to poor sleeping patterns. There are many other negative effects like cyber
bullying, body image issues etc. as well. There is an increased ‘Fear of Missing out’ (FOMO) at
an all-time high in youth because of social media.
2. identifies the similarities and differences of media literacy, information literacy, and
technology literacy
Information Literacy
.Information needs- The term information need is often understood as an individual or group's
desire to locate and obtain information to satisfy a conscious or unconscious need. Rarely
mentioned in general literature about needs, it is a common term in information science.
According to Hjørland (1997) it is closely related to the concept of relevance: If something is
relevant for a person in relation to a given task, we might say that the person needs the
information for that task.
locates-
accesses
assesses
organizes
communicates information
Types of Media
a. Print (books, newsletter, magazines, journals, and other printed materials)
b. Broadcast (radio, television, and film)
c. New Media (internet)
Print media
a. newspaper
b. magazines
Broadcast media
a. Television
b. Radio
Support media
a. Outdoor Ad
b. Transit Ad
c. Cinema and Video ad